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Metro UK
News
The UK's largest national weekday newspaperLaunched in 1999, Metro’s core product was designed to brighten up the morning commute for an Urbanite audience and it does that today as well as ever before...
Metro.co.uk
News
Over half of Metro.co.uk’s audience is under the age of 44 – and the writers focus on maintaining and growing a loyal, largely UK, millennial audience. Metro.co.uk is in the unique position of being a...
The i newspaper
News
inews.co.uk is your essential daily briefing, covering everything you need to know about the things that matter – without jargon or bluster.inews.co.uk is the UK’s most trusted news brand, according t...
Weekend
Advertising
Weekend’s readers remain highly engaged with the magazine that they tell us provides comprehensive TV listings better than any paid-for magazine.With striking covers featuring exciting stars of the sm...
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YOU magazine
Style & Fashion
YOU magazine is the original and the best national press women's magazine, loved and devoured weekly by 1.45m loyal readers With its brilliant mix of entertaining features, on-trend yet relevant fash...
The Girl in the Blue Mustang
Entertainment
When 18-year-old Michelle O’Keefe is found murdered in her shiny new blue Mustang in a California park and ride, investigators encounter a confusing crime scene and a witness who seems to know too muc...
Making Space
Advertising
Where do you draw your strength? Join TODAY’s Hoda Kotb as she continues on a journey of self-discovery and exploration of the resilience of the human spirit. Hoda hears from some of the people she ad...
Michelle Obama: The Light Podcast
Society
Upon the release of her second bestselling book The Light We Carry: Overcoming in Uncertain Times, former First Lady Michelle Obama set out on a very special highly anticipated, six-city U.S. book tou...
This Is Actually Happening
Entertainment
What if your mother left to follow a cult… or you woke up in a morgue… or if your boat got caught in a storm and began to sink -- what would you do? This is Actually Happening brings you extraordinary...
The Happiness Lab
Advertising
You might think you know what it takes to lead a happier life… more money, a better job, or Instagram-worthy vacations. You’re dead wrong. Yale professor Dr. Laurie Santos has studied the science of h...
Consider This
News
Six days a week, from Monday through Saturday, the hosts of NPR's All Things Considered help you make sense of a major news story and what it means for you, in 15 minutes. In participating regions on ...
Killer Psyche
Entertainment
When a shocking crime occurs, people ask “Why?” Was it about power, ego, or revenge? On Killer Psyche, retired FBI agent Candice DeLong draws on her decades of experience to reveal why these murderers...
First Person
Society
Every opinion starts with a story. Intimate conversations about the big ideas shaping our world, hosted by journalist Lulu Garcia-Navarro. From New York Times Opinion....
The Express-Times
News
The Express-Times is a daily newspaper based in Easton, Pennsylvania. The newspaper provides national news and extensive local news coverage of the Lehigh Valley region of eastern Pennsylvania. Founde...
Central Penn Business Journal
News
The Central Penn Business Journal is a business newspaper headquartered in Harrisburg, Pennsylvania. The print publication is circulated on a weekly basis and covers five counties in central Pennsylva...
Pod Save the World
News
“Pod Save America” cohost Tommy Vietor thought foreign policy was boring and complicated until he got the education of a lifetime working for President Obama’s National Security Council. On “Pod Save ...
TED Radio Hour
Science
Exploring the biggest questions of our time with the help of the world's greatest thinkers. Host Manoush Zomorodi inspires us to learn more about the world, our communities, and most importantly, ours...
The Gina and Bryan Show
News
Bryan Bishop and Gina Grad built up a devoted following as the co-stars of Adam Carolla’s popular podcast. This week, they’re debuting a brand new show about life in Los Angeles...
High Strange
Entertainment
From the creators of Up and Vanished and Radio Rental, host Payne Lindsey attempts to break the stigma surrounding the topic of UFOs. In this new investigative series, Lindsey shines light on real-lif...
When Reality HIts
Entertainment
What happened when the cameras stopped rolling for Jax Taylor and Brittany Cartwright on Vanderpump Rules? TRUE Reality hit! Jax and Brittany take you inside their crazy lives as they explore parentho...
What is the cost of advertising in newsletters?
The cost of advertising in newsletters varies depending on factors such as the newsletter's reach, audience, and the publisher's brand. The price tag for advertising in a newsletter issue for a medium-sized media starts around 500 USD and can extend over about 3000 USD per dispatch.
There's also an option to purchase newsletter dispatches in packages, which can be more cost-effective. The price can also be affected by the ad's format and size as well as its position in the newsletter.
We recommend contacting the publisher directly to get an idea of the cost of advertising in their newsletters. You can also request a quote via Ocast.com to gather quotes from multiple operators and thereby review which price and package suit best. You can also browse and compare among our operators here.
By comparing different options, you can find the most cost-effective way to reach your target audience by advertising in newsletters.
How do I find a list for newsletter dispatches?
You can start by searching on various websites belonging to companies or organizations within the desired industry. Many websites offering advertising also have newsletters as part of their ad strategy. You can often find their ad channels via their media kit. If the information isn't directly available on the website, you can always reach out to the website.
However, the quickest and most effective way to find a list for newsletter dispatches is to use platforms like Ocast.com, where you can find a compilation of different operators offering newsletters as an advertising channel. On Ocast, you can easily compare different newsletters based on their reach, audience, and cost. Request a quote via Ocast to get a better understanding of the costs and compare different options against each other.
What different formats are there in a newsletter?
The different formats available in newsletters can be tailored for each campaign. Among the different formats we find:
Banner ads: Often a banner is placed at the top or bottom of the newsletter. They are excellent for quickly capturing attention and leading clicks to your website.
Embedded ads: These ads can be text-based or contain images and offers that look like a natural part of the newsletter.
Sponsored posts: This format resembles embedded ads but is often longer and can include an entire article that is purchased. Sponsored posts are great for building knowledge about your brand to a specific audience.
Product placements: Here, specific products or services can be placed in a section of the newsletter, often with an image and a short description or an offer.
You can also choose to include exclusive offers or discount codes, any video ads, or smartly placed CTA (Call to Action) buttons in newsletters to convert, drive clicks, and encourage readers to act on your content.
Why should one choose newsletter advertising in their marketing?
Through marketing via newsletters, you have the opportunity to reach potential, or current customers directly via their email inbox. The strength of this strategy lies in the ability to reach extremely specific demographics or interest groups, where each newsletter acts as a bridge between the brand and a well-defined target audience.
Therefore, newsletters often also have higher engagement and click-through rates, which in turn leads to the easy predictability of the measurability and outcome of a campaign and therefore you can also calculate ROI (return on investment) even before starting a dispatch.
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