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Morning Brew Daily
Business
Morning Brew Daily, a daily talk show that covers the latest news on business, the economy, and everything else, with Neal Freyman and Toby Howell. Witty, informative and everything you need to start ...
Adam Carolla Show
Entertainment
Welcome to the new home for Adam's rantings and ravings. This is the #1 Daily Downloaded Podcast in the World. GET IT ON as Adam shares his thoughts on current events, relationships, airport security,...
American Scandal
Advertising
Every scandal begins with a lie. But the truth will come out. And then comes the fallout and the outrage.Scandals have shaped America since its founding. From business and politics to sports and socie...
American History Tellers
Advertising
The Cold War, Prohibition, the Gold Rush, the Space Race. Every part of your life - the words you speak, the ideas you share - can be traced to our history, but how well do you really know the stories...
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The NPR Politics Podcast
News
Every weekday, NPR's best political reporters are there to explain the big news coming out of Washington and the campaign trail. They don't just tell you what happened. They tell you why it matters. E...
NPR News Now
News
The latest news in five minutes. Updated hourly.Support NPR's reporting by subscribing to NPR News Now+ and unlock sponsor-free listening. Learn more at plus.npr.org/NewsNow...
Ten Percent Happier
Health
Dan Harris is a fidgety, skeptical journalist who had a panic attack on live national television, which led him to try something he otherwise never would have considered: meditation. He went on to wri...
Small Town Murder
Entertainment
Two comedians look at a small town, what makes it tick, and a murder that took place there. In depth research, horrible tragedy, and the hosts' comedic spin on the whole thing. New episodes every Thur...
Undetermined
Society
In a coroner’s report, the word undetermined is used to describe the cause or manner of death when there’s insufficient evidence to lend a more specific classification. In 2019, Jessica Easterly Durni...
Uncancelled History
News
Uncancelled History re-evaluates events, people, and ideas that have otherwise been cancelled from the past.Uncancelled History is a ten-part podcast and Youtube series that reevaluates historical occ...
Birds Of Empire
Entertainment
A cinematic fantasy event in audio. New Dakota: 15,000 CE, thousands of years after the fall of civilization. The Earth has reclaimed the cities and glories of the modern world, reducing humankind to ...
Off Air... with Jane and Fi
News
Fresh from their new Times Radio show Jane Garvey and Fi Glover keep the mics on, grab a cuppa and say what they really think – unencumbered and off air. If you want to contact the show to ask a quest...
White Lies DC
Entertainment
In 1965, Rev. James Reeb was murdered in Selma, Alabama. Three men were tried and acquitted, but no one was ever held to account. Fifty years later, two journalists from Alabama return to the city whe...
Deadline: White House
News
Drawing on years of experience as communications chief for President George W. Bush and senior advisor for the McCain-Palin campaign, Nicolle Wallace provides political insight and clarity on where th...
The Ringer-Verse
Entertainment
'The Ringer-Verse' is your go-to nexus podcast feed for all things nerd culture and fandom. Hosted by a rotating lineup of The Ringer’s expert superfans—including The Midnight Boys Van Lathan and Char...
ANGLING TIMES
News
The Angling Times first printed in 1953 is the UK's largest angling newspaper. They also publish Improve Your Coarse Fishing and UK Carp magazine. Angling Times caters for all areas of coarse fishing ...
Automotive Management
Automotive
Automotive Management was launched in 1990 as a mould-breaking publication to cover the franchised dealer market.It quickly became the definitive business magazine for the automotive industry by drawi...
Bike Magazine
Motorcycles
Britain’s leading monthly biking magazine, Bike celebrates the brilliance, difference and detail of all the bikes that matter.From road tests to expert advice on planning a trip to choosing a new bike...
Bikes Unlimited
Motorcycles
Bikes Unlimited is a digital only brand that features six great biking magazines in one app.Subscribers get every issue of the world’s number one biking weekly, Motor Cycle News, the monthly magazine'...
Bird watching
Birds
Bird Watching is a British four-weekly magazine for birdwatchers, established in March 1986. Distributed by subscription and also through newsagents, it has, as of March 2020, a cover price of £4.60,W...
What is the cost of advertising in newsletters?
The cost of advertising in newsletters varies depending on factors such as the newsletter's reach, audience, and the publisher's brand. The price tag for advertising in a newsletter issue for a medium-sized media starts around 500 USD and can extend over about 3000 USD per dispatch.
There's also an option to purchase newsletter dispatches in packages, which can be more cost-effective. The price can also be affected by the ad's format and size as well as its position in the newsletter.
We recommend contacting the publisher directly to get an idea of the cost of advertising in their newsletters. You can also request a quote via Ocast.com to gather quotes from multiple operators and thereby review which price and package suit best. You can also browse and compare among our operators here.
By comparing different options, you can find the most cost-effective way to reach your target audience by advertising in newsletters.
How do I find a list for newsletter dispatches?
You can start by searching on various websites belonging to companies or organizations within the desired industry. Many websites offering advertising also have newsletters as part of their ad strategy. You can often find their ad channels via their media kit. If the information isn't directly available on the website, you can always reach out to the website.
However, the quickest and most effective way to find a list for newsletter dispatches is to use platforms like Ocast.com, where you can find a compilation of different operators offering newsletters as an advertising channel. On Ocast, you can easily compare different newsletters based on their reach, audience, and cost. Request a quote via Ocast to get a better understanding of the costs and compare different options against each other.
What different formats are there in a newsletter?
The different formats available in newsletters can be tailored for each campaign. Among the different formats we find:
Banner ads: Often a banner is placed at the top or bottom of the newsletter. They are excellent for quickly capturing attention and leading clicks to your website.
Embedded ads: These ads can be text-based or contain images and offers that look like a natural part of the newsletter.
Sponsored posts: This format resembles embedded ads but is often longer and can include an entire article that is purchased. Sponsored posts are great for building knowledge about your brand to a specific audience.
Product placements: Here, specific products or services can be placed in a section of the newsletter, often with an image and a short description or an offer.
You can also choose to include exclusive offers or discount codes, any video ads, or smartly placed CTA (Call to Action) buttons in newsletters to convert, drive clicks, and encourage readers to act on your content.
Why should one choose newsletter advertising in their marketing?
Through marketing via newsletters, you have the opportunity to reach potential, or current customers directly via their email inbox. The strength of this strategy lies in the ability to reach extremely specific demographics or interest groups, where each newsletter acts as a bridge between the brand and a well-defined target audience.
Therefore, newsletters often also have higher engagement and click-through rates, which in turn leads to the easy predictability of the measurability and outcome of a campaign and therefore you can also calculate ROI (return on investment) even before starting a dispatch.
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