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Klatring
News
Norsk-klatring.no er en nettside som gir informasjon om fjellklatring i Norge. Nettsiden er på norsk og gir informasjon om klatredestinasjoner, ruter og arrangementer i Norge. Den inneholder også info...
Landevei
Travel
Landevei er et norsk magasin med fokus på landeveissykling. Den dekker et bredt spekter av emner relatert til sporten, inkludert trening og teknikk, utstyrsanmeldelser og profiler til profesjonelle og...
Fagbladet
News
Fagbladet er landets største fagblad i fagbevegelsen. Det trykte bladet har et opplag på over 390.000. I tillegg driver vi nettavisen fagbladet.no.Dette bladet eller nettstedet for medlemmer av LO, po...
Byggmesteren
Real Estate
BYGGMESTEREN er et fagtidsskrift som fokuserer på byggebransjen. Den er utgitt av Byggforlaget AS, som er et norsk forlag som har spesialisert seg på bygge- og eiendomsbransjen. Tidsskriftet dekker et...
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Elektronikkbransjen
Tech
Stiftelsens fagblad heter Elektronikkbransjen og har kommet ut kontinuerlig siden 1937. Artikler dekker alle virksomhetsområder innenfor bransjen. Bladet kommer ut seks ganger i året og deles ut til a...
Juristen
Law & Government
Juristen er et fagblad for Juristforbundets 21 000 medlemmer – alle jurister i offentlig og privat sektor, dommere, dommerfullmektiger, advokater, advokatfullmektiger-/sekretærer osv.Lesertall 2017: 2...
Politiforum
News
Politiforum er Norges største uavhengige politimagasin, med nyheter, fagstoff og debatt om politi- og justissektoren.Politiforum eies av fagforeningen Politiets Fellesforbund, og drives etter Redaktør...
Rushprint
Entertainment
RUSHPRINT er nettmagasin for film/tv- og kinolivet i Norge og Norden, samt den film- og tv-interesserte offentlighet. Vi følger de kreative aktørene foran og bak kamera som setter premissene for hva ...
Samtiden
Society
Samtiden er Norges største og eldste allmennkulturelle tidsskrift, grunnlagt i 1890....
Kreativt Forum
Advertising
Kreativt Forum er en norsk forening for fagfolk i reklamebransjen. Det ble grunnlagt i 2008, og den er basert i Oslo. Foreningens mål er å fremme og utvikle reklame- og kommunikasjonsindustrien i Norg...
Reiseliv1
Hotels
Reiseliv1 er et norsk fagblad som retter seg mot beslutningstakere og kjøpere innen hotell-, restaurant- og reiselivsbransjen. Den utgis i Norge og har et opplag på cirka 2000. Magasinet gir informasj...
Mat og marked
Food & Drink
Mat og marked er Norges ledende fagblad for næringsmiddelindustrien. Vi skriver om produktnyheter, trender, firmanytt og faglige nyvinninger i et opplag på 2 200 seks ganger i året. Bladet går til bes...
Convenience
News
Magasinet Convenience og convenience.no setter søkelys på dagens og morgendagens serveringssteder for travle mennesker, og det har vi gjort i over 26 år.Med en solid posisjon i bransjen, dekker vi alt...
Praktisk Ledelse 101
Education
Kompetanseplattformen Praktisk ledelse 101 er for ledere og ansatte, både i privat og offentlig sektor, som enten er ledere på heltid eller som periodevis påtar seg lederoppgaver. Plattformen publiser...
CBS Baltimore
News
WJZ-TV, also known as CBS Baltimore, is a CBS-affiliated television station located in Baltimore, Maryland. The station was first launched in 1948 and is owned by CBS Television Stations, a subsidiary...
Verywell Family
Health
Verywell Family is a sub-brand of the larger health and wellness website, Verywell. It is focused specifically on providing information and advice to families on various health and wellness topics. Th...
Health
Women's Health
Health (formerly In Health) was an American magazine focused on women's health and owned by Dotdash Meredith. The magazine's topics range from improper diet to dealing with life issues such as weak re...
Parents
Health
Parents was an American monthly magazine founded in 1926 that featured scientific information on child development geared to help parents in raising their children. Subscribers were notified of the ma...
Investopedia
Investing
Investopedia is a financial education website that provides information and resources on a wide range of investment topics, including stocks, bonds, mutual funds, real estate, and more. The site feat...
The balance
Finance
The Balance makes personal finance easy to understand. It is home to experts who provide clear, practical advice on managing your money. Every day, we publish news, how-to guides, and product reviews ...
What is the cost of advertising in newsletters?
The cost of advertising in newsletters varies depending on factors such as the newsletter's reach, audience, and the publisher's brand. The price tag for advertising in a newsletter issue for a medium-sized media starts around 500 USD and can extend over about 3000 USD per dispatch.
There's also an option to purchase newsletter dispatches in packages, which can be more cost-effective. The price can also be affected by the ad's format and size as well as its position in the newsletter.
We recommend contacting the publisher directly to get an idea of the cost of advertising in their newsletters. You can also request a quote via Ocast.com to gather quotes from multiple operators and thereby review which price and package suit best. You can also browse and compare among our operators here.
By comparing different options, you can find the most cost-effective way to reach your target audience by advertising in newsletters.
How do I find a list for newsletter dispatches?
You can start by searching on various websites belonging to companies or organizations within the desired industry. Many websites offering advertising also have newsletters as part of their ad strategy. You can often find their ad channels via their media kit. If the information isn't directly available on the website, you can always reach out to the website.
However, the quickest and most effective way to find a list for newsletter dispatches is to use platforms like Ocast.com, where you can find a compilation of different operators offering newsletters as an advertising channel. On Ocast, you can easily compare different newsletters based on their reach, audience, and cost. Request a quote via Ocast to get a better understanding of the costs and compare different options against each other.
What different formats are there in a newsletter?
The different formats available in newsletters can be tailored for each campaign. Among the different formats we find:
Banner ads: Often a banner is placed at the top or bottom of the newsletter. They are excellent for quickly capturing attention and leading clicks to your website.
Embedded ads: These ads can be text-based or contain images and offers that look like a natural part of the newsletter.
Sponsored posts: This format resembles embedded ads but is often longer and can include an entire article that is purchased. Sponsored posts are great for building knowledge about your brand to a specific audience.
Product placements: Here, specific products or services can be placed in a section of the newsletter, often with an image and a short description or an offer.
You can also choose to include exclusive offers or discount codes, any video ads, or smartly placed CTA (Call to Action) buttons in newsletters to convert, drive clicks, and encourage readers to act on your content.
Why should one choose newsletter advertising in their marketing?
Through marketing via newsletters, you have the opportunity to reach potential, or current customers directly via their email inbox. The strength of this strategy lies in the ability to reach extremely specific demographics or interest groups, where each newsletter acts as a bridge between the brand and a well-defined target audience.
Therefore, newsletters often also have higher engagement and click-through rates, which in turn leads to the easy predictability of the measurability and outcome of a campaign and therefore you can also calculate ROI (return on investment) even before starting a dispatch.
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