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2344 brands found
Praktisk Ledelse 101
Education
Kompetanseplattformen Praktisk ledelse 101 er for ledere og ansatte, både i privat og offentlig sektor, som enten er ledere på heltid eller som periodevis påtar seg lederoppgaver. Plattformen publiser...
Bike
Motorcycles
motorsykkelpublikummet kunne glede seg over et magasin som var profesjonelt, frekt og absolutt i tråd med tiden. Det har vært mye vann i havet siden den gang, men når vi nå kan presentere Bike powered...
CBS Baltimore
News
WJZ-TV, also known as CBS Baltimore, is a CBS-affiliated television station located in Baltimore, Maryland. The station was first launched in 1948 and is owned by CBS Television Stations, a subsidiary...
Verywell Family
Health
Verywell Family is a sub-brand of the larger health and wellness website, Verywell. It is focused specifically on providing information and advice to families on various health and wellness topics. Th...
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Health
Women's Health
Health (formerly In Health) was an American magazine focused on women's health and owned by Dotdash Meredith. The magazine's topics range from improper diet to dealing with life issues such as weak re...
Parents
Health
Parents was an American monthly magazine founded in 1926 that featured scientific information on child development geared to help parents in raising their children. Subscribers were notified of the ma...
Investopedia
Investing
Investopedia is a financial education website that provides information and resources on a wide range of investment topics, including stocks, bonds, mutual funds, real estate, and more. The site feat...
The balance
Finance
The Balance makes personal finance easy to understand. It is home to experts who provide clear, practical advice on managing your money. Every day, we publish news, how-to guides, and product reviews ...
Simply Recipes
Food & Drink
Simply Recipes is here to help you cook delicious meals with less stress and more joy. We offer recipes and cooking advice for home cooks, by home cooks. Helping create “kitchen wins” is what we’re al...
The Spruce Eats
Advertising
The Spruce Eats evolved from a 25-year archive of recipes generated by chefs, teachers, cookbook writers, home cooks, food makers, and more. And all that content? It’s alive. We’re constantly updating...
Eating Well
Food & Drink
Meredith Corporation was an American media conglomerate based in Des Moines, Iowa, that owned magazines, television stations, websites, and radio stations. Its publications had a readership of more th...
Food & Wine
Food & Drink
Food & Wine celebrates the global epicurean experience with authoritative content across our magazine, website, social platforms, premium events such as the Food & Wine Classic in Aspen, and accolade...
Liquor.com
Food & Drink
Liquor.com is dedicated to good drinking and great living. We inspire, entertain and educate anyone—and everyone—interested in what happens in the glass and out of it. Cocktail recipes; home bar know-...
Better Homes & Gardens
Home & Garden
Better Homes and Gardens is the fourth best selling magazine in the United States. The editor in chief is Stephen Orr. Better Homes and Gardens focuses on interests regarding homes, cooking, gardening...
The Spruce
Home & Garden
The Spruce is a website that provides information, advice, and inspiration on home improvement, decorating, and lifestyle topics. It covers a wide range of topics, including interior design, DIY proje...
REAL SIMPLE
Home & Garden
Real Simple is an American monthly magazine published by Dotdash Meredith. The magazine features articles and information related to homemaking, childcare, cooking, and emotional well-being. The maga...
Midwest Living
Home & Garden
Midwest Living is a regional American magazine published by Dotdash Meredith focused on the American Midwest. Founded in 1986, the magazine publishes region-specific information and inspiration, focus...
Southern Living
Home & Garden
Southern Living is a lifestyle magazine aimed at readers in the Southern United States featuring recipes, house plans, garden plans, and information about Southern culture and travel. It is published ...
Brides
Style & Fashion
Brides is a wedding planning and lifestyle media brand that provides inspiration and information for brides-to-be. The brand offers a wide range of content, including wedding planning guides, fashion...
InStyle
Style & Fashion
InStyle was an American monthly women's fashion magazine founded in 1994. It was published in the United States by Dotdash Meredith. In February 2022, it was announced that InStyle would cease print ...
What is the cost of advertising in newsletters?
The cost of advertising in newsletters varies depending on factors such as the newsletter's reach, audience, and the publisher's brand. The price tag for advertising in a newsletter issue for a medium-sized media starts around 500 USD and can extend over about 3000 USD per dispatch.
There's also an option to purchase newsletter dispatches in packages, which can be more cost-effective. The price can also be affected by the ad's format and size as well as its position in the newsletter.
We recommend contacting the publisher directly to get an idea of the cost of advertising in their newsletters. You can also request a quote via Ocast.com to gather quotes from multiple operators and thereby review which price and package suit best. You can also browse and compare among our operators here.
By comparing different options, you can find the most cost-effective way to reach your target audience by advertising in newsletters.
How do I find a list for newsletter dispatches?
You can start by searching on various websites belonging to companies or organizations within the desired industry. Many websites offering advertising also have newsletters as part of their ad strategy. You can often find their ad channels via their media kit. If the information isn't directly available on the website, you can always reach out to the website.
However, the quickest and most effective way to find a list for newsletter dispatches is to use platforms like Ocast.com, where you can find a compilation of different operators offering newsletters as an advertising channel. On Ocast, you can easily compare different newsletters based on their reach, audience, and cost. Request a quote via Ocast to get a better understanding of the costs and compare different options against each other.
What different formats are there in a newsletter?
The different formats available in newsletters can be tailored for each campaign. Among the different formats we find:
Banner ads: Often a banner is placed at the top or bottom of the newsletter. They are excellent for quickly capturing attention and leading clicks to your website.
Embedded ads: These ads can be text-based or contain images and offers that look like a natural part of the newsletter.
Sponsored posts: This format resembles embedded ads but is often longer and can include an entire article that is purchased. Sponsored posts are great for building knowledge about your brand to a specific audience.
Product placements: Here, specific products or services can be placed in a section of the newsletter, often with an image and a short description or an offer.
You can also choose to include exclusive offers or discount codes, any video ads, or smartly placed CTA (Call to Action) buttons in newsletters to convert, drive clicks, and encourage readers to act on your content.
Why should one choose newsletter advertising in their marketing?
Through marketing via newsletters, you have the opportunity to reach potential, or current customers directly via their email inbox. The strength of this strategy lies in the ability to reach extremely specific demographics or interest groups, where each newsletter acts as a bridge between the brand and a well-defined target audience.
Therefore, newsletters often also have higher engagement and click-through rates, which in turn leads to the easy predictability of the measurability and outcome of a campaign and therefore you can also calculate ROI (return on investment) even before starting a dispatch.
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