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YOU magazine
Style & Fashion
YOU magazine is the original and the best national press women's magazine, loved and devoured weekly by 1.45m loyal readers With its brilliant mix of entertaining features, on-trend yet relevant fash...
The Girl in the Blue Mustang
Entertainment
When 18-year-old Michelle O’Keefe is found murdered in her shiny new blue Mustang in a California park and ride, investigators encounter a confusing crime scene and a witness who seems to know too muc...
Making Space
Advertising
Where do you draw your strength? Join TODAY’s Hoda Kotb as she continues on a journey of self-discovery and exploration of the resilience of the human spirit. Hoda hears from some of the people she ad...
Michelle Obama: The Light Podcast
Society
Upon the release of her second bestselling book The Light We Carry: Overcoming in Uncertain Times, former First Lady Michelle Obama set out on a very special highly anticipated, six-city U.S. book tou...
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This Is Actually Happening
Entertainment
What if your mother left to follow a cult… or you woke up in a morgue… or if your boat got caught in a storm and began to sink -- what would you do? This is Actually Happening brings you extraordinary...
The Happiness Lab
Advertising
You might think you know what it takes to lead a happier life… more money, a better job, or Instagram-worthy vacations. You’re dead wrong. Yale professor Dr. Laurie Santos has studied the science of h...
Consider This
News
Six days a week, from Monday through Saturday, the hosts of NPR's All Things Considered help you make sense of a major news story and what it means for you, in 15 minutes. In participating regions on ...
Killer Psyche
Entertainment
When a shocking crime occurs, people ask “Why?” Was it about power, ego, or revenge? On Killer Psyche, retired FBI agent Candice DeLong draws on her decades of experience to reveal why these murderers...
First Person
Society
Every opinion starts with a story. Intimate conversations about the big ideas shaping our world, hosted by journalist Lulu Garcia-Navarro. From New York Times Opinion....
Pod Save the World
News
“Pod Save America” cohost Tommy Vietor thought foreign policy was boring and complicated until he got the education of a lifetime working for President Obama’s National Security Council. On “Pod Save ...
White Lies DC
Entertainment
In 1965, Rev. James Reeb was murdered in Selma, Alabama. Three men were tried and acquitted, but no one was ever held to account. Fifty years later, two journalists from Alabama return to the city whe...
Deadline: White House
News
Drawing on years of experience as communications chief for President George W. Bush and senior advisor for the McCain-Palin campaign, Nicolle Wallace provides political insight and clarity on where th...
The Generation Why Podcast
Entertainment
The Generation Why Podcast released its first episode in 2012 and pioneered the true crime genre in the podcasting world. Two friends, Aaron & Justin, break down theories and give their opinions on un...
The Ringer-Verse
Entertainment
'The Ringer-Verse' is your go-to nexus podcast feed for all things nerd culture and fandom. Hosted by a rotating lineup of The Ringer’s expert superfans—including The Midnight Boys Van Lathan and Char...
ANGLING TIMES
News
The Angling Times first printed in 1953 is the UK's largest angling newspaper. They also publish Improve Your Coarse Fishing and UK Carp magazine. Angling Times caters for all areas of coarse fishing ...
Automotive Management
Automotive
Automotive Management was launched in 1990 as a mould-breaking publication to cover the franchised dealer market.It quickly became the definitive business magazine for the automotive industry by drawi...
Bike Magazine
Motorcycles
Britain’s leading monthly biking magazine, Bike celebrates the brilliance, difference and detail of all the bikes that matter.From road tests to expert advice on planning a trip to choosing a new bike...
Bird watching
Birds
Bird Watching is a British four-weekly magazine for birdwatchers, established in March 1986. Distributed by subscription and also through newsagents, it has, as of March 2020, a cover price of £4.60,W...
Built magazine
Motorcycles
Built magazine is dedicated to the burgeoning world of retro-styled custom motorcycles and the lifestyle that surrounds them.We meet the world’s best custom bike builders, take silly trips on unsuitab...
CAR magazine
Automotive
CAR magazine is one of the world’s most influential and longest-standing motoring magazines.It has a global audience in excess of 1 million people a month, who either read the UK magazine, one of its ...
What is the cost of advertising in newsletters?
The cost of advertising in newsletters varies depending on factors such as the newsletter's reach, audience, and the publisher's brand. The price tag for advertising in a newsletter issue for a medium-sized media starts around 500 USD and can extend over about 3000 USD per dispatch.
There's also an option to purchase newsletter dispatches in packages, which can be more cost-effective. The price can also be affected by the ad's format and size as well as its position in the newsletter.
We recommend contacting the publisher directly to get an idea of the cost of advertising in their newsletters. You can also request a quote via Ocast.com to gather quotes from multiple operators and thereby review which price and package suit best. You can also browse and compare among our operators here.
By comparing different options, you can find the most cost-effective way to reach your target audience by advertising in newsletters.
How do I find a list for newsletter dispatches?
You can start by searching on various websites belonging to companies or organizations within the desired industry. Many websites offering advertising also have newsletters as part of their ad strategy. You can often find their ad channels via their media kit. If the information isn't directly available on the website, you can always reach out to the website.
However, the quickest and most effective way to find a list for newsletter dispatches is to use platforms like Ocast.com, where you can find a compilation of different operators offering newsletters as an advertising channel. On Ocast, you can easily compare different newsletters based on their reach, audience, and cost. Request a quote via Ocast to get a better understanding of the costs and compare different options against each other.
What different formats are there in a newsletter?
The different formats available in newsletters can be tailored for each campaign. Among the different formats we find:
Banner ads: Often a banner is placed at the top or bottom of the newsletter. They are excellent for quickly capturing attention and leading clicks to your website.
Embedded ads: These ads can be text-based or contain images and offers that look like a natural part of the newsletter.
Sponsored posts: This format resembles embedded ads but is often longer and can include an entire article that is purchased. Sponsored posts are great for building knowledge about your brand to a specific audience.
Product placements: Here, specific products or services can be placed in a section of the newsletter, often with an image and a short description or an offer.
You can also choose to include exclusive offers or discount codes, any video ads, or smartly placed CTA (Call to Action) buttons in newsletters to convert, drive clicks, and encourage readers to act on your content.
Why should one choose newsletter advertising in their marketing?
Through marketing via newsletters, you have the opportunity to reach potential, or current customers directly via their email inbox. The strength of this strategy lies in the ability to reach extremely specific demographics or interest groups, where each newsletter acts as a bridge between the brand and a well-defined target audience.
Therefore, newsletters often also have higher engagement and click-through rates, which in turn leads to the easy predictability of the measurability and outcome of a campaign and therefore you can also calculate ROI (return on investment) even before starting a dispatch.
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