Newsletters

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St. Albans Messenger

News
 St Albans Messenger is a twice-weekly newspaper established in 1861 covering Franklin County, Vermont. Samessenger.com publishes new content daily. Our beat reporters are on the ground covering local...

News & Citizen

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The News & Citizen is a weekly newspaper with a circulation of 13,500 based in Morrisville in the U.S. state of Vermont. It covers Lamoille County — the towns and villages of Morristown and Morrisvill...

Shelburne News

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The Shelburne News is an American newspaper serving the town of Shelburne, Vermont. The paper has a circulation of 4,500-5,000.  It is a free, weekly paper published on Thursdays.  The paper is owned ...

Stowe Reporter

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The Stowe Reporter was founded in 1958 by Dorre Hanna and Martha Ball. It was purchased by Trow Elliman, Alex Nimick, Russ Spring, and Mary and Bob Bourdon two years later, in 1960. Elliman bought out...
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Seven Days

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Seven Days is an independent weekly newspaper covering Vermont news, politics, food, arts and culture. New issues are published each Wednesday and distributed free at 1,000 locations in Northern and C...

Bluefield Daily Telegraph

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The Bluefield Daily Telegraph is a newspaper based in Bluefield, West Virginia, and also covering surrounding communities in McDowell, Mercer and Monroe counties, West Virginia; and Bland, Buchanan, G...

Charleston Gazette-Mail

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The Charleston Gazette-Mail is the only daily morning newspaper in Charleston, West Virginia. It is the product of a July 2015 merger between The Charleston Gazette and the Charleston Daily Mail. The ...

Dominion Post

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The Dominion Post is the only commercial daily newspaper in Morgantown, West Virginia. It formed from the merger of the Morgantown New Dominion and the Morgantown News into the Morgantown Dominion-New...

Exponent-Telegram

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 THE BEST LOCAL NEWS, SPORTS, AND EVENTS COVERAGE IN YOUR AREA! Mission: To be the preferred multimedia provider of local news, sports, events, and marketing in the region. The newspaper is published ...

Herald-Dispatch

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The Herald-Dispatch is a daily newspaper that serves Huntington, West Virginia, and neighboring communities in southern Ohio and eastern Kentucky. It is currently owned by HD Media Co. LLC.The Herald-...

The Intelligencer WV

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The Intelligencer and Wheeling News Register are combined daily newspapers under common ownership in Wheeling, West Virginia, and are the flagship publications of Ogden Newspapers. The Intelligencer i...

The Inter-Mountain

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The Inter-Mountain is an afternoon daily newspaper serving Central West Virginia and is headquartered in Elkins. As of 2006, its circulation was quoted at 11,000. The news is currently available on-li...

The Jackson Herald

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The Jackson Herald is a paper in Ripley, West Virginia.  It is owned by Gatehouse Media, with a print circulation of about 4,900.Established in 1876, the Jackson Herald began as a Republican weekly. I...

The Journal WV

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The Journal is a daily newspaper based in Martinsburg, West Virginia, and serving Berkeley, Jefferson and Morgan counties in the state's Eastern Panhandle. It is owned by Ogden Newspapers. The Journal...

The Record Delta

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The Record Delta is the merger of the Buckhannon Record and the Republican Delta. The Buckhannon Record was founded in 1876.  In the 1910s it had the distinction of being an early West Virginia newspa...

The Register-Herald

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The Register-Herald is a 5-day morning newspaper, Monday thru Friday with a Weekend Edition delivered on Saturday mornings and is based in Beckley, West Virginia, and also covering surrounding communi...

The State Journal

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The State Journal is a weekly newspaper based in Charleston, West Virginia, and published by NCWV Media. It is the only newspaper with political and general news content distributed throughout the sta...

Times West Virginian

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The Times West Virginian is an award-winning, community-focused multimedia company in Fairmont, West Virginia. It serves Marion, Monongalia, Taylor and Harrison counties with newspapers, shoppers, mag...

The Post-Crescent

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The roots of The Post-Crescent date to 1853, when the Ryan brothers started The Appleton Crescent, named after a big bend in the Fox River that swept around the building where the weekly paper was pri...

Ashland Daily Press

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The Ashland Daily Press (or simply Daily Press) is a twice-weekly newspaper based in Ashland, Wisconsin. American Consolidated Media(ACM) bought the paper in 2007; in 2014, Adams Publishing Group (APG...

What is the cost of advertising in newsletters?

The cost of advertising in newsletters varies depending on factors such as the newsletter's reach, audience, and the publisher's brand. The price tag for advertising in a newsletter issue for a medium-sized media starts around 500 USD and can extend over about 3000 USD per dispatch.

There's also an option to purchase newsletter dispatches in packages, which can be more cost-effective. The price can also be affected by the ad's format and size as well as its position in the newsletter.

We recommend contacting the publisher directly to get an idea of the cost of advertising in their newsletters. You can also request a quote via Ocast.com to gather quotes from multiple operators and thereby review which price and package suit best. You can also browse and compare among our operators here.

By comparing different options, you can find the most cost-effective way to reach your target audience by advertising in newsletters.

How do I find a list for newsletter dispatches?

You can start by searching on various websites belonging to companies or organizations within the desired industry. Many websites offering advertising also have newsletters as part of their ad strategy. You can often find their ad channels via their media kit. If the information isn't directly available on the website, you can always reach out to the website.

However, the quickest and most effective way to find a list for newsletter dispatches is to use platforms like Ocast.com, where you can find a compilation of different operators offering newsletters as an advertising channel. On Ocast, you can easily compare different newsletters based on their reach, audience, and cost. Request a quote via Ocast to get a better understanding of the costs and compare different options against each other.

What different formats are there in a newsletter?

The different formats available in newsletters can be tailored for each campaign. Among the different formats we find:

Banner ads: Often a banner is placed at the top or bottom of the newsletter. They are excellent for quickly capturing attention and leading clicks to your website.

Embedded ads: These ads can be text-based or contain images and offers that look like a natural part of the newsletter.

Sponsored posts: This format resembles embedded ads but is often longer and can include an entire article that is purchased. Sponsored posts are great for building knowledge about your brand to a specific audience.

Product placements: Here, specific products or services can be placed in a section of the newsletter, often with an image and a short description or an offer.

You can also choose to include exclusive offers or discount codes, any video ads, or smartly placed CTA (Call to Action) buttons in newsletters to convert, drive clicks, and encourage readers to act on your content.

Why should one choose newsletter advertising in their marketing?

Through marketing via newsletters, you have the opportunity to reach potential, or current customers directly via their email inbox. The strength of this strategy lies in the ability to reach extremely specific demographics or interest groups, where each newsletter acts as a bridge between the brand and a well-defined target audience.

Therefore, newsletters often also have higher engagement and click-through rates, which in turn leads to the easy predictability of the measurability and outcome of a campaign and therefore you can also calculate ROI (return on investment) even before starting a dispatch.

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