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New Hampshire Business Review
News
New Hampshire Business Review is a bi-monthly publication, published on newsprint and based in Manchester, covering business-related issues in New Hampshire.New Hampshire Business Review started in 19...
Burlington County Times
News
The Burlington County Times is a daily newspaper located in Westampton, New Jersey, U.S. The paper, which is part of the Gannett chain of newspapers, covers municipal and county issues in Burlington ...
Courier News
News
The Courier News is a consolidation of The Evening News (founded in 1884), the Plainfield Daily Press (founded in 1887) and the Plainfield Courier (founded in 1891). Frank Gannett became a partner in...
Courier-Post
News
The Courier-Post is a morning daily newspaper that serves South Jersey in the Delaware Valley. It is based in Cherry Hill, New Jersey and serves most of Burlington, Camden, and Gloucester counties. Th...
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The Daily Journal NJ
News
On June 7, 1875, just 14 years after Charles K. Landis founded his community of Vineland, The Daily Journal was born. A part of local history almost from the beginning, it was the first daily newspape...
The Daily Targum
News
The Daily Targum is the official student newspaper of Rutgers, the State University of New Jersey. Founded in 1867, it is the second-oldest collegiate newspaper in the United States. The Daily Targu...
Herald News
News
The Herald News is a daily broadsheet newspaper headquartered in Woodland Park, New Jersey, that focuses on the Passaic County, New Jersey area. Today's Herald News is descended from several papers, ...
Jersey Journal
News
The Jersey Journal is a daily newspaper, published from Monday through Saturday, covering news and events throughout Hudson County, New Jersey. The Journal is a sister paper to The Star-Ledger of Newa...
The Press of Atlantic City
News
The Press of Atlantic City is the fourth-largest daily newspaper in New Jersey. Originally based in Pleasantville, it is the primary newspaper for southeastern New Jersey and the Jersey Shore. The new...
South Jersey Times
News
The South Jersey Times is a newspaper serving the South Jersey area of New Jersey. It began publication on November 4, 2012, following a merger of three affiliated papers, Gloucester County Times, The...
The Star-Ledger
News
The Star-Ledger is the largest circulated newspaper in the U.S. state of New Jersey and is based in Newark. It is a sister paper to The Jersey Journal of Jersey City, The Times of Trenton and the Stat...
Cape May County Herald
News
The Cape May County Herald is the flagship of the Herald family of community weekly newspapers and publications.Its offices are in Rio Grande census-designated place in Middle Township, New Jersey. It...
The Hudson Reporter
News
The Hudson Reporter newspapers and lifestyle magazines are published by Newspaper Media Group (NMG).These award-winning publications cover local news, politics, arts and entertainment, education, spor...
Montclair Local
News
We are a startup independent local printed weekly newspaper whose mission is to “Spark dialogue, objectively inform, and build community in Montclair.” We feel it is important to have high-quality in-...
The Montclair Times
News
North Jersey Media Group is a newspaper publishing company headquartered in Woodland Park, New Jersey and owned by the Gannett Company, Inc. It publishes The Record, the Herald News of Passaic County,...
TAPinto
News
TAPinto.net is a network of more than 90 franchised online local news and digital marketing platforms in New Jersey, New York, Pennsylvania, and Florida, with more than 20,000,000 readers during the p...
Town Topics
News
Town Topics is a free weekly newspaper distributed to households of the New Jersey municipalities of Princeton and parts of Hopewell Borough, Hopewell Township, West Windsor Township, Lawrence Townshi...
The Daily Princetonian
News
The Daily Princetonian is dedicated to serving Princetonians past, present, and future through transparent, accurate, and empathetic reporting. In this spirit, we aim to forge connections among those ...
The Santa Fe New Mexican
News
The Santa Fe New Mexican or simply The New Mexican is a daily newspaper published in Santa Fe, New Mexico. Dubbed "the West's oldest newspaper," its first issue was printed on November 28, 1849.Santa ...
Las Cruces Sun-News
News
Las Cruces Sun-News, founded in 1881, is a daily newspaper published in Las Cruces, New Mexico.The Sun-News started in 1881 as the Rio Grande Republican and went through several mergers to become the...
What is the cost of advertising in newsletters?
The cost of advertising in newsletters varies depending on factors such as the newsletter's reach, audience, and the publisher's brand. The price tag for advertising in a newsletter issue for a medium-sized media starts around 500 USD and can extend over about 3000 USD per dispatch.
There's also an option to purchase newsletter dispatches in packages, which can be more cost-effective. The price can also be affected by the ad's format and size as well as its position in the newsletter.
We recommend contacting the publisher directly to get an idea of the cost of advertising in their newsletters. You can also request a quote via Ocast.com to gather quotes from multiple operators and thereby review which price and package suit best. You can also browse and compare among our operators here.
By comparing different options, you can find the most cost-effective way to reach your target audience by advertising in newsletters.
How do I find a list for newsletter dispatches?
You can start by searching on various websites belonging to companies or organizations within the desired industry. Many websites offering advertising also have newsletters as part of their ad strategy. You can often find their ad channels via their media kit. If the information isn't directly available on the website, you can always reach out to the website.
However, the quickest and most effective way to find a list for newsletter dispatches is to use platforms like Ocast.com, where you can find a compilation of different operators offering newsletters as an advertising channel. On Ocast, you can easily compare different newsletters based on their reach, audience, and cost. Request a quote via Ocast to get a better understanding of the costs and compare different options against each other.
What different formats are there in a newsletter?
The different formats available in newsletters can be tailored for each campaign. Among the different formats we find:
Banner ads: Often a banner is placed at the top or bottom of the newsletter. They are excellent for quickly capturing attention and leading clicks to your website.
Embedded ads: These ads can be text-based or contain images and offers that look like a natural part of the newsletter.
Sponsored posts: This format resembles embedded ads but is often longer and can include an entire article that is purchased. Sponsored posts are great for building knowledge about your brand to a specific audience.
Product placements: Here, specific products or services can be placed in a section of the newsletter, often with an image and a short description or an offer.
You can also choose to include exclusive offers or discount codes, any video ads, or smartly placed CTA (Call to Action) buttons in newsletters to convert, drive clicks, and encourage readers to act on your content.
Why should one choose newsletter advertising in their marketing?
Through marketing via newsletters, you have the opportunity to reach potential, or current customers directly via their email inbox. The strength of this strategy lies in the ability to reach extremely specific demographics or interest groups, where each newsletter acts as a bridge between the brand and a well-defined target audience.
Therefore, newsletters often also have higher engagement and click-through rates, which in turn leads to the easy predictability of the measurability and outcome of a campaign and therefore you can also calculate ROI (return on investment) even before starting a dispatch.
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