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2341 brands found
BBC Easy Cook
Food & Drink
BBC Easy Cook is chock-full of ideas for mouthwatering, simple-to-prepare meals for busy families. From everyday 30-minute suppers to recipes for entertaining; from get-ahead dishes to baking for when...
BBC Gardeners’ World
Home & Garden
BBC Gardeners’ World is the UK’s #1 destination for gardening advice, ideas and expertise. After tremendous growth in 2020 and inspiring gardeners for over 50 years, the brand’s reach is bigger than e...
BBC Good Food
Food & Drink
BBC Good Food is the UK’s best-selling cookery brand. Every month its team of experts create brand new recipes, all rigorously tested, so they work first time for people at home. From quick family sup...
BBC Music
Music
BBC Music is the world’s #1 classical music brand, and is the most comprehensive monthly guide to the world of classical music – live, broadcast and recorded. It’s packed full of information and inspi...
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BBC Science Focus
Science
BBC Science Focus is the UK’s best-selling science and technology monthly magazine. Each issue charts the discoveries and ideas at the forefront of science and explains them in plain English. It’s the...
BBC Sky at Night Magazine
Advertising
Complementing the much-loved BBC TV programme, BBC Sky at Night Magazine is your practical guide to astronomy. Each issue features columns by renowned experts as well as in-depth cosmological features...
BBC Top Gear
Automotive
BBC Top Gear brings together the world’s foremost automotive photographers and journalists to offer readers the definitive in awesome motoring magazine media. It combines in-depth buying information w...
BBC Wildlife Magazine
Advertising
BBC Wildlife Magazine is #1 in the UK. It’s a celebration of the natural world, inspiring people with the sheer wonder and beauty of nature, helping them understand and appreciate the truly amazing wo...
BikeRadar
Advertising
Launched in July 2007, BikeRadar is the world’s most comprehensive online cycling resource, covering the worlds of road, mountain and commuting riding. Our team of expert editors on three continents t...
Cardmaking and Papercraft
Advertising
The UK’s number one cardmaking brand launched in 2003 and remains the go-to title for the new experienced card maker looking for beautiful, traditional projects for all occasions. Pretty, classic desi...
Cross Stitch Crazy
Advertising
Cross Stitch Crazy is aimed at stitchers of all abilities who are passionate about their craft but need to fit it into their busy lifestyle. The only entry-level stitching brand in the market, each is...
Cross Stitch Gold
Advertising
Cross Stitch Gold is a premium hobby brand featuring large, intricate projects from the world’s leading designers. Each issue showcases eight designs, which include complicated stitches and techniques...
Cycling Plus UK
Automotive
Since 1992, Cycling Plus has been the manual for the modern cyclist, featuring in-depth testing/reviews and providing readers with unparalleled levels of expertise. Subsequently, we are the UK’s bigge...
Delicious UK
Food & Drink
The delicious. brand is an all-round celebration of every aspect of food, from recipes, to health, travel, homewares and kitchen gadgets. It’s aimed at sophisticated, contemporary consumers who are pa...
Gardens Illustrated
Home & Garden
Widely regarded as the ‘Vogue’ of gardening media, Gardens Illustrated has won widespread acclaim for its superb photography, authoritative journalism and exceptional design in print and online. Produ...
Homes & Antiques
Home & Garden
With a 22-year history as the only home interest title that focuses on living with antiques, Homes & Antiques is the trusted brand for those with a passion for mixing old and new in their homes. We pr...
Junior
Advertising
Just because you’ve become a parent doesn’t mean you no longer care about the finer things in life, and Junior online is the living embodiment of that philosophy. A carefully curated, visually stimula...
Love Patchwork & Quilting
Advertising
Love Patchwork & Quilting is the market-leading modern quilt brand. Every month our pages are bursting with inspiration for quilters who love color, print, and pattern plus a free cover gift with ever...
Mollie Makes
Style & Fashion
Mollie Makes is a lifestyle brand for those who live creatively. We bring you the latest crafting trends in easy-to-follow how-tos, encouraging you to adapt and share your own crafty spin on things. W...
Mountain Biking UK
Automotive
As the UK’s bestselling mountain biking magazine, MBUK combines supreme authority with unrivalled enthusiasm to deliver world-class content. We celebrate the mountain biking universe, from the lifesty...
What is the cost of advertising in newsletters?
The cost of advertising in newsletters varies depending on factors such as the newsletter's reach, audience, and the publisher's brand. The price tag for advertising in a newsletter issue for a medium-sized media starts around 500 USD and can extend over about 3000 USD per dispatch.
There's also an option to purchase newsletter dispatches in packages, which can be more cost-effective. The price can also be affected by the ad's format and size as well as its position in the newsletter.
We recommend contacting the publisher directly to get an idea of the cost of advertising in their newsletters. You can also request a quote via Ocast.com to gather quotes from multiple operators and thereby review which price and package suit best. You can also browse and compare among our operators here.
By comparing different options, you can find the most cost-effective way to reach your target audience by advertising in newsletters.
How do I find a list for newsletter dispatches?
You can start by searching on various websites belonging to companies or organizations within the desired industry. Many websites offering advertising also have newsletters as part of their ad strategy. You can often find their ad channels via their media kit. If the information isn't directly available on the website, you can always reach out to the website.
However, the quickest and most effective way to find a list for newsletter dispatches is to use platforms like Ocast.com, where you can find a compilation of different operators offering newsletters as an advertising channel. On Ocast, you can easily compare different newsletters based on their reach, audience, and cost. Request a quote via Ocast to get a better understanding of the costs and compare different options against each other.
What different formats are there in a newsletter?
The different formats available in newsletters can be tailored for each campaign. Among the different formats we find:
Banner ads: Often a banner is placed at the top or bottom of the newsletter. They are excellent for quickly capturing attention and leading clicks to your website.
Embedded ads: These ads can be text-based or contain images and offers that look like a natural part of the newsletter.
Sponsored posts: This format resembles embedded ads but is often longer and can include an entire article that is purchased. Sponsored posts are great for building knowledge about your brand to a specific audience.
Product placements: Here, specific products or services can be placed in a section of the newsletter, often with an image and a short description or an offer.
You can also choose to include exclusive offers or discount codes, any video ads, or smartly placed CTA (Call to Action) buttons in newsletters to convert, drive clicks, and encourage readers to act on your content.
Why should one choose newsletter advertising in their marketing?
Through marketing via newsletters, you have the opportunity to reach potential, or current customers directly via their email inbox. The strength of this strategy lies in the ability to reach extremely specific demographics or interest groups, where each newsletter acts as a bridge between the brand and a well-defined target audience.
Therefore, newsletters often also have higher engagement and click-through rates, which in turn leads to the easy predictability of the measurability and outcome of a campaign and therefore you can also calculate ROI (return on investment) even before starting a dispatch.
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