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W is an American fashion magazine that features stories about style through the lens of culture, fashion, art, celebrity, and film.
W was created in 1972 by James Brady, the publisher of the sister magazine Women's Wear Daily (WWD), originally as a biweekly newspaper spin-off from WWD. In 1993, W was launched as an oversized fashion magazine, issued monthly. In 2000, Conde Nast purchased W from the original owner, Fairchild Publications. The magazine was still presented in an oversized format – 10 inches wide and 13 inches tall. Sara Moonves was editor-in-chief when the final print issue was published in March 2020. W was relaunched as an online fashion magazine.
W had a reader base of nearly half a million, 469,000 of which are annual subscribers
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