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1223 brands found

Vagabond

Travel · Vagabond är Sveriges största resemagasin. Första numret kom ut 1987 och tidningen har sedan dess vuxit för varje år och är nu Sveriges i sär...
Active in Sweden
Offers 6 advertising channels
Reaches 74% women, 26% men, 41 years

Breakit

Tech Business · Med hjärtat i tech och smart journalistik hjälper vi våra kunder att kommunicera direkt med Sveriges främsta entreprenörer och ledare på de ...
Active in Sweden
Offers 5 advertising channels
Reaches 55% men, 45% women, 25-45 years

Sundsvalls Tidning

Local News · Sundsvalls Tidning, ST, är en dagstidning som getts ut sedan år 1841. Vi bevakar kommunerna i Medelpad och finns som papperstidning, e-tidni...
Active in Sundsvall
Offers 4 advertising channels
Reaches 50% women, 50% men, 35-65 years

Katrineholms-Kuriren

Local News · Vår verksamhet vilar på trovärdighet. Vi arbetar dagligen för att erbjuda ett relevant innehåll av hög kvalité. Vi har god lokalkännedom om ...
Active in 2 locations
Offers 6 advertising channels
Reaches 52% women, 48% men, 53 years
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Nyheter24

News · Nyheter24 är en av Sveriges ledande nyhets & nöjessidor. Varje dag levererar vi engagerande nyheter till våra läsare som tillhör en stark må...
Active in Sweden
Offers 5 advertising channels
Reaches 51% women, 49% men, 20-55 years

Teknikens Värld

Automotive · Teknikens Värld har en enormt hög trovärdighet och lång tradition (sedan 1947) av att alltid stå på läsarens/konsumentens sida mot de stora ...
Active in Sweden
Offers 4 advertising channels
Reaches 83% men, 17% women, 30-59 years

Pelaaja-lehti

Active in Finland
Offers 4 advertising channels

Falu Kuriren

Local News · Falukuriren.se är Falu-Kurirens nyhetssajt. Vi bevakar Falu kommun, Leksands kommun, Rättviks kommun, Gagnefs kommun, Vansbro kommun och Mal...
Active in Dalarna County
Offers 5 advertising channels
Reaches 52% men, 48% women, 35-65 years

Gefle Dagblad

Local News · Gefle Dagblad, GD, är en dagstidning som getts ut sedan år 1895. Vi bevakar kommunerna i Gästrikland och finns som papperstidning, e-tidning...
Active in Gävle
Offers 5 advertising channels
Reaches 53% men, 47% women, 35-65 years

Filter

News · Filter är ett journalistiskt magasin som granskar, ifrågasätter och fördjupar. I våra nummer kan du alltid hitta överraskande intervjuer med...
Active in Sweden
Offers 7 advertising channels
Reaches 62% men, 38% women, 30-50 years

Romsdals Budstikke

Advertising · Romsdals Budstikke dekker primært kommunene i Romsdal, samt Gjemnes, og har 44 ansatte. Mediehuset Romsdals Budstikke innbefatter også lokal...
Active in Molde
Offers 8 advertising channels
Reaches 56% men, 44% women, 30-59 years

Episodi

Active in Finland
Offers 5 advertising channels

Hudiksvalls Tidning

Local News · Hudiksvalls Tidning (HT) är en lokaltidning i Hudiksvall, grundad 1909. Vi bevakar Hudiksvalls och Nordanstigs kommuner och finns som sajt, ...
Active in Hudiksvall
Offers 5 advertising channels
Reaches 50% women, 50% men, 35-65 years

Dagsavisen

News · Dagsavisen er en nyhetsavis som har dekket samfunn, politikk, utenriks og kultur siden oppstarten i 1884. Vi leverer vesentlige nyheter på b...
Active in Oslo
Offers 9 advertising channels
Reaches 57% men, 43% women, 36-57 years

Örnsköldsviks Allehanda

Local News · Välkommen till Örnsköldsviks Allehanda. Vi bevakar Örnsköldsviks kommun och finns som sajt, app, i nyhetsbrev och sociala medier....
Active in Örnsköldsvik
Offers 4 advertising channels
Reaches 50% women, 50% men, 35-65 years

Hembakat

Desserts & Baking · Hembakat är magasinet för alla som älskar att baka! Här hittar läsaren allt som en hemmakock behöver - de bästa recepten med tydliga instruk...
Active in Sweden
Offers 5 advertising channels
Reaches 81% women, 19% men, 35-64 years

HockeyNews

Ice Hockey · Hockeynews.se är en ledande nyhetsplattform för hockeyentusiaster i Sverige, med en engagerad och lojal målgrupp. Vi erbjuder skräddarsydda ...
Active in Sweden
Offers 7 advertising channels
Reaches 78% men, 22% women, 25-65 years

Dagens Juridik

National News · Under ledning av chefredaktör Eric Tagesson rapporterar Dagens Juridik dagligen om aktuella rättsfall och juridiska nyheter. Sveriges tyngst...
Active in Sweden
Offers 7 advertising channels
Reaches 52% men, 48% women, 30-65 years

Placera.se

Investing · Placera.se Placera är en daglig ekonomisajt. Kärnområden är nyheter, analys och vägledning kring aktier, fonder samt sparande i vid bemärkel...
Active in Sweden
Offers 7 advertising channels
Reaches 80% men, 20% women, 40-60 years

Ljusdals-Posten

Local News · Vi bevakar Ljusdals kommun och finns som sajt, app, i nyhetsbrev och sociala medier....
Active in Ljusdal
Offers 5 advertising channels
Reaches 54% men, 46% women, 35-65 years
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Why audio advertising?

Audio advertising, also known as audio marketing, is a form of digital marketing where advertisements are delivered in audio format to listeners. This type of advertising is common on platforms like Spotify, Youtube, Pandora, and other streaming music or podcast services. Here are some advantages of audio advertising:

Audio advertising is flexible and can reach listeners wherever they are, whether they are out jogging, driving, or just listening to music at home. This makes audio advertising a flexible and accessible way for companies to reach their target audience.

It is also cost-effective as the production of audio content is usually less expensive compared to visual content. Moreover, many platforms offer very good analytical tools that allow measurement of ad performance, including the number of listens and conversion rate.

What are the advantages of radio versus podcast advertising? Which is better?

Radio advertising has a broader reach, making it more effective for local marketing. For example, if you want to widely disseminate an ad in a small town, radio advertising is an excellent choice.

Radio ads are quicker to produce and require less work if you want to get your ad out quickly. Radio advertising is also cost-effective and allows for repetition of ads throughout the day, which can be positive. However, it is less personal compared to podcast advertising, and it is often difficult to reach a specific target group within different niches or categories.

On the other hand, podcast advertising tends to have a more niche and engaged audience, enabling more target group-specific marketing. These types of ads may require more time for planning and production than radio advertising, but the benefits are that podcast advertising creates higher engagement as listeners actively choose to subscribe to specific podcasts.

This means that listeners to a podcast may feel that the podcast hosts are honest and genuine, almost like in a friendship relationship, which leads to taking their sponsored recommendations more seriously than radio advertising. The cost-effectiveness of podcast advertising can vary and is often directly related to the podcast's popularity and size.

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