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1150 brands found
LFC.se – svenska supporterklubben
Football · Om LFC.se
LFC.se är officiella webbplatsen för Liverpool FC Supporters Club Sweden. Grundad 1999. 21 500 registrerade medlemmar, snittar 20-40 000 dagliga besökare på lfc.se, 35 000 FB-likes och 13 000 utskick ...
92%
Men
8%
Women
24-45 years
New York Daily News
Local News · New Yorks hometown newspaper; the eyes, the ears, and the honest voice of NY
New York Daily News is one of New Yorks most iconic media brands that creates and executes integrated marketing programs that drive conversions and results. As one of the most trusted brands in New Yo...
Shifter
News · Shifter er en uavhengig nettavis om bedriftene som bygger det nye Norge
Vi i Shifter følger det innovative næringslivet på godt og vondt, og har som mål å bringe nyhetene, analysene, fortellingene og kunnskapen som skal til for at flere lykkes ...
130,000
Total reach (individuals) per month
Own source
65%
Men
35%
Women
13-34 years
Solidsport
Sports · Empower your brand in sports world
Solidsport was founded by the vision of making all sports available at all levels via live streaming. With a free streaming platform and a simple broadcasting app, everyone can broadcast any sports l...
60%
Men
40%
Women
25-65 years
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Medier24
Media · Om Medier24
M24.no landets største nettavis for nyheter innen medier, kommunikasjon, samfunn og teknologi. Nettavisen har ukentlig 85.000 unike lesere. Avisen har hatt en kraftig vekst de seneste årene, og er i ...
54%
Men
46%
Women
35-65 years
Psykologsnack
Mental Health
Vi har podden Psykologsnack, en podd där vi bjuder in gäster för att prata om ett intressant och relevant ämne inom psykologi, relationer och psykisk hälsa. Våra lyssnarsiffror som i skrivande stund ä...
50%
Men
50%
Women
25-45 years
charlie.nu
Classifieds
Online radio, 70s, 80s, 90s, 00s, 10s, 20s, Pop, Country, Rock, Reggae osv. Målgruppe: 13 - 59 år...
50%
Men
50%
Women
18-59 years
K26 Media
Soccer
K26 Media är det största mediehuset i Sverige när det kommer till lyssning av sport. Tuttosvenskan - Sveriges största podd om Allsvenskan i fotboll - sänds live på YouTube varje mån, ons och fre 14-...
97%
Men
3%
Women
25-50 years
Popradio Stockholm
Music
En webbradio med heta hits blandat med det bästa från igår. Som medlem på popradio får du tillgång till all musik och kan skapa egna playlist mm. En komplett musiktjänst....
50%
Men
50%
Women
13-65 years
Mörka Mysterier
Advertising
Mörka Mysterier är en podcast där vännerna Petter och Felicia diskuterar världens alla mysterier. Det övernaturliga, oförklarliga och obehagliga. Varje onsdag släpps ett nytt avsnitt!...
50%
Men
50%
Women
22-59 years
Säljmorsorna Podd
Education · About Säljmorsorna Podd
Försäljning är avgörande för ett bolags överlevnad. Ändå är säljare ett yrke som vi i Sverige generellt sett inte känner stolthet att tillhöra och inte heller något som barn drömmer om att bli. Varför...
50%
Men
50%
Women
23-45 years
GG
Sales · Gạo ST25 Chính Hãng - Gạo Ông Cua
"Gạo ST25 Chính Hãng - Gạo Ông Cua là cửa hàng chuyên cung cấp sỉ và lẻ các loại Gạo ST25 Chính Hãng mang thương hiệu Gạo Ông Cua uy tín chất lượng số 1 tại Việt Nam #gaost25 #gaost25chinhhang #gaost2...
10
Followers
Youtube (Manual)
50%
Men
50%
Women
13-65 years
Mentalt stark
Mental Health
Podcasten Mentalt stark har som mål att hjälpa så många som möjligt att bättre hantera stress, oro, ångest, depression och andra mentala besvär. Varje söndag kväll kommer ett nytt avsnitt ut med en n...
50%
Men
50%
Women
30-50 years
Rap Yard Podcast
Music
The Rap Yard Podcast is exactly that - a podcast about rap. We live stream our episodes every Thursday evening, and cater to hip hop heads around the world. We have featured hip hop-heavyweights as Ra...
14,800
Followers
Instagram (Manual)
50%
Men
50%
Women
20-61 years
Göteborgs-Posten
Local News · Göteborgs-Posten är en del av Stampen Media och Göteborgsregionens största morgontidning
Göteborgs-Posten är Göteborgs och Västsveriges största tidning som når drygt 720 000 läsare dagligen och 1 190 000 per vecka i digitala kanaler och print. Tillgängligheten, vårt lokala engagemang och...
1,198,000
Total reach (individuals) per week
Orvesto Internet API
53%
Men
47%
Women
47-49 years
Karjalainen
News · Karjalainen
Vuonna 1874 perustettu Karjalainen on Suomen kolmanneksi vanhin suomenkielinen sanomalehti. Karjalaisen painettua lehteä ja digitaalista näköislehteä lukee päivittäin 70 400 lukijaa. Karjalaisen kokon...
15,000
Total reach (individuals) per week
Own source
50%
Men
50%
Women
45-65 years
BRÖLLOPSGUIDEN Scandinavia
Weddings & Marriage · Om Bröllopsguiden
Bröllopsguiden är Skandinaviens största bröllopsmedia och podcast. Med över 25 000 följare på Instagram, stark räckvidd via podcast, nyhetsbrev, hemsida och tävlingar, når vi varje vecka tusentals bli...
50%
Men
50%
Women
13-65 years
SE og HØR
Celebrity Gossip · About SE og HØR
sh.dk is one of Denmarks largest entertainment and news sites with all the latest about celebrities, royalty, crime, society and news. We are there where it happens, when it happens....
251,000
Total reach (readership) per week
Other
42%
Men
58%
Women
13-60 years
Ude og Hjemme
Family & Relationships · About Ude og Hjemme
Ude og Hjemme is the modern family weekly magazine. We bring relevant articles that touch the emotions and give food for thought....
29%
Men
71%
Women
13-65 years
Why audio advertising?
Audio advertising, also known as audio marketing, is a form of digital marketing where advertisements are delivered in audio format to listeners. This type of advertising is common on platforms like Spotify, Youtube, Pandora, and other streaming music or podcast services. Here are some advantages of audio advertising:
Audio advertising is flexible and can reach listeners wherever they are, whether they are out jogging, driving, or just listening to music at home. This makes audio advertising a flexible and accessible way for companies to reach their target audience.
It is also cost-effective as the production of audio content is usually less expensive compared to visual content. Moreover, many platforms offer very good analytical tools that allow measurement of ad performance, including the number of listens and conversion rate.
What are the advantages of radio versus podcast advertising? Which is better?
Radio advertising has a broader reach, making it more effective for local marketing. For example, if you want to widely disseminate an ad in a small town, radio advertising is an excellent choice.
Radio ads are quicker to produce and require less work if you want to get your ad out quickly. Radio advertising is also cost-effective and allows for repetition of ads throughout the day, which can be positive. However, it is less personal compared to podcast advertising, and it is often difficult to reach a specific target group within different niches or categories.
On the other hand, podcast advertising tends to have a more niche and engaged audience, enabling more target group-specific marketing. These types of ads may require more time for planning and production than radio advertising, but the benefits are that podcast advertising creates higher engagement as listeners actively choose to subscribe to specific podcasts.
This means that listeners to a podcast may feel that the podcast hosts are honest and genuine, almost like in a friendship relationship, which leads to taking their sponsored recommendations more seriously than radio advertising. The cost-effectiveness of podcast advertising can vary and is often directly related to the podcast's popularity and size.
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