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Audio

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1223 brands found

Realtid

Finance · Vill ni skapa kännedom och trovärdighet kring ert varumärke? Vill ni skapa potentiella affärskontakter och öka er försäljning? Söker ni nya ...
Active in Sweden
Offers 10 advertising channels
Reaches 65% men, 35% women, 30-55 years

Affärsvärlden

Finance · Affärsvärlden är Sverige ledande affärsmagasin* och analystjänst. I Affärsvärlden erbjuder vi dig en djup inblick i marknaderna, det som ske...
Active in Sweden
Offers 6 advertising channels
Reaches 71% men, 29% women, 21-65 years

Ny Teknik

IT · Ny Teknik är Sveriges största tekniktidning och tekniksajt. Vi bevakar snabbväxande branscher, nya entreprenörsföretag och produkter, samt b...
Active in Sweden
Offers 10 advertising channels
Reaches 65% men, 35% women, 21-65 years

VLT

Local News · Vestmanlands Läns Tidning, VLT, är en dagstidning som getts ut sedan år 1831. Vi bevakar hela Västmanland (i första hand Västerås, Surahamma...
Active in 3 locations
Offers 5 advertising channels
Reaches 52% men, 48% women, 35-65 years
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Fædrelandsvennen

Regional News · Mediehuset Fædrelandsvennen er Sørlandets ledende mediebedrift, og er en del av Polaris Media Sør AS. Hovedvirksomheten er utgivelse av avis...
Active in Agder
Offers 8 advertising channels

Göteborgs-Posten

Local News · Göteborgs-Posten är Göteborgs och Västsveriges största tidning som når drygt 720 000 läsare dagligen och 1 190 000 per vecka i digitala kana...
Active in Gothenburg
Offers 7 advertising channels
Reaches 53% men, 47% women, 47-49 years

Södermanlands Nyheter

Local News · Vår verksamhet vilar på trovärdighet. Vi arbetar dagligen för att erbjuda ett relevant innehåll av hög kvalité. Vi har god lokalkännedom om ...
Active in 2 locations
Offers 6 advertising channels
Reaches 51% women, 49% men, 41 years

Finansavisen

Financial News · Since 1992, Finansavisen has covered Norwegian business more closely and more widely than any other newspaper. Stock and market matters, eco...
Active in Norway
Offers 9 advertising channels
Reaches 70% men, 30% women, 25-55 years

Chef

Business · Det gör skillnad att ha Chef vid din sida! Vi ger chefer verktygen, inspirationen och motivationen till att bli sitt bästa chefsjag....
Active in Sweden
Offers 9 advertising channels
Reaches 51% women, 49% men, 40-50 years

Ekstra Bladet Annoncesalg

News · På Ekstra Bladet ønsker vi at levere kvalitet i hver eneste annoncevisning!
Derfor udsteder vi et løfte om kvalitet til alle, der køber anno...
Active in Denmark
Offers 7 advertising channels
Reaches 58% men, 42% women, 30-59 years

Icakuriren

Food & Drink · Icakuriren är hela Sveriges veckomagasin, och varje vecka bjuder den läsarna på aktuell läsning och inspiration. En modern, läsrik tidning o...
Active in Sweden
Offers 6 advertising channels
Reaches 70% women, 30% men, 40-65 years

Dagens Samhälle

Business · Dagens Samhälle is the newspaper devoted to keeping track of everything happening in public sector markets. Policy, economy, and public affa...
Active in Sweden
Offers 9 advertising channels
Reaches 60% men, 40% women, 35-65 years

NA - Nerikes Allehanda

Local News · Nerikes Allehanda, NA, grundad 1843, är ledande morgontidning i Örebro län och en av Sveriges största lokaltidningar. NA förmedlar nyheter o...
Active in Örebro
Offers 4 advertising channels
Reaches 52% men, 48% women, 35-65 years

Fastighetsnytt

Society · Fastighetsnytt är Sveriges ledande medie för beslutsfattare inom fastighets- och samhällsbyggnadsbranschen. Vi ger våra läsare oberoende nyh...
Active in Sweden
Offers 7 advertising channels
Reaches 66% men, 34% women, 35-64 years

laget.se

Family & Relationships · laget.se är Sveriges största privatägda sajt & en av Sveriges största familjesajter med 2 miljoner unika besökare som försöker få ihop famil...
Active in Sweden
Offers 9 advertising channels
Reaches 50% women, 50% men, 13-65 years

Vi

Media · Vi Media innehåller två magasin. "Vi" och "Vi Läser", (Detta ser ni i Statistiken och Målgruppen).
Vi: Sveriges största och äldsta kulturmag...
Active in Sweden
Offers 5 advertising channels
Reaches 70% women, 30% men, 40-65 years

Café

Style & Fashion · Café är Sveriges ledande mode- och livsstilsmagasin för män. Här finns den skarpaste bevakningen av stil och samtidstrender. Här finns fördj...
Active in Sweden
Offers 7 advertising channels
Reaches 84% men, 16% women, 25-49 years

Tara

Health · Tara är tidningen för kvinnan som på riktigt är mitt i livet. Hon har kommit förbi de stressigaste åren med småbarn och kan nu sätta sig sjä...
Active in Sweden
Offers 5 advertising channels
Reaches 88% women, 12% men, 45-64 years

Tidningen Ångermanland

Local News · Tidningen Ångermanland bevakar kommunerna Härnösand, Kramfors och Sollefteå och finns som sajt, app, i nyhetsbrev och sociala medier....
Active in 3 locations
Offers 5 advertising channels
Reaches 50% women, 50% men, 35-65 years

Svensk Golf

Golf · Svenskgolf.se erbjuder den bästa och bredaste tävlingsbevakningen och de senaste nyheterna från golfens värld. På svenskgolf.se hittar du pe...
Active in Sweden
Offers 8 advertising channels
Reaches 70% men, 30% women, 35-50 years
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Why audio advertising?

Audio advertising, also known as audio marketing, is a form of digital marketing where advertisements are delivered in audio format to listeners. This type of advertising is common on platforms like Spotify, Youtube, Pandora, and other streaming music or podcast services. Here are some advantages of audio advertising:

Audio advertising is flexible and can reach listeners wherever they are, whether they are out jogging, driving, or just listening to music at home. This makes audio advertising a flexible and accessible way for companies to reach their target audience.

It is also cost-effective as the production of audio content is usually less expensive compared to visual content. Moreover, many platforms offer very good analytical tools that allow measurement of ad performance, including the number of listens and conversion rate.

What are the advantages of radio versus podcast advertising? Which is better?

Radio advertising has a broader reach, making it more effective for local marketing. For example, if you want to widely disseminate an ad in a small town, radio advertising is an excellent choice.

Radio ads are quicker to produce and require less work if you want to get your ad out quickly. Radio advertising is also cost-effective and allows for repetition of ads throughout the day, which can be positive. However, it is less personal compared to podcast advertising, and it is often difficult to reach a specific target group within different niches or categories.

On the other hand, podcast advertising tends to have a more niche and engaged audience, enabling more target group-specific marketing. These types of ads may require more time for planning and production than radio advertising, but the benefits are that podcast advertising creates higher engagement as listeners actively choose to subscribe to specific podcasts.

This means that listeners to a podcast may feel that the podcast hosts are honest and genuine, almost like in a friendship relationship, which leads to taking their sponsored recommendations more seriously than radio advertising. The cost-effectiveness of podcast advertising can vary and is often directly related to the podcast's popularity and size.

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