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1224 brands found

Sala Allehanda

Local News · Sala Allehanda är en dagstidning som getts ut sedan år 1879. Vi bevakar Sala och Heby och finns som papperstidning, e-tidning, sajt, app, i ...
Active in 2 locations
Offers 5 advertising channels
Reaches 53% women, 47% men, 35-65 years

Fotbollskanalen

Soccer · Här läser du nyheter, statistik, ser klipp och följer ditt favoritlag i de största ligorna och mästerskapen. Fotbollskanalen - för dig som ä...
Active in Sweden
Offers 5 advertising channels
Reaches 90% men, 10% women, 20-45 years

Dagsavisen

News · Dagsavisen er en nyhetsavis som har dekket samfunn, politikk, utenriks og kultur siden oppstarten i 1884. Vi leverer vesentlige nyheter på b...
Active in Oslo
Offers 9 advertising channels
Reaches 57% men, 43% women, 36-57 years

Mora Tidning

Local News · Moratidning.se är norra Dalarnas nyhetssajt. Vi bevakar norra Dalarna och finns som sajt, app, i sociala medier och i nyhetsbrev....
Active in Mora
Offers 4 advertising channels
Reaches 54% women, 46% men, 35-65 years
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Södra Dalarnes Tidning

Local News · Södra Dalarnes Tidning är Dalarnas äldsta tidning, grundad 1881. sodran.se är Södra Dalarnes Tidnings nyhetssajt. Vi bevakar Hedemora och Sä...
Active in 2 locations
Offers 5 advertising channels
Reaches 56% men, 44% women, 35-65 years

Placera.se

Investing · Placera.se Placera är en daglig ekonomisajt. Kärnområden är nyheter, analys och vägledning kring aktier, fonder samt sparande i vid bemärkel...
Active in Sweden
Offers 7 advertising channels
Reaches 80% men, 20% women, 40-60 years

Norsk Landbruk

Agriculture · NORSK LANDBRUK - MAGASINET FOR DEN PROFESJONELLE BONDEN Norsk Landbruk kommer 20 ganger i året og er det ledende fagbladet for profesjonelle...
Active in Norway
Offers 4 advertising channels
Reaches 66% men, 34% women, 45-55 years

Ehandel

Business · Ehandel är Nordens största mötesplats för alla som arbetar med e-handel.
Varje dag publicerar vi nyheter där våra läsare får tillgång till s...
Active in Sweden
Offers 4 advertising channels
Reaches 54% men, 46% women, 25-44 years

Bergensavisen

Local News · Vi hjelper bedrifter med annonsering og markedsføring i hele Norge. Amedia er den største utgiveren av lokale medier i Norge, med aviser som...
Active in Bergen
Offers 6 advertising channels

Arbetarbladet

Local News · Arbetarbladet är en sjudagars morgontidning som sedan 1902 ges ut i Gävle samt närliggande kommuner. Målgruppen är läsare i Gästrikland och ...
Active in Gävle
Offers 4 advertising channels
Reaches 50% women, 50% men, 35-65 years

Ljusdals-Posten

Local News · Vi bevakar Ljusdals kommun och finns som sajt, app, i nyhetsbrev och sociala medier....
Active in Ljusdal
Offers 5 advertising channels
Reaches 54% men, 46% women, 35-65 years

Hudiksvalls Tidning

Local News · Hudiksvalls Tidning (HT) är en lokaltidning i Hudiksvall, grundad 1909. Vi bevakar Hudiksvalls och Nordanstigs kommuner och finns som sajt, ...
Active in Hudiksvall
Offers 5 advertising channels
Reaches 50% women, 50% men, 35-65 years

Vinliv.se

Cocktails, Beer & Wine · Vinliv grundades 2018 och når varje vecka, tillsammans med sina partners, ut till över 200 000 mat- och vinintresserade runt om i landet. Må...
Active in Sweden
Offers 4 advertising channels

Dagens Juridik

National News · Under ledning av chefredaktör Eric Tagesson rapporterar Dagens Juridik dagligen om aktuella rättsfall och juridiska nyheter. Sveriges tyngst...
Active in Sweden
Offers 7 advertising channels
Reaches 52% men, 48% women, 30-65 years

Nya Ludvika Tidning

Local News · Nya Ludvika Tidnings nyhetssajt. Vi bevakar Ludvika och Smedjebackens kommun och finns som sajt, app, i nyhetsbrev och i sociala medier....
Active in 2 locations
Offers 4 advertising channels
Reaches 52% men, 48% women, 35-65 years

Bärgslagsbladet/Arboga Tidning

Local News · Bärgslagsbladet, grundad 1890, och Arboga Tidning, grundad 1850, har samarbetat sedan 1970. I dag har vi en gemensam redaktion i Köping. Bär...
Active in 3 locations
Offers 5 advertising channels
Reaches 52% women, 48% men, 35-65 years

Kapital

Finance · Kapital has been Norways leading business magazine for over 50 years. Kapital delivers relevant, groundbreaking and insightful content to re...
Active in Norway
Offers 5 advertising channels
Reaches 70% men, 30% women, 25-55 years

Fjordingen

Advertising · Fjordingen er lokalavisa for Indre Nordfjord, og dekkjer i hovudsak Stryn og Hornindal kommunar. Vi er 9 tilsette og har kontorlokaler i 2. ...
Active in Stryn
Offers 7 advertising channels
Reaches 65% men, 35% women, 44-45 years

Avisa Nordland

Local News · Amedia Salg hjelper bedrifter med annonsering og markedsføring. Amedia er den største utgiveren av lokale medier i Norge, med aviser som les...
Active in Bodø
Offers 6 advertising channels

Nea Radio

Local News · Hvorfor velg oss?Radio øker kjennskapen til merkevaren din.Radio har oppmerksomme lyttere som ikke kan spole over eller scrolle forbi budska...
Active in 2 locations
Offers 3 advertising channels
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Why audio advertising?

Audio advertising, also known as audio marketing, is a form of digital marketing where advertisements are delivered in audio format to listeners. This type of advertising is common on platforms like Spotify, Youtube, Pandora, and other streaming music or podcast services. Here are some advantages of audio advertising:

Audio advertising is flexible and can reach listeners wherever they are, whether they are out jogging, driving, or just listening to music at home. This makes audio advertising a flexible and accessible way for companies to reach their target audience.

It is also cost-effective as the production of audio content is usually less expensive compared to visual content. Moreover, many platforms offer very good analytical tools that allow measurement of ad performance, including the number of listens and conversion rate.

What are the advantages of radio versus podcast advertising? Which is better?

Radio advertising has a broader reach, making it more effective for local marketing. For example, if you want to widely disseminate an ad in a small town, radio advertising is an excellent choice.

Radio ads are quicker to produce and require less work if you want to get your ad out quickly. Radio advertising is also cost-effective and allows for repetition of ads throughout the day, which can be positive. However, it is less personal compared to podcast advertising, and it is often difficult to reach a specific target group within different niches or categories.

On the other hand, podcast advertising tends to have a more niche and engaged audience, enabling more target group-specific marketing. These types of ads may require more time for planning and production than radio advertising, but the benefits are that podcast advertising creates higher engagement as listeners actively choose to subscribe to specific podcasts.

This means that listeners to a podcast may feel that the podcast hosts are honest and genuine, almost like in a friendship relationship, which leads to taking their sponsored recommendations more seriously than radio advertising. The cost-effectiveness of podcast advertising can vary and is often directly related to the podcast's popularity and size.

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