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1223 brands found

Personal & Ledarskap

Careers · Personal&Ledarskap är Sveriges ledande tidning inom HR.
Vi står för kunnig, initierad och oberoende journalistik för dig som är i HR-bransch...
Active in Sweden
Offers 4 advertising channels

Nea Radio

Local News · Hvorfor velg oss?Radio øker kjennskapen til merkevaren din.Radio har oppmerksomme lyttere som ikke kan spole over eller scrolle forbi budska...
Active in 2 locations
Offers 3 advertising channels

Adviser

Advertising · Vi har sedan starten (1999) haft som mål att alltid göra skillnad för medieköpare och våra publicister. Vi brinner för starka medier och äls...
Active in Sweden
Offers 5 advertising channels

ProAd Sweden AB

Advertising · ProAd Sweden - Professional Advertising, är ett nischat nätverk inom annonsförsäljning som primärt arbetar med digitala medier. ProAd funger...
Active in Sweden
Offers 10 advertising channels
Reaches 70% men, 30% women, 18-60 years
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Elinstallatören

Construction · Elinstallatören är den ledande tidningen inom elteknikområdet. Vi förmedlar senaste nytt om produkter, metoder, teknik och företagande.
Med ...
Active in Sweden
Offers 8 advertising channels
Reaches 73% men, 27% women, 18-65 years

Södra Dalarnes Tidning

Local News · Södra Dalarnes Tidning är Dalarnas äldsta tidning, grundad 1881. sodran.se är Södra Dalarnes Tidnings nyhetssajt. Vi bevakar Hedemora och Sä...
Active in 2 locations
Offers 5 advertising channels
Reaches 56% men, 44% women, 35-65 years

Fjordingen

Advertising · Fjordingen er lokalavisa for Indre Nordfjord, og dekkjer i hovudsak Stryn og Hornindal kommunar. Vi er 9 tilsette og har kontorlokaler i 2. ...
Active in Stryn
Offers 7 advertising channels
Reaches 65% men, 35% women, 44-45 years

Nya Ludvika Tidning

Local News · Nya Ludvika Tidnings nyhetssajt. Vi bevakar Ludvika och Smedjebackens kommun och finns som sajt, app, i nyhetsbrev och i sociala medier....
Active in 2 locations
Offers 4 advertising channels
Reaches 52% men, 48% women, 35-65 years

Tønsbergs Blad

Local News · Amedia Salg hjelper bedrifter med annonsering og markedsføring i hele Norge. Amedia er den største utgiveren av lokale medier i Norge, med a...
Active in Tønsberg
Offers 6 advertising channels

CAPE Media

Marketplaces · Vår affärsidé utgår ifrån med kunskap om marknaden, koll på läget och initiativkraft att sälja idéer som funkar för våra annonsörer.
Vi ansv...
Active in Sweden
Offers 12 advertising channels

Karjalainen

News · Vuonna 1874 perustettu Karjalainen on Suomen kolmanneksi vanhin suomenkielinen sanomalehti. Karjalaisen painettua lehteä ja digitaalista näk...
Active in North Karelia
Offers 9 advertising channels
Reaches 50% women, 50% men, 45-65 years

Avisa Nordland

Local News · Amedia Salg hjelper bedrifter med annonsering og markedsføring. Amedia er den største utgiveren av lokale medier i Norge, med aviser som les...
Active in Bodø
Offers 6 advertising channels

Gjengangeren

Local News · Amedia Salg hjelper bedrifter med annonsering og markedsføring i hele Norge. Amedia er den største utgiveren av lokale medier i Norge, med a...
Active in Horten
Offers 6 advertising channels

HomeQ

Real Estate Platforms · Välkommen att annonsera på en av Sveriges snabbast växande och mest populära tjänster. HomeQ har över 800,000 registrerade användare och 400...
Active in Sweden
Offers 5 advertising channels
Reaches 57% women, 43% men, 18-65 years

Gudbrandsdølen Dagningen

Local News · Avisa inngår i GD-gruppen, som er et allsidig mediekonsern med omfattende virksomhet i Lillehammer, Gudbrandsdalen og Valdres. I konsernet i...
Active in Lillehammer
Offers 6 advertising channels

Aktiespararna

Finance · Aktiespararna är det självklara valet för alla som är intresserade av aktier och privatekonomi. Vår målgrupp är inte bara ivrig, engagerad, ...
Active in Sweden
Offers 8 advertising channels
Reaches 80% men, 20% women, 30-55 years

VVS-Forum

Construction · Plumbing Forum goal is to keep businesses and employees in the HVAC industry well informed about the outside world and the importance for th...
Active in Sweden
Offers 6 advertising channels
Reaches 90% men, 10% women, 45-55 years

Härryda-Posten

Local News · Härryda-Posten är en av Stampens senaste tillskott i nyhetsvärlden – helt digitalt. Varje dag skriver vi om det som är angeläget, ger dig en...
Active in Härryda
Offers 6 advertising channels

Nye Troms

Local News · Nye Troms er lokalavisa for Bardu, Målselv og Balsfjord. Vi hjelper deg å lykkes med din annonsering. Vårt samarbeid med Amedia gir oss tilg...
Active in Norway
Offers 6 advertising channels

Driva Eget

Advertising · Driva Egets vision är att hjälpa så många människor och företag som möjligt att uppnå sin fulla potential. Vi gör det genom att samla och sk...
Active in Sweden
Offers 7 advertising channels
Reaches 54% women, 46% men, 25-54 years
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Why audio advertising?

Audio advertising, also known as audio marketing, is a form of digital marketing where advertisements are delivered in audio format to listeners. This type of advertising is common on platforms like Spotify, Youtube, Pandora, and other streaming music or podcast services. Here are some advantages of audio advertising:

Audio advertising is flexible and can reach listeners wherever they are, whether they are out jogging, driving, or just listening to music at home. This makes audio advertising a flexible and accessible way for companies to reach their target audience.

It is also cost-effective as the production of audio content is usually less expensive compared to visual content. Moreover, many platforms offer very good analytical tools that allow measurement of ad performance, including the number of listens and conversion rate.

What are the advantages of radio versus podcast advertising? Which is better?

Radio advertising has a broader reach, making it more effective for local marketing. For example, if you want to widely disseminate an ad in a small town, radio advertising is an excellent choice.

Radio ads are quicker to produce and require less work if you want to get your ad out quickly. Radio advertising is also cost-effective and allows for repetition of ads throughout the day, which can be positive. However, it is less personal compared to podcast advertising, and it is often difficult to reach a specific target group within different niches or categories.

On the other hand, podcast advertising tends to have a more niche and engaged audience, enabling more target group-specific marketing. These types of ads may require more time for planning and production than radio advertising, but the benefits are that podcast advertising creates higher engagement as listeners actively choose to subscribe to specific podcasts.

This means that listeners to a podcast may feel that the podcast hosts are honest and genuine, almost like in a friendship relationship, which leads to taking their sponsored recommendations more seriously than radio advertising. The cost-effectiveness of podcast advertising can vary and is often directly related to the podcast's popularity and size.

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