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1150 brands found
HR Nyheter
Classifieds
HR Nyheter är en av Sveriges ledande podcasts inom HR. Vi är data-drivna och arbetar nära våra annonsörer....
50%
Men
50%
Women
35-44 years
Stallpodden
Humor · En podcast om allt du inte visste att du behöver veta om hästar och bilar.
En oberoende podcast skapad av en hästnörd och en bilnörd. Vi söker just nu några få sponsorer med relevant produkt för att kunna utveckla podden. Vårt mål att vi ska kunna ha podden var och varannan ...
50%
Men
50%
Women
18-65 years
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Fotboll24
Soccer
Sveriges största mediekanal inom ungdomsfotboll och folk runtom: Spelare, ledare, föräldrar ...
100%
Men
0%
Women
14-17 years
Lokalebasen DK
Real Estate Platforms · Lej kontorplads i København
Der er mange fordele ved at leje kontorplads frem for at arbejde hjemme eller leje et helt kontor. Derfor er kontorfællesskaber en mere og mere populær løsning for iværksættere, og der sker lige nu en...
50%
Men
50%
Women
18-60 years
Plymouth Chronicle
Advertising
Delivered door to door, to 92,000 homes. Four local areas, which combined, reach the vast majority of Plymouth. Select areas to suit your budget and audience, or cover the whole city in one month. Loc...
1,900
Followers
Instagram (Manual)
50%
Men
50%
Women
18-65 years
Stamina Group Inc.
Entertainment · Independent Canadian Publishing Company offering Niche Highly Engaged Audiences with a Digital First Approach
An independent publishing group offering advertising and partnership opportunities to our clients through our various omni present experiences, communities and platforms....
50%
Men
50%
Women
25-44 years
Fjell-Ljom AS
Local News
Fjell-Ljom er en av landets eldste aviser, og er lokalavisa for Røros og Holtålen. Vi produserer i dag en rekke podkaster og videoreportasjer i tillegg til å overføre viktige begivenheter direkte....
50%
Men
50%
Women
13-65 years
Holy Crap
Psychology & Psychiatry · Sveriges största spirituella plattform
Holy Crap är Sveriges största community och plattform för spiritualitet och holistisk hälsa. Vårt mission är att inspirera och sprida kunskap om den inre själsliga resan på ett nytt och relaterbart sä...
16,600
Followers
Instagram (Manual)
Berlingske
News · Berlingske skriver til og om borgerlige på styrkeområderne Nyheder, Opinion, Business og AOK.
Berlingske er Danmarks førende frie, borgerlige medie, som udfordrer vedtagne sandheder og samler læserne om en større forståelse af tiden der er, tiden der var, og tiden der kommer. Vi sætter dagsord...
55%
Men
45%
Women
35-64 years
Candace Owens
News
Candace Owens holds nothing back in her brand new show as she takes on the political and cultural issues of the day. Featuring deep dives, investigations and exposés on today’s burning topics. Listen ...
B.T.
National News · Om B.T.
B.T. er Danmarks skarpeste nyhedssite. B.T. leverer nyheder, sport og underholdning til kvinder og mænd i alderen 25-54 år. Vi lover selvstændig og vedkommende journalistik om alt, der berør, forarger...
53%
Men
47%
Women
16-25 years
Bannon`s War Room
News
WAR ROOM with Stephen K. Bannon.Stephen Kevin Bannon (born November 27, 1953) is an American media executive, political strategist, and former investment banker. He served as the White House's chief s...
Weekendavisen
News · Weekendavisen
Weekendavisen er velskrevet viden til selvstændige, nysgerrige borgere, der gerne vil udfordres, overraskes og blive klogere. Weekendavisen udkommer hver fredag og indeholder sektionerne Samfund, Kult...
52%
Men
48%
Women
30-60 years
Smaalenenes Avis
Local News · Amedia Salg Follo og Østfold
Amedia Salg hjelper bedrifter med annonsering og markedsføring i hele Norge. Amedia er den største utgiveren av lokale medier i Norge, med aviser som leses av over 2,2 millioner mennesker hver eneste ...
La Opinión
News
La Opinión is a Spanish-language daily newspaper and website based in Los Angeles, California. It is the largest Spanish-language newspaper in the United States and the second-most read newspaper in L...
The Rest Is History
Advertising
Historians Tom Holland and Dominic Sandbrook are interrogating the past, and attempting to de-tangle the present.They question the nature of Greatness, why the West no longer has civil wars and whethe...
VG
News · VG
Mediehuset VG leverer nyheter, underholdning og nyttestoff gjennom papiravisen, nettavisen, mobilutgaven, VGTV og VG+ til iPad. I tillegg til å produsere Norges mest leste avis, eier Mediehuset VG Nor...
Why audio advertising?
Audio advertising, also known as audio marketing, is a form of digital marketing where advertisements are delivered in audio format to listeners. This type of advertising is common on platforms like Spotify, Youtube, Pandora, and other streaming music or podcast services. Here are some advantages of audio advertising:
Audio advertising is flexible and can reach listeners wherever they are, whether they are out jogging, driving, or just listening to music at home. This makes audio advertising a flexible and accessible way for companies to reach their target audience.
It is also cost-effective as the production of audio content is usually less expensive compared to visual content. Moreover, many platforms offer very good analytical tools that allow measurement of ad performance, including the number of listens and conversion rate.
What are the advantages of radio versus podcast advertising? Which is better?
Radio advertising has a broader reach, making it more effective for local marketing. For example, if you want to widely disseminate an ad in a small town, radio advertising is an excellent choice.
Radio ads are quicker to produce and require less work if you want to get your ad out quickly. Radio advertising is also cost-effective and allows for repetition of ads throughout the day, which can be positive. However, it is less personal compared to podcast advertising, and it is often difficult to reach a specific target group within different niches or categories.
On the other hand, podcast advertising tends to have a more niche and engaged audience, enabling more target group-specific marketing. These types of ads may require more time for planning and production than radio advertising, but the benefits are that podcast advertising creates higher engagement as listeners actively choose to subscribe to specific podcasts.
This means that listeners to a podcast may feel that the podcast hosts are honest and genuine, almost like in a friendship relationship, which leads to taking their sponsored recommendations more seriously than radio advertising. The cost-effectiveness of podcast advertising can vary and is often directly related to the podcast's popularity and size.
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