Since launching online in 1997, we have been the meeting place for engaged couples throughout their planning journey. We combine almost 30 years of industry experience with a strong digital presence and help thousands of couples every day shape the biggest celebration of their lives. A unique buying window of 12–18 months Many associate weddings with dresses and flowers, but in reality, an engagem…
Primary target group: Engaged couples Who they are: men and women aged 25–45 (up to 60) in Sweden, Norway, Denmark, Finland, and internationally. Strong purchasing power for 12–18 months: They have a dedicated wedding budget and are in a period of major purchasing decisions. What they need to book and buy: venues, rings and jewelry, wedding dress and suit, photographer, florist, DJ, hotel, catering, honeymoon, and beauty treatments. Value for you: This group does not just scroll. They actively search for companies to book and purchase from right now. Secondary target group: Wedding guests Who they are: family, friends, and colleagues (aged 18–70+) in the Nordics and worldwide. Volume: Each couple brings an average of 80–100 guests onto the platform. What they need to book and buy: hotel nights, travel, local transportation, party clothes, beauty services, and gifts from the couple’s wishlist. Value for you: You reach buyers with a set date, a concrete need, and a clear reason to spend money.
Age
25–55years
1365+
Gender split
25%
Men
75%
Women
Audience data supplied by the partner.
Statistics
5 statistics sources
Bröllopsguidens Magasin
Magazines · Source: Readly (Digital statistik) Egna kanaler (Direktförsäljning via webshop & mässor
Since its online launch in 1997 , Bröllopsguiden has been Swedens leading digital platform for weddings. Since spring 2026, the platform has also been available in Norway and will launch across Scandinavia in English in September. The big launch in Denmark and Finland is marked by our massive campaign " Win Your Wedding." The competition runs directly on our platform, uniquely designed and tailored for each country. This drives a huge wave of traffic and brings tens of thousands of active, purchase-ready couples from Sweden, Norway, Denmark, and Finland into one digital hub where decisions happen. This makes our platform the ultimate marketplace for businesses that want to reach couples at the moment they decide. Did you know? Nearly 30 years ago, Bröllopsguiden was launched online - first in Europe and among the very first in the world with a digital wedding platform. Now were available throughout the Nordics and in English! What couples do on the site: Sign up for "Win Your Wedding": The competition runs directly on the platform in each country and acts as a powerful traffic engine, bringing in tens of thousands of active couples who are ready to engage. Find and book vendors: In our supplier directory, couples can find, compare, and contact everything from venues, photographers, and ring makers to DJs and bridal gown shops. Read articles and inspiring guides: Readers dive into trend forecasts, budget tips, etiquette advice, and step-by-step guides for the big day. Use digital tools: Integrated checklists and planning support keep couples coming back to the site several times a week throughout the planning journey. Why advertise on the platform? Reach couples across the Nordics - or focus on a single country such as Sweden, Norway, Denmark, or Finland, depending on where you want to drive results. Meet couples exactly when they are searching for vendors and about to make decisions. Versatile formats: Choose between featured supplier spots, sponsored articles, sponsored guides, and banners where visitor traffic is highest.
In November 2026, we’re bringing our biggest success to the entire Nordics! WIN YOUR WEDDING will launch simultaneously in Sweden , Norway , Finland , and Denmark , each with its own local-language registration page. This means four local competitions, four winning couples, and greater Nordic reach for affluent couples ready to make purchase decisions. As a partner , you get a head start in your category and reach tens of thousands of engaged couples ready to be inspired and take the next step toward their dream wedding. You choose whether to be visible in one country or across the entire Nordics. Click here to watch the last competition reel on Instagram Click here to download our media kit as a PDF Click here for the latest competition results Click here for the 2025 competition results 1. We invest in results for you. Instead of just showing up in our channels, we focus on targeted advertising via Meta, Google, and TikTok to reach the right couples as they plan the most important day of their lives. In total, we’re investing half a million SEK (500,000 SEK) in marketing across the Nordics. This is more than just a competition. It’s your chance to meet couples as they plan their big day, build strong relationships, and grow your following. Win Your Wedding brings you thousands of new followers, strengthens your brand, and creates exposure that’s next to impossible to achieve on your own without a huge budget. It’s about more than just the winning couple. Tens of thousands of excited couples actively seek inspiration and tips for their dream wedding and can discover you and your offer throughout their journey. Here’s how we help you build relationships - step by step: We make sure you’re visible where couples are - through campaigns on Meta (Instagram/Facebook), Google, and TikTok. We feature you in our own channels: Reels, Stories, newsletters. You’re visible where couples are already engaged and curious - and you get the chance to become their obvious choice. The hook: The chance to win a complete dream wedding. The high prize value attracts couples with strong buying intent, right in their planning window. Why is this smart? You get all the benefits of a broad marketing push without spending time, energy, or taking any risks yourself. We do the work, you get the results. 2. We help you collect valuable leads. Couples sign up via a simple and inspiring landing page where they leave their details, email, phone number, and wedding date - and immediately start following you on Instagram. Why is this smart? You get direct contact with real couples in the midst of planning and ready to take the next step. Or couples who haven’t decided yet but plan to get married within a year or two. You plant the seed for a future couple, giving you a huge lead over your competitors. 3. Gain engaged and curious couples! Participants don’t just fill in a form - they must also follow you on Instagram, visit your website, and answer questions about your brand. That way, you get engaged and curious couples who truly want to know more about you. 4. Must follow you on Instagram. Participants are sent straight to your profile and become thousands of new, relevant followers your brand owns and can keep engaging. Unlike typical contests where people unfollow once the winner is drawn, these couples are in the midst of a 12–18 month planning phase. They need your content, your inspiration, and your products throughout their journey - even after the competition ends. 5. Must click through to your website. Participants must visit your profile and site, creating immediate, measurable growth with thousands of direct clicks. Must answer contest questions about your brand: To find the answers, participants must actively seek out information about your offer on your website. This ensures couples don’t just glimpse your logo in passing, but actually learn about your products and understand why they should choose you. 6. You’re present the whole way! Couples receive a personal welcome email immediately after registering. Then they’re taken to a contest landing page where you appear again, and your brand follows them throughout the competition via podcasts, newsletters, and social media. Why is this smart? You accompany the couples through their whole journey with us—building trust and relationships. Because in the end, only one couple wins, but tens of thousands don’t, and they’re left with an upcoming wedding and need to book vendors. They choose the one they’ve seen over four months, day in and day out, during the competition. 7. Full exclusivity. You’re the only one in your category. Here you have the chance to stand out and take center stage among the couples. Why is this smart? You get all the attention in your niche without competition. Does this sound exciting? Reach out today , and we’ll explain how you can increase your visibility, strengthen your brand, and become the first choice for couples in the Nordics. Planning for the next round is already underway, and we’re looking for vendors who want to own their niche and reach a wide audience. Contact: Johannes Pajala Email: johannes@brollopsguiden.se Phone: +46-73 574 7337
Reach affluent wedding couples across the Nordics through the regions most engaged wedding community on Instagram. With English content, we reach all of Scandinavia at once and turn viral Reels and direct channels into customer bookings. What makes us special: Exclusive Broadcast Channel: Our own channel "BG | Inside Wed Guide" has over 5,700 active members and provides a strong direct channel to affluent wedding couples. Reach that stands out: Our Reels regularly reach over 600,000 views and generate strong organic reach. We reach the entire Nordics : English as the main language gives your brand exposure in Sweden, Norway, Denmark, and Finland at the same time. Some quick numbers: Monthly views 600,000 – 1,200,000 Followers (Instagram) 27,800+ (strong organic growth) Broadcast Channel 5,700+ active members Reach per post 5,000 – 30,000 views Story views 1,500 – 4,000 per publication Language English (reaches the entire Nordic market) You can easily click through to our Instagram account here. Instagram: Broadcast channel:
We help you reach wedding couples exactly when they are looking for suppliers for their big day- simple, direct, and hassle-free. Right now, we have almost 50,000 addresses on our list - and it’s growing fast. NEW: For the upcoming 2026/2027 season, we’re adding 42,000 new email addresses so you can reach new couples early in their planning process throughout the Nordics. How do we do it? Through our competition, "Win Your Wedding," we get thousands of new, verified email addresses from couples planning their wedding. During autumn and winter 2026, we will collect: Sweden: 10,000 email addresses Norway: 5,500 email addresses Denmark: 3,500 email addresses Finland: 2,000 email addresses During winter and spring 2027, we will collect: Sweden: 10,000 email addresses Norway: 5,500 email addresses Denmark: 3,500 email addresses Finland: 2,000 email addresses What you get: 50,000+ people read our newsletters, all looking for inspiration, suppliers, and offers. The open rate is around 50%, so your message gets seen and read. We add 42,000 new email addresses every season starting in autumn 2026, so you can reach new couples early in their planning process. You can reach wedding couples across the Nordics- Sweden, Norway, Denmark, and Finland- all at once. Want to see what one of our newsletters looks like? Click here to read it now.
Reach the Nordics most purchase-ready consumers at the peak of their planning and investment phase. Bröllopsguiden is an exclusive Coffee Table Book and trend bible that is kept, displayed, and browsed through for an entire year. Why advertise in our magazine? Maximum attention (Attention Rate): When readers sit down with our magazine, the digital noise disappears. Your brand gets full attention in a relaxing premium environment during the best moments of the day. International reach in English: The magazine is published in English and distributed to affluent wedding couples throughout the Nordics (Sweden, Norway, Denmark, and Finland) as well as internationally, helping your brand reach a broader audience. Conscious target group: We reach the new generation of trend-sensitive and conscious wedding couples (Gen Z and up) who seek quality and unique experiences, making them a relevant audience for premium brands. Unmatched Distribution & Reach We place the magazine directly in the hands of the right target group : "Win a Wedding" competition: Reaches 10,000–15,000 active, engaged couples across the Nordics. After registering, all participants receive a targeted email offer to buy the magazine at a discount, bringing in readers with purchasing power from Finland, Sweden, Norway, and Denmark. Nationwide retail network & e-commerce: Sold through Pressbyrån, 7-Eleven, ICA, Coop, Arlanda, and directly via e-commerce throughout the Nordics, expanding your brands presence across multiple channels. Fair distribution: Main sponsor of about 20 wedding fairs annually, where each visitor receives the magazine in their hand directly at the entrance, placing your brand in front of highly engaged prospects. Digital reach (Readly Top Title 2025): Officially named Swedens most-read wedding magazine with the highest average number of readers per issue on Readly, strengthening your digital visibility. 2025: 192,980 page views on Readly 2026 (so far): 180,170 page views on Readly Secure your spot in the next issue now. To guarantee a luxurious feel and maximum exposure for our advertisers, we strictly limit each issue to a maximum of 50 ad pages, keeping your brand in a premium environment. Status: 70% of the space in the next issue is already booked, so now is the time to secure your place. Would you like to browse yourself? Physical copy: Send us your address to info@brollopsguiden.se and request an exclusive sample copy for your office. Digital copy: Click here to get 2 months free on Readly and start browsing on your mobile or tablet.
Reach engaged couples through Sweden’s most established wedding podcast. We combine crystal-clear audio with razor-sharp 4K video in our professional Stockholm studio, giving your brand direct access to couples during their most important purchasing decisions through a personal conversation. Podcast advertising helps your brand reach your target audience when they are most engaged. When a listener tunes in to our podcast, it’s by choice, making the channel intimate and the host and content highly trustworthy. At The Wedding Guide, we keep our audience up to date with our podcast, The Wedding Guide Podcast, where you can buy an ad slot or sponsor an entire episode to make your brand the exclusive focus. Documented top rankings: #2 in Relationships #41 in Society & Culture #158 of all podcasts in Sweden Our Ad Formats: Spot (10–20 seconds): A quick and powerful message in both audio and video. Sponsored Interview (1 minute): An in-depth promotional feature seamlessly integrated into the episode. Exclusive Guest Episode: Own an entire episode as an expert. It launches simultaneously across all our channels with a dedicated newsletter, an editorial article on our website, a Reel trailer on Instagram, and extensive Story coverage in video format. You also receive a complete content bank with ready-to-use video clips for your own channels. Why Podcasts Crush Traditional Advertising: 100% Undivided Attention: The podcast accompanies engaged couples in the car, on walks, or during planning at home. Reach them in a distraction-free moment, directly in their ears, without competing banners. The Effect of a Personal Tip: When the message is delivered in the podcast, it feels like a warm recommendation from a trusted friend, strengthening trust in your brand. Hybrid Format (Audio + 4K Video): Multi-system recording gives you exposure in podcast apps, plus edited Reels and TikTok videos for broad distribution across social media. Everlasting Life (Evergreen Effect): Episodes remain available and are listened to by newly engaged couples month after month. Your investment continues to generate value long after it’s published.
