Instagram – The Largest in the Nordics (+Broadcast Channel)

Reach the wedding market across the Nordics with Bröllopsguiden’s powerful Instagram account. With English-language content, we reach affluent couples throughout Scandinavia and offer advertisers exposure far beyond Sweden’s borders.   Our account is experiencing rapid growth. Between November 2025 and September 2026, we have achieved 600,000–1.2 million views per month. We create content that engages – from viral Reels with over half a million views to daily Stories guiding wedding couples in their purchasing decisions.   Bröllopsguiden’s own (Broadcast Channel) "BG | Inside Wed Guide" Want to reach the most engaged wedding couples without any filters? Bröllopsguiden runs one of the world’s most successful closed channels (Broadcast Channel) on Instagram. Here, over 5,700 active members (as of 5 September 2026) receive our latest tips, recommendations, and offers directly in their inbox.   This is a channel with 100% organic reach where wedding couples listen to every word we say. For comparison: the world’s largest wedding site, the American The Wed, currently has only 4,200 members in its channel. We deliver higher engagement and a more dedicated audience than the largest international giants.   Why appear in our closed channel?

• No noise: Algorithms don’t hide your message. When we post, over 5,000 wedding couples receive a notification directly on their phone – an easy way to reach them.
• Handpicked audience: The members of the channel are "superusers" – wedding couples who plan most intensively and are most likely to book and buy.
• Global strength, Nordic focus: Although we compete with the biggest players in the USA, our audience is focused on wedding couples in the Nordic market.
• High credibility: Being recommended in our closed channel gives an "insider stamp" that can’t be bought anywhere else and immediately strengthens your offer.

Statistics (5 September 2026):

• Members: 5,700+ (more than the American The Wed).
• Audience: Active wedding couples who have independently chosen to follow our recommendations.
• Format: Exclusive tips, early releases, and targeted partner messages.

Why advertise on our Instagram?

• Nordic audience: By communicating in English, we are a natural source of inspiration for couples in Sweden, Norway, Denmark, and Finland.
• High visibility: Our Reels provide extensive exposure. Our latest competition Reel has so far received 1.2 million views, giving a strong "spillover effect" for our partners.
• Explosive growth: We are growing rapidly. In autumn 2026, we expect to welcome 15,000 new followers, meaning your ad reaches an ever-growing group of new, current wedding couples. Vinn Ditt Bryllup is expanding to all Nordic countries, bringing a significant increase in followers.
• High conversion: Up to 4,000 views per Story – you reach wedding couples in their most active planning phase with clickable links and quick response.

Summary statistics:

• Views: 600,000–1,200,000 per month.
• Followers: 27,800+ (strong growth).
• Average reach per post: 5,000–30,000 views.
• Story views: 1,500–4,000 per publication.
• Language: English – reaches wedding couples throughout the Nordic market.

Here you can easily access our Instagram account.   Instagram: Broadcast channel: