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1147 brands found
Love Patchwork & Quilting
Advertising
Love Patchwork & Quilting is the market-leading modern quilt brand. Every month our pages are bursting with inspiration for quilters who love color, print, and pattern plus a free cover gift with ever...
Mollie Makes
Style & Fashion
Mollie Makes is a lifestyle brand for those who live creatively. We bring you the latest crafting trends in easy-to-follow how-tos, encouraging you to adapt and share your own crafty spin on things. W...
olive
Food & Drink
olive is informed, authoritative, good-looking and witty. Reflecting the appetites of intelligent, trend-aware food lovers, olive has a mix of imaginative but achievable recipes, restaurant reviews an...
Papercraft Inspirations
Advertising
Papercraft Inspirations provides creative ideas for every card maker, from beginners to experts. Our community are passionate about card making and avid fans of the latest craft products and tools on ...
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RadioTimes.com
Entertainment
RadioTimes.com is the UK’s fastest growing TV and entertainment website, reaching 15m unique users a month. Far more than simply the online home of the UK’s leading television and radio magazine, Radi...
Simply Crochet
Advertising
Simply Crochet is a monthly craft brand from the makers of Simply Knitting and Mollie Makes. It’s a celebration of all things crochet and is full of creative ideas for anyone who loves – or would love...
Simply Sewing
Advertising
Simply Sewing is a practical brand for makers who sew, or would like to start sewing. Its fresh attitude and ideas, beautiful photography and inspiring projects will have you behind the sewing machine...
The Knitter
Advertising
The Knitter is the premier brand for people who want to knit beautiful, original patterns from the world’s best designers. To explore new knitting techniques and discover the latest products. And to r...
The World of Cross Stitching
Advertising
The World of Cross Stitching is the flagship brand in our stitching portfolio. Launched in 1997, it is the number one in the market and the monthly must-buy for stitchers everywhere, whatever their ta...
Against The Odds
Society
Humans are resilient. In our toughest moments, we will fight, we will struggle, and we will triumph...often against the odds. In this immersive series from Wondery, host-adventurers Mike Corey and Cas...
The Bravo Docket
Advertising
The Bravo Docket is a podcast where two practicing attorneys examine and discuss the lawsuits and legal disputes of reality television personalities. Press play for facts, fun, and Law 101. Access bon...
On Being
Advertising
A season of big, new, beautiful On Being conversations is here. Adventures into what can replenish and orient us in this wild ride of a time to be alive: biomimicry and the science of awe; spiritual c...
TED Talks Daily
Advertising
Every weekday, TED Talks Daily brings you the latest talks in audio. Join host and journalist Elise Hu for thought-provoking ideas on every subject imaginable — from Artificial Intelligence to Zoology...
Waveform: The MKBHD Podcast
Tech
A tech podcast for the gadget lovers and tech heads among us from the mind of Marques Brownlee, better known as MKBHD. MKBHD has made a name for himself on YouTube reviewing everything from the newest...
F1: Beyond the Grid
Sports
Formula 1's fastest stars slow down and open up, sharing untold stories and unrivalled insight. Tom Clarkson brings you revealing, feature-length interviews and amazing anecdotes from superstar driver...
Central Penn Business Journal
News
The Central Penn Business Journal is a business newspaper headquartered in Harrisburg, Pennsylvania. The print publication is circulated on a weekly basis and covers five counties in central Pennsylva...
The Happiness Lab
Advertising
You might think you know what it takes to lead a happier life… more money, a better job, or Instagram-worthy vacations. You’re dead wrong. Yale professor Dr. Laurie Santos has studied the science of h...
StarTalk Radio
Education
Science, pop culture, and comedy collide on StarTalk Radio! Neil deGrasse Tyson, astrophysicist and Director of New York's Hayden Planetarium, and his comic co-hosts, guest celebrities, and scientific...
The Know For Sure Pod
Health
What is the secret to a long lasting friendship of 20 years? Respect, Genuine love, and difficult conversations! Every week comedian, actress, and business mogul B.Simone along with her best friend, a...
Consider This
News
Six days a week, from Monday through Saturday, the hosts of NPR's All Things Considered help you make sense of a major news story and what it means for you, in 15 minutes. In participating regions on ...
Why audio advertising?
Audio advertising, also known as audio marketing, is a form of digital marketing where advertisements are delivered in audio format to listeners. This type of advertising is common on platforms like Spotify, Youtube, Pandora, and other streaming music or podcast services. Here are some advantages of audio advertising:
Audio advertising is flexible and can reach listeners wherever they are, whether they are out jogging, driving, or just listening to music at home. This makes audio advertising a flexible and accessible way for companies to reach their target audience.
It is also cost-effective as the production of audio content is usually less expensive compared to visual content. Moreover, many platforms offer very good analytical tools that allow measurement of ad performance, including the number of listens and conversion rate.
What are the advantages of radio versus podcast advertising? Which is better?
Radio advertising has a broader reach, making it more effective for local marketing. For example, if you want to widely disseminate an ad in a small town, radio advertising is an excellent choice.
Radio ads are quicker to produce and require less work if you want to get your ad out quickly. Radio advertising is also cost-effective and allows for repetition of ads throughout the day, which can be positive. However, it is less personal compared to podcast advertising, and it is often difficult to reach a specific target group within different niches or categories.
On the other hand, podcast advertising tends to have a more niche and engaged audience, enabling more target group-specific marketing. These types of ads may require more time for planning and production than radio advertising, but the benefits are that podcast advertising creates higher engagement as listeners actively choose to subscribe to specific podcasts.
This means that listeners to a podcast may feel that the podcast hosts are honest and genuine, almost like in a friendship relationship, which leads to taking their sponsored recommendations more seriously than radio advertising. The cost-effectiveness of podcast advertising can vary and is often directly related to the podcast's popularity and size.
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