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ReWives
Entertainment
Bethenny Frankel is undeniably the breakout star of The Real Housewives franchise. More than a decade later, Bethenny is ready to rehash, revisit and rewatch the most iconic episodes from all of your ...
Where There's A Will, There's A Wake
Entertainment
WHERE THERE’S A WILL, THERE’S A WAKEIf you could plan your perfect death, what would you do?Join Kathy Burke as she chats to the likes of Dawn French, James Acaster and Jamali Maddix asking them quest...
Love, Janessa
Entertainment
Who is Janessa? Host Hannah Ajala embarks on a wild search for an adult entertainment star whose images are being used in global catfishing schemes. The investigation takes listeners from the UK to It...
The Dark Is Rising
Entertainment
A young boy’s time-travelling fight against ancient evil. When the Dark comes rising, who will hold it back? This dramatisation of Susan Cooper’s cult novel is a magical journey into the supernatural....
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12 Ghosts
Entertainment
Starring Malcolm McDowell, and produced in immersive 3D audio! Eleven travelers find themselves at an inn deep in the forest on Christmas Eve. As they tell their stories to one another, they come to r...
Pico dos Marins: O Caso do Escoteiro Marco Aurélio
Society
Marco Aurélio was 15 years old when he disappeared from Pico dos Marins, in São Paulo, on June 8, 1985. What was supposed to be an adventure for a group of teen scouts turned into a drama for the Simo...
WEAPONIZED
Society
In WEAPONIZED, Jeremy Corbell and George Knapp pull back the veil on the world of the known, to explore the unexplained. This multi-platform investigative series features exclusive interviews, never-b...
Digital Folklore
Society
Digital Folklore is a fully immersive, sound designed show that uses storytelling, voice acting, interviews, and scripted narrative to analyze various expressions of internet culture through the lens ...
Uncancelled History
News
Uncancelled History re-evaluates events, people, and ideas that have otherwise been cancelled from the past.Uncancelled History is a ten-part podcast and Youtube series that reevaluates historical occ...
The Useless Hotline
News
Welcome to The Useless Hotline hosted by Max Balegde and George Clarke. A place to send your queries and dilemmas no matter how big, small, weird, or embarrassing. We can’t guarantee good advice or th...
Drum Tower
News
Two of The Economist's China correspondents, Alice Su and David Rennie, analyse the stories at the heart of this vast country and examine its influence beyond its borders. They’ll be joined by our glo...
Hidden Killers
News
Get ready for a heart-pounding ride into the dark world of true crime with Tony Brueski's spine-chilling podcast "Hidden Killers"! Experience real-time coverage of some of the most twisted and shockin...
Things Unseen
Advertising
Monday through Friday, this devotional podcast features thoughtful reflections on the Christian life and our relationship with God. Sinclair Ferguson follows a theme each week to guide you day by day ...
The New Gurus
Society
Everywhere you look on the internet, people are giving - and receiving - advice. Advice that promises to transform our lives. How to eat. How to think. How to get rich. How to manage our time.Across 8...
High Low with EmRata
Society
Hi, I’m EmRata, aka Emily Ratajkowski. Maybe you know me from my work as an actress or model, or maybe you’ve read my bestselling book, My Body. I’m interested in marrying everything high and low brow...
Birds Of Empire
Entertainment
A cinematic fantasy event in audio. New Dakota: 15,000 CE, thousands of years after the fall of civilization. The Earth has reclaimed the cities and glories of the modern world, reducing humankind to ...
Lateral
Entertainment
A show about interesting quiz questions and even more interesting answers, hosted by Tom Scott. For business enquiries, contestant applications or to submit questions, visit https://www.lateralcast.co...
The Witch Farm
Entertainment
Dare you visit Britain's most haunted house? Joseph Fiennes and Alexandra Roach star in a new paranormal cold case from Danny Robins, creator of The Battersea Poltergeist....
Surviving El Chapo: The Twins Who Brought Down A Drug Lord
Society
Surviving El Chapo: The Twins Who Brought Down a Drug Lord Hosted and executive produced by award-winning artist and producer Curtis ’50 Cent’ Jackson and broadcaster and journalist Charlie Webster. B...
Erika Taught Me
Business
Erika Kullberg is an attorney and money expert with over 17 million followers on social media and is passionate about better positioning people for success. The Erika Taught Me podcast is based on the...
Why audio advertising?
Audio advertising, also known as audio marketing, is a form of digital marketing where advertisements are delivered in audio format to listeners. This type of advertising is common on platforms like Spotify, Youtube, Pandora, and other streaming music or podcast services. Here are some advantages of audio advertising:
Audio advertising is flexible and can reach listeners wherever they are, whether they are out jogging, driving, or just listening to music at home. This makes audio advertising a flexible and accessible way for companies to reach their target audience.
It is also cost-effective as the production of audio content is usually less expensive compared to visual content. Moreover, many platforms offer very good analytical tools that allow measurement of ad performance, including the number of listens and conversion rate.
What are the advantages of radio versus podcast advertising? Which is better?
Radio advertising has a broader reach, making it more effective for local marketing. For example, if you want to widely disseminate an ad in a small town, radio advertising is an excellent choice.
Radio ads are quicker to produce and require less work if you want to get your ad out quickly. Radio advertising is also cost-effective and allows for repetition of ads throughout the day, which can be positive. However, it is less personal compared to podcast advertising, and it is often difficult to reach a specific target group within different niches or categories.
On the other hand, podcast advertising tends to have a more niche and engaged audience, enabling more target group-specific marketing. These types of ads may require more time for planning and production than radio advertising, but the benefits are that podcast advertising creates higher engagement as listeners actively choose to subscribe to specific podcasts.
This means that listeners to a podcast may feel that the podcast hosts are honest and genuine, almost like in a friendship relationship, which leads to taking their sponsored recommendations more seriously than radio advertising. The cost-effectiveness of podcast advertising can vary and is often directly related to the podcast's popularity and size.
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