Want to be seen here?
Connect your company to the marketplace for free.
Audio
Get started with Audio advertising
Compare different proposals. Save time and money.
Ocast is the leading marketplace for audio advertising and advertising. Fill in the form and start receiving tailored offers for your campaign at the best price.
Best Audio advertising providers
Filter
Advertising channels
Categories
Audience
1150 brands found
White Lies DC
Entertainment
In 1965, Rev. James Reeb was murdered in Selma, Alabama. Three men were tried and acquitted, but no one was ever held to account. Fifty years later, two journalists from Alabama return to the city whe...
The Jordan Harbinger Show
Business
(Apple's Best of 2018) In-depth conversations with people at the top of their game. Jordan Harbinger unpacks guests' wisdom into practical nuggets you can use to impact your work, life, and relationsh...
Whiskey Ginger
Entertainment
Comedian Andrew Santino interviews friends in and out of the entertainment industry as they reflect on deviant stories of their past; while sipping whiskey. Intro Music by Rocom available on all strea...
KSR (Talk Radio 1080)
Sports
Matt Jones and the KSR crew bring you the latest in UK news and views Mon.-Fri. from 10 to noon....
Want to be seen here?Connect your company to the marketplace for free.
Register for free
Deadline: White House
News
Drawing on years of experience as communications chief for President George W. Bush and senior advisor for the McCain-Palin campaign, Nicolle Wallace provides political insight and clarity on where th...
The Generation Why Podcast
Entertainment
The Generation Why Podcast released its first episode in 2012 and pioneered the true crime genre in the podcasting world. Two friends, Aaron & Justin, break down theories and give their opinions on un...
Sleep With Me
Health
Insomnia? Mind racing at night? Worries keeping you up? Tune in for a bedtime story that lets you forget your problems and progressively gets more boring until you fall to sleep. So get in bed, press ...
Skip and Shannon: Undisputed
Sports
The Skip and Shannon: Undisputed Podcast. Skip Bayless, Shannon Sharpe, and Jen Hale discuss the biggest stories in the world of sports. It's unscripted and unfiltered. Don't miss the television show ...
The Ringer-Verse
Entertainment
'The Ringer-Verse' is your go-to nexus podcast feed for all things nerd culture and fandom. Hosted by a rotating lineup of The Ringer’s expert superfans—including The Midnight Boys Van Lathan and Char...
Club Random
Entertainment
Bill Maher rewrites the rules of podcasting the way he did in television in this series of one on one, hour long conversations with a wide variety of unexpected guests in the undisclosed location call...
The Always Sunny Podcast
Entertainment
The Always Sunny Podcast is a look back on the past fifteen seasons of the hit show, It’s Always Sunny in Philadelphia, hosted by Glenn, Charlie, and Rob. The guys are going back to where it all began...
Central Penn Business Journal
News
The Central Penn Business Journal is a business newspaper headquartered in Harrisburg, Pennsylvania. The print publication is circulated on a weekly basis and covers five counties in central Pennsylva...
This Is Important
Entertainment
Adam Devine, Anders Holm, Blake Anderson, and Kyle Newacheck seriously discuss some very important topics....
Drama Queens
Entertainment
Take yourself back in time...back to high school. The ups and downs, the loves the losses, the struggles the triumphs, being together with your friends...feeling every emotion of it. Is 23 more than j...
Distractible
Entertainment
The Distractible podcast with Mark Fischbach, Wade Barnes, and Bob Muyskens is a space to have thoughtful discussions about funny, out there, or otherwise interesting stories from everyday life. Also ...
Everything Iconic
Entertainment
Everything Iconic with Danny Pellegrino breaks down reality TV and iconic pop culture moments. Special guests deep dive with Danny into the topics we all care about: The Real Housewives and nostalgic ...
Creating Confidence
Business
Looking to take your life to the next level? Each week Heather sits down to share with you the techniques and strategies to create your confidence, pursue your dreams and leapfrog the villains you’ll ...
I Survived
Entertainment
What is it like to face death and make it out alive? Based on the groundbreaking A&E television series, I Survived documents harrowing stories of human endurance. In their own words, survivors recall ...
Girls Next Level
Society
Take a trip back to the early 2000's with Holly Madison and Bridget Marquardt, the stars of the E! network's iconic reality show The Girls Next Door. Each week, the girls take you inside the gates of ...
Why audio advertising?
Audio advertising, also known as audio marketing, is a form of digital marketing where advertisements are delivered in audio format to listeners. This type of advertising is common on platforms like Spotify, Youtube, Pandora, and other streaming music or podcast services. Here are some advantages of audio advertising:
Audio advertising is flexible and can reach listeners wherever they are, whether they are out jogging, driving, or just listening to music at home. This makes audio advertising a flexible and accessible way for companies to reach their target audience.
It is also cost-effective as the production of audio content is usually less expensive compared to visual content. Moreover, many platforms offer very good analytical tools that allow measurement of ad performance, including the number of listens and conversion rate.
What are the advantages of radio versus podcast advertising? Which is better?
Radio advertising has a broader reach, making it more effective for local marketing. For example, if you want to widely disseminate an ad in a small town, radio advertising is an excellent choice.
Radio ads are quicker to produce and require less work if you want to get your ad out quickly. Radio advertising is also cost-effective and allows for repetition of ads throughout the day, which can be positive. However, it is less personal compared to podcast advertising, and it is often difficult to reach a specific target group within different niches or categories.
On the other hand, podcast advertising tends to have a more niche and engaged audience, enabling more target group-specific marketing. These types of ads may require more time for planning and production than radio advertising, but the benefits are that podcast advertising creates higher engagement as listeners actively choose to subscribe to specific podcasts.
This means that listeners to a podcast may feel that the podcast hosts are honest and genuine, almost like in a friendship relationship, which leads to taking their sponsored recommendations more seriously than radio advertising. The cost-effectiveness of podcast advertising can vary and is often directly related to the podcast's popularity and size.
No commitments.