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1228 brands found

The Evening Telegraph

News
The Evening Telegraph has been delivering the news and fighting for its readers since 1877. The title has seen many changes and now boasts a bold design, increased pagination, and a recently expanded ...

Bunkered

Golf
bunkered golf magazine launched in 1996 and is the largest selling golf title in Scotland.With a distinctly Scottish edge, the magazine offers something for everyone with features, interviews, equipme...

Pure Radio

Advertising
Pure Radio: Scotland’s new radio station playing Scotland’s Best MusicIn a world of increasingly bland, networked radio, Pure Radio is something different and delivers everything the others don’t.Pure...

Energy Voice

Advertising
Energy Voice is a digital and print news platform which investigates and reports on what matters in oil, gas, power and the energy transition to a global audience. Energy Voice helps companies and org...
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Grow Your Own

Home & Garden
Grow Your Own is the UK’s best-selling kitchen garden magazine, sharing advice from prominent figures in the horticulture industry, such as the RHS, David Domoney, Anne Swithinbank and more! It offers...

Health & Wellbeing

Health
Health & Wellbeing magazine is the title for you. It’s packed full of easy exercise plans, healthy eating advice and weight loss tips as well as the best budget-friendly kit, stress-reducing technique...

Kingdom FM

Advertising
Kingdom FM is Fife’s market-leading commercial radio station, launching back in 1998.The team is based at the recently refurbished Kirkcaldy Studios, in the heart of Fife. With a broad playlist of con...

My Weekly

Entertainment
My Weekly is a warm and welcoming women’s magazine. Every issue provides an inspiring mix of celebrity interviews, specially-commissioned cookery features, down-to-earth advice from expert columnists,...

Original 106

Advertising
Broadcasting from Marischal Square in the heart of Aberdeen, Original 106 is north east Scotland’s local radio station for listeners across Aberdeen and Aberdeenshire.Appealing to an adult audience wi...

The Dollop

Entertainment
Comedians Dave Anthony and Gareth Reynolds picks a subject from history and examine it....

The FOX

Entertainment
Each week, Emily Compagno – Co-Host of Outnumbered on The FOX News Channel - will be joined by a team of FOX News Digital true crime reporters, legal and law enforcement experts, along with the latest...

The Daily Express

News
The Daily Express is an established and trusted newsbrand that provides the people of Britain with accurate and comprehensive coverage of national and international news, current affairs, politics, sp...

Liverpool.com

News
Welcome to Liverpool.com, a website that aims to give you a vast array of written, audio and video content across all social platforms, providing you with the very best Liverpool Football Club stories...

S Magazine

Entertainment
S Magazine is a weekly supplement that sits within the Sunday Express newspaper. S Magazine is packed full of the latest fashion, tasty food recipes, health and beauty advice and other exciting lifest...

The Sunday Express

News
The Sunday Express is the sister title to our trusted national newsbrand, the Daily Express. The Sunday Express provides the people of Britain with their Sunday dose of national and international news...

The Financial Times

News
The Financial Times (FT) is an international business newspaper printed on distinctive salmon-pink broadsheet paper. The paper was started in 1888, in London. The paper's main focus is British and int...

MailOnline

News
MailOnline is one of the world’s largest English-speaking newspaper websites with more than 191.8 m global unique browsers.MailOnline (also known as dailymail.co.uk and dailymail.com outside the UK) i...

Telegraph.co.uk

News
The Telegraph, an online newspaper. Telegraph.co.uk became the most popular UK newspaper site in April 2008. It was overtaken by Guardian.co.uk in April 2009 and later by "Mail Online". As of December...

The Daily Telegraph

News
The Daily Telegraph, known online and elsewhere as The Telegraph, is a national British daily broadsheet newspaper published in London by Telegraph Media Group and distributed across the United Kingdo...

The Sunday Telegraph

News
The Sunday Telegraph is a British broadsheet newspaper, founded in February 1961 and published by the Telegraph Media Group, a division of Press Holdings. It is the sister paper of The Daily Telegraph...

Why audio advertising?

Audio advertising, also known as audio marketing, is a form of digital marketing where advertisements are delivered in audio format to listeners. This type of advertising is common on platforms like Spotify, Youtube, Pandora, and other streaming music or podcast services. Here are some advantages of audio advertising:

Audio advertising is flexible and can reach listeners wherever they are, whether they are out jogging, driving, or just listening to music at home. This makes audio advertising a flexible and accessible way for companies to reach their target audience.

It is also cost-effective as the production of audio content is usually less expensive compared to visual content. Moreover, many platforms offer very good analytical tools that allow measurement of ad performance, including the number of listens and conversion rate.

What are the advantages of radio versus podcast advertising? Which is better?

Radio advertising has a broader reach, making it more effective for local marketing. For example, if you want to widely disseminate an ad in a small town, radio advertising is an excellent choice.

Radio ads are quicker to produce and require less work if you want to get your ad out quickly. Radio advertising is also cost-effective and allows for repetition of ads throughout the day, which can be positive. However, it is less personal compared to podcast advertising, and it is often difficult to reach a specific target group within different niches or categories.

On the other hand, podcast advertising tends to have a more niche and engaged audience, enabling more target group-specific marketing. These types of ads may require more time for planning and production than radio advertising, but the benefits are that podcast advertising creates higher engagement as listeners actively choose to subscribe to specific podcasts.

This means that listeners to a podcast may feel that the podcast hosts are honest and genuine, almost like in a friendship relationship, which leads to taking their sponsored recommendations more seriously than radio advertising. The cost-effectiveness of podcast advertising can vary and is often directly related to the podcast's popularity and size.

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