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The Frederick News-Post
News
The Frederick News-Post is the local newspaper of Frederick County, Maryland. In addition to discussing local news, the newspaper addresses international, national, and regional news. The paper publis...
Baltimore Banner
News
The Baltimore Banner is a news website in Baltimore founded by the Venetoulis Institute for Local Journalism, which is a nonprofit set up by Stewart W. Bainum Jr. It launched June 14, 2022. The Baltim...
The Berkshire Eagle
News
The Berkshire Eagle is an American daily newspaper published in Pittsfield, Massachusetts, and covering all of Berkshire County, as well as four New York communities near Pittsfield. It is considered ...
The Boston Globe
News
The Boston Globe is an American daily newspaper founded and based in Boston, Massachusetts. The newspaper has won a total of 27 Pulitzer Prizes, and has a total circulation of close to 300,000 print a...
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WEAPONIZED
Society
In WEAPONIZED, Jeremy Corbell and George Knapp pull back the veil on the world of the known, to explore the unexplained. This multi-platform investigative series features exclusive interviews, never-b...
Uncancelled History
News
Uncancelled History re-evaluates events, people, and ideas that have otherwise been cancelled from the past.Uncancelled History is a ten-part podcast and Youtube series that reevaluates historical occ...
Operation: Tradebom
Society
The new Apple Original podcast “Operation: Tradebom” details the events surrounding the 1993 World Trade Center bombing, dissecting the investigation and following a period of modern terrorism startin...
The Useless Hotline
News
Welcome to The Useless Hotline hosted by Max Balegde and George Clarke. A place to send your queries and dilemmas no matter how big, small, weird, or embarrassing. We can’t guarantee good advice or th...
Drum Tower
News
Two of The Economist's China correspondents, Alice Su and David Rennie, analyse the stories at the heart of this vast country and examine its influence beyond its borders. They’ll be joined by our glo...
Hidden Killers
News
Get ready for a heart-pounding ride into the dark world of true crime with Tony Brueski's spine-chilling podcast "Hidden Killers"! Experience real-time coverage of some of the most twisted and shockin...
Things Unseen
Advertising
Monday through Friday, this devotional podcast features thoughtful reflections on the Christian life and our relationship with God. Sinclair Ferguson follows a theme each week to guide you day by day ...
The Economics of Everyday Things
Business
Zachary Crockett uncovers the hidden side of the things that surround us. Who decides what snacks are in your office’s vending machine? How much is a 100-year-old elm tree on a suburban block worth — ...
The New Gurus
Society
Everywhere you look on the internet, people are giving - and receiving - advice. Advice that promises to transform our lives. How to eat. How to think. How to get rich. How to manage our time.Across 8...
High Low with EmRata
Society
Hi, I’m EmRata, aka Emily Ratajkowski. Maybe you know me from my work as an actress or model, or maybe you’ve read my bestselling book, My Body. I’m interested in marrying everything high and low brow...
Birds Of Empire
Entertainment
A cinematic fantasy event in audio. New Dakota: 15,000 CE, thousands of years after the fall of civilization. The Earth has reclaimed the cities and glories of the modern world, reducing humankind to ...
Lateral
Entertainment
A show about interesting quiz questions and even more interesting answers, hosted by Tom Scott. For business enquiries, contestant applications or to submit questions, visit https://www.lateralcast.co...
The Witch Farm
Entertainment
Dare you visit Britain's most haunted house? Joseph Fiennes and Alexandra Roach star in a new paranormal cold case from Danny Robins, creator of The Battersea Poltergeist....
Lost In Panama
Entertainment
In 2014, Dutch friends Lisanne Froon and Kris Kremers disappeared while hiking a jungle trail in Panama. Two months later, investigators found their remains, as well as a backpack with a digital camer...
Surviving El Chapo: The Twins Who Brought Down A Drug Lord
Society
Surviving El Chapo: The Twins Who Brought Down a Drug Lord Hosted and executive produced by award-winning artist and producer Curtis ’50 Cent’ Jackson and broadcaster and journalist Charlie Webster. B...
Erika Taught Me
Business
Erika Kullberg is an attorney and money expert with over 17 million followers on social media and is passionate about better positioning people for success. The Erika Taught Me podcast is based on the...
Why audio advertising?
Audio advertising, also known as audio marketing, is a form of digital marketing where advertisements are delivered in audio format to listeners. This type of advertising is common on platforms like Spotify, Youtube, Pandora, and other streaming music or podcast services. Here are some advantages of audio advertising:
Audio advertising is flexible and can reach listeners wherever they are, whether they are out jogging, driving, or just listening to music at home. This makes audio advertising a flexible and accessible way for companies to reach their target audience.
It is also cost-effective as the production of audio content is usually less expensive compared to visual content. Moreover, many platforms offer very good analytical tools that allow measurement of ad performance, including the number of listens and conversion rate.
What are the advantages of radio versus podcast advertising? Which is better?
Radio advertising has a broader reach, making it more effective for local marketing. For example, if you want to widely disseminate an ad in a small town, radio advertising is an excellent choice.
Radio ads are quicker to produce and require less work if you want to get your ad out quickly. Radio advertising is also cost-effective and allows for repetition of ads throughout the day, which can be positive. However, it is less personal compared to podcast advertising, and it is often difficult to reach a specific target group within different niches or categories.
On the other hand, podcast advertising tends to have a more niche and engaged audience, enabling more target group-specific marketing. These types of ads may require more time for planning and production than radio advertising, but the benefits are that podcast advertising creates higher engagement as listeners actively choose to subscribe to specific podcasts.
This means that listeners to a podcast may feel that the podcast hosts are honest and genuine, almost like in a friendship relationship, which leads to taking their sponsored recommendations more seriously than radio advertising. The cost-effectiveness of podcast advertising can vary and is often directly related to the podcast's popularity and size.
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