Want to be seen here?
Connect your company to the marketplace for free.
Audio
Get started with Audio advertising
Compare different proposals. Save time and money.
Ocast is the leading marketplace for audio advertising and advertising. Fill in the form and start receiving tailored offers for your campaign at the best price.
Best Audio advertising providers
Filter
Advertising channels
Categories
Audience
1226 brands found
The Art Basel
Arts
The Art Basel magazine, published annually, celebrates the ambitious and high-quality programing featured at Art Basel, profiles the most visionary art world pioneers, and features dominant internatio...
Glossy
Style & Fashion
Glossy is a modern media brand exploring the changes affecting the beauty, fashion and wellness industries. Launched in 2016 by Digiday Media, Glossy provides an inside look into how brands and retail...
Digiday
Advertising
Digiday is a media company and community for digital media, marketing and advertising professionals. We cover the industry with an expertise, depth and tone you won't find anywhere else. The Digiday t...
Engineering News-Record
Construction
Engineering News-Record is the construction industry's essential and trusted independent source of news and analysis. ENR's worldwide audience includes contractors, project owners, engineers, architec...
Want to be seen here?Connect your company to the marketplace for free.
Register for free
Stolen Hearts
Entertainment
Sergeant Jill Evans is a small town cop in Wales with an impressive record in her job, and a less than impressive record in her love life. After three engagements, two divorces and one affair, she’s b...
Dateline NBC
Advertising
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations....
Huberman Lab
Health
Huberman Lab discusses neuroscience: how our brain and its connections with the organs of our body control our perceptions, our behaviors, and our health. We also discuss existing and emerging tools f...
The Daily
News
The Daily is a daily news podcast produced by the American newspaper The New York Times, hosted by Michael Barbaro and Sabrina Tavernise. Its weekday episodes are based on the Times reporting of the d...
Crime Junkie
Advertising
Crime Junkie is a weekly true crime podcast dedicated to giving you a fix. Every Monday, Ashley Flowers will tell you about whatever crime she’s been obsessing over that week in a way that sounds like...
Morbid
Entertainment
It’s a lighthearted nightmare in here, weirdos! Morbid is a true crime, creepy history and all things spooky podcast hosted by an autopsy technician and a hairstylist. Join us for a heavy dose of rese...
Deep Cover: Never Seen Again
Entertainment
Deep Cover is a show about people who lead double lives. Pulitzer Prize-winning journalist Jake Halpern reveals webs of deception and dark underworlds, through interviews with federal agents and convi...
SmartLess
Entertainment
"SmartLess" with Jason Bateman, Sean Hayes, & Will Arnett is a podcast that connects and unites people from all walks of life to learn about shared experiences through thoughtful dialogue and organic ...
Murdaugh Murders Podcast
Advertising
For nearly 100 years, one family traded influence and held power in the South Carolina lowcountry until a fatal boat crash involving an allegedly intoxicated heir-apparent shed sunlight on a true crim...
On Purpose with Jay Shetty
Health
My name is Jay Shetty, and my purpose is to make wisdom go viral. I’m fortunate to have fascinating conversations with the most insightful people in the world, and on my podcast, I’m sharing those con...
Up First
News
NPR's Up First is the news you need to start your day. The three biggest stories of the day, with reporting and analysis from NPR News — in 10 minutes. Available weekdays by 6 a.m. ET, with hosts Leil...
HBO's The Last of Us Podcast
Entertainment
The official companion podcast for the new HBO Original series The Last of Us, based on the critically acclaimed video game of the same name. Each week, join Host Troy Baker (who played Joel in the vi...
Stuff You Should Know
Society
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered....
Devil in the Dorm
Entertainment
In late 2010, a middle-aged man moved into his daughter's college dorm and created what has all the hallmarks of a cult. Over the decade that followed, he extorted millions of dollars from vulnerable ...
Sold a Story
Advertising
Millions of kids can't read well. Scientists have known for decades how children learn to read but many schools are ignoring the research. They buy teacher training and books that are rooted in a disp...
The Bible in a Year
Advertising
In The Bible in a Year podcast, Fr. Mike Schmitz walks you through the entire Bible in 365 episodes, providing commentary, reflection, and prayer along the way.Unlike any other Bible podcast, Ascensio...
Why audio advertising?
Audio advertising, also known as audio marketing, is a form of digital marketing where advertisements are delivered in audio format to listeners. This type of advertising is common on platforms like Spotify, Youtube, Pandora, and other streaming music or podcast services. Here are some advantages of audio advertising:
Audio advertising is flexible and can reach listeners wherever they are, whether they are out jogging, driving, or just listening to music at home. This makes audio advertising a flexible and accessible way for companies to reach their target audience.
It is also cost-effective as the production of audio content is usually less expensive compared to visual content. Moreover, many platforms offer very good analytical tools that allow measurement of ad performance, including the number of listens and conversion rate.
What are the advantages of radio versus podcast advertising? Which is better?
Radio advertising has a broader reach, making it more effective for local marketing. For example, if you want to widely disseminate an ad in a small town, radio advertising is an excellent choice.
Radio ads are quicker to produce and require less work if you want to get your ad out quickly. Radio advertising is also cost-effective and allows for repetition of ads throughout the day, which can be positive. However, it is less personal compared to podcast advertising, and it is often difficult to reach a specific target group within different niches or categories.
On the other hand, podcast advertising tends to have a more niche and engaged audience, enabling more target group-specific marketing. These types of ads may require more time for planning and production than radio advertising, but the benefits are that podcast advertising creates higher engagement as listeners actively choose to subscribe to specific podcasts.
This means that listeners to a podcast may feel that the podcast hosts are honest and genuine, almost like in a friendship relationship, which leads to taking their sponsored recommendations more seriously than radio advertising. The cost-effectiveness of podcast advertising can vary and is often directly related to the podcast's popularity and size.
No commitments.