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1147 brands found

The Daily Iowan

News
The Daily Iowan is an independent, 6,500-circulation student newspaper serving Iowa City and the University of Iowa community. During the 2020–2021 academic year The Daily Iowan transitioned from prin...

Iowa State Daily

News
Employing more than 200 students over the course of a year, the Iowa State Daily Media Group  is an independent, student-run, non-profit organization. The Daily is owned and operated by students for t...

The Wichita Eagle

News
The Wichita Eagle, in print and online as Kansas.com, is the leading and essential source for news, information, commentary, and advertising in south-central Kansas. Wichita, the largest city in the s...

Kansas State Collegian

News
The Kansas State Collegian is the weekly newspaper at Kansas State University in Manhattan, Kansas. Its content is reported, edited, and produced entirely by students, and students make up the adverti...
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The University Daily Kansan

News
Since 1904, the University Daily Kansan has been the student news source of the University of Kansas. We publish at kansan.com as well as on Kansan social media, in special print editions, through eve...

Lexington Herald-Leader

News
The Lexington Herald traces its roots to 1870 and the Lexington Leader to 1888. Leader owner John G. Stoll bought the Herald in 1937; Knight Newspapers bought them in 1973. The papers merged Jan. 1, 1...

Messenger-Inquirer

News
The Messenger-Inquirer publishes seven days a week and is the primary daily newspaper serving Daviess, Hancock, McLean, Muhlenberg and Ohio counties in western Kentucky. The main office and production...

Richmond Register

News
The Richmond Register is a three daily newspaper based in Richmond, Kentucky, and covering Madison County. It publishes Tuesday, Thursday and Saturday. The Register is owned by Community Newspaper Hol...

The Daily Reveille

News
 The Daily Reveille has been since 1887 the student newspaper at Louisiana State University in Baton Rouge, Louisiana. It prints once a week on Wednesdays during the fall, spring and summer semesters....

morning sentinel

News
The Morning Sentinel is an American daily newspaper published six mornings a week in Waterville, Maine. It is owned by MaineToday Media. The newspaper covers cities and towns in parts of Franklin, Ken...

Waveform: The MKBHD Podcast

Tech
A tech podcast for the gadget lovers and tech heads among us from the mind of Marques Brownlee, better known as MKBHD. MKBHD has made a name for himself on YouTube reviewing everything from the newest...

The Bond Buyer

News
The Bond Buyer is the only independent information resource serving the entire municipal finance community. Its comprehensive paid-subscription package of news, analysis and data is unique in the indu...

American Banker

News
American Banker is the essential resource for senior executives in banking and financial services, keeping its users updated on vital developments and focusing sharply on their most important concerns...

Accounting Today

News
Accounting Today is the leading information resource for public accountants – serving the community of professionals who provide tax preparation, bookkeeping, auditing, financial planning, and busines...

The Virginia Gazette

News
The Virginia Gazette was the official newspaper of Virginia, printed in Williamsburg from 1736 until 1780. When the capital of Virginia moved to Richmond in 1780, printers transferred their businesses...

Politico

News
POLITICO is the global authority on the intersection of politics, policy, and power. It is the most robust news operation and information service in the world specializing in politics and policy, whic...

Alexandria Times

News
The Alexandria Times is Alexandria’s only locally owned, independent newspaper. We provide the best, most in-depth news reporting in the Port City, as well as first-rate coverage of local sports, arts...

Arizent

News
We are a business information company empowering people in financial and professional services to lead. By offering unique insight and analysis through subscription services, convening the foremost in...

People

News
We revolutionized personality journalism when we launched in 1974 with a mission to celebrate extraordinary people doing ordinary things and ordinary people doing extraordinary things. Today, we touch...

Sports Illustrated

News
Sports Illustrated’s journalism goes deeper than the scores, moderating the national sports conversation for over 65 years via trusted, authentic, agenda-free reporting and storytelling. In our magazi...

Why audio advertising?

Audio advertising, also known as audio marketing, is a form of digital marketing where advertisements are delivered in audio format to listeners. This type of advertising is common on platforms like Spotify, Youtube, Pandora, and other streaming music or podcast services. Here are some advantages of audio advertising:

Audio advertising is flexible and can reach listeners wherever they are, whether they are out jogging, driving, or just listening to music at home. This makes audio advertising a flexible and accessible way for companies to reach their target audience.

It is also cost-effective as the production of audio content is usually less expensive compared to visual content. Moreover, many platforms offer very good analytical tools that allow measurement of ad performance, including the number of listens and conversion rate.

What are the advantages of radio versus podcast advertising? Which is better?

Radio advertising has a broader reach, making it more effective for local marketing. For example, if you want to widely disseminate an ad in a small town, radio advertising is an excellent choice.

Radio ads are quicker to produce and require less work if you want to get your ad out quickly. Radio advertising is also cost-effective and allows for repetition of ads throughout the day, which can be positive. However, it is less personal compared to podcast advertising, and it is often difficult to reach a specific target group within different niches or categories.

On the other hand, podcast advertising tends to have a more niche and engaged audience, enabling more target group-specific marketing. These types of ads may require more time for planning and production than radio advertising, but the benefits are that podcast advertising creates higher engagement as listeners actively choose to subscribe to specific podcasts.

This means that listeners to a podcast may feel that the podcast hosts are honest and genuine, almost like in a friendship relationship, which leads to taking their sponsored recommendations more seriously than radio advertising. The cost-effectiveness of podcast advertising can vary and is often directly related to the podcast's popularity and size.

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