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The Bulwark Podcast
News
Charlie Sykes and guests discuss the latest news from inside Washington and around the world. No shouting, grandstanding, or sloganeering. Conservative, conscientious, and civil. Bulwark+ members can ...
The Indicator from Planet Money
Business
A little show about big ideas. From the people who make Planet Money, The Indicator helps you make sense of what's happening today. It's a quick hit of insight into work, business, the economy, and ev...
Giggly Squad
Entertainment
Welcome to Giggly Squad. Each week, Hannah Berner and Paige DeSorbo make fun of everything, but most importantly themselves. They discuss pop culture, fashion trends, television, horoscopes, mental he...
No Agenda
Entertainment
Deconstructing Media with No Agenda, by Adam Curry and John C. Dvorak...
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Chicks in the Office
Advertising
On Chicks in the Office, Ria and Fran keep you in the know on all things pop culture. The Chicks are the go-to source for entertainment news, TV and film recaps, and interviews featuring some of your ...
Truth and Lies
Entertainment
Thirteen victims. An inconclusive investigation. Sixty years later, the story of the Boston Strangler still has a hold on the public imagination. “Truth and Lies: The Boston Strangler” retraces the tr...
Mark Levin Podcast
News
Mark Levin is one of the hottest talk radio hosts in America. A prominent conservative commentator, best-selling author and constitutional scholar, Mark offers fresh takes on daily news headlines and ...
The Bert Show
Entertainment
Making your mornings bearable with the best morning radio show around! We're real and we're funny, and we do it all authentically. Whether it's the entertainment news, listener drama or a peek into ou...
Let's Find Common Ground
News
As the tone of public discourse becomes increasingly angry and divisive, Common Ground Committee offers a healing path to reaching agreement and moving forward. We talk with top leaders in public poli...
Mea Culpa
News
Michael Cohen, the former attorney and personal fixer for Donald J. Trump, once vowed to take a bullet for the President. But that was before the country was brought to its knees by the President’s ow...
The Herd
Sports
The Herd with Colin Cowherd is a thought-provoking, opinionated, and topic-driven journey through the top sports stories of the day....
The Read
Entertainment
Join bloggers Kid Fury and Crissle for their weekly podcast covering hip-hop and pop culture's most trying stars. Throwing shade and spilling tea with a flippant and humorous attitude, no star is safe...
Knowledge Fight
Entertainment
Each episode, Dan and Jordan take a look at some clips from that day's Alex Jones Show and struggle to make sense of what they find....
The Peter Attia Drive
Sports
Expert insight on health, performance, longevity, critical thinking, and pursuing excellence. Dr. Peter Attia (Stanford/Hopkins/NIH-trained MD) talks with leaders in their fields....
The Nutrition Diva's
Health
Nutrition Diva Monica Reinagel serves up simple, painless ways to upgrade your eating habits. Before you know it, you'll be eating healthier and feeling more fabulous!...
Timothy Keller Sermons Podcast
Advertising
Classic sermons by Tim Keller, Pastor Emeritus of Redeemer Presbyterian Church in New York City and NY Times best-selling author of ”The Reason for God: Belief in an Age of Skepticism.” For the latest...
Films To Be Buried
Entertainment
We are born. We die. In between we watch a lot of films. And some of these films shape the people we are. This is a podcast about those films. (And a bit about death.)Join comedian, actor, writer and ...
Morning Joe
News
Join Joe Scarborough, Mika Brzezinski, and Willie Geist, for in-depth and informed discussions that help drive the day's political conversation. Top newsmakers, Washington insiders, journalists, and c...
Why audio advertising?
Audio advertising, also known as audio marketing, is a form of digital marketing where advertisements are delivered in audio format to listeners. This type of advertising is common on platforms like Spotify, Youtube, Pandora, and other streaming music or podcast services. Here are some advantages of audio advertising:
Audio advertising is flexible and can reach listeners wherever they are, whether they are out jogging, driving, or just listening to music at home. This makes audio advertising a flexible and accessible way for companies to reach their target audience.
It is also cost-effective as the production of audio content is usually less expensive compared to visual content. Moreover, many platforms offer very good analytical tools that allow measurement of ad performance, including the number of listens and conversion rate.
What are the advantages of radio versus podcast advertising? Which is better?
Radio advertising has a broader reach, making it more effective for local marketing. For example, if you want to widely disseminate an ad in a small town, radio advertising is an excellent choice.
Radio ads are quicker to produce and require less work if you want to get your ad out quickly. Radio advertising is also cost-effective and allows for repetition of ads throughout the day, which can be positive. However, it is less personal compared to podcast advertising, and it is often difficult to reach a specific target group within different niches or categories.
On the other hand, podcast advertising tends to have a more niche and engaged audience, enabling more target group-specific marketing. These types of ads may require more time for planning and production than radio advertising, but the benefits are that podcast advertising creates higher engagement as listeners actively choose to subscribe to specific podcasts.
This means that listeners to a podcast may feel that the podcast hosts are honest and genuine, almost like in a friendship relationship, which leads to taking their sponsored recommendations more seriously than radio advertising. The cost-effectiveness of podcast advertising can vary and is often directly related to the podcast's popularity and size.
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