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The Exorcist Files
Advertising
For the last several years, the Catholic Church has noted an alarming increase in the number of exorcisms performed. And for some of the most disturbing and vicious cases of possession, one priest is ...
Ten Percent Happier
Health
Dan Harris is a fidgety, skeptical journalist who had a panic attack on live national television, which led him to try something he otherwise never would have considered: meditation. He went on to wri...
Sword and Scale
Entertainment
Sword and Scale is an internet radio show and website covering the dark underworld of crime and the criminal justice system’s response to it. The first episode launched January 1st, 2014 and feature s...
Anatomy of Murder
Entertainment
A murder case has many layers: the victim, the crime, and the investigation. To truly understand it, you need to dissect each piece of a tragic puzzle. Join Anna-Sigga Nicolazzi and Scott Weinberger e...
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If Books Could Kill
Society
The airport bestsellers that captured our hearts and ruined our minds...
Your Mom's House
Entertainment
Christina Pazsitzky and Tom Segura are comedians who are also married. They are the Mommies and they welcome you to join them. Dental updates! Dudes! Stories! Wiping!...
WTF
Entertainment
Marc Maron welcomes comedians, actors, directors, writers, authors, musicians and folks from all walks of life to his home for amazingly revealing conversations. Marc's probing, comprehensive intervie...
The Basement Yard
Entertainment
The Basement Yard is a podcast ran by me, Joe Santagato. I would write a long description about what this podcast will be about but I'm not even sure.. Enjoy!...
Small Town Murder
Entertainment
Two comedians look at a small town, what makes it tick, and a murder that took place there. In depth research, horrible tragedy, and the hosts' comedic spin on the whole thing. New episodes every Thur...
The Murdaugh Family Murders: Impact of Influence
Entertainment
The Tragic Story of South Carolina's Powerful Murdaugh Family. A family connected to power and mysterious deaths. #murdaugh #stephensmith #murdaughmurders #truecrimemattharris1028@gmail.com...
Radiolab
Society
Radiolab is on a curiosity bender. We ask deep questions and use investigative journalism to get the answers. A given episode might whirl you through science, legal history, and into the home of someo...
UnF*ck Your Brain
Health
UnF*ck Your Brain is the podcast for high-achieving feminist women who struggle with anxiety, self-doubt, and imposter syndrome. If you know you’ve accomplished a lot professionally but still secretly...
Cold Case Files
Entertainment
Based on the iconic, Emmy-nominated series on A&E, this show explores some of the most difficult-to-solve murders, which stymied investigators and went cold, sometimes for decades. In fact, one-third ...
City of the Rails
Entertainment
When journalist Danelle Morton’s daughter skips town to hop trains, she follows her into the train yard, and across America. Join Danelle as she travels the country to understand what drew her daughte...
REAL AF
Business
Entrepreneur Andy Frisella and his guests discuss, debate, and laugh their way through trending topics and hot-button issues. (This is also the home of Andy's other show, the top-ranked MFCEO Project ...
Ned's Declassified Podcast Survival Guide
Entertainment
Welcome to the Ned's Declassified Podcast Survival Guide! Join Ned (Devon Werkheiser), Moze (Lindsey Shaw), and Cookie (Daniel Curtis Lee) as they rewatch their hilarious adventures on the series, sha...
Undetermined
Society
In a coroner’s report, the word undetermined is used to describe the cause or manner of death when there’s insufficient evidence to lend a more specific classification. In 2019, Jessica Easterly Durni...
The Evaporated: Gone with the Gods
Society
The Evaporated: Gone with the Gods is executive produced by Campside Media co-founder Josh Dean, who also co-created and co-hosted the first season of Chameleon: Hollywood Con Queen. ...
Stavvy's World
Entertainment
A podcast where you can hang out with your pal Stav Every week Stavros Halkias and his friends will help you solve all your problems...
The Most Dramatic Podcast Ever
Society
For two decades, Chris Harrison saw it all. To be honest, maybe too much. Seriously, there are things he just can't unsee. But his nightmares, his lessons, and all that wisdom are now your gain That's...
Why audio advertising?
Audio advertising, also known as audio marketing, is a form of digital marketing where advertisements are delivered in audio format to listeners. This type of advertising is common on platforms like Spotify, Youtube, Pandora, and other streaming music or podcast services. Here are some advantages of audio advertising:
Audio advertising is flexible and can reach listeners wherever they are, whether they are out jogging, driving, or just listening to music at home. This makes audio advertising a flexible and accessible way for companies to reach their target audience.
It is also cost-effective as the production of audio content is usually less expensive compared to visual content. Moreover, many platforms offer very good analytical tools that allow measurement of ad performance, including the number of listens and conversion rate.
What are the advantages of radio versus podcast advertising? Which is better?
Radio advertising has a broader reach, making it more effective for local marketing. For example, if you want to widely disseminate an ad in a small town, radio advertising is an excellent choice.
Radio ads are quicker to produce and require less work if you want to get your ad out quickly. Radio advertising is also cost-effective and allows for repetition of ads throughout the day, which can be positive. However, it is less personal compared to podcast advertising, and it is often difficult to reach a specific target group within different niches or categories.
On the other hand, podcast advertising tends to have a more niche and engaged audience, enabling more target group-specific marketing. These types of ads may require more time for planning and production than radio advertising, but the benefits are that podcast advertising creates higher engagement as listeners actively choose to subscribe to specific podcasts.
This means that listeners to a podcast may feel that the podcast hosts are honest and genuine, almost like in a friendship relationship, which leads to taking their sponsored recommendations more seriously than radio advertising. The cost-effectiveness of podcast advertising can vary and is often directly related to the podcast's popularity and size.
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