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1226 brands found

Sun Herald

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Launched as a weekly newspaper in Biloxi in 1884, the Herald expanded to the new city of Gulfport in 1905 and, in 1934, became the afternoon Daily Herald. In 1968, the Saturday edition was moved from ...

Jefferson City News Tribune

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The Jefferson City News Tribune, also known as the News Tribune, is an American daily newspaper published in Jefferson City, Missouri. It is owned by WEHCO Media, Inc.Today’s Central Missouri Newspape...

St. Louis Post-Dispatch

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The St. Louis Post-Dispatch is a major regional newspaper based in St. Louis, Missouri, serving the St. Louis metropolitan area. It is the largest daily newspaper in the metropolitan area by circulati...

The Kansas City Star

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The Kansas City Star and kansascity.com are among the most dominant news sources in the middle of the country. Known for journalism that resounds at a local, regional and national level, The Star prod...
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Billings Gazette

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The Billings Gazette is a daily newspaper based in Billings, Montana that primarily covers issues in southeast Montana and parts of northern Wyoming. Historically it has been known as the largest news...

Daily Inter Lake

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The Daily Inter Lake is a daily newspaper based in Kalispell, Montana, the seat of Flathead County. It was founded in the former town of Demersville, Montana, in 1889 by a local couple, Clayton and Em...

Flathead Beacon

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Founded in 2007 and based in historic downtown Kalispell, the Flathead Beacon is an award-winning newspaper devoted to delivering thought-provoking journalism and commentary to Northwest Montana. The ...

The Missoulian

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The Missoulian is a daily newspaper printed in Missoula, Montana, United States. The newspaper has been owned by Lee Enterprises since 1959. The Missoulian is the largest published newspaper in Wester...

Montana Standard

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The Montana Standard is a daily newspaper serving Butte, Helena, and Bozeman. It was founded in 1928 after a merger between the Anaconda Standard and the Butte Miner.The Montana Standard is a Lee Ente...

Columbus Telegram

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The Columbus Telegram is a newspaper owned by Lee Enterprises and published in Columbus, in the east-central part of the state of Nebraska in the Midwestern United States. It is delivered on Tuesday t...

Grand Island Independent

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The Grand Island Independent is a newspaper published in Grand Island, Nebraska. The Independent is published seven days a week but does not produce a newspaper on Christmas Day. Its daily circulation...

Kearney Hub

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The Kearney Hub is a daily newspaper published in Kearney, Nebraska, United States, and is the primary newspaper for south-central region of Nebraska surrounding the city, including Buffalo County, Ne...

Lincoln Journal Star

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The Lincoln Journal Star is an American daily newspaper that serves Lincoln, Nebraska, the state capital and home of the University of Nebraska. It is the most widely read newspaper in Lincoln and has...

Omaha World-Herald

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The Omaha World-Herald is a daily newspaper in the midwestern United States, the primary newspaper of the Omaha-Council Bluffs metropolitan area. It was locally owned from its founding in 1885 until 2...

Star-Herald

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The Star-Herald, one of Nebraska's most honored daily newspapers, has a circulation of more than 16,000 and publishes every day of the week but Monday. Scottsbluff is located in Scotts Bluff County (p...

York News-Times

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The York News-Times is a daily newspaper published in York, Nebraska. It is the newspaper of record for York County and surrounding counties in the Rainwater Basin region.Part of Berkshire Hathaway's ...

Daily Nebraskan

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The Daily Nebraskan, established in 1871 as the Monthly Hesperian Student, is the student newspaper of the University of Nebraska–Lincoln. Although many journalism students are on staff, the Daily Neb...

Nevada Appeal

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The Nevada Appeal is a twice-weekly newspaper published in Carson City, Nevada, by Pacific Publishing Company.The Nevada Appeal was first published in on May 16, 1865, as the Carson Daily Appeal. It c...

The Dartmouth

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The Dartmouth, founded in 1799, is the student newspaper of Dartmouth College and the campus’s only daily. The Dartmouth is published by The Dartmouth, Inc., an independent, nonprofit corporation char...

New Hampshire Business Review

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New Hampshire Business Review is a bi-monthly publication, published on newsprint and based in Manchester, covering business-related issues in New Hampshire.New Hampshire Business Review started in 19...

Why audio advertising?

Audio advertising, also known as audio marketing, is a form of digital marketing where advertisements are delivered in audio format to listeners. This type of advertising is common on platforms like Spotify, Youtube, Pandora, and other streaming music or podcast services. Here are some advantages of audio advertising:

Audio advertising is flexible and can reach listeners wherever they are, whether they are out jogging, driving, or just listening to music at home. This makes audio advertising a flexible and accessible way for companies to reach their target audience.

It is also cost-effective as the production of audio content is usually less expensive compared to visual content. Moreover, many platforms offer very good analytical tools that allow measurement of ad performance, including the number of listens and conversion rate.

What are the advantages of radio versus podcast advertising? Which is better?

Radio advertising has a broader reach, making it more effective for local marketing. For example, if you want to widely disseminate an ad in a small town, radio advertising is an excellent choice.

Radio ads are quicker to produce and require less work if you want to get your ad out quickly. Radio advertising is also cost-effective and allows for repetition of ads throughout the day, which can be positive. However, it is less personal compared to podcast advertising, and it is often difficult to reach a specific target group within different niches or categories.

On the other hand, podcast advertising tends to have a more niche and engaged audience, enabling more target group-specific marketing. These types of ads may require more time for planning and production than radio advertising, but the benefits are that podcast advertising creates higher engagement as listeners actively choose to subscribe to specific podcasts.

This means that listeners to a podcast may feel that the podcast hosts are honest and genuine, almost like in a friendship relationship, which leads to taking their sponsored recommendations more seriously than radio advertising. The cost-effectiveness of podcast advertising can vary and is often directly related to the podcast's popularity and size.

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