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1224 brands found
Run, Hide, Repeat
Entertainment · Pauline Dakin’s childhood was marked by unexplained events, a sense of unseen menace, and secretive moves to new cities with no warning. Whe...
True Crime Obsessed
Entertainment · The true crime / comedy podcast YOU NEED IN YOUR LIFE. We recap your favorite true crime documentaries with humor, sass, and heart. FROM VUL...
The Skinny Confidential Him & Her Podcast
Business · On this show you'll find a mix of audio entertainment including interviews with celebrities, entrepreneurs, influencers, experts, and though...
Armstrong & Getty On Demand
News · The official, On-Demand podcast of The Armstrong & Getty Show! Accept no substitutes!...
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The Lowe Post
Sports · ESPN's Zach Lowe talks to various basketball people about various basketball things....
Soft Life Through Christ
Advertising · A podcast curated to display the true meaning of living a “Soft Life” through the creator of life!...
White Lies DC
Entertainment · In 1965, Rev. James Reeb was murdered in Selma, Alabama. Three men were tried and acquitted, but no one was ever held to account. Fifty year...
The Jordan Harbinger Show
Business · (Apple's Best of 2018) In-depth conversations with people at the top of their game. Jordan Harbinger unpacks guests' wisdom into practical n...
Whiskey Ginger
Entertainment · Comedian Andrew Santino interviews friends in and out of the entertainment industry as they reflect on deviant stories of their past; while ...
KSR (Talk Radio 1080)
Sports · Matt Jones and the KSR crew bring you the latest in UK news and views Mon.-Fri. from 10 to noon....
Deadline: White House
News · Drawing on years of experience as communications chief for President George W. Bush and senior advisor for the McCain-Palin campaign, Nicoll...
The Generation Why Podcast
Entertainment · The Generation Why Podcast released its first episode in 2012 and pioneered the true crime genre in the podcasting world. Two friends, Aaron...
Sleep With Me
Health · Insomnia? Mind racing at night? Worries keeping you up? Tune in for a bedtime story that lets you forget your problems and progressively get...
Skip and Shannon: Undisputed
Sports · The Skip and Shannon: Undisputed Podcast. Skip Bayless, Shannon Sharpe, and Jen Hale discuss the biggest stories in the world of sports. It'...
The Ringer-Verse
Entertainment · 'The Ringer-Verse' is your go-to nexus podcast feed for all things nerd culture and fandom. Hosted by a rotating lineup of The Ringer’s expe...
Club Random
Entertainment · Bill Maher rewrites the rules of podcasting the way he did in television in this series of one on one, hour long conversations with a wide v...
The Always Sunny Podcast
Entertainment · The Always Sunny Podcast is a look back on the past fifteen seasons of the hit show, It’s Always Sunny in Philadelphia, hosted by Glenn, Cha...
EMPIRE
Entertainment · EMPIRE IS, WITHOUT question, the world’s most influential film and entertainment brand. Encompassing a print magazine, podcast, website, dig...
Grazia Magazine
Entertainment · Grazia continues to be the only magazine within the market to offer a breadth of need-to-know news, whether in the world of celebrity, fashi...
Heat
Entertainment · Heat is an English entertainment magazine published by Bauer Media Group. Its mix of celebrity news, gossip, beauty advice and fashion is pr...
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Why audio advertising?
Audio advertising, also known as audio marketing, is a form of digital marketing where advertisements are delivered in audio format to listeners. This type of advertising is common on platforms like Spotify, Youtube, Pandora, and other streaming music or podcast services. Here are some advantages of audio advertising:
Audio advertising is flexible and can reach listeners wherever they are, whether they are out jogging, driving, or just listening to music at home. This makes audio advertising a flexible and accessible way for companies to reach their target audience.
It is also cost-effective as the production of audio content is usually less expensive compared to visual content. Moreover, many platforms offer very good analytical tools that allow measurement of ad performance, including the number of listens and conversion rate.
What are the advantages of radio versus podcast advertising? Which is better?
Radio advertising has a broader reach, making it more effective for local marketing. For example, if you want to widely disseminate an ad in a small town, radio advertising is an excellent choice.
Radio ads are quicker to produce and require less work if you want to get your ad out quickly. Radio advertising is also cost-effective and allows for repetition of ads throughout the day, which can be positive. However, it is less personal compared to podcast advertising, and it is often difficult to reach a specific target group within different niches or categories.
On the other hand, podcast advertising tends to have a more niche and engaged audience, enabling more target group-specific marketing. These types of ads may require more time for planning and production than radio advertising, but the benefits are that podcast advertising creates higher engagement as listeners actively choose to subscribe to specific podcasts.
This means that listeners to a podcast may feel that the podcast hosts are honest and genuine, almost like in a friendship relationship, which leads to taking their sponsored recommendations more seriously than radio advertising. The cost-effectiveness of podcast advertising can vary and is often directly related to the podcast's popularity and size.
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