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1226 brands found

The Capital Times

News
The Capital Times (or Cap Times) is a digital-first newspaper published in Madison, Wisconsin by The Capital Times Company. The company also owns 50 percent of Capital Newspapers, which now does busin...

The Daily Cardinal

News
The Daily Cardinal is a student newspaper that serves the University of Wisconsin–Madison community. One of the oldest student newspapers in the country,  it began publishing on Monday, April 4, 1892....

Wisconsin State Journal

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The Wisconsin State Journal is a daily newspaper published in Madison, Wisconsin by Lee Enterprises. The newspaper, the second largest in Wisconsin, is primarily distributed in a 19 county region in s...

Shepherd Express

News
 Shepherd Express is Milwaukee's official alternative weekly covering the city's arts, entertainment, culture and dining. With over 300,000 readers Shepherd Express is regarded as Milwaukee's most pop...
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The Journal Times

News
The Racine Journal Times (since 1972 officially styled The Journal Times) is an American daily newspaper published in Racine, Wisconsin. The paper serves the entire Racine County area.The Journal Time...

Casper Star-Tribune

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The Casper Star-Tribune is a newspaper published in Casper, Wyoming, with statewide influence and readership.It is Wyoming's largest print newspaper, with a daily circulation of 23,760 and a Sunday ci...

The Berkeley Beacon

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The Berkeley Beacon is Emerson College’s only independent, student-run newspaper. Founded in 1947, the paper publishes content online daily and in print on Thursdays throughout the academic year. The ...

The Daily Free Press

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The Daily Free Press (ISSN 1094-7337), the independent student newspaper at Boston University, is published digitally Monday through Friday and printed on Thursdays monthly during the academic year ex...

The Huntington News

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For 82 years, The Northeastern News was a major source of news at Northeastern University. Now known as The Huntington News, the paper went independent from the university in 2008 and now operates as ...

The Tufts Daily

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The Tufts Daily is the entirely student-run newspaper of record at Tufts University in Medford, Mass. An editorially and financially independent organization, the Daily’s staff of more than 100 covers...

The Michigan Daily

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The Michigan Daily has been serving The University of Michigan community with news and campus information since 1890. With over 130 years under our belt and as the only daily printed paper in the coun...

The Bay City Times

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The Bay City Times is a newspaper published in Bay City, Michigan, United States, published Thursdays, Fridays and Sundays, with a Tuesday edition jointly published with The Saginaw News. The paper is...

Crain's Detroit Business

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Crain's Detroit Business is one of more than 20 publications owned by Crain Communications, one of the largest privately owned business media companies.Crain's Detroit Business has been helping reader...

The Detroit News

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The Detroit News is one of the two major newspapers in the U.S. city of Detroit, Michigan. The paper began in 1873, when it rented space in the rival Detroit Free Press's building. The News absorbed t...

Michigan Chronicle

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The Michigan Chronicle is a multimedia news, information and events company. We are the #1 source for news, information, and culturally relevant content in Michigan. Every day we distribute news and i...

The State News

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The State News has been a pillar of Michigan State University, East Lansing, Lansing, and surrounding communities for more than 100 years. It is one of the last independent nonprofit student-run media...

The Flint Journal

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The Flint Journal is a quad-weekly newspaper based in Flint, Michigan, owned by Booth Newspapers, a subsidiary of Advance Publications. Published Tuesdays, Thursdays, Fridays and Sundays, it serves Ge...

Grand Valley Lanthorn

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The Grand Valley Lanthorn is the student-run newspaper for Grand Valley State University in Allendale, Michigan. The Lanthorn is printed twice weekly, on Mondays and Thursdays during the academic year...

Jackson Citizen Patriot

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Jackson Citizen Patriot is a daily newspaper published in Jackson, Michigan.Since 2012, the Citizen Patriot has been published at AnnArbor.com printing facility in Ann Arbor. Also in 2012, home delive...

Kalamazoo Gazette

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The Kalamazoo Gazette is the daily newspaper in Kalamazoo, Michigan, and is part of MLive Media Group, Michigan's largest local media organization. The Gazette publishes seven days a week. Papers are ...

Why audio advertising?

Audio advertising, also known as audio marketing, is a form of digital marketing where advertisements are delivered in audio format to listeners. This type of advertising is common on platforms like Spotify, Youtube, Pandora, and other streaming music or podcast services. Here are some advantages of audio advertising:

Audio advertising is flexible and can reach listeners wherever they are, whether they are out jogging, driving, or just listening to music at home. This makes audio advertising a flexible and accessible way for companies to reach their target audience.

It is also cost-effective as the production of audio content is usually less expensive compared to visual content. Moreover, many platforms offer very good analytical tools that allow measurement of ad performance, including the number of listens and conversion rate.

What are the advantages of radio versus podcast advertising? Which is better?

Radio advertising has a broader reach, making it more effective for local marketing. For example, if you want to widely disseminate an ad in a small town, radio advertising is an excellent choice.

Radio ads are quicker to produce and require less work if you want to get your ad out quickly. Radio advertising is also cost-effective and allows for repetition of ads throughout the day, which can be positive. However, it is less personal compared to podcast advertising, and it is often difficult to reach a specific target group within different niches or categories.

On the other hand, podcast advertising tends to have a more niche and engaged audience, enabling more target group-specific marketing. These types of ads may require more time for planning and production than radio advertising, but the benefits are that podcast advertising creates higher engagement as listeners actively choose to subscribe to specific podcasts.

This means that listeners to a podcast may feel that the podcast hosts are honest and genuine, almost like in a friendship relationship, which leads to taking their sponsored recommendations more seriously than radio advertising. The cost-effectiveness of podcast advertising can vary and is often directly related to the podcast's popularity and size.

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