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1144 brands found
Cross Stitch Crazy
Advertising
Cross Stitch Crazy is aimed at stitchers of all abilities who are passionate about their craft but need to fit it into their busy lifestyle. The only entry-level stitching brand in the market, each is...
Cross Stitch Gold
Advertising
Cross Stitch Gold is a premium hobby brand featuring large, intricate projects from the world’s leading designers. Each issue showcases eight designs, which include complicated stitches and techniques...
Delicious UK
Food & Drink
The delicious. brand is an all-round celebration of every aspect of food, from recipes, to health, travel, homewares and kitchen gadgets. It’s aimed at sophisticated, contemporary consumers who are pa...
Love Patchwork & Quilting
Advertising
Love Patchwork & Quilting is the market-leading modern quilt brand. Every month our pages are bursting with inspiration for quilters who love color, print, and pattern plus a free cover gift with ever...
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Mollie Makes
Style & Fashion
Mollie Makes is a lifestyle brand for those who live creatively. We bring you the latest crafting trends in easy-to-follow how-tos, encouraging you to adapt and share your own crafty spin on things. W...
olive
Food & Drink
olive is informed, authoritative, good-looking and witty. Reflecting the appetites of intelligent, trend-aware food lovers, olive has a mix of imaginative but achievable recipes, restaurant reviews an...
Papercraft Inspirations
Advertising
Papercraft Inspirations provides creative ideas for every card maker, from beginners to experts. Our community are passionate about card making and avid fans of the latest craft products and tools on ...
RadioTimes.com
Entertainment
RadioTimes.com is the UK’s fastest growing TV and entertainment website, reaching 15m unique users a month. Far more than simply the online home of the UK’s leading television and radio magazine, Radi...
Simply Crochet
Advertising
Simply Crochet is a monthly craft brand from the makers of Simply Knitting and Mollie Makes. It’s a celebration of all things crochet and is full of creative ideas for anyone who loves – or would love...
Simply Sewing
Advertising
Simply Sewing is a practical brand for makers who sew, or would like to start sewing. Its fresh attitude and ideas, beautiful photography and inspiring projects will have you behind the sewing machine...
The Knitter
Advertising
The Knitter is the premier brand for people who want to knit beautiful, original patterns from the world’s best designers. To explore new knitting techniques and discover the latest products. And to r...
The World of Cross Stitching
Advertising
The World of Cross Stitching is the flagship brand in our stitching portfolio. Launched in 1997, it is the number one in the market and the monthly must-buy for stitchers everywhere, whatever their ta...
Against The Odds
Society
Humans are resilient. In our toughest moments, we will fight, we will struggle, and we will triumph...often against the odds. In this immersive series from Wondery, host-adventurers Mike Corey and Cas...
The Bravo Docket
Advertising
The Bravo Docket is a podcast where two practicing attorneys examine and discuss the lawsuits and legal disputes of reality television personalities. Press play for facts, fun, and Law 101. Access bon...
On Being
Advertising
A season of big, new, beautiful On Being conversations is here. Adventures into what can replenish and orient us in this wild ride of a time to be alive: biomimicry and the science of awe; spiritual c...
TED Talks Daily
Advertising
Every weekday, TED Talks Daily brings you the latest talks in audio. Join host and journalist Elise Hu for thought-provoking ideas on every subject imaginable — from Artificial Intelligence to Zoology...
The Tony Kornheiser Show
Sports
"The Tony Kornheiser Show" (now available exclusively on-demand) is a topical, daily talk show that starts with sports and quickly moves into politics, current events, entertainment and, really, whate...
The Bulwark Podcast
News
Charlie Sykes and guests discuss the latest news from inside Washington and around the world. No shouting, grandstanding, or sloganeering. Conservative, conscientious, and civil. Bulwark+ members can ...
The Indicator from Planet Money
Business
A little show about big ideas. From the people who make Planet Money, The Indicator helps you make sense of what's happening today. It's a quick hit of insight into work, business, the economy, and ev...
Giggly Squad
Entertainment
Welcome to Giggly Squad. Each week, Hannah Berner and Paige DeSorbo make fun of everything, but most importantly themselves. They discuss pop culture, fashion trends, television, horoscopes, mental he...
Why audio advertising?
Audio advertising, also known as audio marketing, is a form of digital marketing where advertisements are delivered in audio format to listeners. This type of advertising is common on platforms like Spotify, Youtube, Pandora, and other streaming music or podcast services. Here are some advantages of audio advertising:
Audio advertising is flexible and can reach listeners wherever they are, whether they are out jogging, driving, or just listening to music at home. This makes audio advertising a flexible and accessible way for companies to reach their target audience.
It is also cost-effective as the production of audio content is usually less expensive compared to visual content. Moreover, many platforms offer very good analytical tools that allow measurement of ad performance, including the number of listens and conversion rate.
What are the advantages of radio versus podcast advertising? Which is better?
Radio advertising has a broader reach, making it more effective for local marketing. For example, if you want to widely disseminate an ad in a small town, radio advertising is an excellent choice.
Radio ads are quicker to produce and require less work if you want to get your ad out quickly. Radio advertising is also cost-effective and allows for repetition of ads throughout the day, which can be positive. However, it is less personal compared to podcast advertising, and it is often difficult to reach a specific target group within different niches or categories.
On the other hand, podcast advertising tends to have a more niche and engaged audience, enabling more target group-specific marketing. These types of ads may require more time for planning and production than radio advertising, but the benefits are that podcast advertising creates higher engagement as listeners actively choose to subscribe to specific podcasts.
This means that listeners to a podcast may feel that the podcast hosts are honest and genuine, almost like in a friendship relationship, which leads to taking their sponsored recommendations more seriously than radio advertising. The cost-effectiveness of podcast advertising can vary and is often directly related to the podcast's popularity and size.
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