Want to be seen here?
Connect your company to the marketplace for free.
Audio
Get started with Audio advertising
Compare different proposals. Save time and money.
Ocast is the leading marketplace for audio advertising and advertising. Fill in the form and start receiving tailored offers for your campaign at the best price.
Best Audio advertising providers
Filter
Advertising channels
Categories
Audience
1226 brands found
S Magazine
Entertainment
S Magazine is a weekly supplement that sits within the Sunday Express newspaper. S Magazine is packed full of the latest fashion, tasty food recipes, health and beauty advice and other exciting lifest...
The Sunday Express
News
The Sunday Express is the sister title to our trusted national newsbrand, the Daily Express. The Sunday Express provides the people of Britain with their Sunday dose of national and international news...
The Financial Times
News
The Financial Times (FT) is an international business newspaper printed on distinctive salmon-pink broadsheet paper. The paper was started in 1888, in London. The paper's main focus is British and int...
MailOnline
News
MailOnline is one of the world’s largest English-speaking newspaper websites with more than 191.8 m global unique browsers.MailOnline (also known as dailymail.co.uk and dailymail.com outside the UK) i...
Want to be seen here?Connect your company to the marketplace for free.
Register for free
The Daily Mail
News
The Daily Mail is a British daily middle-market tabloid newspaper and news website published in London. Founded in 1896, it is the United Kingdom's highest-circulated daily newspaper. Its sister paper...
Telegraph.co.uk
News
The Telegraph, an online newspaper. Telegraph.co.uk became the most popular UK newspaper site in April 2008. It was overtaken by Guardian.co.uk in April 2009 and later by "Mail Online". As of December...
The Sunday Telegraph
News
The Sunday Telegraph is a British broadsheet newspaper, founded in February 1961 and published by the Telegraph Media Group, a division of Press Holdings. It is the sister paper of The Daily Telegraph...
The Stage
News
The Stage is a British weekly newspaper and website covering the entertainment industry and particularly theatre. It was founded in 1880. It contains news, reviews, opinion, features, and recruitment ...
Retail Gazette UK
News
The Retail Gazette publishes independently-sourced news stories, interviews, comment and analysis relating to the UK’s diverse retail industry.Founded in 2010, its news content has a particular onus o...
BusinessGreen
News
The UK's leading web site for green business news and analysis. Offering expert analysis on Energy, Policy, Management, Technology and Investment and it's impact on Green Technology....
Stylist
Style & Fashion
Stylist is the UK’s leading media brand for women; talking to 5 million UK women a month and making up 40% of the women’s lifestyle sector. Our audience are the UK’s finest professional women – a dem...
The Girl in the Blue Mustang
Entertainment
When 18-year-old Michelle O’Keefe is found murdered in her shiny new blue Mustang in a California park and ride, investigators encounter a confusing crime scene and a witness who seems to know too muc...
Making Space
Advertising
Where do you draw your strength? Join TODAY’s Hoda Kotb as she continues on a journey of self-discovery and exploration of the resilience of the human spirit. Hoda hears from some of the people she ad...
Michelle Obama: The Light Podcast
Society
Upon the release of her second bestselling book The Light We Carry: Overcoming in Uncertain Times, former First Lady Michelle Obama set out on a very special highly anticipated, six-city U.S. book tou...
This Is Actually Happening
Entertainment
What if your mother left to follow a cult… or you woke up in a morgue… or if your boat got caught in a storm and began to sink -- what would you do? This is Actually Happening brings you extraordinary...
Bear Brook
Entertainment
Jason Carroll is serving life in prison for a murder he says he didn’t commit. The only evidence against him? His own taped confession. More than 30 years later, is it possible to get to the truth – a...
Onward
Entertainment
Legendary entertainer Rosie O'Donnell shares her take on fame, family and fun from her vantage point at 60. Onward Folks! We have no other choice. During her weekly show, Rosie will speak with friends...
The Art of Being Well
Health
Leading functional medicine expert and best-selling author Dr. Will Cole has consulted thousands of people around the world on their health journey. Now is the time for your wellness journey. A manife...
Give Them Lala
Entertainment
Every day is a brand-new beginning for Lala Kent. Get to know the actress, singer, TV personality and entrepreneur, as she dives deep into relationships, sex, betrayal, mental health, personal life, a...
Why audio advertising?
Audio advertising, also known as audio marketing, is a form of digital marketing where advertisements are delivered in audio format to listeners. This type of advertising is common on platforms like Spotify, Youtube, Pandora, and other streaming music or podcast services. Here are some advantages of audio advertising:
Audio advertising is flexible and can reach listeners wherever they are, whether they are out jogging, driving, or just listening to music at home. This makes audio advertising a flexible and accessible way for companies to reach their target audience.
It is also cost-effective as the production of audio content is usually less expensive compared to visual content. Moreover, many platforms offer very good analytical tools that allow measurement of ad performance, including the number of listens and conversion rate.
What are the advantages of radio versus podcast advertising? Which is better?
Radio advertising has a broader reach, making it more effective for local marketing. For example, if you want to widely disseminate an ad in a small town, radio advertising is an excellent choice.
Radio ads are quicker to produce and require less work if you want to get your ad out quickly. Radio advertising is also cost-effective and allows for repetition of ads throughout the day, which can be positive. However, it is less personal compared to podcast advertising, and it is often difficult to reach a specific target group within different niches or categories.
On the other hand, podcast advertising tends to have a more niche and engaged audience, enabling more target group-specific marketing. These types of ads may require more time for planning and production than radio advertising, but the benefits are that podcast advertising creates higher engagement as listeners actively choose to subscribe to specific podcasts.
This means that listeners to a podcast may feel that the podcast hosts are honest and genuine, almost like in a friendship relationship, which leads to taking their sponsored recommendations more seriously than radio advertising. The cost-effectiveness of podcast advertising can vary and is often directly related to the podcast's popularity and size.
No commitments.