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1224 brands found
High Low with EmRata
Society · Hi, I’m EmRata, aka Emily Ratajkowski. Maybe you know me from my work as an actress or model, or maybe you’ve read my bestselling book, My B...
Birds Of Empire
Entertainment · A cinematic fantasy event in audio. New Dakota: 15,000 CE, thousands of years after the fall of civilization. The Earth has reclaimed the ci...
Lateral
Entertainment · A show about interesting quiz questions and even more interesting answers, hosted by Tom Scott. For business enquiries, contestant applicati...
The Witch Farm
Entertainment · Dare you visit Britain's most haunted house? Joseph Fiennes and Alexandra Roach star in a new paranormal cold case from Danny Robins, creato...
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Lost In Panama
Entertainment · In 2014, Dutch friends Lisanne Froon and Kris Kremers disappeared while hiking a jungle trail in Panama. Two months later, investigators fou...
Surviving El Chapo: The Twins Who Brought Down A Drug Lord
Society · Surviving El Chapo: The Twins Who Brought Down a Drug Lord Hosted and executive produced by award-winning artist and producer Curtis ’50 Cen...
Big Fish
Business · For years I was trapped in a cycle of excessive drinking. I became subdued, a half-version of myself and began to realise the damage alcohol...
666 Live w/ Beez
Music · Beez runs down his picks for all of the best and worst of 2022 - Best New Band, most Underrated Album, Biggest Disappointment, Worst and Bes...
The Candace Cameron Bure Podcast
Advertising · Life can be a rollercoaster. We all have good days and bad days, but I believe we are better when we go through it together! Join me and sp...
Run, Hide, Repeat
Entertainment · Pauline Dakin’s childhood was marked by unexplained events, a sense of unseen menace, and secretive moves to new cities with no warning. Whe...
True Crime Obsessed
Entertainment · The true crime / comedy podcast YOU NEED IN YOUR LIFE. We recap your favorite true crime documentaries with humor, sass, and heart. FROM VUL...
The Skinny Confidential Him & Her Podcast
Business · On this show you'll find a mix of audio entertainment including interviews with celebrities, entrepreneurs, influencers, experts, and though...
Armstrong & Getty On Demand
News · The official, On-Demand podcast of The Armstrong & Getty Show! Accept no substitutes!...
The Lowe Post
Sports · ESPN's Zach Lowe talks to various basketball people about various basketball things....
Soft Life Through Christ
Advertising · A podcast curated to display the true meaning of living a “Soft Life” through the creator of life!...
White Lies DC
Entertainment · In 1965, Rev. James Reeb was murdered in Selma, Alabama. Three men were tried and acquitted, but no one was ever held to account. Fifty year...
The Jordan Harbinger Show
Business · (Apple's Best of 2018) In-depth conversations with people at the top of their game. Jordan Harbinger unpacks guests' wisdom into practical n...
Whiskey Ginger
Entertainment · Comedian Andrew Santino interviews friends in and out of the entertainment industry as they reflect on deviant stories of their past; while ...
KSR (Talk Radio 1080)
Sports · Matt Jones and the KSR crew bring you the latest in UK news and views Mon.-Fri. from 10 to noon....
Deadline: White House
News · Drawing on years of experience as communications chief for President George W. Bush and senior advisor for the McCain-Palin campaign, Nicoll...
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Why audio advertising?
Audio advertising, also known as audio marketing, is a form of digital marketing where advertisements are delivered in audio format to listeners. This type of advertising is common on platforms like Spotify, Youtube, Pandora, and other streaming music or podcast services. Here are some advantages of audio advertising:
Audio advertising is flexible and can reach listeners wherever they are, whether they are out jogging, driving, or just listening to music at home. This makes audio advertising a flexible and accessible way for companies to reach their target audience.
It is also cost-effective as the production of audio content is usually less expensive compared to visual content. Moreover, many platforms offer very good analytical tools that allow measurement of ad performance, including the number of listens and conversion rate.
What are the advantages of radio versus podcast advertising? Which is better?
Radio advertising has a broader reach, making it more effective for local marketing. For example, if you want to widely disseminate an ad in a small town, radio advertising is an excellent choice.
Radio ads are quicker to produce and require less work if you want to get your ad out quickly. Radio advertising is also cost-effective and allows for repetition of ads throughout the day, which can be positive. However, it is less personal compared to podcast advertising, and it is often difficult to reach a specific target group within different niches or categories.
On the other hand, podcast advertising tends to have a more niche and engaged audience, enabling more target group-specific marketing. These types of ads may require more time for planning and production than radio advertising, but the benefits are that podcast advertising creates higher engagement as listeners actively choose to subscribe to specific podcasts.
This means that listeners to a podcast may feel that the podcast hosts are honest and genuine, almost like in a friendship relationship, which leads to taking their sponsored recommendations more seriously than radio advertising. The cost-effectiveness of podcast advertising can vary and is often directly related to the podcast's popularity and size.
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