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The Read
Entertainment
Join bloggers Kid Fury and Crissle for their weekly podcast covering hip-hop and pop culture's most trying stars. Throwing shade and spilling tea with a flippant and humorous attitude, no star is safe...
Knowledge Fight
Entertainment
Each episode, Dan and Jordan take a look at some clips from that day's Alex Jones Show and struggle to make sense of what they find....
The Peter Attia Drive
Sports
Expert insight on health, performance, longevity, critical thinking, and pursuing excellence. Dr. Peter Attia (Stanford/Hopkins/NIH-trained MD) talks with leaders in their fields....
The Nutrition Diva's
Health
Nutrition Diva Monica Reinagel serves up simple, painless ways to upgrade your eating habits. Before you know it, you'll be eating healthier and feeling more fabulous!...
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Timothy Keller Sermons Podcast
Advertising
Classic sermons by Tim Keller, Pastor Emeritus of Redeemer Presbyterian Church in New York City and NY Times best-selling author of ”The Reason for God: Belief in an Age of Skepticism.” For the latest...
Films To Be Buried
Entertainment
We are born. We die. In between we watch a lot of films. And some of these films shape the people we are. This is a podcast about those films. (And a bit about death.)Join comedian, actor, writer and ...
Morning Joe
News
Join Joe Scarborough, Mika Brzezinski, and Willie Geist, for in-depth and informed discussions that help drive the day's political conversation. Top newsmakers, Washington insiders, journalists, and c...
We Might Be Drunk
Entertainment
Mark Normand and Sam Morril Might Be Drunk. Join these NYC comedians each week as they share insights into the comedy world, recommendations, peeves, and a drink or three....
Good Inside
Education
Join clinical psychologist and mom of three Dr. Becky Kennedy on her weekly podcast, as she takes on tough parenting questions and delivers actionable guidance—all in short episodes, because we know t...
Zane and Heath: Unfiltered
Health
Zane and Heath: Unfiltered is a weekly podcast from YouTube sensations; Zane Hijazi and Heath Hussar, two uneducated Florida boys with strong opinions and nothing to back it. Join them for some raw, u...
Two Hot Takes
Entertainment
Join host Morgan Absher and her team of co-hosts as they scavenge Reddit, listener write-ins, and the rest of the internet to give their hot takes on the juiciest dating, relationship, life, and AITA ...
The Dollop
Entertainment
Comedians Dave Anthony and Gareth Reynolds picks a subject from history and examine it....
The FOX
Entertainment
Each week, Emily Compagno – Co-Host of Outnumbered on The FOX News Channel - will be joined by a team of FOX News Digital true crime reporters, legal and law enforcement experts, along with the latest...
The Daily Express
News
The Daily Express is an established and trusted newsbrand that provides the people of Britain with accurate and comprehensive coverage of national and international news, current affairs, politics, sp...
Liverpool.com
News
Welcome to Liverpool.com, a website that aims to give you a vast array of written, audio and video content across all social platforms, providing you with the very best Liverpool Football Club stories...
S Magazine
Entertainment
S Magazine is a weekly supplement that sits within the Sunday Express newspaper. S Magazine is packed full of the latest fashion, tasty food recipes, health and beauty advice and other exciting lifest...
The Sunday Express
News
The Sunday Express is the sister title to our trusted national newsbrand, the Daily Express. The Sunday Express provides the people of Britain with their Sunday dose of national and international news...
The Financial Times
News
The Financial Times (FT) is an international business newspaper printed on distinctive salmon-pink broadsheet paper. The paper was started in 1888, in London. The paper's main focus is British and int...
MailOnline
News
MailOnline is one of the world’s largest English-speaking newspaper websites with more than 191.8 m global unique browsers.MailOnline (also known as dailymail.co.uk and dailymail.com outside the UK) i...
The Daily Mail
News
The Daily Mail is a British daily middle-market tabloid newspaper and news website published in London. Founded in 1896, it is the United Kingdom's highest-circulated daily newspaper. Its sister paper...
Why audio advertising?
Audio advertising, also known as audio marketing, is a form of digital marketing where advertisements are delivered in audio format to listeners. This type of advertising is common on platforms like Spotify, Youtube, Pandora, and other streaming music or podcast services. Here are some advantages of audio advertising:
Audio advertising is flexible and can reach listeners wherever they are, whether they are out jogging, driving, or just listening to music at home. This makes audio advertising a flexible and accessible way for companies to reach their target audience.
It is also cost-effective as the production of audio content is usually less expensive compared to visual content. Moreover, many platforms offer very good analytical tools that allow measurement of ad performance, including the number of listens and conversion rate.
What are the advantages of radio versus podcast advertising? Which is better?
Radio advertising has a broader reach, making it more effective for local marketing. For example, if you want to widely disseminate an ad in a small town, radio advertising is an excellent choice.
Radio ads are quicker to produce and require less work if you want to get your ad out quickly. Radio advertising is also cost-effective and allows for repetition of ads throughout the day, which can be positive. However, it is less personal compared to podcast advertising, and it is often difficult to reach a specific target group within different niches or categories.
On the other hand, podcast advertising tends to have a more niche and engaged audience, enabling more target group-specific marketing. These types of ads may require more time for planning and production than radio advertising, but the benefits are that podcast advertising creates higher engagement as listeners actively choose to subscribe to specific podcasts.
This means that listeners to a podcast may feel that the podcast hosts are honest and genuine, almost like in a friendship relationship, which leads to taking their sponsored recommendations more seriously than radio advertising. The cost-effectiveness of podcast advertising can vary and is often directly related to the podcast's popularity and size.
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