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1226 brands found
Breaking Points
News
Breaking Points is a fearless anti-establishment multi-week Youtube and Podcast which holds the powerful to account hosted by Krystal Ball and Saagar Enjeti...
Throughline
Society
The past is never past. Every headline has a history. Join us every week as we go back in time to understand the present. These are stories you can feel and sounds you can see from the moments that sh...
How Did This Get Made?
Entertainment
Have you ever seen a movie so bad that it's amazing? Paul Scheer, June Diane Raphael and Jason Mantzoukas want to hear about it! We'll watch it with our funniest friends, and report back to you with t...
Unashamed
Advertising
The Duck Commander and his family are unashamed of their Christian faith and want to share the Gospel with everyone, from new believers to longtime followers of Jesus. Phil, Al, Jase, Zach, and their ...
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SCM+Logistik
Advertising
I SCM.dk's medieunivers henvender du dig til dem, der træffer de afgørende beslutninger indenfor SCM og logistik .Vi henvender os til supply chain managers, logistikchefer, lagerchefer, indkøbschefer,...
Dansk HR
Advertising
DANSK HR er Danmarks største professionelle, uafhængige, netværksbaserede HR-organisation for HR-direktører, HR-chefer, HR Business Partnere, HR-chefer og HR-konsulenter.De har ca. 1000 medlemmer, og ...
Netavisen Bornholm.nu
News
Bornholm.nu er en familieejet lokalavis og udgives for at fremme et alsidigt udbud af nyheder og analyser af betydning for den offentlige debat i amtet.Avisens formål er derfor at give borgerne uvildi...
Sun News
News
Sun Newspapers was formed as a chain of weekly newspapers serving Northeast Ohio. Prior to a major reorganization in 2013, the chain consisted of 11 weekly newspapers serving 49 different communities ...
Daily O'Collegian
News
The O’Colly Media Group (OMG!) is an independent news and information organization that operates under the School of Media & Strategic Communications at Oklahoma State University. The mission of OMG! ...
The Norman Transcript
News
The Norman Transcript is Norman's oldest continuous business. Its history surpasses that of the City of Norman and of the University of Oklahoma, being founded in 1889 when the area was opened to sett...
Oklahoma Daily
News
OU Daily, formally known as The Oklahoma Daily, is the independent, student-produced newspaper at the University of Oklahoma, with a circulation of 6,000. Though it maintains a connection with OU's G...
Tahlequah Daily Press
News
The Tahlequah Daily Press is a successor to the Tahlequah Pictorial Press, the Tahlequah Citizen, the Democrat-Star, the Star Citizen, the Cherokee County Democrat, the Republican Star and the Cheroke...
Tulsa World
News
The Tulsa World is the daily newspaper for the city of Tulsa, Oklahoma, and primary newspaper for the northeastern and eastern portions of Oklahoma. Tulsa World Media Company is part of Lee Enterprise...
Albany Democrat-Herald
News
The Albany Democrat-Herald is a daily newspaper published in Albany, Oregon, United States. The paper is owned by the Iowa-based Lee Enterprises, a firm which also owns the daily Corvallis Gazette-Tim...
Corvallis Gazette-Times
News
The Corvallis Gazette-Times is a daily newspaper for Corvallis, Benton County, Oregon, United States. The newspaper, along with its sister publication, the Albany Democrat-Herald of neighboring Albany...
East Oregonian
News
The East Oregonian (EO) is a daily newspaper published in Pendleton, Oregon, United States and covering Umatilla and Morrow counties. The EO was the first-place winner of the Oregon Newspaper Publishe...
The Oregonian
News
The Oregonian is a daily newspaper based in Portland, Oregon, United States, owned by Advance Publications. It is the oldest continuously published newspaper on the U.S. west coast, founded as a week...
Statesman Journal
News
The Statesman Journal is the major daily newspaper published in Salem, Oregon, United States. Founded in 1851 as the Oregon Statesman, it later merged with the Capital Journal to form the current news...
Portland Tribune
News
The Portland Tribune is an award-winning community newspaper serving the city of Portland and surrounding areas in Multnomah, Clackamas and Washington counties. The Portland Tribune was established in...
The Source Weekly
News
The Source Weekly is a weekly newspaper based in Bend, Ore., covering news, art, music, events, outdoors and other issues of interest to readers in Central Oregon.Our mission: to go deeper into the st...
Why audio advertising?
Audio advertising, also known as audio marketing, is a form of digital marketing where advertisements are delivered in audio format to listeners. This type of advertising is common on platforms like Spotify, Youtube, Pandora, and other streaming music or podcast services. Here are some advantages of audio advertising:
Audio advertising is flexible and can reach listeners wherever they are, whether they are out jogging, driving, or just listening to music at home. This makes audio advertising a flexible and accessible way for companies to reach their target audience.
It is also cost-effective as the production of audio content is usually less expensive compared to visual content. Moreover, many platforms offer very good analytical tools that allow measurement of ad performance, including the number of listens and conversion rate.
What are the advantages of radio versus podcast advertising? Which is better?
Radio advertising has a broader reach, making it more effective for local marketing. For example, if you want to widely disseminate an ad in a small town, radio advertising is an excellent choice.
Radio ads are quicker to produce and require less work if you want to get your ad out quickly. Radio advertising is also cost-effective and allows for repetition of ads throughout the day, which can be positive. However, it is less personal compared to podcast advertising, and it is often difficult to reach a specific target group within different niches or categories.
On the other hand, podcast advertising tends to have a more niche and engaged audience, enabling more target group-specific marketing. These types of ads may require more time for planning and production than radio advertising, but the benefits are that podcast advertising creates higher engagement as listeners actively choose to subscribe to specific podcasts.
This means that listeners to a podcast may feel that the podcast hosts are honest and genuine, almost like in a friendship relationship, which leads to taking their sponsored recommendations more seriously than radio advertising. The cost-effectiveness of podcast advertising can vary and is often directly related to the podcast's popularity and size.
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