Want to be seen here?
Connect your company to the marketplace for free.
Audio
Get started with Audio advertising
Compare different proposals. Save time and money.
Ocast is the leading marketplace for audio advertising and advertising. Fill in the form and start receiving tailored offers for your campaign at the best price.
Best Audio advertising providers
Filter
Advertising channels
Categories
Audience
1147 brands found
Sierra Vista Herald
News
Herald/Review Media is an award-winning community newspaper serving Sierra Vista and Bisbee, Arizona since 1900. We are a 3 day a week publication with emphasis on local news, sports, community news f...
Arizona Business Gazette
News
Arizona Business Gazette is a business newspaper in Phoenix, Arizona owed by Gannett Company not to be confused with the Arizona Gazette which is owned by Cody Agency, LLC. The Arizona Business Gazett...
Arizona Capitol Times
News
Arizona Capitol Times is the only newspaper in the state that provides in-depth coverage of what is happening at the state Capitol. From legislative news and politics to business and government affair...
Arizona Range News
News
Established in 1882, the Arizona Range News has served the Willcox community for 132 years and strives toward excellence in community journalism. The Arizona Range News, in its 132nd year, is a 2,650-...
Want to be seen here?Connect your company to the marketplace for free.
Register for free
Chino Valley Review
News
The Chino Valley Review is a weekly publication of Prescott Newspapers, Inc. based in Chino Valley, Arizona. The Chino Valley Review is published every Wednesday and is a trusted local news source for...
The Copper Era
News
April 24, 1899, marked the beginning of the Copper Era, a newspaper out of Clifton in Graham (and later Greenlee) County, Arizona. Because Clifton was a mining town, the newspaper included many articl...
Douglas Dispatch
News
Douglas, Arizona, located along the U.S.-Mexico border, saw the debut of its first two newspapers within a month of each other in early 1902. The weekly Douglas International (later titled the Daily I...
Eastern Arizona Courier
News
Eastern Arizona Courier formerly known as The Graham County Guardian is an award-winning community newspaper serving Safford, Arizona since 1899. The EAcourier publishes local news, sports, community,...
San Pedro Valley News-Sun
News
San Pedro Valley News-Sun is a Newspaper publisher located at 102 S Fab Ave, Sierra Vista, Arizona 85635, US. Established in 1899, the News-Sun has served the Benson and St. David communities for 115...
La Voz
News
La Voz Arizona is a newspaper produced in Phoenix, Arizona, in the United States. La Voz Arizona is a sister publication of The Arizona Republic, and it is owned by Gannett.La Voz Arizona publishes lo...
Arizona Daily Wildcat
News
The Daily Wildcat publishes about three times a semester in print (find recent back issues here) during fall and spring. Fall/spring circulation is 7,000 copies. DailyWildcat.com is the publication's ...
The Aztec Press(pima post)
News
The Pima Post has existed under different names since 1970. Our publication serves the students and staff of Pima Community College along with the residents of Southern Arizona. The Pima Post operates...
The State Press
News
The State Press is ASU's award-winning, student-run news organization that has covered Arizona State University and the Tempe, Phoenix and Mesa communities since 1890.Journalists at The State Press pr...
Northwest Arkansas Democrat-Gazette
News
Northwest Arkansas Democrat Gazette (ISSN 1060-4332) is a daily newspaper in Fayetteville, Arkansas owned by Northwest Arkansas Newspapers and has circulation of 17,807 copies.The Northwest Arkansas D...
Hot Springs Sentinel-Record
News
Known often and/or historically as Sentinel-Record, or S-R, it emerged as the survivor as a daily newspaper out of multiple newspapers competing in Hot Springs in the late 1800s, which eventually merg...
Arkansas Democrat-Gazette
News
About us. Arkansas' Largest Newspaper, the Arkansas Democrat-Gazette covers the state with its daily newspaper and website, ArkansasOnline.com. The Democrat-Gazette is owned by WEHCO Media which opera...
Texarkana Gazette
News
The Texarkana Gazette is a daily newspaper founded in 1875 and currently owned by WEHCO Media, Inc. It serves a nine-county area surrounding Texarkana.Texarkana Newspapers, Inc., doing business as Tex...
Arkansas Times
News
Founded in 1974, the Arkansas Times is a lively, opinionated source for news, politics & culture in Arkansas. Our monthly magazine is free at over 500 locations in Central Arkansas....
The Denver Post
News
The Denver Post is a daily newspaper and website published in Denver, Colorado. As of June 2022, it has an average print circulation of 57,265. In 2016, its website received roughly six million monthl...
The Gazette
News
For over 143 years, The Gazette has played a vital role in the health and prosperity of Colorado Springs. It is essential reading to understand the people, places, issues and events that affect the qu...
Why audio advertising?
Audio advertising, also known as audio marketing, is a form of digital marketing where advertisements are delivered in audio format to listeners. This type of advertising is common on platforms like Spotify, Youtube, Pandora, and other streaming music or podcast services. Here are some advantages of audio advertising:
Audio advertising is flexible and can reach listeners wherever they are, whether they are out jogging, driving, or just listening to music at home. This makes audio advertising a flexible and accessible way for companies to reach their target audience.
It is also cost-effective as the production of audio content is usually less expensive compared to visual content. Moreover, many platforms offer very good analytical tools that allow measurement of ad performance, including the number of listens and conversion rate.
What are the advantages of radio versus podcast advertising? Which is better?
Radio advertising has a broader reach, making it more effective for local marketing. For example, if you want to widely disseminate an ad in a small town, radio advertising is an excellent choice.
Radio ads are quicker to produce and require less work if you want to get your ad out quickly. Radio advertising is also cost-effective and allows for repetition of ads throughout the day, which can be positive. However, it is less personal compared to podcast advertising, and it is often difficult to reach a specific target group within different niches or categories.
On the other hand, podcast advertising tends to have a more niche and engaged audience, enabling more target group-specific marketing. These types of ads may require more time for planning and production than radio advertising, but the benefits are that podcast advertising creates higher engagement as listeners actively choose to subscribe to specific podcasts.
This means that listeners to a podcast may feel that the podcast hosts are honest and genuine, almost like in a friendship relationship, which leads to taking their sponsored recommendations more seriously than radio advertising. The cost-effectiveness of podcast advertising can vary and is often directly related to the podcast's popularity and size.
No commitments.