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1224 brands found
Good Inside
Education · Join clinical psychologist and mom of three Dr. Becky Kennedy on her weekly podcast, as she takes on tough parenting questions and delivers ...
Zane and Heath: Unfiltered
Health · Zane and Heath: Unfiltered is a weekly podcast from YouTube sensations; Zane Hijazi and Heath Hussar, two uneducated Florida boys with stron...
The Way I Heard It
Advertising · In The Way I Heard It, Mike Rowe gives a different take on a variety of topics—from pop culture to politics, history to Hollywood, each myst...
Two Hot Takes
Entertainment · Join host Morgan Absher and her team of co-hosts as they scavenge Reddit, listener write-ins, and the rest of the internet to give their hot...
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The Dollop
Entertainment · Comedians Dave Anthony and Gareth Reynolds picks a subject from history and examine it....
The FOX
Entertainment · Each week, Emily Compagno – Co-Host of Outnumbered on The FOX News Channel - will be joined by a team of FOX News Digital true crime reporte...
The Daily Express
News · The Daily Express is an established and trusted newsbrand that provides the people of Britain with accurate and comprehensive coverage of na...
Liverpool.com
News · Welcome to Liverpool.com, a website that aims to give you a vast array of written, audio and video content across all social platforms, prov...
S Magazine
Entertainment · S Magazine is a weekly supplement that sits within the Sunday Express newspaper. S Magazine is packed full of the latest fashion, tasty food...
The Sunday Express
News · The Sunday Express is the sister title to our trusted national newsbrand, the Daily Express. The Sunday Express provides the people of Brita...
The Financial Times
News · The Financial Times (FT) is an international business newspaper printed on distinctive salmon-pink broadsheet paper. The paper was started i...
MailOnline
News · MailOnline is one of the world’s largest English-speaking newspaper websites with more than 191.8 m global unique browsers.MailOnline (also ...
The Daily Mail
News · The Daily Mail is a British daily middle-market tabloid newspaper and news website published in London. Founded in 1896, it is the United Ki...
Telegraph.co.uk
News · The Telegraph, an online newspaper. Telegraph.co.uk became the most popular UK newspaper site in April 2008. It was overtaken by Guardian.co...
The Daily Telegraph
News · The Daily Telegraph, known online and elsewhere as The Telegraph, is a national British daily broadsheet newspaper published in London by Te...
The Sunday Telegraph
News · The Sunday Telegraph is a British broadsheet newspaper, founded in February 1961 and published by the Telegraph Media Group, a division of P...
The Stage
News · The Stage is a British weekly newspaper and website covering the entertainment industry and particularly theatre. It was founded in 1880. It...
Retail Gazette UK
News · The Retail Gazette publishes independently-sourced news stories, interviews, comment and analysis relating to the UK’s diverse retail indust...
BusinessGreen
News · The UK's leading web site for green business news and analysis. Offering expert analysis on Energy, Policy, Management, Technology and Inves...
The Girl in the Blue Mustang
Entertainment · When 18-year-old Michelle O’Keefe is found murdered in her shiny new blue Mustang in a California park and ride, investigators encounter a c...
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Why audio advertising?
Audio advertising, also known as audio marketing, is a form of digital marketing where advertisements are delivered in audio format to listeners. This type of advertising is common on platforms like Spotify, Youtube, Pandora, and other streaming music or podcast services. Here are some advantages of audio advertising:
Audio advertising is flexible and can reach listeners wherever they are, whether they are out jogging, driving, or just listening to music at home. This makes audio advertising a flexible and accessible way for companies to reach their target audience.
It is also cost-effective as the production of audio content is usually less expensive compared to visual content. Moreover, many platforms offer very good analytical tools that allow measurement of ad performance, including the number of listens and conversion rate.
What are the advantages of radio versus podcast advertising? Which is better?
Radio advertising has a broader reach, making it more effective for local marketing. For example, if you want to widely disseminate an ad in a small town, radio advertising is an excellent choice.
Radio ads are quicker to produce and require less work if you want to get your ad out quickly. Radio advertising is also cost-effective and allows for repetition of ads throughout the day, which can be positive. However, it is less personal compared to podcast advertising, and it is often difficult to reach a specific target group within different niches or categories.
On the other hand, podcast advertising tends to have a more niche and engaged audience, enabling more target group-specific marketing. These types of ads may require more time for planning and production than radio advertising, but the benefits are that podcast advertising creates higher engagement as listeners actively choose to subscribe to specific podcasts.
This means that listeners to a podcast may feel that the podcast hosts are honest and genuine, almost like in a friendship relationship, which leads to taking their sponsored recommendations more seriously than radio advertising. The cost-effectiveness of podcast advertising can vary and is often directly related to the podcast's popularity and size.
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