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The Girl in the Blue Mustang
Entertainment
When 18-year-old Michelle O’Keefe is found murdered in her shiny new blue Mustang in a California park and ride, investigators encounter a confusing crime scene and a witness who seems to know too muc...
Making Space
Advertising
Where do you draw your strength? Join TODAY’s Hoda Kotb as she continues on a journey of self-discovery and exploration of the resilience of the human spirit. Hoda hears from some of the people she ad...
Michelle Obama: The Light Podcast
Society
Upon the release of her second bestselling book The Light We Carry: Overcoming in Uncertain Times, former First Lady Michelle Obama set out on a very special highly anticipated, six-city U.S. book tou...
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This Is Actually Happening
Entertainment
What if your mother left to follow a cult… or you woke up in a morgue… or if your boat got caught in a storm and began to sink -- what would you do? This is Actually Happening brings you extraordinary...
Bear Brook
Entertainment
Jason Carroll is serving life in prison for a murder he says he didn’t commit. The only evidence against him? His own taped confession. More than 30 years later, is it possible to get to the truth – a...
Onward
Entertainment
Legendary entertainer Rosie O'Donnell shares her take on fame, family and fun from her vantage point at 60. Onward Folks! We have no other choice. During her weekly show, Rosie will speak with friends...
The Art of Being Well
Health
Leading functional medicine expert and best-selling author Dr. Will Cole has consulted thousands of people around the world on their health journey. Now is the time for your wellness journey. A manife...
Give Them Lala
Entertainment
Every day is a brand-new beginning for Lala Kent. Get to know the actress, singer, TV personality and entrepreneur, as she dives deep into relationships, sex, betrayal, mental health, personal life, a...
This Is Important
Entertainment
Adam Devine, Anders Holm, Blake Anderson, and Kyle Newacheck seriously discuss some very important topics....
Drama Queens
Entertainment
Take yourself back in time...back to high school. The ups and downs, the loves the losses, the struggles the triumphs, being together with your friends...feeling every emotion of it. Is 23 more than j...
Distractible
Entertainment
The Distractible podcast with Mark Fischbach, Wade Barnes, and Bob Muyskens is a space to have thoughtful discussions about funny, out there, or otherwise interesting stories from everyday life. Also ...
Everything Iconic
Entertainment
Everything Iconic with Danny Pellegrino breaks down reality TV and iconic pop culture moments. Special guests deep dive with Danny into the topics we all care about: The Real Housewives and nostalgic ...
Creating Confidence
Business
Looking to take your life to the next level? Each week Heather sits down to share with you the techniques and strategies to create your confidence, pursue your dreams and leapfrog the villains you’ll ...
I Survived
Entertainment
What is it like to face death and make it out alive? Based on the groundbreaking A&E television series, I Survived documents harrowing stories of human endurance. In their own words, survivors recall ...
Girls Next Level
Society
Take a trip back to the early 2000's with Holly Madison and Bridget Marquardt, the stars of the E! network's iconic reality show The Girls Next Door. Each week, the girls take you inside the gates of ...
Your Mom's House
Entertainment
Christina Pazsitzky and Tom Segura are comedians who are also married. They are the Mommies and they welcome you to join them. Dental updates! Dudes! Stories! Wiping!...
WTF
Entertainment
Marc Maron welcomes comedians, actors, directors, writers, authors, musicians and folks from all walks of life to his home for amazingly revealing conversations. Marc's probing, comprehensive intervie...
The Basement Yard
Entertainment
The Basement Yard is a podcast ran by me, Joe Santagato. I would write a long description about what this podcast will be about but I'm not even sure.. Enjoy!...
Why audio advertising?
Audio advertising, also known as audio marketing, is a form of digital marketing where advertisements are delivered in audio format to listeners. This type of advertising is common on platforms like Spotify, Youtube, Pandora, and other streaming music or podcast services. Here are some advantages of audio advertising:
Audio advertising is flexible and can reach listeners wherever they are, whether they are out jogging, driving, or just listening to music at home. This makes audio advertising a flexible and accessible way for companies to reach their target audience.
It is also cost-effective as the production of audio content is usually less expensive compared to visual content. Moreover, many platforms offer very good analytical tools that allow measurement of ad performance, including the number of listens and conversion rate.
What are the advantages of radio versus podcast advertising? Which is better?
Radio advertising has a broader reach, making it more effective for local marketing. For example, if you want to widely disseminate an ad in a small town, radio advertising is an excellent choice.
Radio ads are quicker to produce and require less work if you want to get your ad out quickly. Radio advertising is also cost-effective and allows for repetition of ads throughout the day, which can be positive. However, it is less personal compared to podcast advertising, and it is often difficult to reach a specific target group within different niches or categories.
On the other hand, podcast advertising tends to have a more niche and engaged audience, enabling more target group-specific marketing. These types of ads may require more time for planning and production than radio advertising, but the benefits are that podcast advertising creates higher engagement as listeners actively choose to subscribe to specific podcasts.
This means that listeners to a podcast may feel that the podcast hosts are honest and genuine, almost like in a friendship relationship, which leads to taking their sponsored recommendations more seriously than radio advertising. The cost-effectiveness of podcast advertising can vary and is often directly related to the podcast's popularity and size.
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