Want to be seen here?
Connect your company to the marketplace for free.
Audio
Get started with Audio advertising
Compare different proposals. Save time and money.
Ocast is the leading marketplace for audio advertising and advertising. Fill in the form and start receiving tailored offers for your campaign at the best price.
Best Audio advertising providers
Filter
Advertising channels
Categories
Audience
1153 brands found
The TLS
News
The TLS is a world leading journal for literature and ideas. Founded in 1902, it publishes book reviews, poetry and prose by writers from around the world, essays on everything from philosophy to poli...
WIRED UK
News
Wired explores the ideas and innovations that are reshaping our world and is targeted at an intellectually curious, smart urban elite. Launched in the UK in 2009, Wired has since won numerous awards. ...
New Statesman
Advertising
The New Statesman is the leading progressive political and cultural magazine in the United Kingdom. Founded as a weekly review of politics and literature on 12 April 1913, the New Statesman has notabl...
Press Gazette
News
Press Gazette started in 1965 as a trade journal for journalists and editors across the UK but has evolved into an online source for media leaders covering all sectors of the global news and media ind...
Want to be seen here?Connect your company to the marketplace for free.
Register for free
Spear’s
Advertising
Spear’s is a multi-award-winning wealth management and luxury lifestyle media brand whose flagship magazine has become a must-read for the ultra-high-net-worth (UHNW) community. It is also required re...
The Press and Journal
News
The Press and Journal is the first-choice read for people in its circulation area, beating all of its rivals in terms of sales penetration and readership. Published six days a week, the Press and Jour...
The Evening Express
News
The Evening Express is published six days a week and reaches more readers across our circulation area than any other newspaper.Our News, Sports, Features, Editorial Production, Marketing and Advertisi...
The Evening Telegraph
News
The Evening Telegraph has been delivering the news and fighting for its readers since 1877. The title has seen many changes and now boasts a bold design, increased pagination, and a recently expanded ...
Bunkered
Golf
bunkered golf magazine launched in 1996 and is the largest selling golf title in Scotland.With a distinctly Scottish edge, the magazine offers something for everyone with features, interviews, equipme...
Pure Radio
Advertising
Pure Radio: Scotland’s new radio station playing Scotland’s Best MusicIn a world of increasingly bland, networked radio, Pure Radio is something different and delivers everything the others don’t.Pure...
Energy Voice
Advertising
Energy Voice is a digital and print news platform which investigates and reports on what matters in oil, gas, power and the energy transition to a global audience. Energy Voice helps companies and org...
My Weekly
Entertainment
My Weekly is a warm and welcoming women’s magazine. Every issue provides an inspiring mix of celebrity interviews, specially-commissioned cookery features, down-to-earth advice from expert columnists,...
Original 106
Advertising
Broadcasting from Marischal Square in the heart of Aberdeen, Original 106 is north east Scotland’s local radio station for listeners across Aberdeen and Aberdeenshire.Appealing to an adult audience wi...
The Next Level
News
Sarah Longwell, Tim Miller, and Jonathan V. Last bring their signature political insight and banter to the masses in The Next Level podcast. Tune in to hear them discuss the news of the week, breakdow...
BBC Countryfile Magazine
Advertising
BBC Countryfile Magazine is a real treat for anyone who loves the great British countryside. Each month it’s packed with expert ideas for places to go and things to see, as well as our pick of the sea...
BBC Good Food
Food & Drink
BBC Good Food is the UK’s best-selling cookery brand. Every month its team of experts create brand new recipes, all rigorously tested, so they work first time for people at home. From quick family sup...
Charlotte Observer
News
The Charlotte Observer has continued throughout its years of service to Charlotte and the surrounding communities, to accurately reflect the region and what matters to the local residents. The Observe...
The Herald-Sun
News
The Herald-Sun is an American, English language daily newspaper in Durham, North Carolina, published by the McClatchy Company.The Herald-Sun's geographic emphasis is on the western counties of the Res...
Hickory Daily Record
News
Hickory Daily Record is an American, English language daily newspaper based in Hickory, North Carolina, USA. It is owned by Lee Enterprises and is published seven days a week. The newspaper is a membe...
The McDowell News
News
The McDowell News is an English language newspaper published daily in Marion, North Carolina, United States, covering McDowell County. The newspaper is currently owned by Lee Enterprises, it was previ...
Why audio advertising?
Audio advertising, also known as audio marketing, is a form of digital marketing where advertisements are delivered in audio format to listeners. This type of advertising is common on platforms like Spotify, Youtube, Pandora, and other streaming music or podcast services. Here are some advantages of audio advertising:
Audio advertising is flexible and can reach listeners wherever they are, whether they are out jogging, driving, or just listening to music at home. This makes audio advertising a flexible and accessible way for companies to reach their target audience.
It is also cost-effective as the production of audio content is usually less expensive compared to visual content. Moreover, many platforms offer very good analytical tools that allow measurement of ad performance, including the number of listens and conversion rate.
What are the advantages of radio versus podcast advertising? Which is better?
Radio advertising has a broader reach, making it more effective for local marketing. For example, if you want to widely disseminate an ad in a small town, radio advertising is an excellent choice.
Radio ads are quicker to produce and require less work if you want to get your ad out quickly. Radio advertising is also cost-effective and allows for repetition of ads throughout the day, which can be positive. However, it is less personal compared to podcast advertising, and it is often difficult to reach a specific target group within different niches or categories.
On the other hand, podcast advertising tends to have a more niche and engaged audience, enabling more target group-specific marketing. These types of ads may require more time for planning and production than radio advertising, but the benefits are that podcast advertising creates higher engagement as listeners actively choose to subscribe to specific podcasts.
This means that listeners to a podcast may feel that the podcast hosts are honest and genuine, almost like in a friendship relationship, which leads to taking their sponsored recommendations more seriously than radio advertising. The cost-effectiveness of podcast advertising can vary and is often directly related to the podcast's popularity and size.
No commitments.