Want to be seen here?
Connect your company to the marketplace for free.
Audio
Get started with Audio advertising
Compare different proposals. Save time and money.
Ocast is the leading marketplace for audio advertising and advertising. Fill in the form and start receiving tailored offers for your campaign at the best price.
Best Audio advertising providers
Filter
Places
Advertising channels
Categories
Audience
1224 brands found
The Dartmouth
News · The Dartmouth, founded in 1799, is the student newspaper of Dartmouth College and the campus’s only daily. The Dartmouth is published by The...
New Hampshire Business Review
News · New Hampshire Business Review is a bi-monthly publication, published on newsprint and based in Manchester, covering business-related issues ...
The Daily Targum
News · The Daily Targum is the official student newspaper of Rutgers, the State University of New Jersey. Founded in 1867, it is the second-oldes...
The Press of Atlantic City
News · The Press of Atlantic City is the fourth-largest daily newspaper in New Jersey. Originally based in Pleasantville, it is the primary newspap...
Want to be seen here?Connect your company to the marketplace for free.
Register for free
The Daily Princetonian
News · The Daily Princetonian is dedicated to serving Princetonians past, present, and future through transparent, accurate, and empathetic reporti...
The Herald-Sun
News · The Herald-Sun is an American, English language daily newspaper in Durham, North Carolina, published by the McClatchy Company.The Herald-Sun...
Hickory Daily Record
News · Hickory Daily Record is an American, English language daily newspaper based in Hickory, North Carolina, USA. It is owned by Lee Enterprises ...
The McDowell News
News · The McDowell News is an English language newspaper published daily in Marion, North Carolina, United States, covering McDowell County. The n...
The News & Observer
News · The News & Observer is widely regarded as one of the nation's best regional newspapers and places a strong emphasis on investigative reporti...
RadioTimes.com
Entertainment · RadioTimes.com is the UK’s fastest growing TV and entertainment website, reaching 15m unique users a month. Far more than simply the online ...
Simply Crochet
Advertising · Simply Crochet is a monthly craft brand from the makers of Simply Knitting and Mollie Makes. It’s a celebration of all things crochet and is...
The Knitter
Advertising · The Knitter is the premier brand for people who want to knit beautiful, original patterns from the world’s best designers. To explore new kn...
The World of Cross Stitching
Advertising · The World of Cross Stitching is the flagship brand in our stitching portfolio. Launched in 1997, it is the number one in the market and the ...
Today’s Quilter
Advertising · Today’s Quilter is the new brand with a fresh take on traditional quilting. With projects, features, techniques and news, each issue offers ...
Against The Odds
Society · Humans are resilient. In our toughest moments, we will fight, we will struggle, and we will triumph...often against the odds. In this immers...
The Bravo Docket
Advertising · The Bravo Docket is a podcast where two practicing attorneys examine and discuss the lawsuits and legal disputes of reality television perso...
On Being
Advertising · A season of big, new, beautiful On Being conversations is here. Adventures into what can replenish and orient us in this wild ride of a time...
TED Talks Daily
Advertising · Every weekday, TED Talks Daily brings you the latest talks in audio. Join host and journalist Elise Hu for thought-provoking ideas on every ...
The Bulwark Podcast
News · Charlie Sykes and guests discuss the latest news from inside Washington and around the world. No shouting, grandstanding, or sloganeering. C...
The Indicator from Planet Money
Business · A little show about big ideas. From the people who make Planet Money, The Indicator helps you make sense of what's happening today. It's a q...
Loaded 20 of 1224 results
Popular places
Why audio advertising?
Audio advertising, also known as audio marketing, is a form of digital marketing where advertisements are delivered in audio format to listeners. This type of advertising is common on platforms like Spotify, Youtube, Pandora, and other streaming music or podcast services. Here are some advantages of audio advertising:
Audio advertising is flexible and can reach listeners wherever they are, whether they are out jogging, driving, or just listening to music at home. This makes audio advertising a flexible and accessible way for companies to reach their target audience.
It is also cost-effective as the production of audio content is usually less expensive compared to visual content. Moreover, many platforms offer very good analytical tools that allow measurement of ad performance, including the number of listens and conversion rate.
What are the advantages of radio versus podcast advertising? Which is better?
Radio advertising has a broader reach, making it more effective for local marketing. For example, if you want to widely disseminate an ad in a small town, radio advertising is an excellent choice.
Radio ads are quicker to produce and require less work if you want to get your ad out quickly. Radio advertising is also cost-effective and allows for repetition of ads throughout the day, which can be positive. However, it is less personal compared to podcast advertising, and it is often difficult to reach a specific target group within different niches or categories.
On the other hand, podcast advertising tends to have a more niche and engaged audience, enabling more target group-specific marketing. These types of ads may require more time for planning and production than radio advertising, but the benefits are that podcast advertising creates higher engagement as listeners actively choose to subscribe to specific podcasts.
This means that listeners to a podcast may feel that the podcast hosts are honest and genuine, almost like in a friendship relationship, which leads to taking their sponsored recommendations more seriously than radio advertising. The cost-effectiveness of podcast advertising can vary and is often directly related to the podcast's popularity and size.
No commitments.