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1224 brands found

Digital Insurance

News · Digital Insurance is the essential resource for senior executives leading the digital transformation of the insurance industry. Across event...
Active in New York City, NY
Offers 4 advertising channels

Employee benefit news

News · Employee Benefit News (EBN) is the primary media resource for decision makers in the worlds of employee benefits, human resources and workpl...
Active in New York City, NY
Offers 6 advertising channels

The Bond Buyer

News · The Bond Buyer is the only independent information resource serving the entire municipal finance community. Its comprehensive paid-subscript...
Active in New York City, NY
Offers 6 advertising channels

American Banker

News · American Banker is the essential resource for senior executives in banking and financial services, keeping its users updated on vital develo...
Active in New York City, NY
Offers 6 advertising channels
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Accounting Today

News · Accounting Today is the leading information resource for public accountants – serving the community of professionals who provide tax prepara...
Active in New York City, NY
Offers 6 advertising channels

The Virginia Gazette

News · The Virginia Gazette was the official newspaper of Virginia, printed in Williamsburg from 1736 until 1780. When the capital of Virginia move...
Active in Virginia
Offers 8 advertising channels

Politico

News · POLITICO is the global authority on the intersection of politics, policy, and power. It is the most robust news operation and information se...
Active in Virginia
Offers 8 advertising channels

Alexandria Times

News · The Alexandria Times is Alexandria’s only locally owned, independent newspaper. We provide the best, most in-depth news reporting in the Por...
Active in Virginia
Offers 7 advertising channels

Arizent

News · We are a business information company empowering people in financial and professional services to lead. By offering unique insight and analy...
Active in New York City, NY
Offers 7 advertising channels

People

News · We revolutionized personality journalism when we launched in 1974 with a mission to celebrate extraordinary people doing ordinary things and...
Active in United States
Offers 9 advertising channels

Sports Illustrated

News · Sports Illustrated’s journalism goes deeper than the scores, moderating the national sports conversation for over 65 years via trusted, auth...
Active in United States
Offers 9 advertising channels

Time

News · Time is an American news magazine based in New York City. For nearly a century, it was published weekly, but starting in March 2020 it trans...
Active in New York City, NY
Offers 9 advertising channels

San Antonio Express-News

News · San Antonio Express-News has been the voice of South Texas since 1865 and provides news and information to a community of more than 2 millio...
Active in San Antonio, TX
Offers 10 advertising channels

SFGATE

News · Launched in 1994, SFGATE.com was one of the first large-market media sites in the world and served as the exclusive digital home of the San ...
Active in San Francisco, CA
Offers 8 advertising channels

AM New York

News ·  amNY.com is the leading news site in Manhattan and New York City focused on local news and events.amNY is powered by the journalists at the...
Active in New York City, NY
Offers 8 advertising channels

The Buffalo News

News · The Buffalo News is the daily newspaper of the Buffalo–Niagara Falls metropolitan area, located at 1 News Plaza in downtown Buffalo, New Yor...
Active in New York
Offers 10 advertising channels

The Citizen

News · The Citizen, commonly referred to as The Auburn Citizen, is the only daily newspaper published in Auburn, New York. The paper serves Cayuga ...
Active in New York
Offers 10 advertising channels

Columbia Daily Spectator

News · Founded in 1877, the Columbia Daily Spectator delivers news daily to thousands of readers around Columbia University, Morningside Heights, W...
Active in New York City, NY
Offers 8 advertising channels

The Cornell Daily Sun

News · The Cornell Daily Sun is an independent daily newspaper published in Ithaca, New York by students at Cornell University and hired employees....
Active in New York
Offers 7 advertising channels

Newsday

News · Newsday is an American daily newspaper that primarily serves Nassau and Suffolk counties on Long Island, although it is also sold throughout...
Active in New York
Offers 11 advertising channels
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Why audio advertising?

Audio advertising, also known as audio marketing, is a form of digital marketing where advertisements are delivered in audio format to listeners. This type of advertising is common on platforms like Spotify, Youtube, Pandora, and other streaming music or podcast services. Here are some advantages of audio advertising:

Audio advertising is flexible and can reach listeners wherever they are, whether they are out jogging, driving, or just listening to music at home. This makes audio advertising a flexible and accessible way for companies to reach their target audience.

It is also cost-effective as the production of audio content is usually less expensive compared to visual content. Moreover, many platforms offer very good analytical tools that allow measurement of ad performance, including the number of listens and conversion rate.

What are the advantages of radio versus podcast advertising? Which is better?

Radio advertising has a broader reach, making it more effective for local marketing. For example, if you want to widely disseminate an ad in a small town, radio advertising is an excellent choice.

Radio ads are quicker to produce and require less work if you want to get your ad out quickly. Radio advertising is also cost-effective and allows for repetition of ads throughout the day, which can be positive. However, it is less personal compared to podcast advertising, and it is often difficult to reach a specific target group within different niches or categories.

On the other hand, podcast advertising tends to have a more niche and engaged audience, enabling more target group-specific marketing. These types of ads may require more time for planning and production than radio advertising, but the benefits are that podcast advertising creates higher engagement as listeners actively choose to subscribe to specific podcasts.

This means that listeners to a podcast may feel that the podcast hosts are honest and genuine, almost like in a friendship relationship, which leads to taking their sponsored recommendations more seriously than radio advertising. The cost-effectiveness of podcast advertising can vary and is often directly related to the podcast's popularity and size.

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