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In the Shadows
Advertising
In The Shadows delves into a riveting unsolved mystery from 1991. When the body of a young woman is discovered by two terrified boys in the desert near Bakersfield, California, authorities quickly tar...
Conan O’Brien Needs A Friend
Entertainment
After 25 years at the Late Night desk, Conan realized that the only people at his holiday party are the men and women who work for him. Over the years and despite thousands of interviews, Conan has ne...
The Dan Le Batard Show
Sports
From their Oceanside studios at the Clevelander Hotel in Miami Beach, Dan Le Batard, Stugotz and company share their unique perspectives on all-things sports, pop-culture and more. This is the place f...
Murder & Magnolias
Advertising
They were the very picture of a perfect couple in the land of Spanish moss and sweet magnolias. But when a hit man targets one of them, a story of betrayal and murderous intent unfolds. In Dateline’s ...
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All-In
Tech
Industry veterans, degenerate gamblers & besties Chamath Palihapitiya, Jason Calacanis, David Sacks & David Friedberg cover all things economic, tech, political, social & poker....
The Coldest Case In Laramie
Entertainment
Kim Barker, a Pulitzer Prize-winning investigative reporter for The New York Times, revisits an unsolved murder that took place while she was in high school in Laramie, Wyoming, nearly 40 years ago. S...
Letters from Sing Sing
Entertainment
In December of 2002, NBC News producer Dan Slepian got a letter from a New York state prison. It was from a man serving 25 years to life for murder. And it ended with a desperate plea: look into my ca...
The Witch Trials of J.K. Rowling
Advertising
The Witch Trials of J.K. Rowling is an audio documentary that examines some of the most contentious conflicts of our time through the life and career of the world’s most successful author. In conversa...
Cold
Advertising
Cold is a narrative podcast series focused on missing persons cases. Investigative journalist and host Dave Cawley takes on a single story with each season.Season 3: The Search for Sheree follows two ...
Pod Save America
News
Four former aides to President Obama—Jon Favreau, Jon Lovett, Dan Pfeiffer and Tommy Vietor—are joined by journalists, politicians, activists, and more for a no-b******t conversation about politics. T...
The Mark Titus Show
Sports
Mark Titus and his rotating cast of friends, athletes, coaches, co-workers, family members, and anyone else he can get to pick up the phone take you inside his world of college basketball, the NBA, an...
The Dan Bongino Show
News
He’s a former Secret Service Agent, former NYPD officer, and New York Times best-selling author. Join Dan Bongino each weekday as he tackles the hottest political issues, debunking both liberal and Re...
2 Bears, 1 Cave
Entertainment
Weekly, comedian best friends Tom Segura and Bert Kreischer get together in the bear cave at YMH Studios to do what bears do: make each other laugh....
Fresh Air
Arts
Fresh Air from WHYY, the Peabody Award-winning weekday magazine of contemporary arts and issues, is one of public radio's most popular programs. Hosted by Terry Gross, the show features intimate conve...
The Toast
Entertainment
Take a bite out of The Toast, weekdays with Jackie & Claudia Oshry....
The Trial Of Alex Murdaugh
News
Tune in to True Crime Today's riveting coverage of the Alex Murdaugh murder trial and experience every jaw-dropping moment, hour by hour. Don't miss a single detail as first-degree murder charges loom...
Office Ladies
Entertainment
The Office co-stars and best friends, Jenna Fischer and Angela Kinsey, are doing the ultimate The Office re-watch podcast for you. Each week Jenna and Angela will break down an episode of The Office a...
Hard Fork
Tech
“Hard Fork” is a show about the future that’s already here. Each week, journalists Kevin Roose and Casey Newton explore and make sense of the latest in the rapidly changing world of tech....
The Matt Walsh Show
News
Fed up with the talking heads? Matt gives you a no-holds-barred take on today’s cultural, religious, and political issues. Monday thru Friday....
Serial
News
Serial Productions makes narrative podcasts whose quality and innovation transformed the medium. “Serial” began in 2014 as a spinoff of the public radio show “This American Life.” In 2020, we joined t...
Why audio advertising?
Audio advertising, also known as audio marketing, is a form of digital marketing where advertisements are delivered in audio format to listeners. This type of advertising is common on platforms like Spotify, Youtube, Pandora, and other streaming music or podcast services. Here are some advantages of audio advertising:
Audio advertising is flexible and can reach listeners wherever they are, whether they are out jogging, driving, or just listening to music at home. This makes audio advertising a flexible and accessible way for companies to reach their target audience.
It is also cost-effective as the production of audio content is usually less expensive compared to visual content. Moreover, many platforms offer very good analytical tools that allow measurement of ad performance, including the number of listens and conversion rate.
What are the advantages of radio versus podcast advertising? Which is better?
Radio advertising has a broader reach, making it more effective for local marketing. For example, if you want to widely disseminate an ad in a small town, radio advertising is an excellent choice.
Radio ads are quicker to produce and require less work if you want to get your ad out quickly. Radio advertising is also cost-effective and allows for repetition of ads throughout the day, which can be positive. However, it is less personal compared to podcast advertising, and it is often difficult to reach a specific target group within different niches or categories.
On the other hand, podcast advertising tends to have a more niche and engaged audience, enabling more target group-specific marketing. These types of ads may require more time for planning and production than radio advertising, but the benefits are that podcast advertising creates higher engagement as listeners actively choose to subscribe to specific podcasts.
This means that listeners to a podcast may feel that the podcast hosts are honest and genuine, almost like in a friendship relationship, which leads to taking their sponsored recommendations more seriously than radio advertising. The cost-effectiveness of podcast advertising can vary and is often directly related to the podcast's popularity and size.
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