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Erika Taught Me
Business
Erika Kullberg is an attorney and money expert with over 17 million followers on social media and is passionate about better positioning people for success. The Erika Taught Me podcast is based on the...
Big Fish
Business
For years I was trapped in a cycle of excessive drinking. I became subdued, a half-version of myself and began to realise the damage alcohol was doing to my relationships and career. In 2019, I became...
666 Live w/ Beez
Music
Beez runs down his picks for all of the best and worst of 2022 - Best New Band, most Underrated Album, Biggest Disappointment, Worst and Best Band of the Year, Song of the Year and much, much more.666...
The Candace Cameron Bure Podcast
Advertising
Life can be a rollercoaster. We all have good days and bad days, but I believe we are better when we go through it together! Join me and special guests for real conversations about living with kindne...
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Run, Hide, Repeat
Entertainment
Pauline Dakin’s childhood was marked by unexplained events, a sense of unseen menace, and secretive moves to new cities with no warning. When Pauline was a young adult, her mother finally told her wha...
True Crime Obsessed
Entertainment
The true crime / comedy podcast YOU NEED IN YOUR LIFE. We recap your favorite true crime documentaries with humor, sass, and heart. FROM VULTURE: "It’s not wrong to laugh when you’re listening to a tr...
The Skinny Confidential Him & Her Podcast
Business
On this show you'll find a mix of audio entertainment including interviews with celebrities, entrepreneurs, influencers, experts, and thought leaders. You will also hear listener and audience question...
Armstrong & Getty On Demand
News
The official, On-Demand podcast of The Armstrong & Getty Show! Accept no substitutes!...
The Lowe Post
Sports
ESPN's Zach Lowe talks to various basketball people about various basketball things....
Soft Life Through Christ
Advertising
A podcast curated to display the true meaning of living a “Soft Life” through the creator of life!...
White Lies DC
Entertainment
In 1965, Rev. James Reeb was murdered in Selma, Alabama. Three men were tried and acquitted, but no one was ever held to account. Fifty years later, two journalists from Alabama return to the city whe...
The Jordan Harbinger Show
Business
(Apple's Best of 2018) In-depth conversations with people at the top of their game. Jordan Harbinger unpacks guests' wisdom into practical nuggets you can use to impact your work, life, and relationsh...
Whiskey Ginger
Entertainment
Comedian Andrew Santino interviews friends in and out of the entertainment industry as they reflect on deviant stories of their past; while sipping whiskey. Intro Music by Rocom available on all strea...
KSR (Talk Radio 1080)
Sports
Matt Jones and the KSR crew bring you the latest in UK news and views Mon.-Fri. from 10 to noon....
Deadline: White House
News
Drawing on years of experience as communications chief for President George W. Bush and senior advisor for the McCain-Palin campaign, Nicolle Wallace provides political insight and clarity on where th...
The Generation Why Podcast
Entertainment
The Generation Why Podcast released its first episode in 2012 and pioneered the true crime genre in the podcasting world. Two friends, Aaron & Justin, break down theories and give their opinions on un...
Sleep With Me
Health
Insomnia? Mind racing at night? Worries keeping you up? Tune in for a bedtime story that lets you forget your problems and progressively gets more boring until you fall to sleep. So get in bed, press ...
Skip and Shannon: Undisputed
Sports
The Skip and Shannon: Undisputed Podcast. Skip Bayless, Shannon Sharpe, and Jen Hale discuss the biggest stories in the world of sports. It's unscripted and unfiltered. Don't miss the television show ...
The Ringer-Verse
Entertainment
'The Ringer-Verse' is your go-to nexus podcast feed for all things nerd culture and fandom. Hosted by a rotating lineup of The Ringer’s expert superfans—including The Midnight Boys Van Lathan and Char...
Club Random
Entertainment
Bill Maher rewrites the rules of podcasting the way he did in television in this series of one on one, hour long conversations with a wide variety of unexpected guests in the undisclosed location call...
Why audio advertising?
Audio advertising, also known as audio marketing, is a form of digital marketing where advertisements are delivered in audio format to listeners. This type of advertising is common on platforms like Spotify, Youtube, Pandora, and other streaming music or podcast services. Here are some advantages of audio advertising:
Audio advertising is flexible and can reach listeners wherever they are, whether they are out jogging, driving, or just listening to music at home. This makes audio advertising a flexible and accessible way for companies to reach their target audience.
It is also cost-effective as the production of audio content is usually less expensive compared to visual content. Moreover, many platforms offer very good analytical tools that allow measurement of ad performance, including the number of listens and conversion rate.
What are the advantages of radio versus podcast advertising? Which is better?
Radio advertising has a broader reach, making it more effective for local marketing. For example, if you want to widely disseminate an ad in a small town, radio advertising is an excellent choice.
Radio ads are quicker to produce and require less work if you want to get your ad out quickly. Radio advertising is also cost-effective and allows for repetition of ads throughout the day, which can be positive. However, it is less personal compared to podcast advertising, and it is often difficult to reach a specific target group within different niches or categories.
On the other hand, podcast advertising tends to have a more niche and engaged audience, enabling more target group-specific marketing. These types of ads may require more time for planning and production than radio advertising, but the benefits are that podcast advertising creates higher engagement as listeners actively choose to subscribe to specific podcasts.
This means that listeners to a podcast may feel that the podcast hosts are honest and genuine, almost like in a friendship relationship, which leads to taking their sponsored recommendations more seriously than radio advertising. The cost-effectiveness of podcast advertising can vary and is often directly related to the podcast's popularity and size.
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