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1224 brands found

The Doctor's Art

Health · The practice of medicine–filled with moments of joy, suffering, grace, sorrow, and hope–offers a window into the human condition. Though ser...
Active in United States
Offers 2 advertising channels

Navigating Narcissism

Education · We all have to deal with narcissists. Now, it’s time to heal from them. In this groundbreaking series, clinical psychologist and world’s lea...
Active in United States
Offers 3 advertising channels

Duolingo Spanish Podcast

Education · True stories for English speakers learning Spanish. From the makers of Duolingo, the most popular language-learning app, comes a new podcast...
Active in United States
Offers 2 advertising channels

Maintenance Phase

Health · Debunking the junk science behind health fads, wellness scams and nonsensical nutrition advice....
Active in United States
Offers 2 advertising channels
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The Tim Ferriss Show

Business · Tim Ferriss is a self-experimenter and bestselling author, best known for The 4-Hour Workweek, which has been translated into 40+ languages....
Active in United States
Offers 2 advertising channels

The Al Franken Podcast

News · A five-time Emmy winning SNL comedy writer/producer, joins a four-time #1 NYT bestselling author, a three-time highest-rated national progre...
Active in United States
Offers 2 advertising channels

Nothing much happens

Health · Having trouble sleeping? Join Yoga and meditation teacher Kathryn Nicolai for bedtime stories where nothing much happens to help you relax a...
Active in United States
Offers 3 advertising channels

Where Should We Begin?

Health · Listen to the incomparable therapist Esther Perel counsel real couples as they reveal the most intimate, personal, and complicated details o...
Active in United States
Offers 3 advertising channels

Young and Profiting

Business · Join Hala Taha as she interviews some of the brightest minds in the world―turning their wisdom into actionable advice you can use in your li...
Active in United States
Offers 3 advertising channels

Chiseled and Called

Advertising · Have you ever walked through trial after trial questioning how much more you can endure?Have you ever doubted how in the world God would cal...
Active in United States
Offers 2 advertising channels

Win Big

Music · “An entertaining mix of Jimmy Fallon meets Gary Vee and Ted Talk all in one show” -Datwon Thomas (Editor-in-Chief, Vibe Magazine) WIN BIG is...
Active in United States
Offers 2 advertising channels

Today, Explained

News · News comes at you fast. Join us at the end of your day to understand it. Today, Explained is your all-killer, no-filler, Monday to Friday ne...
Active in United States
Offers 3 advertising channels

Matt and Shane's Secret Podcast

Entertainment · Grab onto this fast moving train and witness two comedians rise to victory and splendor. This is easily the funniest podcast out there. The ...
Active in United States
Offers 2 advertising channels

Straight Up

Entertainment · Love her or hate her, but you can’t ignore the sassy, quick-witted Stassi Schroeder Clark. On her weekly podcast, Stassi examines the highs ...
Active in United States
Offers 2 advertising channels

Behind the Bastards

Advertising · There’s a reason the History Channel has produced hundreds of documentaries about Hitler but only a few about Dwight D. Eisenhower. Bad guys...
Active in United States
Offers 3 advertising channels

Jocko Podcast

Business · Retired Navy SEAL, Jocko Willink and Director, Echo Charles discuss discipline and leadership in business, war, relationships and everyday l...
Active in United States
Offers 2 advertising channels

Snap Judgment Presents: Spooked

Arts · New episodes releasing every other week. Spooked features true-life supernatural stories, told firsthand by people who can barely believe it...
Active in United States
Offers 2 advertising channels

CounterClock

Entertainment · In order to tell the story of a crime, you have to turn back time. Every season, Investigative journalist Delia D'Ambra digs deep into a min...
Active in United States
Offers 2 advertising channels

Terrible, Thanks For Asking

Health · It’s a question we ask (and get asked) all the time: “How are you?” And normally we just respond with “Fine!” even if we’re totally dying in...
Active in United States
Offers 2 advertising channels

Bone Valley

Entertainment · ​​In 1987, 18-year-old Michelle Schofield was found dead in a phosphate pit in Florida. Two years later, her husband Leo was convicted and s...
Active in United States
Offers 2 advertising channels
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Why audio advertising?

Audio advertising, also known as audio marketing, is a form of digital marketing where advertisements are delivered in audio format to listeners. This type of advertising is common on platforms like Spotify, Youtube, Pandora, and other streaming music or podcast services. Here are some advantages of audio advertising:

Audio advertising is flexible and can reach listeners wherever they are, whether they are out jogging, driving, or just listening to music at home. This makes audio advertising a flexible and accessible way for companies to reach their target audience.

It is also cost-effective as the production of audio content is usually less expensive compared to visual content. Moreover, many platforms offer very good analytical tools that allow measurement of ad performance, including the number of listens and conversion rate.

What are the advantages of radio versus podcast advertising? Which is better?

Radio advertising has a broader reach, making it more effective for local marketing. For example, if you want to widely disseminate an ad in a small town, radio advertising is an excellent choice.

Radio ads are quicker to produce and require less work if you want to get your ad out quickly. Radio advertising is also cost-effective and allows for repetition of ads throughout the day, which can be positive. However, it is less personal compared to podcast advertising, and it is often difficult to reach a specific target group within different niches or categories.

On the other hand, podcast advertising tends to have a more niche and engaged audience, enabling more target group-specific marketing. These types of ads may require more time for planning and production than radio advertising, but the benefits are that podcast advertising creates higher engagement as listeners actively choose to subscribe to specific podcasts.

This means that listeners to a podcast may feel that the podcast hosts are honest and genuine, almost like in a friendship relationship, which leads to taking their sponsored recommendations more seriously than radio advertising. The cost-effectiveness of podcast advertising can vary and is often directly related to the podcast's popularity and size.

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