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1228 brands found

The Waterloo-Cedar Falls Courier

News
The Waterloo-Cedar Falls Courier is a daily afternoon newspaper published by Lee Enterprises for people living in Waterloo and Cedar Falls, Iowa as well as northeast Iowa. The first issue of The Water...

The Daily Iowan

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The Daily Iowan is an independent, 6,500-circulation student newspaper serving Iowa City and the University of Iowa community. During the 2020–2021 academic year The Daily Iowan transitioned from prin...

Iowa State Daily

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Employing more than 200 students over the course of a year, the Iowa State Daily Media Group  is an independent, student-run, non-profit organization. The Daily is owned and operated by students for t...

The Wichita Eagle

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The Wichita Eagle, in print and online as Kansas.com, is the leading and essential source for news, information, commentary, and advertising in south-central Kansas. Wichita, the largest city in the s...
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Kansas State Collegian

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The Kansas State Collegian is the weekly newspaper at Kansas State University in Manhattan, Kansas. Its content is reported, edited, and produced entirely by students, and students make up the adverti...

The University Daily Kansan

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Since 1904, the University Daily Kansan has been the student news source of the University of Kansas. We publish at kansan.com as well as on Kansan social media, in special print editions, through eve...

Messenger-Inquirer

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The Messenger-Inquirer publishes seven days a week and is the primary daily newspaper serving Daviess, Hancock, McLean, Muhlenberg and Ohio counties in western Kentucky. The main office and production...

Richmond Register

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The Richmond Register is a three daily newspaper based in Richmond, Kentucky, and covering Madison County. It publishes Tuesday, Thursday and Saturday. The Register is owned by Community Newspaper Hol...

South china morning post(SCMP)

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The South China Morning Post, with its Sunday edition, the Sunday Morning Post, is a Hong Kong-based English-language newspaper owned by Alibaba Group. Founded in 1903 by Tse Tsan-tai and Alfred Cunni...

The Daily Reveille

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 The Daily Reveille has been since 1887 the student newspaper at Louisiana State University in Baton Rouge, Louisiana. It prints once a week on Wednesdays during the fall, spring and summer semesters....

morning sentinel

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The Morning Sentinel is an American daily newspaper published six mornings a week in Waterville, Maine. It is owned by MaineToday Media. The newspaper covers cities and towns in parts of Franklin, Ken...

Lakes Region Suburban Weekly

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Current Publishing is a publishing company in Southern Maine that was founded by publisher Lee Hews in 2001.In November 2015, after fourteen years of independent publishing, the company was sold to Su...

Maine Sunday Telegram

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MaineToday Media is a privately owned publisher of daily and weekly newspapers in the U.S. state of Maine, based in the state's largest city, Portland. It includes the Portland Press Herald and Maine ...

The Mid-Coast Forecaster

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The Forecaster is a regional newspaper in southern Maine. It is published weekly and distributed for free. It publishes several different versions, including "The Forecaster" covering the city of Port...

Cumberland Times-News

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The Cumberland Times-News is a five-day morning daily newspaper serving Cumberland, Maryland, United States, and the surrounding areas of Allegany and Garrett counties in Maryland, and Mineral County ...

The Daily Record MD

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The Daily Record is a digital-first, daily newsroom with frequent updates on business and law at TheDailyRecord.com. The Daily Record publishes a print edition on weekdays in addition to more than 25 ...

The Frederick News-Post

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The Frederick News-Post is the local newspaper of Frederick County, Maryland. In addition to discussing local news, the newspaper addresses international, national, and regional news. The paper publis...

Baltimore Banner

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The Baltimore Banner is a news website in Baltimore founded by the Venetoulis Institute for Local Journalism, which is a nonprofit set up by Stewart W. Bainum Jr. It launched June 14, 2022. The Baltim...

The Berkshire Eagle

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The Berkshire Eagle is an American daily newspaper published in Pittsfield, Massachusetts, and covering all of Berkshire County, as well as four New York communities near Pittsfield. It is considered ...

The Boston Globe

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The Boston Globe is an American daily newspaper founded and based in Boston, Massachusetts. The newspaper has won a total of 27 Pulitzer Prizes, and has a total circulation of close to 300,000 print a...

Why audio advertising?

Audio advertising, also known as audio marketing, is a form of digital marketing where advertisements are delivered in audio format to listeners. This type of advertising is common on platforms like Spotify, Youtube, Pandora, and other streaming music or podcast services. Here are some advantages of audio advertising:

Audio advertising is flexible and can reach listeners wherever they are, whether they are out jogging, driving, or just listening to music at home. This makes audio advertising a flexible and accessible way for companies to reach their target audience.

It is also cost-effective as the production of audio content is usually less expensive compared to visual content. Moreover, many platforms offer very good analytical tools that allow measurement of ad performance, including the number of listens and conversion rate.

What are the advantages of radio versus podcast advertising? Which is better?

Radio advertising has a broader reach, making it more effective for local marketing. For example, if you want to widely disseminate an ad in a small town, radio advertising is an excellent choice.

Radio ads are quicker to produce and require less work if you want to get your ad out quickly. Radio advertising is also cost-effective and allows for repetition of ads throughout the day, which can be positive. However, it is less personal compared to podcast advertising, and it is often difficult to reach a specific target group within different niches or categories.

On the other hand, podcast advertising tends to have a more niche and engaged audience, enabling more target group-specific marketing. These types of ads may require more time for planning and production than radio advertising, but the benefits are that podcast advertising creates higher engagement as listeners actively choose to subscribe to specific podcasts.

This means that listeners to a podcast may feel that the podcast hosts are honest and genuine, almost like in a friendship relationship, which leads to taking their sponsored recommendations more seriously than radio advertising. The cost-effectiveness of podcast advertising can vary and is often directly related to the podcast's popularity and size.

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