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1224 brands found
Handelsblatt
Financial News · Erhalten Sie die neuesten Finanznachrichten mit dem hochwertigen Journalismus des Handelsblatts....
Stuttgarter Zeitung
Advertising · Inserieren Sie in der Stuttgarter Zeitung, die vielfältige Möglichkeiten der Werbung bietet....
Algemeen Dagblad
News · Adverteer in AD, een magazine voor iedereen die op zoek is naar een gezonde mix van nieuws en ontspanning....
DutchNews.nl
Advertising · DutchNews.nl heeft maandelijks meer dan 700.000 lezers in alle formaten. Adverteer bij DutchNews als u een breed publiek in Nederland wilt b...
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Nederlands Dagblad
News · Het Nederlands Dagblad publiceert content over het christelijk geloof en de huidige samenleving....
Bergedorfer Zeitung
News · Die Bergedorfer Zeitung ist die Tageszeitung, die über Aktuelles aus Bergedorf berichtet. Teil des Hamburger Abendblatts....
GoFeminin
Advertising · GoFeminin ist ein Magazin für Frauen mit Artikeln von Lifestyle bis Mode....
Utopia
Sustainable Business · Utopia ist eine Plattform für Menschen, die sich für Umwelt und Nachhaltigkeit interessieren....
Business Insider Deutschland
Business · Business Insider ist ein Webportal mit Neuigkeiten aus Wirtschaft und Finanzen...
morning sentinel
News · The Morning Sentinel is an American daily newspaper published six mornings a week in Waterville, Maine. It is owned by MaineToday Media. The...
Portland Press Herald
News · The Portland Press Herald/Maine Sunday Telegram is a morning daily newspaper with a website that serves southern Maine and is focused on the...
Lakes Region Suburban Weekly
News · Current Publishing is a publishing company in Southern Maine that was founded by publisher Lee Hews in 2001.In November 2015, after fourteen...
Maine Sunday Telegram
News · MaineToday Media is a privately owned publisher of daily and weekly newspapers in the U.S. state of Maine, based in the state's largest city...
The Mid-Coast Forecaster
News · The Forecaster is a regional newspaper in southern Maine. It is published weekly and distributed for free. It publishes several different ve...
Cumberland Times-News
News · The Cumberland Times-News is a five-day morning daily newspaper serving Cumberland, Maryland, United States, and the surrounding areas of Al...
The Daily Record MD
News · The Daily Record is a digital-first, daily newsroom with frequent updates on business and law at TheDailyRecord.com. The Daily Record publis...
The Frederick News-Post
News · The Frederick News-Post is the local newspaper of Frederick County, Maryland. In addition to discussing local news, the newspaper addresses ...
Baltimore Banner
News · The Baltimore Banner is a news website in Baltimore founded by the Venetoulis Institute for Local Journalism, which is a nonprofit set up by...
The Berkshire Eagle
News · The Berkshire Eagle is an American daily newspaper published in Pittsfield, Massachusetts, and covering all of Berkshire County, as well as ...
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Why audio advertising?
Audio advertising, also known as audio marketing, is a form of digital marketing where advertisements are delivered in audio format to listeners. This type of advertising is common on platforms like Spotify, Youtube, Pandora, and other streaming music or podcast services. Here are some advantages of audio advertising:
Audio advertising is flexible and can reach listeners wherever they are, whether they are out jogging, driving, or just listening to music at home. This makes audio advertising a flexible and accessible way for companies to reach their target audience.
It is also cost-effective as the production of audio content is usually less expensive compared to visual content. Moreover, many platforms offer very good analytical tools that allow measurement of ad performance, including the number of listens and conversion rate.
What are the advantages of radio versus podcast advertising? Which is better?
Radio advertising has a broader reach, making it more effective for local marketing. For example, if you want to widely disseminate an ad in a small town, radio advertising is an excellent choice.
Radio ads are quicker to produce and require less work if you want to get your ad out quickly. Radio advertising is also cost-effective and allows for repetition of ads throughout the day, which can be positive. However, it is less personal compared to podcast advertising, and it is often difficult to reach a specific target group within different niches or categories.
On the other hand, podcast advertising tends to have a more niche and engaged audience, enabling more target group-specific marketing. These types of ads may require more time for planning and production than radio advertising, but the benefits are that podcast advertising creates higher engagement as listeners actively choose to subscribe to specific podcasts.
This means that listeners to a podcast may feel that the podcast hosts are honest and genuine, almost like in a friendship relationship, which leads to taking their sponsored recommendations more seriously than radio advertising. The cost-effectiveness of podcast advertising can vary and is often directly related to the podcast's popularity and size.
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