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1224 brands found

Press Banner

News · The Press Banner is a local newspaper serving Scotts Valley and San Lorenzo Valley, California in Santa Cruz County. It is published once pe...
Active in California
Offers 7 advertising channels

Kstati

News · The Kstati newspaper is published by Leader Media Group, Inc. in San Francisco since October 1994Kstati is an independent, politically incor...
Active in San Francisco, CA
Offers 7 advertising channels

The Sun-Gazette

News · Mineral King Publishing is the home of The Foothills Sun-Gazette newspaper in Exeter, California. Also publisher of Seasons, Holiday, Tulare...
Active in California
Offers 9 advertising channels

The Madera Tribune

News · Founded March 21, 1885, The Madera Tribune has long served the city and county of Madera, and for most of its history has been an independen...
Active in California
Offers 4 advertising channels
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Fullerton Observer

News · The Fullerton Observer Community Newspaper, founded by Ralph and Natalie Kennedy, Roy and Irene Kobayashi, and other friends in 1978, is sta...
Active in California
Offers 7 advertising channels

The Palisadian-Post

News · The Palisadian-Post is the only newspaper solely dedicated to comprehensive news coverage of the Pacific Palisades area, from Santa Monica C...
Active in California
Offers 9 advertising channels

The State Hornet

News · For 70 years, The State Hornet has brought excellence in student media to Sacramento State and its surrounding community. We’re ready to con...
Active in Sacramento, CA
Offers 8 advertising channels

The Coast News

News · The Coast News Group is locally owned. It was started 30 years ago by a single father with a 3 year old son who is now the assistant publish...
Active in California
Offers 7 advertising channels

Henrico Citizen

News · The Henrico Citizen has served as Henrico County’s award-winning, independent hometown news source since 2001, connecting readers with what’...
Active in Virginia
Offers 8 advertising channels

Daily Press VA

News · The Daily Press, founded in 1896, serves the Virginia Peninsula and owns The Virginia Gazette in Williamsburg as well as Tidewater Review in...
Active in Virginia
Offers 9 advertising channels

Washington Times

News · Since 1982, The Washington Times has furthered its founder's vision to provide a trusted counterweight to the media often identified as "mai...
Active in Washington, DC
Offers 9 advertising channels

The Washington Post

News · The Washington Post is an American daily newspaper published in Washington, D.C. It is the most widely circulated newspaper within the Washi...
Active in Washington, DC
Offers 10 advertising channels

Virginian-Pilot

News · The Virginian-Pilot, founded in 1865, is Virginia’s largest daily newspaper.Our mission is to deliver the truth every day. We bring you the ...
Active in Virginia
Offers 7 advertising channels

Financial Planning

News · Financial Planning empowers financial advisors and wealth managers with essential analysis and insights into the ideas that are shaping thei...
Active in New York City, NY
Offers 7 advertising channels

National Mortgage News

News · National Mortgage News is an award-winning comprehensive digital information resource serving the entire residential mortgage industry, incl...
Active in New York City, NY
Offers 7 advertising channels

Lakes Region Suburban Weekly

News · Current Publishing is a publishing company in Southern Maine that was founded by publisher Lee Hews in 2001.In November 2015, after fourteen...
Active in Maine
Offers 8 advertising channels

Maine Sunday Telegram

News · MaineToday Media is a privately owned publisher of daily and weekly newspapers in the U.S. state of Maine, based in the state's largest city...
Active in Maine
Offers 10 advertising channels

The Mid-Coast Forecaster

News · The Forecaster is a regional newspaper in southern Maine. It is published weekly and distributed for free. It publishes several different ve...
Active in Maine
Offers 8 advertising channels

Cumberland Times-News

News · The Cumberland Times-News is a five-day morning daily newspaper serving Cumberland, Maryland, United States, and the surrounding areas of Al...
Active in Maryland
Offers 10 advertising channels

The Daily Record MD

News · The Daily Record is a digital-first, daily newsroom with frequent updates on business and law at TheDailyRecord.com. The Daily Record publis...
Active in Baltimore, MD
Offers 8 advertising channels
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Why audio advertising?

Audio advertising, also known as audio marketing, is a form of digital marketing where advertisements are delivered in audio format to listeners. This type of advertising is common on platforms like Spotify, Youtube, Pandora, and other streaming music or podcast services. Here are some advantages of audio advertising:

Audio advertising is flexible and can reach listeners wherever they are, whether they are out jogging, driving, or just listening to music at home. This makes audio advertising a flexible and accessible way for companies to reach their target audience.

It is also cost-effective as the production of audio content is usually less expensive compared to visual content. Moreover, many platforms offer very good analytical tools that allow measurement of ad performance, including the number of listens and conversion rate.

What are the advantages of radio versus podcast advertising? Which is better?

Radio advertising has a broader reach, making it more effective for local marketing. For example, if you want to widely disseminate an ad in a small town, radio advertising is an excellent choice.

Radio ads are quicker to produce and require less work if you want to get your ad out quickly. Radio advertising is also cost-effective and allows for repetition of ads throughout the day, which can be positive. However, it is less personal compared to podcast advertising, and it is often difficult to reach a specific target group within different niches or categories.

On the other hand, podcast advertising tends to have a more niche and engaged audience, enabling more target group-specific marketing. These types of ads may require more time for planning and production than radio advertising, but the benefits are that podcast advertising creates higher engagement as listeners actively choose to subscribe to specific podcasts.

This means that listeners to a podcast may feel that the podcast hosts are honest and genuine, almost like in a friendship relationship, which leads to taking their sponsored recommendations more seriously than radio advertising. The cost-effectiveness of podcast advertising can vary and is often directly related to the podcast's popularity and size.

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