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1226 brands found
Global Nederland
Advertising
Global is een mediagroep die zich richt op DOOH en OOH advertising. Hun platform produceert en zendt ook radio en podcasts uit....
Biber
News
Werben Sie über Biber, um eine Zielgruppe aus Politik, Medien und Wirtschaft zu erreichen....
Cash
Business
Cash ist ein Medium für die Handelsbranche mit Magazin, Website, Podcast und Newsletter....
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ursäkta
Celebrity Gossip
Din glada stund i veckan med Johanna Nordström och Edvin Törnblom. ...
GoFeminin
Advertising
GoFeminin ist ein Magazin für Frauen mit Artikeln von Lifestyle bis Mode....
Utopia
Sustainable Business
Utopia ist eine Plattform für Menschen, die sich für Umwelt und Nachhaltigkeit interessieren....
Business Insider Deutschland
Business
Business Insider ist ein Webportal mit Neuigkeiten aus Wirtschaft und Finanzen...
RTV Oost
News
RTV Oost is een Nederlandse mediaorganisatie die tv- en radio-uitzendingen uitzendt om regionale informatie te promoten....
BNR
News
BNR is een nieuwsradiozender in Nederland en brengt zowel lokaal, regionaal als internationaal het laatste nieuws....
RTV Drenthe
News
RTV Drenthe is een nieuwszender met zowel radio, televisie als website....
RTV Utrecht
News
RTV Utrecht is een nieuwszender met zowel radio, televisie als een website waar ze verslag doen van het laatste nieuws....
DutchNews.nl
Advertising
DutchNews.nl heeft maandelijks meer dan 700.000 lezers in alle formaten. Adverteer bij DutchNews als u een breed publiek in Nederland wilt bereiken....
Nederlands Dagblad
News
Het Nederlands Dagblad publiceert content over het christelijk geloof en de huidige samenleving....
Bergedorfer Zeitung
News
Die Bergedorfer Zeitung ist die Tageszeitung, die über Aktuelles aus Bergedorf berichtet. Teil des Hamburger Abendblatts....
Central Penn Business Journal
News
The Central Penn Business Journal is a business newspaper headquartered in Harrisburg, Pennsylvania. The print publication is circulated on a weekly basis and covers five counties in central Pennsylva...
THE ED MYLETT SHOW
Education
The Ed Mylett Show showcases the greatest peak-performers across all industries in one place, sharing their journey, knowledge and thought leadership. With Ed Mylett and featured guests in almost ever...
The Mindset Mentor
Health
The Mindset Mentor™ podcast is designed for anyone desiring motivation, direction, and focus in life. Host Rob Dial has amassed a passionate following of over 3 million social media followers, includi...
Buried Bones
Entertainment
Buried Bones dissects some of history’s most dramatic true crime cases from centuries ago. Together, journalist Kate Winkler Dawson and retired investigator Paul Holes explore these very old cases thr...
Why audio advertising?
Audio advertising, also known as audio marketing, is a form of digital marketing where advertisements are delivered in audio format to listeners. This type of advertising is common on platforms like Spotify, Youtube, Pandora, and other streaming music or podcast services. Here are some advantages of audio advertising:
Audio advertising is flexible and can reach listeners wherever they are, whether they are out jogging, driving, or just listening to music at home. This makes audio advertising a flexible and accessible way for companies to reach their target audience.
It is also cost-effective as the production of audio content is usually less expensive compared to visual content. Moreover, many platforms offer very good analytical tools that allow measurement of ad performance, including the number of listens and conversion rate.
What are the advantages of radio versus podcast advertising? Which is better?
Radio advertising has a broader reach, making it more effective for local marketing. For example, if you want to widely disseminate an ad in a small town, radio advertising is an excellent choice.
Radio ads are quicker to produce and require less work if you want to get your ad out quickly. Radio advertising is also cost-effective and allows for repetition of ads throughout the day, which can be positive. However, it is less personal compared to podcast advertising, and it is often difficult to reach a specific target group within different niches or categories.
On the other hand, podcast advertising tends to have a more niche and engaged audience, enabling more target group-specific marketing. These types of ads may require more time for planning and production than radio advertising, but the benefits are that podcast advertising creates higher engagement as listeners actively choose to subscribe to specific podcasts.
This means that listeners to a podcast may feel that the podcast hosts are honest and genuine, almost like in a friendship relationship, which leads to taking their sponsored recommendations more seriously than radio advertising. The cost-effectiveness of podcast advertising can vary and is often directly related to the podcast's popularity and size.
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