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1147 brands found

The Washington Post

News
The Washington Post is an American daily newspaper published in Washington, D.C. It is the most widely circulated newspaper within the Washington metropolitan area and has a large national audience. D...

Virginian-Pilot

News
The Virginian-Pilot, founded in 1865, is Virginia’s largest daily newspaper.Our mission is to deliver the truth every day. We bring you the stories that matter most, written without bias, so you can m...

Financial Planning

News
Financial Planning empowers financial advisors and wealth managers with essential analysis and insights into the ideas that are shaping their businesses. Through authoritative journalism, events, rese...

Digital Insurance

News
Digital Insurance is the essential resource for senior executives leading the digital transformation of the insurance industry. Across events and member forums, original research reports, and editoria...
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Employee benefit news

News
Employee Benefit News (EBN) is the primary media resource for decision makers in the worlds of employee benefits, human resources and workplace culture. As the dynamics of these spaces continue to shi...

The Bond Buyer

News
The Bond Buyer is the only independent information resource serving the entire municipal finance community. Its comprehensive paid-subscription package of news, analysis and data is unique in the indu...

American Banker

News
American Banker is the essential resource for senior executives in banking and financial services, keeping its users updated on vital developments and focusing sharply on their most important concerns...

Accounting Today

News
Accounting Today is the leading information resource for public accountants – serving the community of professionals who provide tax preparation, bookkeeping, auditing, financial planning, and busines...

The Virginia Gazette

News
The Virginia Gazette was the official newspaper of Virginia, printed in Williamsburg from 1736 until 1780. When the capital of Virginia moved to Richmond in 1780, printers transferred their businesses...

Politico

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POLITICO is the global authority on the intersection of politics, policy, and power. It is the most robust news operation and information service in the world specializing in politics and policy, whic...

Alexandria Times

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The Alexandria Times is Alexandria’s only locally owned, independent newspaper. We provide the best, most in-depth news reporting in the Port City, as well as first-rate coverage of local sports, arts...

Arizent

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We are a business information company empowering people in financial and professional services to lead. By offering unique insight and analysis through subscription services, convening the foremost in...

People

News
We revolutionized personality journalism when we launched in 1974 with a mission to celebrate extraordinary people doing ordinary things and ordinary people doing extraordinary things. Today, we touch...

Sports Illustrated

News
Sports Illustrated’s journalism goes deeper than the scores, moderating the national sports conversation for over 65 years via trusted, authentic, agenda-free reporting and storytelling. In our magazi...

Time

News
Time is an American news magazine based in New York City. For nearly a century, it was published weekly, but starting in March 2020 it transitioned to every other week. It was first published in New Y...

San Antonio Express-News

News
San Antonio Express-News has been the voice of South Texas since 1865 and provides news and information to a community of more than 2 million people.San Antonio is the largest major U.S. city with a H...

SFGATE

News
Launched in 1994, SFGATE.com was one of the first large-market media sites in the world and served as the exclusive digital home of the San Francisco Chronicle for 19 years. The site, which was initia...

AM New York

News
 amNY.com is the leading news site in Manhattan and New York City focused on local news and events.amNY is powered by the journalists at the award-winning amNY Metro, Downtown Express, The Villager, C...

The Buffalo News

News
The Buffalo News is the daily newspaper of the Buffalo–Niagara Falls metropolitan area, located at 1 News Plaza in downtown Buffalo, New York. It was for decades the only paper fully owned by Warren B...

The Citizen

News
The Citizen, commonly referred to as The Auburn Citizen, is the only daily newspaper published in Auburn, New York. The paper serves Cayuga County and parts of the greater Central New York area. The p...

Why audio advertising?

Audio advertising, also known as audio marketing, is a form of digital marketing where advertisements are delivered in audio format to listeners. This type of advertising is common on platforms like Spotify, Youtube, Pandora, and other streaming music or podcast services. Here are some advantages of audio advertising:

Audio advertising is flexible and can reach listeners wherever they are, whether they are out jogging, driving, or just listening to music at home. This makes audio advertising a flexible and accessible way for companies to reach their target audience.

It is also cost-effective as the production of audio content is usually less expensive compared to visual content. Moreover, many platforms offer very good analytical tools that allow measurement of ad performance, including the number of listens and conversion rate.

What are the advantages of radio versus podcast advertising? Which is better?

Radio advertising has a broader reach, making it more effective for local marketing. For example, if you want to widely disseminate an ad in a small town, radio advertising is an excellent choice.

Radio ads are quicker to produce and require less work if you want to get your ad out quickly. Radio advertising is also cost-effective and allows for repetition of ads throughout the day, which can be positive. However, it is less personal compared to podcast advertising, and it is often difficult to reach a specific target group within different niches or categories.

On the other hand, podcast advertising tends to have a more niche and engaged audience, enabling more target group-specific marketing. These types of ads may require more time for planning and production than radio advertising, but the benefits are that podcast advertising creates higher engagement as listeners actively choose to subscribe to specific podcasts.

This means that listeners to a podcast may feel that the podcast hosts are honest and genuine, almost like in a friendship relationship, which leads to taking their sponsored recommendations more seriously than radio advertising. The cost-effectiveness of podcast advertising can vary and is often directly related to the podcast's popularity and size.

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