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1226 brands found

Atlanta Daily World

News
Atlanta Daily World was founded as the weekly Atlanta World on August 5, 1928, by William Alexander Scott II who was only 26 at the time. Scott was a Morehouse graduate who later worked as the only bl...

The Red & Black

News
The Red & Black Publishing Company, Inc. is an independent, private, not-for-profit corporation. Founded in 1893, the paper operated for 87 years under the University of Georgia. In 1980, the State Bo...

Bonner County Daily Bee

News
First known as The Beehive, the Bonner County Daily Bee has been serving Bonner County and North Idaho residents since 1965 when it was founded as a four-page newspaper by Ernest "Pete" Gale and Adell...

Idaho State Journal

News
The Idaho State Journal is daily newspaper published in Pocatello, Idaho, United States, that serves southeast Idaho, including Bannock, Bear Lake, Bingham, Caribou, Franklin, Power, and Oneida counti...
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Idaho Statesman

News
Nestled in the Treasure Valley where the desert meets the Rocky Mountains, Boise is one of the country's most likable and livable areas. Boise offers the cultural experiences of a large metropolitan a...

Belleville News-Democrat

News
As the second-largest metropolitan area in Illinois, the Belleville area is a bustling, diverse region just outside St. Louis, Mo. The News-Democrat, a leading news media publisher in Southwestern Ill...

The Chicago Defender

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The Chicago Defender is a multi-media content provider of news, information and events that cover the interests of the urban African American community with culturally relevant content not regularly s...

Daily Chronicle

News
The 'Daily Chronicle' was a British newspaper that was published from 1872 to 1930 when it merged with the Daily News to become the News Chronicle.The Daily Chronicle is a newspaper which covers DeKal...

The Dispatch

News
The Dispatch–Argus is a daily morning newspaper in East Moline, Illinois and circulated primarily throughout the Illinois side of the Quad Cities — Moline, East Moline, Rock Island and Rock Island Cou...

Effingham Daily News

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The Effingham Daily News formed with the merger of four newspapers in 1946 – the Effingham Daily Record, Effingham Democrat, Effingham Republican, and County Review.“The Effingham Daily News has no ax...

Herald & Review

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The Herald & Review is a daily newspaper based in Decatur, Illinois. It is owned by Lee Enterprises. The Herald & Review was named one of Editor & Publisher's "10 Newspapers That Do It Right" in 2019 ...

The Herald-News

News
The Herald-News is a daily newspaper headquartered in Joliet, Illinois, United States. It serves the Joliet, Will County and Grundy County area, and is owned by Shaw Media.The paper was founded in 190...

Journal Star

News
The Lincoln Journal Star is an American daily newspaper that serves Lincoln, Nebraska, the state capital and home of the University of Nebraska. It is the most widely read newspaper in Lincoln and has...

The News-Gazette

News
Origins of the newspaper can be traced to the Urbana Union, first published in 1852. Over the next 70 years, the paper went through several name changes and mergers. The modern News-Gazette was establ...

Northwest Herald

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The Northwest Herald is a daily tabloid newspaper published in Crystal Lake, Illinois. The paper serves the northwest suburbs of Chicago, including all of McHenry County and northern Kane County. Its ...

The Pantagraph

News
The Pantagraph is a daily newspaper that serves Bloomington–Normal, Illinois, along with 60 communities and eight counties in the Central Illinois area. Its headquarters are in Bloomington and it is o...

The Rock Island Argus

News
The Dispatch–Argus is a daily morning newspaper in East Moline, Illinois and circulated primarily throughout the Illinois side of the Quad Cities — Moline, East Moline, Rock Island and Rock Island Cou...

The Southern Illinoisan

News
The Southern Illinoisan is a daily newspaper based in Carbondale, Illinois, known locally as "The Southern." As of October 2014, it has a daily circulation of 21,270, and a Sunday circulation of 26,95...

The State Journal-Register

News
The State Journal-Register is the only local daily newspaper for Springfield, Illinois, and its surrounding area. It was founded in 1831 as the Sangamo Journal by William Bailhache and Edward Baker, a...

Berwyn Suburban Life

News
The Berwyn Suburban Life is a weekly newspaper published on Wednesdays in Berwyn, Illinois. The paper covers news of Berwyn, Cicero, Forest View and Stickney in western Cook County.The Berwyn Suburban...

Why audio advertising?

Audio advertising, also known as audio marketing, is a form of digital marketing where advertisements are delivered in audio format to listeners. This type of advertising is common on platforms like Spotify, Youtube, Pandora, and other streaming music or podcast services. Here are some advantages of audio advertising:

Audio advertising is flexible and can reach listeners wherever they are, whether they are out jogging, driving, or just listening to music at home. This makes audio advertising a flexible and accessible way for companies to reach their target audience.

It is also cost-effective as the production of audio content is usually less expensive compared to visual content. Moreover, many platforms offer very good analytical tools that allow measurement of ad performance, including the number of listens and conversion rate.

What are the advantages of radio versus podcast advertising? Which is better?

Radio advertising has a broader reach, making it more effective for local marketing. For example, if you want to widely disseminate an ad in a small town, radio advertising is an excellent choice.

Radio ads are quicker to produce and require less work if you want to get your ad out quickly. Radio advertising is also cost-effective and allows for repetition of ads throughout the day, which can be positive. However, it is less personal compared to podcast advertising, and it is often difficult to reach a specific target group within different niches or categories.

On the other hand, podcast advertising tends to have a more niche and engaged audience, enabling more target group-specific marketing. These types of ads may require more time for planning and production than radio advertising, but the benefits are that podcast advertising creates higher engagement as listeners actively choose to subscribe to specific podcasts.

This means that listeners to a podcast may feel that the podcast hosts are honest and genuine, almost like in a friendship relationship, which leads to taking their sponsored recommendations more seriously than radio advertising. The cost-effectiveness of podcast advertising can vary and is often directly related to the podcast's popularity and size.

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