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1224 brands found

Iowa State Daily

News · Employing more than 200 students over the course of a year, the Iowa State Daily Media Group  is an independent, student-run, non-profit org...
Active in Iowa
Offers 7 advertising channels

The Wichita Eagle

News · The Wichita Eagle, in print and online as Kansas.com, is the leading and essential source for news, information, commentary, and advertising...
Active in Wichita, KS
Offers 10 advertising channels

Kansas State Collegian

News · The Kansas State Collegian is the weekly newspaper at Kansas State University in Manhattan, Kansas. Its content is reported, edited, and pro...
Active in Kansas
Offers 9 advertising channels

The University Daily Kansan

News · Since 1904, the University Daily Kansan has been the student news source of the University of Kansas. We publish at kansan.com as well as on...
Active in Kansas
Offers 6 advertising channels
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Messenger-Inquirer

News · The Messenger-Inquirer publishes seven days a week and is the primary daily newspaper serving Daviess, Hancock, McLean, Muhlenberg and Ohio ...
Active in Kentucky
Offers 7 advertising channels

Richmond Register

News · The Richmond Register is a three daily newspaper based in Richmond, Kentucky, and covering Madison County. It publishes Tuesday, Thursday an...
Active in Kentucky
Offers 7 advertising channels

South china morning post(SCMP)

News · The South China Morning Post, with its Sunday edition, the Sunday Morning Post, is a Hong Kong-based English-language newspaper owned by Ali...
Active in New York City, NY
Offers 12 advertising channels

The Daily Reveille

News ·  The Daily Reveille has been since 1887 the student newspaper at Louisiana State University in Baton Rouge, Louisiana. It prints once a week...
Active in Louisiana
Offers 9 advertising channels

Kennebec Journal

News · The Kennebec Journal is a six-day morning daily newspaper published in Augusta, Maine. It is owned by MaineToday Media, which also publishes...
Active in Maine
Offers 10 advertising channels

morning sentinel

News · The Morning Sentinel is an American daily newspaper published six mornings a week in Waterville, Maine. It is owned by MaineToday Media. The...
Active in Maine
Offers 8 advertising channels

Colorado Springs Independent

News · As the Springs' only alternative news weekly, the Indy is committed to be the local voice for the underserved and the voiceless in Southern ...
Active in Colorado Springs, CO
Offers 8 advertising channels

Colorado Sun

News · The Colorado Sun is a journalist-owned, award-winning news outlet based in Denver that strives to cover all of Colorado so that our state — ...
Active in Denver, CO
Offers 9 advertising channels

Gunnison Country Times

News · Gunnison Country Publications is first and foremost a newspaper publishing house. Our flagship product is the Gunnison Country Times. It ser...
Active in Colorado
Offers 10 advertising channels

High Country News

News · High Country News is the nation's leading source of reporting on the Western United States. We publish an award-winning magazine and a popul...
Active in Colorado
Offers 10 advertising channels

The Rocky Mountain Collegian

News · ince 1891, The Rocky Mountain Collegian has been the student voice of Colorado State University. The Collegian has a long history and reputa...
Active in Colorado
Offers 11 advertising channels

The Connecticut Mirror

News · Launched in 2010, The Connecticut Mirror is the state’s trusted source for in-depth news and reporting on public policy, government and poli...
Active in Connecticut
Offers 7 advertising channels

Yale Daily News

News · The Yale Daily News is the nation’s oldest college daily newspaper and has been financially and editorially independent since its founding o...
Active in Connecticut
Offers 10 advertising channels

Bradenton Herald

News · Bradenton is the largest city and county seat of Manatee County, on the south side of Tampa Bay on Florida's West Coast. The Bradenton Heral...
Active in Florida
Offers 8 advertising channels

Florida Keys Keynoter

News ·  FLKeysNews.com is the most comprehensive digital news site in the Florida Keys. It regularly attracts between 200,000 and 250,000 monthly u...
Active in Florida
Offers 8 advertising channels

Miami Herald FL

Pets & Animals · South Florida’s source for the latest breaking local news, plus sports, weather, business, jobs, real estate, shopping, health, travel, ente...
Active in Miami, FL
Offers 10 advertising channels
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Why audio advertising?

Audio advertising, also known as audio marketing, is a form of digital marketing where advertisements are delivered in audio format to listeners. This type of advertising is common on platforms like Spotify, Youtube, Pandora, and other streaming music or podcast services. Here are some advantages of audio advertising:

Audio advertising is flexible and can reach listeners wherever they are, whether they are out jogging, driving, or just listening to music at home. This makes audio advertising a flexible and accessible way for companies to reach their target audience.

It is also cost-effective as the production of audio content is usually less expensive compared to visual content. Moreover, many platforms offer very good analytical tools that allow measurement of ad performance, including the number of listens and conversion rate.

What are the advantages of radio versus podcast advertising? Which is better?

Radio advertising has a broader reach, making it more effective for local marketing. For example, if you want to widely disseminate an ad in a small town, radio advertising is an excellent choice.

Radio ads are quicker to produce and require less work if you want to get your ad out quickly. Radio advertising is also cost-effective and allows for repetition of ads throughout the day, which can be positive. However, it is less personal compared to podcast advertising, and it is often difficult to reach a specific target group within different niches or categories.

On the other hand, podcast advertising tends to have a more niche and engaged audience, enabling more target group-specific marketing. These types of ads may require more time for planning and production than radio advertising, but the benefits are that podcast advertising creates higher engagement as listeners actively choose to subscribe to specific podcasts.

This means that listeners to a podcast may feel that the podcast hosts are honest and genuine, almost like in a friendship relationship, which leads to taking their sponsored recommendations more seriously than radio advertising. The cost-effectiveness of podcast advertising can vary and is often directly related to the podcast's popularity and size.

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