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1224 brands found

Follow Him

Education · Do you ever feel that preparing for your weekly Come, Follow Me lesson falls short? Join hosts Hank Smith and John Bytheway as they intervie...
Active in United States
Offers 2 advertising channels

The Gina and Bryan Show

News · Bryan Bishop and Gina Grad built up a devoted following as the co-stars of Adam Carolla’s popular podcast. This week, they’re debuting a bra...
Active in United States
Offers 5 advertising channels

Dan Carlin's Hardcore History

Advertising · In "Hardcore History" journalist and broadcaster Dan Carlin takes his "Martian", unorthodox way of thinking and applies it to the past. Was ...
Active in United States
Offers 3 advertising channels

Money Rehab

Business · Ever notice that we will talk about everything before we talk about money? Sex? No problem. Politics? Bring it on. Money? Totally taboo. But...
Active in United States
Offers 2 advertising channels
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The Bobby Bones Show

Entertainment · Listen to 'The Bobby Bones Show' by downloading the daily full replay....
Active in United States
Offers 2 advertising channels

The Michael Knowles Show

News · Bask in the simple joys of being right. The Michael Knowles Show cuts through the madness of our politics and culture, analyzing the top sto...
Active in United States
Offers 2 advertising channels

You're Wrong About

Entertainment · Sarah is a journalist obsessed with the past. Every week she reconsiders a person or event that's been miscast in the public imagination....
Active in United States
Offers 2 advertising channels

The Dan Patrick Show

Entertainment · Listen to Dan's daily radio show. With exclusive insider access, Patrick brings A-list guests from the world of sports and entertainment to ...
Active in United States
Offers 3 advertising channels

Going West: True Crime

Entertainment · Daphne Woolsoncroft and Heath Merryman discuss haunting details of different disappearance and murder cases week by week. New episodes relea...
Active in United States
Offers 2 advertising channels

WHOA That's Good Podcast

Business · The "WHOA That's Good" podcast welcomes you into meaningful conversations with authors, athletes, musicians, speakers, and stars of film and...
Active in United States
Offers 2 advertising channels

BiggerPockets Real Estate Podcast

Business · On the BiggerPockets Real Estate Podcast, co-hosts David Greene and Rob Abasolo interview real estate investors and entrepreneurs about succ...
Active in United States
Offers 2 advertising channels

2 Be Better

Advertising · 2 Be Better - Always forward. A podcast about communication, personal growth and traditional values. Our goal is to help people find a route...
Active in United States
Offers 2 advertising channels

I’ve Had It

Entertainment · Join Jennifer Welch and Angie “Pumps” Sullivan and their special guests on “I’ve Had It” and let this comedic, feel-good podcast expose you ...
Active in United States
Offers 2 advertising channels

Let's Talk Off Camera

Entertainment · This is the show that goes on in my head, when the cameras stop rolling. I get to ask the questions that I really want to know and talk to f...
Active in United States
Offers 2 advertising channels

When Reality HIts

Entertainment · What happened when the cameras stopped rolling for Jax Taylor and Brittany Cartwright on Vanderpump Rules? TRUE Reality hit! Jax and Brittan...
Active in United States
Offers 3 advertising channels

Admissible: Shreds of Evidence

Entertainment · Admissible examines how a key building block of our justice system – evidence itself – is often flawed, disputed, or even manipulated. Hoste...
Active in United States
Offers 2 advertising channels

National Park After Dark

Entertainment · Hosted by two friends who share a passion for the outdoors and a fascination with what can go wrong there, National Park After Dark is a pod...
Active in United States
Offers 2 advertising channels

Lex Fridman Podcast

Science · Conversations about science, technology, history, philosophy and the nature of intelligence, consciousness, love, and power. Lex is an AI re...
Active in United States
Offers 2 advertising channels

Taking Cover

News · It was the worst Marine-on-Marine friendly fire incident in modern history. But it's not in the history books. An explosion in Fallujah, Ira...
Active in United States
Offers 4 advertising channels

Real Time

News · Download and watch full episodes of Real Time with Bill Maher including his New Rules and Overtime segments with his guest panelists. New ep...
Active in United States
Offers 3 advertising channels
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Why audio advertising?

Audio advertising, also known as audio marketing, is a form of digital marketing where advertisements are delivered in audio format to listeners. This type of advertising is common on platforms like Spotify, Youtube, Pandora, and other streaming music or podcast services. Here are some advantages of audio advertising:

Audio advertising is flexible and can reach listeners wherever they are, whether they are out jogging, driving, or just listening to music at home. This makes audio advertising a flexible and accessible way for companies to reach their target audience.

It is also cost-effective as the production of audio content is usually less expensive compared to visual content. Moreover, many platforms offer very good analytical tools that allow measurement of ad performance, including the number of listens and conversion rate.

What are the advantages of radio versus podcast advertising? Which is better?

Radio advertising has a broader reach, making it more effective for local marketing. For example, if you want to widely disseminate an ad in a small town, radio advertising is an excellent choice.

Radio ads are quicker to produce and require less work if you want to get your ad out quickly. Radio advertising is also cost-effective and allows for repetition of ads throughout the day, which can be positive. However, it is less personal compared to podcast advertising, and it is often difficult to reach a specific target group within different niches or categories.

On the other hand, podcast advertising tends to have a more niche and engaged audience, enabling more target group-specific marketing. These types of ads may require more time for planning and production than radio advertising, but the benefits are that podcast advertising creates higher engagement as listeners actively choose to subscribe to specific podcasts.

This means that listeners to a podcast may feel that the podcast hosts are honest and genuine, almost like in a friendship relationship, which leads to taking their sponsored recommendations more seriously than radio advertising. The cost-effectiveness of podcast advertising can vary and is often directly related to the podcast's popularity and size.

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