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1226 brands found
The Columbus Dispatch
News
The Columbus Dispatch is a daily newspaper based in Columbus, Ohio. Its first issue was published on July 1, 1871, and it has been the only mainstream daily newspaper in the city since The Columbus Ci...
The Lima News
News
The Lima News is a daily newspaper covering news, sports and events in Allen, Auglaize, Hancock, Hardin, Mercer, Putnam, Shelby and Van Wert counties in Ohio.The Lima News has been servicing the Lima ...
Euroinvestor (DK)
Investing · Euroinvestor
Euroinvestor er Danmarks største uafhængige finansmedie. Det er det naturlige samlingspunkt for alle med interesse for investeringer og privatøkonomi. Euroinvestor giver brugerne gratis nyheder, podca...
79%
Men
21%
Women
30-59 years
Billboard CA
Entertainment
Billboard (stylized as billboard) is an American music and entertainment magazine published weekly by Penske Media Corporation. The magazine provides music charts, news, video, opinion, reviews, event...
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Variety
Entertainment
Variety is the most authoritative and trusted source of entertainment business news, recognized and respected throughout the world. Since 1905, influential producers, executives and talent in entertai...
WWD
Style & Fashion
WWD is the daily fashion media of record and the exclusive news authority in fashion, retail and beauty. As the global go-to for breaking news, trend reporting, iconic imagery and brand exclusives, WW...
The Hollywood Reporter
Entertainment
The Hollywood Reporter (THR) is a flagship entertainment media brand, offering in-depth reporting, analysis, unparalleled access, world-class photography and video, and feature exclusives in its award...
IndieWire
Entertainment
For over 25 years, IndieWire has been covering the business and art of entertainment. With the respect of film and TV creators, executives, and passionate fans alike, IndieWire is known for being ahea...
Deadline
Entertainment
Deadline Hollywood (Deadline.com) first began in March 2006 as Deadline Hollywood Daily, the 24/7 Internet version of Nikki Finke’s long-running LA Weekly “Deadline Hollywood” print column. In 2009, N...
Beauty Inc
Style & Fashion
Beauty Inc is the insider’s guide to the global Beauty community. Offering six franchise printed issues per year, a weekly news-based digital publication, and expanded coverage on wwd.com, Beauty Inc ...
The Art Basel
Arts
The Art Basel magazine, published annually, celebrates the ambitious and high-quality programing featured at Art Basel, profiles the most visionary art world pioneers, and features dominant internatio...
Glossy
Style & Fashion
Glossy is a modern media brand exploring the changes affecting the beauty, fashion and wellness industries. Launched in 2016 by Digiday Media, Glossy provides an inside look into how brands and retail...
Digiday
Advertising
Digiday is a media company and community for digital media, marketing and advertising professionals. We cover the industry with an expertise, depth and tone you won't find anywhere else. The Digiday t...
Engineering News-Record
Construction
Engineering News-Record is the construction industry's essential and trusted independent source of news and analysis. ENR's worldwide audience includes contractors, project owners, engineers, architec...
Stolen Hearts
Entertainment
Sergeant Jill Evans is a small town cop in Wales with an impressive record in her job, and a less than impressive record in her love life. After three engagements, two divorces and one affair, she’s b...
Dateline NBC
Advertising
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations....
Huberman Lab
Health
Huberman Lab discusses neuroscience: how our brain and its connections with the organs of our body control our perceptions, our behaviors, and our health. We also discuss existing and emerging tools f...
The Daily
News
The Daily is a daily news podcast produced by the American newspaper The New York Times, hosted by Michael Barbaro and Sabrina Tavernise. Its weekday episodes are based on the Times reporting of the d...
Crime Junkie
Advertising
Crime Junkie is a weekly true crime podcast dedicated to giving you a fix. Every Monday, Ashley Flowers will tell you about whatever crime she’s been obsessing over that week in a way that sounds like...
Morbid
Entertainment
It’s a lighthearted nightmare in here, weirdos! Morbid is a true crime, creepy history and all things spooky podcast hosted by an autopsy technician and a hairstylist. Join us for a heavy dose of rese...
Why audio advertising?
Audio advertising, also known as audio marketing, is a form of digital marketing where advertisements are delivered in audio format to listeners. This type of advertising is common on platforms like Spotify, Youtube, Pandora, and other streaming music or podcast services. Here are some advantages of audio advertising:
Audio advertising is flexible and can reach listeners wherever they are, whether they are out jogging, driving, or just listening to music at home. This makes audio advertising a flexible and accessible way for companies to reach their target audience.
It is also cost-effective as the production of audio content is usually less expensive compared to visual content. Moreover, many platforms offer very good analytical tools that allow measurement of ad performance, including the number of listens and conversion rate.
What are the advantages of radio versus podcast advertising? Which is better?
Radio advertising has a broader reach, making it more effective for local marketing. For example, if you want to widely disseminate an ad in a small town, radio advertising is an excellent choice.
Radio ads are quicker to produce and require less work if you want to get your ad out quickly. Radio advertising is also cost-effective and allows for repetition of ads throughout the day, which can be positive. However, it is less personal compared to podcast advertising, and it is often difficult to reach a specific target group within different niches or categories.
On the other hand, podcast advertising tends to have a more niche and engaged audience, enabling more target group-specific marketing. These types of ads may require more time for planning and production than radio advertising, but the benefits are that podcast advertising creates higher engagement as listeners actively choose to subscribe to specific podcasts.
This means that listeners to a podcast may feel that the podcast hosts are honest and genuine, almost like in a friendship relationship, which leads to taking their sponsored recommendations more seriously than radio advertising. The cost-effectiveness of podcast advertising can vary and is often directly related to the podcast's popularity and size.
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