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1224 brands found
Pico dos Marins: O Caso do Escoteiro Marco Aurélio
Society · Marco Aurélio was 15 years old when he disappeared from Pico dos Marins, in São Paulo, on June 8, 1985. What was supposed to be an adventure...
WEAPONIZED
Society · In WEAPONIZED, Jeremy Corbell and George Knapp pull back the veil on the world of the known, to explore the unexplained. This multi-platform...
Partygate: The Inside Story
News · What did Boris Johnson really know about Downing Street’s notorious parties? With fresh revelations from our sources, in their own words, th...
Digital Folklore
Society · Digital Folklore is a fully immersive, sound designed show that uses storytelling, voice acting, interviews, and scripted narrative to analy...
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Uncancelled History
News · Uncancelled History re-evaluates events, people, and ideas that have otherwise been cancelled from the past.Uncancelled History is a ten-par...
Operation: Tradebom
Society · The new Apple Original podcast “Operation: Tradebom” details the events surrounding the 1993 World Trade Center bombing, dissecting the inve...
The Useless Hotline
News · Welcome to The Useless Hotline hosted by Max Balegde and George Clarke. A place to send your queries and dilemmas no matter how big, small, ...
Drum Tower
News · Two of The Economist's China correspondents, Alice Su and David Rennie, analyse the stories at the heart of this vast country and examine it...
Hidden Killers
News · Get ready for a heart-pounding ride into the dark world of true crime with Tony Brueski's spine-chilling podcast "Hidden Killers"! Experienc...
Things Unseen
Advertising · Monday through Friday, this devotional podcast features thoughtful reflections on the Christian life and our relationship with God. Sinclair...
The Economics of Everyday Things
Business · Zachary Crockett uncovers the hidden side of the things that surround us. Who decides what snacks are in your office’s vending machine? How ...
The New Gurus
Society · Everywhere you look on the internet, people are giving - and receiving - advice. Advice that promises to transform our lives. How to eat. Ho...
High Low with EmRata
Society · Hi, I’m EmRata, aka Emily Ratajkowski. Maybe you know me from my work as an actress or model, or maybe you’ve read my bestselling book, My B...
Birds Of Empire
Entertainment · A cinematic fantasy event in audio. New Dakota: 15,000 CE, thousands of years after the fall of civilization. The Earth has reclaimed the ci...
Lateral
Entertainment · A show about interesting quiz questions and even more interesting answers, hosted by Tom Scott. For business enquiries, contestant applicati...
The Witch Farm
Entertainment · Dare you visit Britain's most haunted house? Joseph Fiennes and Alexandra Roach star in a new paranormal cold case from Danny Robins, creato...
Lost In Panama
Entertainment · In 2014, Dutch friends Lisanne Froon and Kris Kremers disappeared while hiking a jungle trail in Panama. Two months later, investigators fou...
Surviving El Chapo: The Twins Who Brought Down A Drug Lord
Society · Surviving El Chapo: The Twins Who Brought Down a Drug Lord Hosted and executive produced by award-winning artist and producer Curtis ’50 Cen...
Big Fish
Business · For years I was trapped in a cycle of excessive drinking. I became subdued, a half-version of myself and began to realise the damage alcohol...
666 Live w/ Beez
Music · Beez runs down his picks for all of the best and worst of 2022 - Best New Band, most Underrated Album, Biggest Disappointment, Worst and Bes...
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Why audio advertising?
Audio advertising, also known as audio marketing, is a form of digital marketing where advertisements are delivered in audio format to listeners. This type of advertising is common on platforms like Spotify, Youtube, Pandora, and other streaming music or podcast services. Here are some advantages of audio advertising:
Audio advertising is flexible and can reach listeners wherever they are, whether they are out jogging, driving, or just listening to music at home. This makes audio advertising a flexible and accessible way for companies to reach their target audience.
It is also cost-effective as the production of audio content is usually less expensive compared to visual content. Moreover, many platforms offer very good analytical tools that allow measurement of ad performance, including the number of listens and conversion rate.
What are the advantages of radio versus podcast advertising? Which is better?
Radio advertising has a broader reach, making it more effective for local marketing. For example, if you want to widely disseminate an ad in a small town, radio advertising is an excellent choice.
Radio ads are quicker to produce and require less work if you want to get your ad out quickly. Radio advertising is also cost-effective and allows for repetition of ads throughout the day, which can be positive. However, it is less personal compared to podcast advertising, and it is often difficult to reach a specific target group within different niches or categories.
On the other hand, podcast advertising tends to have a more niche and engaged audience, enabling more target group-specific marketing. These types of ads may require more time for planning and production than radio advertising, but the benefits are that podcast advertising creates higher engagement as listeners actively choose to subscribe to specific podcasts.
This means that listeners to a podcast may feel that the podcast hosts are honest and genuine, almost like in a friendship relationship, which leads to taking their sponsored recommendations more seriously than radio advertising. The cost-effectiveness of podcast advertising can vary and is often directly related to the podcast's popularity and size.
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