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1224 brands found

RTV Drenthe

News · RTV Drenthe is een nieuwszender met zowel radio, televisie als website....
Active in Assen
Offers 5 advertising channels

RTV Utrecht

News · RTV Utrecht is een nieuwszender met zowel radio, televisie als een website waar ze verslag doen van het laatste nieuws....
Active in Utrecht
Offers 5 advertising channels

RTV Maastricht

News · RTV Maastricht is een nieuwszender met televisie en radio....
Active in Maastricht
Offers 5 advertising channels

A1 Mediagroep

News · A1 Mediagroep is een nieuwsbron met televisie en radio....
Active in Netherlands
Offers 5 advertising channels
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Global Nederland

Advertising · Global is een mediagroep die zich richt op DOOH en OOH advertising. Hun platform produceert en zendt ook radio en podcasts uit....
Active in Netherlands
Offers 5 advertising channels

Profil

News · Werben Sie mit Profil, um Österreichs Meinungsführer zu erreichen....
Active in Austria
Offers 7 advertising channels

Biber

News · Werben Sie über Biber, um eine Zielgruppe aus Politik, Medien und Wirtschaft zu erreichen....
Active in Austria
Offers 5 advertising channels

Cash

Business · Cash ist ein Medium für die Handelsbranche mit Magazin, Website, Podcast und Newsletter....
Active in Austria
Offers 7 advertising channels

When We Were Kings

Soccer · Erik Niva och Håkan Andreasson berättar om fotbollsklubbar och säsonger som på ett eller annat sätt satt avtryck i historien - ikoniska mils...
Active in Sweden
Offers 3 advertising channels

ursäkta

Celebrity Gossip · Din glada stund i veckan med Johanna Nordström och Edvin Törnblom. ...
Active in Sweden
Offers 3 advertising channels

Pointti

Hobbies & Interests · Pointiista löydät sisältöä Pohjanmaasta....
Active in Ostrobothnia
Offers 7 advertising channels

Moderne Media

Advertising · Moderne Media hjelper bedrifter med annonsering i ulike formater som podcaster, TV, radio og sosiale medier....
Active in Norway
Offers 6 advertising channels

Estatemedia.dk

Financial News · Estate media giver dig de seneste nyheder fra ejendomsbranchen....
Active in Denmark
Offers 7 advertising channels

Psykologernes Fagmagasin

Psychology & Psychiatry · Annoncer til folk, der arbejder med psykologi og mental sundhed....
Active in Denmark
Offers 4 advertising channels

Viborg Stifts Folkeblad

News · Viborg Stifts Folkeblad giver dig lokale nyheder fra Viborg og Bjerringbro....
Active in Viborg
Offers 5 advertising channels

Randers Amtsavis

News · Læs om seneste nyt fra Randers og omegn i Randers Amtsavis....
Active in Randers
Offers 5 advertising channels

Horsens Folkeblad

News · Nå de lokale i Horsens og omegn, ved Horsens Folkeblad....
Active in Horsens
Offers 4 advertising channels

Nederlands Dagblad

News · Het Nederlands Dagblad publiceert content over het christelijk geloof en de huidige samenleving....
Active in Netherlands
Offers 4 advertising channels

Bergedorfer Zeitung

News · Die Bergedorfer Zeitung ist die Tageszeitung, die über Aktuelles aus Bergedorf berichtet. Teil des Hamburger Abendblatts....
Active in Hamburg
Offers 6 advertising channels

GoFeminin

Advertising · GoFeminin ist ein Magazin für Frauen mit Artikeln von Lifestyle bis Mode....
Active in Germany
Offers 7 advertising channels
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Why audio advertising?

Audio advertising, also known as audio marketing, is a form of digital marketing where advertisements are delivered in audio format to listeners. This type of advertising is common on platforms like Spotify, Youtube, Pandora, and other streaming music or podcast services. Here are some advantages of audio advertising:

Audio advertising is flexible and can reach listeners wherever they are, whether they are out jogging, driving, or just listening to music at home. This makes audio advertising a flexible and accessible way for companies to reach their target audience.

It is also cost-effective as the production of audio content is usually less expensive compared to visual content. Moreover, many platforms offer very good analytical tools that allow measurement of ad performance, including the number of listens and conversion rate.

What are the advantages of radio versus podcast advertising? Which is better?

Radio advertising has a broader reach, making it more effective for local marketing. For example, if you want to widely disseminate an ad in a small town, radio advertising is an excellent choice.

Radio ads are quicker to produce and require less work if you want to get your ad out quickly. Radio advertising is also cost-effective and allows for repetition of ads throughout the day, which can be positive. However, it is less personal compared to podcast advertising, and it is often difficult to reach a specific target group within different niches or categories.

On the other hand, podcast advertising tends to have a more niche and engaged audience, enabling more target group-specific marketing. These types of ads may require more time for planning and production than radio advertising, but the benefits are that podcast advertising creates higher engagement as listeners actively choose to subscribe to specific podcasts.

This means that listeners to a podcast may feel that the podcast hosts are honest and genuine, almost like in a friendship relationship, which leads to taking their sponsored recommendations more seriously than radio advertising. The cost-effectiveness of podcast advertising can vary and is often directly related to the podcast's popularity and size.

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