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1226 brands found

Vaikuttajamedia

Advertising
Vaikuttajamedia on verkosto, joka kokoaa yhteen Suomen suosituimpia vaikuttajia. Tämäntyyppinen markkinointi on tehokas ja luotettava tapa esitellä liiketoimintaasi....

A1 Mediagroep

News
A1 Mediagroep is een nieuwsbron met televisie en radio....

Business Insider Nederland

Business
Business Insider is een webportaal met nieuws uit het bedrijfsleven en financiën...

Global Nederland

Advertising
Global is een mediagroep die zich richt op DOOH en OOH advertising. Hun platform produceert en zendt ook radio en podcasts uit....
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Profil

News
Werben Sie mit Profil, um Österreichs Meinungsführer zu erreichen....

Biber

News
Werben Sie über Biber, um eine Zielgruppe aus Politik, Medien und Wirtschaft zu erreichen....

Cash

Business
Cash ist ein Medium für die Handelsbranche mit Magazin, Website, Podcast und Newsletter....

ursäkta

Celebrity Gossip
Din glada stund i veckan med Johanna Nordström och Edvin Törnblom. ...

ÄrzteZeitung

Health
Werben Sie in der ÄrzteZeitung, einer Zeitung für Ärzte, Krankenschwestern und andere, die im Gesundheitswesen arbeiten....

Der Spiegel

News
Der Spiegel ist eine Zeitung der Spiegel Gruppe und veröffentlicht aktuelle Nachrichten und Ereignisse....

Handelsblatt

Financial News
Erhalten Sie die neuesten Finanznachrichten mit dem hochwertigen Journalismus des Handelsblatts....

Stuttgarter Zeitung

Advertising
Inserieren Sie in der Stuttgarter Zeitung, die vielfältige Möglichkeiten der Werbung bietet....

Algemeen Dagblad

News
Adverteer in AD, een magazine voor iedereen die op zoek is naar een gezonde mix van nieuws en ontspanning....

DutchNews.nl

Advertising
DutchNews.nl heeft maandelijks meer dan 700.000 lezers in alle formaten. Adverteer bij DutchNews als u een breed publiek in Nederland wilt bereiken....

Nederlands Dagblad

News
Het Nederlands Dagblad publiceert content over het christelijk geloof en de huidige samenleving....

Bergedorfer Zeitung

News
Die Bergedorfer Zeitung ist die Tageszeitung, die über Aktuelles aus Bergedorf berichtet. Teil des Hamburger Abendblatts....

GoFeminin

Advertising
GoFeminin ist ein Magazin für Frauen mit Artikeln von Lifestyle bis Mode....

Utopia

Sustainable Business
Utopia ist eine Plattform für Menschen, die sich für Umwelt und Nachhaltigkeit interessieren....

Business Insider Deutschland

Business
Business Insider ist ein Webportal mit Neuigkeiten aus Wirtschaft und Finanzen...

RTV Oost

News
RTV Oost is een Nederlandse mediaorganisatie die tv- en radio-uitzendingen uitzendt om regionale informatie te promoten....

Why audio advertising?

Audio advertising, also known as audio marketing, is a form of digital marketing where advertisements are delivered in audio format to listeners. This type of advertising is common on platforms like Spotify, Youtube, Pandora, and other streaming music or podcast services. Here are some advantages of audio advertising:

Audio advertising is flexible and can reach listeners wherever they are, whether they are out jogging, driving, or just listening to music at home. This makes audio advertising a flexible and accessible way for companies to reach their target audience.

It is also cost-effective as the production of audio content is usually less expensive compared to visual content. Moreover, many platforms offer very good analytical tools that allow measurement of ad performance, including the number of listens and conversion rate.

What are the advantages of radio versus podcast advertising? Which is better?

Radio advertising has a broader reach, making it more effective for local marketing. For example, if you want to widely disseminate an ad in a small town, radio advertising is an excellent choice.

Radio ads are quicker to produce and require less work if you want to get your ad out quickly. Radio advertising is also cost-effective and allows for repetition of ads throughout the day, which can be positive. However, it is less personal compared to podcast advertising, and it is often difficult to reach a specific target group within different niches or categories.

On the other hand, podcast advertising tends to have a more niche and engaged audience, enabling more target group-specific marketing. These types of ads may require more time for planning and production than radio advertising, but the benefits are that podcast advertising creates higher engagement as listeners actively choose to subscribe to specific podcasts.

This means that listeners to a podcast may feel that the podcast hosts are honest and genuine, almost like in a friendship relationship, which leads to taking their sponsored recommendations more seriously than radio advertising. The cost-effectiveness of podcast advertising can vary and is often directly related to the podcast's popularity and size.

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