Want to be seen here?
Connect your company to the marketplace for free.
Audio
Get started with Audio advertising
Compare different proposals. Save time and money.
Ocast is the leading marketplace for audio advertising and advertising. Fill in the form and start receiving tailored offers for your campaign at the best price.
Best Audio advertising providers
Filter
Advertising channels
Categories
Audience
1149 brands found
New Hampshire Business Review
News
New Hampshire Business Review is a bi-monthly publication, published on newsprint and based in Manchester, covering business-related issues in New Hampshire.New Hampshire Business Review started in 19...
The Daily Targum
News
The Daily Targum is the official student newspaper of Rutgers, the State University of New Jersey. Founded in 1867, it is the second-oldest collegiate newspaper in the United States. The Daily Targu...
The Press of Atlantic City
News
The Press of Atlantic City is the fourth-largest daily newspaper in New Jersey. Originally based in Pleasantville, it is the primary newspaper for southeastern New Jersey and the Jersey Shore. The new...
The Daily Princetonian
News
The Daily Princetonian is dedicated to serving Princetonians past, present, and future through transparent, accurate, and empathetic reporting. In this spirit, we aim to forge connections among those ...
Want to be seen here?Connect your company to the marketplace for free.
Register for free
Charlotte Observer
News
The Charlotte Observer has continued throughout its years of service to Charlotte and the surrounding communities, to accurately reflect the region and what matters to the local residents. The Observe...
The Herald-Sun
News
The Herald-Sun is an American, English language daily newspaper in Durham, North Carolina, published by the McClatchy Company.The Herald-Sun's geographic emphasis is on the western counties of the Res...
Hickory Daily Record
News
Hickory Daily Record is an American, English language daily newspaper based in Hickory, North Carolina, USA. It is owned by Lee Enterprises and is published seven days a week. The newspaper is a membe...
The McDowell News
News
The McDowell News is an English language newspaper published daily in Marion, North Carolina, United States, covering McDowell County. The newspaper is currently owned by Lee Enterprises, it was previ...
The News & Observer
News
The News & Observer is widely regarded as one of the nation's best regional newspapers and places a strong emphasis on investigative reporting and watchdog journalism. In 1996, the paper was awarded t...
News & Record
News
The News & Record is an American, English language newspaper with the largest circulation serving Guilford County, North Carolina, and the surrounding region. It is based in Greensboro, North Carolina...
Central Penn Business Journal
News
The Central Penn Business Journal is a business newspaper headquartered in Harrisburg, Pennsylvania. The print publication is circulated on a weekly basis and covers five counties in central Pennsylva...
Girls Next Level
Society
Take a trip back to the early 2000's with Holly Madison and Bridget Marquardt, the stars of the E! network's iconic reality show The Girls Next Door. Each week, the girls take you inside the gates of ...
The Royals of Malibu
Advertising
Ella Sinclair (Alyssa McKay) is a survivor. She's fierce, brave, and jaded. She finds herself a teenage orphan trying to stay afloat and finish high school on her own. Enter The Royals. Through circum...
Habits and Hustle
Business
Habits and Hustle helps share the stories, habits, and rituals of people's journeys on living fulfilled lives. Host Jennifer Cohen interviews thought leaders, entrepreneurs, and overall extraordinary ...
The Rewatchables
Entertainment
'The Rewatchables,' a film podcast from the Ringer Podcast Network, features The Ringer’s Bill Simmons and a roundtable of people from the Ringer universe discussing movies they can’t seem to stop wat...
The Reading Culture
Education
Host Jordan Lloyd Bookey speaks with authors and reading enthusiasts to explore ways to build a stronger culture of reading in our communities. They'll dive into their personal experiences, inspiratio...
Culpable
Advertising
Culpable explores unsettled cases where those deserving of blame have somehow eluded justice. On August 28, 2013, 22 year old Brittany Stykes was shot and killed while driving down Highway 68 in Brown...
Hidden: A True Crime Podcast
Entertainment
Pull up a chair at our dinner table as the dynamic husband and wife duo of Dr. John Matthias, a forensic psychologist, and Lauren Matthias, an investigative journalist, delve into the psychological fa...
Main Accounts: The Story of MySpace
Society
MySpace was the first major social media company. And it was the first major social media company to collapse. But what happened on MySpace would have broad implications for all the platforms to follo...
Rotten Mango
Entertainment
Rotten but still a little sweet! Rotten Mango is a true crime + all things spooky podcast. We love doing deep dives into the darkest crimes and we tend to not leave out any details - which can get a l...
Why audio advertising?
Audio advertising, also known as audio marketing, is a form of digital marketing where advertisements are delivered in audio format to listeners. This type of advertising is common on platforms like Spotify, Youtube, Pandora, and other streaming music or podcast services. Here are some advantages of audio advertising:
Audio advertising is flexible and can reach listeners wherever they are, whether they are out jogging, driving, or just listening to music at home. This makes audio advertising a flexible and accessible way for companies to reach their target audience.
It is also cost-effective as the production of audio content is usually less expensive compared to visual content. Moreover, many platforms offer very good analytical tools that allow measurement of ad performance, including the number of listens and conversion rate.
What are the advantages of radio versus podcast advertising? Which is better?
Radio advertising has a broader reach, making it more effective for local marketing. For example, if you want to widely disseminate an ad in a small town, radio advertising is an excellent choice.
Radio ads are quicker to produce and require less work if you want to get your ad out quickly. Radio advertising is also cost-effective and allows for repetition of ads throughout the day, which can be positive. However, it is less personal compared to podcast advertising, and it is often difficult to reach a specific target group within different niches or categories.
On the other hand, podcast advertising tends to have a more niche and engaged audience, enabling more target group-specific marketing. These types of ads may require more time for planning and production than radio advertising, but the benefits are that podcast advertising creates higher engagement as listeners actively choose to subscribe to specific podcasts.
This means that listeners to a podcast may feel that the podcast hosts are honest and genuine, almost like in a friendship relationship, which leads to taking their sponsored recommendations more seriously than radio advertising. The cost-effectiveness of podcast advertising can vary and is often directly related to the podcast's popularity and size.
No commitments.