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Dateline NBC
Advertising
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations....
Huberman Lab
Health
Huberman Lab discusses neuroscience: how our brain and its connections with the organs of our body control our perceptions, our behaviors, and our health. We also discuss existing and emerging tools f...
The Daily
News
The Daily is a daily news podcast produced by the American newspaper The New York Times, hosted by Michael Barbaro and Sabrina Tavernise. Its weekday episodes are based on the Times reporting of the d...
New Heights with Jason and Travis Kelce
Entertainment
Football’s funniest family duo — Jason Kelce from the Philadelphia Eagles and Travis Kelce from the Kansas City Chiefs — team up to provide next-level access to life in the league as it unfolds. The t...
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Crime Junkie
Advertising
Crime Junkie is a weekly true crime podcast dedicated to giving you a fix. Every Monday, Ashley Flowers will tell you about whatever crime she’s been obsessing over that week in a way that sounds like...
Morbid
Entertainment
It’s a lighthearted nightmare in here, weirdos! Morbid is a true crime, creepy history and all things spooky podcast hosted by an autopsy technician and a hairstylist. Join us for a heavy dose of rese...
The Mel Robbins Podcast
Education
Mel is in a category all her own. As one of the most widely booked and followed podcast hosts and authors in the world, she’s sought after by the world’s leading brands and medical professionals for h...
Deep Cover: Never Seen Again
Entertainment
Deep Cover is a show about people who lead double lives. Pulitzer Prize-winning journalist Jake Halpern reveals webs of deception and dark underworlds, through interviews with federal agents and convi...
SmartLess
Entertainment
"SmartLess" with Jason Bateman, Sean Hayes, & Will Arnett is a podcast that connects and unites people from all walks of life to learn about shared experiences through thoughtful dialogue and organic ...
Murdaugh Murders Podcast
Advertising
For nearly 100 years, one family traded influence and held power in the South Carolina lowcountry until a fatal boat crash involving an allegedly intoxicated heir-apparent shed sunlight on a true crim...
On Purpose with Jay Shetty
Health
My name is Jay Shetty, and my purpose is to make wisdom go viral. I’m fortunate to have fascinating conversations with the most insightful people in the world, and on my podcast, I’m sharing those con...
Up First
News
NPR's Up First is the news you need to start your day. The three biggest stories of the day, with reporting and analysis from NPR News — in 10 minutes. Available weekdays by 6 a.m. ET, with hosts Leil...
Stuff You Should Know
Society
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered....
Devil in the Dorm
Entertainment
In late 2010, a middle-aged man moved into his daughter's college dorm and created what has all the hallmarks of a cult. Over the decade that followed, he extorted millions of dollars from vulnerable ...
Sold a Story
Advertising
Millions of kids can't read well. Scientists have known for decades how children learn to read but many schools are ignoring the research. They buy teacher training and books that are rooted in a disp...
The Bible in a Year
Advertising
In The Bible in a Year podcast, Fr. Mike Schmitz walks you through the entire Bible in 365 episodes, providing commentary, reflection, and prayer along the way.Unlike any other Bible podcast, Ascensio...
Fly on the Wall
Entertainment
Be a “Fly on the Wall” as Saturday Night Live alumni Dana Carvey and David Spade take you behind the scenes to reminisce about the most memorable stories and moments with friends of the show. In each ...
Paper Ghosts
Entertainment
When a young college student’s car was abandoned on the side of a busy midwest highway in 1992, police figured it was a runaway case. Nine days later, she was found brutally murdered, nearly 500 miles...
Strangeland
Entertainment
STRANGELAND from audiochuck is an investigative series that examines cases in immigrant neighborhoods.Season 2: Murder is Maple Shade is hosted by investigative journalist Ben Adair and award-winning ...
That Chapter Podcast
Entertainment
That Chapter Podcast is your home for the craziest true crime cases, weirdest plots, and strangest horrors from around the world, from back in the day to today. That Chapter Podcast has it all, tellin...
Why audio advertising?
Audio advertising, also known as audio marketing, is a form of digital marketing where advertisements are delivered in audio format to listeners. This type of advertising is common on platforms like Spotify, Youtube, Pandora, and other streaming music or podcast services. Here are some advantages of audio advertising:
Audio advertising is flexible and can reach listeners wherever they are, whether they are out jogging, driving, or just listening to music at home. This makes audio advertising a flexible and accessible way for companies to reach their target audience.
It is also cost-effective as the production of audio content is usually less expensive compared to visual content. Moreover, many platforms offer very good analytical tools that allow measurement of ad performance, including the number of listens and conversion rate.
What are the advantages of radio versus podcast advertising? Which is better?
Radio advertising has a broader reach, making it more effective for local marketing. For example, if you want to widely disseminate an ad in a small town, radio advertising is an excellent choice.
Radio ads are quicker to produce and require less work if you want to get your ad out quickly. Radio advertising is also cost-effective and allows for repetition of ads throughout the day, which can be positive. However, it is less personal compared to podcast advertising, and it is often difficult to reach a specific target group within different niches or categories.
On the other hand, podcast advertising tends to have a more niche and engaged audience, enabling more target group-specific marketing. These types of ads may require more time for planning and production than radio advertising, but the benefits are that podcast advertising creates higher engagement as listeners actively choose to subscribe to specific podcasts.
This means that listeners to a podcast may feel that the podcast hosts are honest and genuine, almost like in a friendship relationship, which leads to taking their sponsored recommendations more seriously than radio advertising. The cost-effectiveness of podcast advertising can vary and is often directly related to the podcast's popularity and size.
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