Want to be seen here?
Connect your company to the marketplace for free.
Audio
Get started with Audio advertising
Compare different proposals. Save time and money.
Ocast is the leading marketplace for audio advertising and advertising. Fill in the form and start receiving tailored offers for your campaign at the best price.
Best Audio advertising providers
Filter
Advertising channels
Categories
Audience
1226 brands found
Basso
Advertising
Basso on valtakunnallinen radiokanava, joka soittaa rap-, hip hop- ja rnb-genre parhaita hittejä. Osa Bauer Media....
Pirmediat
News
Pirmediat tarjoaa ammattimaista mainontaa, niin digitaalista kuin perinteistäkin....
Moderne Media
Advertising
Moderne Media hjelper bedrifter med annonsering i ulike formater som podcaster, TV, radio og sosiale medier....
Estatemedia.dk
Financial News
Estate media giver dig de seneste nyheder fra ejendomsbranchen....
Want to be seen here?Connect your company to the marketplace for free.
Register for free
Psykologernes Fagmagasin
Psychology & Psychiatry
Annoncer til folk, der arbejder med psykologi og mental sundhed....
Viborg Stifts Folkeblad
News
Viborg Stifts Folkeblad giver dig lokale nyheder fra Viborg og Bjerringbro....
Sändaren
Religion & Spirituality · Sändaren
Sändaren bevakar, granskar och debatterar vad som sker i samhälle, kyrkor och samfund, gärna med ett internationellt perspektiv. Sändaren vill inspirera till en öppen och reflekterande tro, till sökan...
25,000
Total reach per issue
Orvesto Consumer (Manual)
51%
Men
49%
Women
40-65 years
Qmusic
Advertising
Qmusic is een radiostation in België met een focus op muziek en entertainment....
Chicago Tribune
Regional News
Chicago Tribune, daily newspaper published in Chicago, one of the leading American newspapers and long the dominant, sometimes strident, voice of the Midwest. The newspaper—as well as its parent compa...
Dallas Morning News
News
The Dallas Morning News has been serving the North Texas community since 1885. Our parent company, DallasNews Corporation (NASDAQ: DALN), is Texas’ oldest continually operating company.We publish The ...
The Texas Tribune
News
The Texas Tribune is a nonpartisan, nonprofit media organization that promotes civic engagement and discourse on public policy, politics, government, and other matters of statewide concern....
Wall Street Journal
News
The Wall Street Journal was founded in July 1889. Ever since, the Journal has led the way in chronicling the rise of industries in America and around the world. In no other period of human history has...
San Francisco Chronicle
News
The San Francisco Chronicle is the largest newspaper in Northern California, the second largest on the West Coast, and each month reaches over 6 million users across the country. Acquired by Hearst in...
Miami Herald
News
The Miami Herald is an American daily newspaper owned by the McClatchy Company and headquartered in Doral, Florida, a city in western Miami-Dade County and the Miami metropolitan area, several miles w...
The Guardian
News
Guardian News & Media (GNM) publishes theguardian.com, one of the world’s leading English-language newspaper websites. It also has a presence in the US and Australia as Guardian US and Guardian Austra...
Stack Overflow
Tech
Our public platform serves 100 million people every month, making it one of the most popular websites in the world.Our asynchronous knowledge management and collaboration offering, Stack Overflow for ...
Selma Times-Journal
News
The Selma Times-Journal is a five-day-a-week newspaper located in Selma, Alabama. It publishes every day of the week except Sunday and Monday. The Saturday paper is called the "Weekend Edition." It is...
The Southern Star
News
Southern Star Creative is part of the Southern Star family and we can help your business, organisation, festival or event with your media, advertising, digital and design/print needs....
Bucks County Courier Times
News
The Bucks County Courier Times is a daily newspaper located in Levittown, Pennsylvania, United States, founded in In 1954 when Calkins Newspapers, Inc. purchased the Bristol Courier, and later merged ...
Why audio advertising?
Audio advertising, also known as audio marketing, is a form of digital marketing where advertisements are delivered in audio format to listeners. This type of advertising is common on platforms like Spotify, Youtube, Pandora, and other streaming music or podcast services. Here are some advantages of audio advertising:
Audio advertising is flexible and can reach listeners wherever they are, whether they are out jogging, driving, or just listening to music at home. This makes audio advertising a flexible and accessible way for companies to reach their target audience.
It is also cost-effective as the production of audio content is usually less expensive compared to visual content. Moreover, many platforms offer very good analytical tools that allow measurement of ad performance, including the number of listens and conversion rate.
What are the advantages of radio versus podcast advertising? Which is better?
Radio advertising has a broader reach, making it more effective for local marketing. For example, if you want to widely disseminate an ad in a small town, radio advertising is an excellent choice.
Radio ads are quicker to produce and require less work if you want to get your ad out quickly. Radio advertising is also cost-effective and allows for repetition of ads throughout the day, which can be positive. However, it is less personal compared to podcast advertising, and it is often difficult to reach a specific target group within different niches or categories.
On the other hand, podcast advertising tends to have a more niche and engaged audience, enabling more target group-specific marketing. These types of ads may require more time for planning and production than radio advertising, but the benefits are that podcast advertising creates higher engagement as listeners actively choose to subscribe to specific podcasts.
This means that listeners to a podcast may feel that the podcast hosts are honest and genuine, almost like in a friendship relationship, which leads to taking their sponsored recommendations more seriously than radio advertising. The cost-effectiveness of podcast advertising can vary and is often directly related to the podcast's popularity and size.
No commitments.