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1224 brands found
Moderne Media
Advertising · Moderne Media hjelper bedrifter med annonsering i ulike formater som podcaster, TV, radio og sosiale medier....
Estatemedia.dk
Financial News · Estate media giver dig de seneste nyheder fra ejendomsbranchen....
Psykologernes Fagmagasin
Psychology & Psychiatry · Annoncer til folk, der arbejder med psykologi og mental sundhed....
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fondsenwering.nl
Business · Vf is het platform voor alle professionals die zich er (dagelijks) voor inzetten een succes te maken van het werk en de missie van goede doe...
BNR
News · BNR is een nieuwsradiozender in Nederland en brengt zowel lokaal, regionaal als internationaal het laatste nieuws....
RTV Drenthe
News · RTV Drenthe is een nieuwszender met zowel radio, televisie als website....
RTV Utrecht
News · RTV Utrecht is een nieuwszender met zowel radio, televisie als een website waar ze verslag doen van het laatste nieuws....
Global Nederland
Advertising · Global is een mediagroep die zich richt op DOOH en OOH advertising. Hun platform produceert en zendt ook radio en podcasts uit....
Biber
News · Werben Sie über Biber, um eine Zielgruppe aus Politik, Medien und Wirtschaft zu erreichen....
Cash
Business · Cash ist ein Medium für die Handelsbranche mit Magazin, Website, Podcast und Newsletter....
When We Were Kings
Soccer · Erik Niva och Håkan Andreasson berättar om fotbollsklubbar och säsonger som på ett eller annat sätt satt avtryck i historien - ikoniska mils...
ursäkta
Celebrity Gossip · Din glada stund i veckan med Johanna Nordström och Edvin Törnblom. ...
ÄrzteZeitung
Health · Werben Sie in der ÄrzteZeitung, einer Zeitung für Ärzte, Krankenschwestern und andere, die im Gesundheitswesen arbeiten....
Handelsblatt
Financial News · Erhalten Sie die neuesten Finanznachrichten mit dem hochwertigen Journalismus des Handelsblatts....
Stuttgarter Zeitung
Advertising · Inserieren Sie in der Stuttgarter Zeitung, die vielfältige Möglichkeiten der Werbung bietet....
Algemeen Dagblad
News · Adverteer in AD, een magazine voor iedereen die op zoek is naar een gezonde mix van nieuws en ontspanning....
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Why audio advertising?
Audio advertising, also known as audio marketing, is a form of digital marketing where advertisements are delivered in audio format to listeners. This type of advertising is common on platforms like Spotify, Youtube, Pandora, and other streaming music or podcast services. Here are some advantages of audio advertising:
Audio advertising is flexible and can reach listeners wherever they are, whether they are out jogging, driving, or just listening to music at home. This makes audio advertising a flexible and accessible way for companies to reach their target audience.
It is also cost-effective as the production of audio content is usually less expensive compared to visual content. Moreover, many platforms offer very good analytical tools that allow measurement of ad performance, including the number of listens and conversion rate.
What are the advantages of radio versus podcast advertising? Which is better?
Radio advertising has a broader reach, making it more effective for local marketing. For example, if you want to widely disseminate an ad in a small town, radio advertising is an excellent choice.
Radio ads are quicker to produce and require less work if you want to get your ad out quickly. Radio advertising is also cost-effective and allows for repetition of ads throughout the day, which can be positive. However, it is less personal compared to podcast advertising, and it is often difficult to reach a specific target group within different niches or categories.
On the other hand, podcast advertising tends to have a more niche and engaged audience, enabling more target group-specific marketing. These types of ads may require more time for planning and production than radio advertising, but the benefits are that podcast advertising creates higher engagement as listeners actively choose to subscribe to specific podcasts.
This means that listeners to a podcast may feel that the podcast hosts are honest and genuine, almost like in a friendship relationship, which leads to taking their sponsored recommendations more seriously than radio advertising. The cost-effectiveness of podcast advertising can vary and is often directly related to the podcast's popularity and size.
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