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The Joe Budden Podcast
Entertainment
Tune into Joe Budden and his friends. Follow along the crazy adventures of these very random friends....
Snapped: Women Who Murder
Entertainment
For the first time ever, full Snapped episodes are now a podcast. Subscribe to this true crime podcast for the direct audio from the original Snapped episodes that have aired on Oxygen over the last 2...
The R Spot
Advertising
Each week, New York Times best-selling author and famed spiritual life coach, Iyanla Vanzant, invites callers to share their personal relationship issues during live sessions to help inspire, grow and...
The Moth
Arts
Since its launch in 1997, The Moth has presented thousands of true stories, told live and without notes, to standing-room-only crowds worldwide. Moth storytellers stand alone, under a spotlight, with ...
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Lovett or Leave It
Entertainment
Lovett or Leave It is a live variety show and podcast that breaks down the week’s news in politics and pop culture with sketches, games, jokes that literally never miss, and everyone’s favorite: nuanc...
The Journal Podcast
News
The most important stories, explained through the lens of business. A podcast about money, business and power. Hosted by Kate Linebaugh and Ryan Knutson. The Journal is a co-production from Gimlet Med...
Global News Podcast
News
The day’s top stories from BBC News. Delivered twice a day on weekdays, daily at weekends...
Shawn Ryan Show
Society
The "Shawn Ryan Show" is hosted by Shawn Ryan, former U.S. Navy SEAL, CIA Contractor, and Founder of Vigilance Elite. We tell REAL stories about REAL people from all walks of life. We discuss the ups ...
CreepTime The Podcast
Entertainment
Welcome to CreepTime the Podcast, hosted by Sylas Dean and Stew. Covering all things chilling, mysterious, and unexplained. Become a Paid Subscriber To CreepTime Premium: https://anchor.fm/creeptime/s...
Watch What Crappens
Entertainment
A daily podcast that revels in all things Bravo (and beyond!). Join Ben Mandelker and Ronnie Karam as they praise, ridicule, and eviscerate the Real Housewives, Below Deck, and whatever other crap Bra...
Passion Struck
Education
Passion Struck® is a show focused on exploring the mindset and philosophy of the world’s most insightful people. John R. Miles unpacks guests’ wisdom on creating an intentional, purpose-driven life an...
The Doctor's Art
Health
The practice of medicine–filled with moments of joy, suffering, grace, sorrow, and hope–offers a window into the human condition. Though serving as guides and companions to patients’ illness experienc...
Navigating Narcissism
Education
We all have to deal with narcissists. Now, it’s time to heal from them. In this groundbreaking series, clinical psychologist and world’s leading expert on narcissism Dr. Ramani Durvasula talks to surv...
Duolingo Spanish Podcast
Education
True stories for English speakers learning Spanish. From the makers of Duolingo, the most popular language-learning app, comes a new podcast that delivers fascinating real-life stories in easy-to-unde...
Maintenance Phase
Health
Debunking the junk science behind health fads, wellness scams and nonsensical nutrition advice....
The Tim Ferriss Show
Business
Tim Ferriss is a self-experimenter and bestselling author, best known for The 4-Hour Workweek, which has been translated into 40+ languages. Newsweek calls him "the world's best human guinea pig," and...
The Al Franken Podcast
News
A five-time Emmy winning SNL comedy writer/producer, joins a four-time #1 NYT bestselling author, a three-time highest-rated national progressive radio host, a two-time Grammy winning artist, and a fo...
Nothing much happens
Health
Having trouble sleeping? Join Yoga and meditation teacher Kathryn Nicolai for bedtime stories where nothing much happens to help you relax and sleep peacefully. The stories are a soft landing spot for...
Where Should We Begin?
Health
Listen to the incomparable therapist Esther Perel counsel real couples as they reveal the most intimate, personal, and complicated details of the conflicts that have brought them to her door. This sea...
Young and Profiting
Business
Join Hala Taha as she interviews some of the brightest minds in the world―turning their wisdom into actionable advice you can use in your life no matter your age, profession or industry. Our subject m...
Why audio advertising?
Audio advertising, also known as audio marketing, is a form of digital marketing where advertisements are delivered in audio format to listeners. This type of advertising is common on platforms like Spotify, Youtube, Pandora, and other streaming music or podcast services. Here are some advantages of audio advertising:
Audio advertising is flexible and can reach listeners wherever they are, whether they are out jogging, driving, or just listening to music at home. This makes audio advertising a flexible and accessible way for companies to reach their target audience.
It is also cost-effective as the production of audio content is usually less expensive compared to visual content. Moreover, many platforms offer very good analytical tools that allow measurement of ad performance, including the number of listens and conversion rate.
What are the advantages of radio versus podcast advertising? Which is better?
Radio advertising has a broader reach, making it more effective for local marketing. For example, if you want to widely disseminate an ad in a small town, radio advertising is an excellent choice.
Radio ads are quicker to produce and require less work if you want to get your ad out quickly. Radio advertising is also cost-effective and allows for repetition of ads throughout the day, which can be positive. However, it is less personal compared to podcast advertising, and it is often difficult to reach a specific target group within different niches or categories.
On the other hand, podcast advertising tends to have a more niche and engaged audience, enabling more target group-specific marketing. These types of ads may require more time for planning and production than radio advertising, but the benefits are that podcast advertising creates higher engagement as listeners actively choose to subscribe to specific podcasts.
This means that listeners to a podcast may feel that the podcast hosts are honest and genuine, almost like in a friendship relationship, which leads to taking their sponsored recommendations more seriously than radio advertising. The cost-effectiveness of podcast advertising can vary and is often directly related to the podcast's popularity and size.
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