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Gi meg alle detaljene
Entertainment
Gi meg alle detaljene er en podcast hvor Linnéa Myhre snakker og diskuterer norske kjendisskandaler....
Hvordan har du det mann?
Mental Health
Hvordan har du det mann? med Erik Follestad er en podcast for menn som fokuserer på tabubelagte temaer som berører menn....
Venner av internett
Advertising
Linnea Myhre og Stine Melbø snakker om hva folk diskuterer på internett, både morsomt og seriøst....
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Estatemedia.dk
Financial News
Estate media giver dig de seneste nyheder fra ejendomsbranchen....
Psykologernes Fagmagasin
Psychology & Psychiatry
Annoncer til folk, der arbejder med psykologi og mental sundhed....
Bygdebladet
Local News · Amedia Salg Rogaland
Amedia Salg og Marked hjelper bedrifter med annonsering og markedsføring. Amedia er den største utgiveren av lokale medier i Norge, med aviser som leses av over 2,2 millioner mennesker hver eneste dag...
Finnmarksposten
Local News · Amedia Salg Nord
Amedia Salg hjelper bedrifter med annonsering og markedsføring. Amedia er den største utgiveren av lokale medier i Norge, med aviser som leses av over 2,2 millioner mennesker hver eneste dag. Ingen kj...
Rjukan Arbeiderblad
Local News · Amedia Salg Telemark og Agder
Amedia Salg hjelper bedrifter med annonsering og markedsføring i hele Norge. Amedia er den største utgiveren av lokale medier i Norge, med aviser som leses av over 2,2 millioner mennesker hver eneste ...
MittJessheim
Local News · Amedia Salg Romerike Innlandet
Amedia Salg hjelper bedrifter med annonsering og markedsføring i hele Norge. Amedia er den største utgiveren av lokale medier i Norge, med aviser som leses av over 2,2 millioner mennesker hver eneste ...
MittLillestrøm
Local News · Amedia Salg Romerike Innlandet
Amedia Salg hjelper bedrifter med annonsering og markedsføring i hele Norge. Amedia er den største utgiveren av lokale medier i Norge, med aviser som leses av over 2,2 millioner mennesker hver eneste ...
fondsenwering.nl
Business · fondsenwering.nl
Vf is het platform voor alle professionals die zich er (dagelijks) voor inzetten een succes te maken van het werk en de missie van goede doelen en andere maatschappelijke organisaties. De impact - en ...
50%
Men
50%
Women
24-45 years
Deutsche Handwerks Zeitung
Business
Die Deutsche Handwerks Zeitung, DHZ, ist eine Zeitung, die sich an Sie richtet, die in einem Unternehmen oder Handwerk tätig sind. Das DHZ gibt außerdem Regionalausgaben in 23 Regionen heraus....
Stuttgarter Zeitung
Advertising
Inserieren Sie in der Stuttgarter Zeitung, die vielfältige Möglichkeiten der Werbung bietet....
Algemeen Dagblad
News
Adverteer in AD, een magazine voor iedereen die op zoek is naar een gezonde mix van nieuws en ontspanning....
DutchNews.nl
Advertising
DutchNews.nl heeft maandelijks meer dan 700.000 lezers in alle formaten. Adverteer bij DutchNews als u een breed publiek in Nederland wilt bereiken....
Transport Today
Business
Læs dybdegående reportager og nyheder om den danske transport- og logistikbranche i Transport Today....
Radio ANR
Entertainment
Radio ANR, en del af Det Nordjyske Mediehus, er Nordjyllands radiostation. Udover at lytte til FM-radioen er det også muligt at lytte online på anr.dk og via mobilen....
Dansk Radioreklame
Advertising
Dansk Radioreklame sælger annoncer for en af Danmarks mest populære radiostationer og kommercielle radiohuse. Det oplagte valg for hjælp til radioreklamer....
Why audio advertising?
Audio advertising, also known as audio marketing, is a form of digital marketing where advertisements are delivered in audio format to listeners. This type of advertising is common on platforms like Spotify, Youtube, Pandora, and other streaming music or podcast services. Here are some advantages of audio advertising:
Audio advertising is flexible and can reach listeners wherever they are, whether they are out jogging, driving, or just listening to music at home. This makes audio advertising a flexible and accessible way for companies to reach their target audience.
It is also cost-effective as the production of audio content is usually less expensive compared to visual content. Moreover, many platforms offer very good analytical tools that allow measurement of ad performance, including the number of listens and conversion rate.
What are the advantages of radio versus podcast advertising? Which is better?
Radio advertising has a broader reach, making it more effective for local marketing. For example, if you want to widely disseminate an ad in a small town, radio advertising is an excellent choice.
Radio ads are quicker to produce and require less work if you want to get your ad out quickly. Radio advertising is also cost-effective and allows for repetition of ads throughout the day, which can be positive. However, it is less personal compared to podcast advertising, and it is often difficult to reach a specific target group within different niches or categories.
On the other hand, podcast advertising tends to have a more niche and engaged audience, enabling more target group-specific marketing. These types of ads may require more time for planning and production than radio advertising, but the benefits are that podcast advertising creates higher engagement as listeners actively choose to subscribe to specific podcasts.
This means that listeners to a podcast may feel that the podcast hosts are honest and genuine, almost like in a friendship relationship, which leads to taking their sponsored recommendations more seriously than radio advertising. The cost-effectiveness of podcast advertising can vary and is often directly related to the podcast's popularity and size.
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