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1224 brands found
Standard-Speaker
News · The Standard-Speaker publishes seven days a week, 365 days a year, serving Greater Hazleton and other communities in southern Luzerne, north...
The Mercury
News · For over 165 years the Mercury has been at the forefront of news, public debate and entertainment in Tasmania. With its seven day multi-plat...
The Times-Tribune
News · The Times-Tribune is the source for news in Northeast Pennsylvania, continuing a tradition of 150 years. Online and in print, The Times-Trib...
The Tribune-Democrat
News · The Tribune-Democrat has been serving Johnstown and the surrounding areas since 1952, the year when city's two major newspapers – the Tribun...
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New Pittsburgh Courier
News · The New Pittsburgh Courier is leaner, more sophisticated, more localized in its thrust. But it still offers an authoritative, responsible vo...
The Bellingham Herald
News · The Bellingham Herald is the most widely read newspaper and news website in Whatcom County, reaching more than 57,000 local readers through ...
The Columbian
News · The Columbian is a daily newspaper serving the Vancouver, Washington, and Clark County, Washington area. The paper was published for its fir...
The Olympian
News · The Olympian Covering the capital city, The Olympian has earned a reputation as a watchdog of state government, leading the effort to change...
The Seattle Medium
News · We produce and distribute the publications of choice that residents of the Seattle, Tacoma, and Portland areas read to stay informed regardi...
Seattle Weekly
News · The Seattle Weekly is an alternative biweekly distributed newspaper in Seattle, Washington, United States. It was founded by Darrell Oldham ...
The News Tribune
News · Many of The News Tribune's recently hired journalists say they have never before worked in a market where the newspaper was as highly regard...
Tri-City Herald
News · The Tri-City Herald is a daily newspaper based in Kennewick, Washington, United States. Owned by The McClatchy Company, the newspaper serves...
The Wenatchee World
News · The Wenatchee World is a local, family-owned newspaper founded in 1905. The World is published daily online and printed and distributed to h...
Yakima Herald-Republic
News · The Yakima Herald-Republic is the largest media outlet in the Yakima Valley, providing local news and information important to the daily liv...
The Sacramento Bee
News · Founded in 1857, The Sacramento Bee is the flagship newspaper of McClatchy. As the region’s leading media company, The Sacramento Bee’s prin...
The Fresno Bee
News · he Fresno Bee is the primary news source for the central San Joaquin Valley, covering a six-county area. The fast-growing San Joaquin Valley...
Investor's Business Daily
News · Investor's Business Daily provides best of breed data, research and information for RIAs, FAs and Institutional Investors. As a must-read fo...
The Modesto Bee
News · The Modesto Bee is the premier source of news and information serving its primary market of Stanislaus County and the surrounding region, wh...
The Tribune
News · San Luis Obispo County is located on California's Central Coast, approximately halfway between Los Angeles and San Francisco. The Tribune is...
Merced Sun-Star
News · Merced is the county seat of Merced County, which is located in the heart of California’s fertile San Joaquin Valley. Merced is home to the ...
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Why audio advertising?
Audio advertising, also known as audio marketing, is a form of digital marketing where advertisements are delivered in audio format to listeners. This type of advertising is common on platforms like Spotify, Youtube, Pandora, and other streaming music or podcast services. Here are some advantages of audio advertising:
Audio advertising is flexible and can reach listeners wherever they are, whether they are out jogging, driving, or just listening to music at home. This makes audio advertising a flexible and accessible way for companies to reach their target audience.
It is also cost-effective as the production of audio content is usually less expensive compared to visual content. Moreover, many platforms offer very good analytical tools that allow measurement of ad performance, including the number of listens and conversion rate.
What are the advantages of radio versus podcast advertising? Which is better?
Radio advertising has a broader reach, making it more effective for local marketing. For example, if you want to widely disseminate an ad in a small town, radio advertising is an excellent choice.
Radio ads are quicker to produce and require less work if you want to get your ad out quickly. Radio advertising is also cost-effective and allows for repetition of ads throughout the day, which can be positive. However, it is less personal compared to podcast advertising, and it is often difficult to reach a specific target group within different niches or categories.
On the other hand, podcast advertising tends to have a more niche and engaged audience, enabling more target group-specific marketing. These types of ads may require more time for planning and production than radio advertising, but the benefits are that podcast advertising creates higher engagement as listeners actively choose to subscribe to specific podcasts.
This means that listeners to a podcast may feel that the podcast hosts are honest and genuine, almost like in a friendship relationship, which leads to taking their sponsored recommendations more seriously than radio advertising. The cost-effectiveness of podcast advertising can vary and is often directly related to the podcast's popularity and size.
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