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1228 brands found

Qmusic

Advertising
Qmusic is een radiostation in België met een focus op muziek en entertainment....

Chicago Tribune

Regional News
Chicago Tribune, daily newspaper published in Chicago, one of the leading American newspapers and long the dominant, sometimes strident, voice of the Midwest. The newspaper—as well as its parent compa...

Dallas Morning News

News
The Dallas Morning News has been serving the North Texas community since 1885. Our parent company, DallasNews Corporation (NASDAQ: DALN), is Texas’ oldest continually operating company.We publish The ...

The Texas Tribune

News
The Texas Tribune is a nonpartisan, nonprofit media organization that promotes civic engagement and discourse on public policy, politics, government, and other matters of statewide concern....
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Wall Street Journal

News
The Wall Street Journal was founded in July 1889. Ever since, the Journal has led the way in chronicling the rise of industries in America and around the world. In no other period of human history has...

San Francisco Chronicle

News
The San Francisco Chronicle is the largest newspaper in Northern California, the second largest on the West Coast, and each month reaches over 6 million users across the country. Acquired by Hearst in...

Miami Herald

News
The Miami Herald is an American daily newspaper owned by the McClatchy Company and headquartered in Doral, Florida, a city in western Miami-Dade County and the Miami metropolitan area, several miles w...

The Guardian

News
Guardian News & Media (GNM) publishes theguardian.com, one of the world’s leading English-language newspaper websites. It also has a presence in the US and Australia as Guardian US and Guardian Austra...

Stack Overflow

Tech
Our public platform serves 100 million people every month, making it one of the most popular websites in the world.Our asynchronous knowledge management and collaboration offering, Stack Overflow for ...

Selma Times-Journal

News
The Selma Times-Journal is a five-day-a-week newspaper located in Selma, Alabama. It publishes every day of the week except Sunday and Monday. The Saturday paper is called the "Weekend Edition." It is...

The Southern Star

News
Southern Star Creative is part of the Southern Star family and we can help your business, organisation, festival or event with your media, advertising, digital and design/print needs....

Bucks County Courier Times

News
The Bucks County Courier Times is a daily newspaper located in Levittown, Pennsylvania, United States, founded in In 1954 when Calkins Newspapers, Inc. purchased the Bristol Courier, and later merged ...

Centre Daily Times

News
The Centre Daily Times is a daily newspaper located in State College, Pennsylvania in the United States. It is the hometown newspaper for State College and the Pennsylvania State University, one of th...

The Citizens' Voice

News
The Citizens' Voice is Luzerne County's best-selling and most-read newspaper, offering print and digital news coverage of the Wyoming Valley and surrounding towns. Founded in Wilkes-Barre in 1978, The...

The herald

News
The Herald is a Scottish broadsheet newspaper founded in 1783. The Herald is the longest running national newspaper in the world and is the eighth oldest daily paper in the world. The title was simpli...

Cleburne Times-Review

News
the Times-Review was a more colorful newspaper to read, and notably to be employed by, in the early to middle years of the 20th Century.In 1950, the Times-Review added teletypesetter equipment and was...

The Republican Herald

News
The Republican Herald publishes seven days a week, 365 days a year from Pottsville, PA., covering Schuylkill County and portions of Berks and Dauphin counties.It traces its roots to the first printing...

Standard-Speaker

News
The Standard-Speaker publishes seven days a week, 365 days a year, serving Greater Hazleton and other communities in southern Luzerne, northern Schuylkill, and northern and western Carbon counties of ...

The Mercury

News
For over 165 years the Mercury has been at the forefront of news, public debate and entertainment in Tasmania. With its seven day multi-platform operation to both inform and challenge, the Mercury is ...

The Times-Tribune

News
The Times-Tribune is the source for news in Northeast Pennsylvania, continuing a tradition of 150 years. Online and in print, The Times-Tribune holds government and elected officials accountable, inve...

Why audio advertising?

Audio advertising, also known as audio marketing, is a form of digital marketing where advertisements are delivered in audio format to listeners. This type of advertising is common on platforms like Spotify, Youtube, Pandora, and other streaming music or podcast services. Here are some advantages of audio advertising:

Audio advertising is flexible and can reach listeners wherever they are, whether they are out jogging, driving, or just listening to music at home. This makes audio advertising a flexible and accessible way for companies to reach their target audience.

It is also cost-effective as the production of audio content is usually less expensive compared to visual content. Moreover, many platforms offer very good analytical tools that allow measurement of ad performance, including the number of listens and conversion rate.

What are the advantages of radio versus podcast advertising? Which is better?

Radio advertising has a broader reach, making it more effective for local marketing. For example, if you want to widely disseminate an ad in a small town, radio advertising is an excellent choice.

Radio ads are quicker to produce and require less work if you want to get your ad out quickly. Radio advertising is also cost-effective and allows for repetition of ads throughout the day, which can be positive. However, it is less personal compared to podcast advertising, and it is often difficult to reach a specific target group within different niches or categories.

On the other hand, podcast advertising tends to have a more niche and engaged audience, enabling more target group-specific marketing. These types of ads may require more time for planning and production than radio advertising, but the benefits are that podcast advertising creates higher engagement as listeners actively choose to subscribe to specific podcasts.

This means that listeners to a podcast may feel that the podcast hosts are honest and genuine, almost like in a friendship relationship, which leads to taking their sponsored recommendations more seriously than radio advertising. The cost-effectiveness of podcast advertising can vary and is often directly related to the podcast's popularity and size.

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