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1226 brands found
ITworld
Tech
ITworld is an online web-based platform that enables IT influencers to share information with each other. The hottest and trending topics are the main focus of the conversation, and we've assembled a ...
Quartz
News
Quartz is an American English language news website. It is privately held, and is focused on international business news. Quartz was established in New York City in 2012. It has specific publications ...
Bon Appétit
Food & Drink
Bon Appétit is a monthly American food and entertaining magazine, that typically contains recipes, entertaining ideas, restaurant recommendations, and wine reviews. Owned by Condé Nast, it is headquar...
Condé Nast Traveler
Travel
Condé Nast Traveler is a luxury and lifestyle travel magazine published by Condé Nast. The magazine has won 25 National Magazine Awards.The Condé Nast unit of Advance Publications purchased Signature,...
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Pitchfork
Music
Pitchfork (formerly Pitchfork Media) is an American online music publication (currently owned by Condé Nast) that was launched in 1995 by writer Ryan Schreiber as an independent music blog.Schreiber s...
The New Yorker
Society
The New Yorker is an American weekly magazine featuring journalism, commentary, criticism, essays, fiction, satire, cartoons, and poetry. Founded as a weekly in 1925, the magazine is published 47 time...
Vanity Fair
Style & Fashion
Vanity Fair is a monthly magazine of popular culture, fashion, and current affairs published by Condé Nast in the United States.The first version of Vanity Fair was published from 1913 to 1936. The im...
Vogue USA
Style & Fashion
Vogue is an American monthly fashion and lifestyle magazine that covers many topics, including haute couture fashion, beauty, culture, living, and runway. Based at One World Trade Center in the Financ...
WIRED
Tech
Wired (stylized in all caps) is a monthly American magazine, published in print and online editions, that focuses on how emerging technologies affect culture, the economy, and politics. Owned by Condé...
WRESTLEZONE
Advertising
WRESTLEZONE provides around-the-clock breaking news, ringside and other live updates, exclusive interviews, and informative and entertaining content about the “ONE TRUE SPORT” of professional wrestlin...
Medical News Today
Health
Medical News Today is one of the fastest growing health information sites in the United States. Every month, more than 85 million people* from across the globe come to Medical News Today for our in-de...
The Berkeley Beacon
News
The Berkeley Beacon is Emerson College’s only independent, student-run newspaper. Founded in 1947, the paper publishes content online daily and in print on Thursdays throughout the academic year. The ...
The Daily Free Press
News
The Daily Free Press (ISSN 1094-7337), the independent student newspaper at Boston University, is published digitally Monday through Friday and printed on Thursdays monthly during the academic year ex...
The Huntington News
News
For 82 years, The Northeastern News was a major source of news at Northeastern University. Now known as The Huntington News, the paper went independent from the university in 2008 and now operates as ...
The Tufts Daily
News
The Tufts Daily is the entirely student-run newspaper of record at Tufts University in Medford, Mass. An editorially and financially independent organization, the Daily’s staff of more than 100 covers...
The Michigan Daily
News
The Michigan Daily has been serving The University of Michigan community with news and campus information since 1890. With over 130 years under our belt and as the only daily printed paper in the coun...
The Bay City Times
News
The Bay City Times is a newspaper published in Bay City, Michigan, United States, published Thursdays, Fridays and Sundays, with a Tuesday edition jointly published with The Saginaw News. The paper is...
Crain's Detroit Business
News
Crain's Detroit Business is one of more than 20 publications owned by Crain Communications, one of the largest privately owned business media companies.Crain's Detroit Business has been helping reader...
Detroit Free Press
News
The Detroit Free Press is the largest daily newspaper in Detroit, Michigan, US. The Sunday edition is titled the Sunday Free Press. It is sometimes referred to as the Freep (reflected in the paper's w...
The Detroit News
News
The Detroit News is one of the two major newspapers in the U.S. city of Detroit, Michigan. The paper began in 1873, when it rented space in the rival Detroit Free Press's building. The News absorbed t...
Why audio advertising?
Audio advertising, also known as audio marketing, is a form of digital marketing where advertisements are delivered in audio format to listeners. This type of advertising is common on platforms like Spotify, Youtube, Pandora, and other streaming music or podcast services. Here are some advantages of audio advertising:
Audio advertising is flexible and can reach listeners wherever they are, whether they are out jogging, driving, or just listening to music at home. This makes audio advertising a flexible and accessible way for companies to reach their target audience.
It is also cost-effective as the production of audio content is usually less expensive compared to visual content. Moreover, many platforms offer very good analytical tools that allow measurement of ad performance, including the number of listens and conversion rate.
What are the advantages of radio versus podcast advertising? Which is better?
Radio advertising has a broader reach, making it more effective for local marketing. For example, if you want to widely disseminate an ad in a small town, radio advertising is an excellent choice.
Radio ads are quicker to produce and require less work if you want to get your ad out quickly. Radio advertising is also cost-effective and allows for repetition of ads throughout the day, which can be positive. However, it is less personal compared to podcast advertising, and it is often difficult to reach a specific target group within different niches or categories.
On the other hand, podcast advertising tends to have a more niche and engaged audience, enabling more target group-specific marketing. These types of ads may require more time for planning and production than radio advertising, but the benefits are that podcast advertising creates higher engagement as listeners actively choose to subscribe to specific podcasts.
This means that listeners to a podcast may feel that the podcast hosts are honest and genuine, almost like in a friendship relationship, which leads to taking their sponsored recommendations more seriously than radio advertising. The cost-effectiveness of podcast advertising can vary and is often directly related to the podcast's popularity and size.
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