Want to be seen here?
Connect your company to the marketplace for free.
Audio
Get started with Audio advertising
Compare different proposals. Save time and money.
Ocast is the leading marketplace for audio advertising and advertising. Fill in the form and start receiving tailored offers for your campaign at the best price.
Best Audio advertising providers
Filter
Advertising channels
Categories
Audience
1145 brands found
Klar Tale
News
Klar Tale er Norges eneste lettleste nyhetsavis. Stor skrift og enkelt språk gjør avisen lettere å lese enn andre aviser. Vi skriver om både Norge, verden, kultur og sport. I tillegg lager vi lengre t...
TV Haugaland
News
TV Haugaland er et foretak som ble stiftet 20. november 1990 i Haugesund for å produsere lokal-TV på Haugalandet i daværende Rogaland fylke....
Trav og Galopp-Nytt
News
Trav og Galopp-Nytt ble etablert i 1949 og er Norges eldste og største medie for trav- og galoppsport, både digitalt og på papir. Trav og Galopp-Nytt har omfattende nyhets- og reportasjevirksomhet fra...
Ballade
News
Ballade.no er en redaksjonelt uavhengig nettpublikasjon for og om norsk musikkliv. Siden 2000 har nettmagasinet og avisen Ballade publisert egenproduserte artikler og lagt til rette for debatt om et b...
Want to be seen here?Connect your company to the marketplace for free.
Register for free
Bilbransje24
Advertising
Bilbransje24 er en abonnements- og annonsebasert tjeneste for deg som jobber i eller i tilknytning til norsk bilbransje.Vi gir deg nyheter, analyser, kommentarer og annen relevant informasjon innen di...
Klatring
News
Norsk-klatring.no er en nettside som gir informasjon om fjellklatring i Norge. Nettsiden er på norsk og gir informasjon om klatredestinasjoner, ruter og arrangementer i Norge. Den inneholder også info...
Rushprint
Entertainment
RUSHPRINT er nettmagasin for film/tv- og kinolivet i Norge og Norden, samt den film- og tv-interesserte offentlighet. Vi følger de kreative aktørene foran og bak kamera som setter premissene for hva ...
Samtiden
Society
Samtiden er Norges største og eldste allmennkulturelle tidsskrift, grunnlagt i 1890....
LO Media
News
LO Media er arbeiderbevegelsens mediehus, eid av LO og alle LOs forbund. LO Media er den største fagbladprodusenten i Fagpressen, med et månedlig opplag på over 500.000. LO Media leverer en lang rekke...
ByAvisa Drammen
News
ByAvisa Drammen er en lokalavis som dekker nyheter og hendelser i Drammen by. Avisen dekker lokale nyheter, sport, politikk, vær og historier om mennesker og samfunn i Drammensområdet. Den inkluderer ...
Procycling
Bicycling
Procycling.no er et nettsted som dekker profesjonell landeveissykkelracing, spesielt rettet mot et norsk publikum. Den inneholder siste nytt, resultater og analyser av store løp som Tour de France, Gi...
Praktisk Ledelse 101
Education
Kompetanseplattformen Praktisk ledelse 101 er for ledere og ansatte, både i privat og offentlig sektor, som enten er ledere på heltid eller som periodevis påtar seg lederoppgaver. Plattformen publiser...
Verywell Mind
Health
Verywell Mind is a sub-brand of the larger health and wellness website, Verywell. It is focused specifically on providing information and advice related to mental health and wellness. The content on V...
Parents
Health
Parents was an American monthly magazine founded in 1926 that featured scientific information on child development geared to help parents in raising their children. Subscribers were notified of the ma...
Investopedia
Investing
Investopedia is a financial education website that provides information and resources on a wide range of investment topics, including stocks, bonds, mutual funds, real estate, and more. The site feat...
Southern Living
Home & Garden
Southern Living is a lifestyle magazine aimed at readers in the Southern United States featuring recipes, house plans, garden plans, and information about Southern culture and travel. It is published ...
Billboard
Entertainment
Billboard (stylized as billboard) is an American music and entertainment magazine published weekly by Penske Media Corporation. The magazine provides music charts, news, video, opinion, reviews, event...
Dribbble
Tech
Dribbble is a self-promotion and social networking platform for digital designers and creatives. It serves as a design portfolio platform, jobs, and recruiting site, and is one of the largest platf...
leboncoin
Advertising
Le Bon Coin is a French website and online marketplace. It is one of the largest classifieds websites in France, offering a platform for buying and selling a wide range of goods and services, includin...
CIO (MA)
Tech
CIO attracts the highest concentration of enterprise CIOs and business technology executives with unparalleled peer insight and expertise on business strategy, innovation, and leadership. CIO readers ...
Why audio advertising?
Audio advertising, also known as audio marketing, is a form of digital marketing where advertisements are delivered in audio format to listeners. This type of advertising is common on platforms like Spotify, Youtube, Pandora, and other streaming music or podcast services. Here are some advantages of audio advertising:
Audio advertising is flexible and can reach listeners wherever they are, whether they are out jogging, driving, or just listening to music at home. This makes audio advertising a flexible and accessible way for companies to reach their target audience.
It is also cost-effective as the production of audio content is usually less expensive compared to visual content. Moreover, many platforms offer very good analytical tools that allow measurement of ad performance, including the number of listens and conversion rate.
What are the advantages of radio versus podcast advertising? Which is better?
Radio advertising has a broader reach, making it more effective for local marketing. For example, if you want to widely disseminate an ad in a small town, radio advertising is an excellent choice.
Radio ads are quicker to produce and require less work if you want to get your ad out quickly. Radio advertising is also cost-effective and allows for repetition of ads throughout the day, which can be positive. However, it is less personal compared to podcast advertising, and it is often difficult to reach a specific target group within different niches or categories.
On the other hand, podcast advertising tends to have a more niche and engaged audience, enabling more target group-specific marketing. These types of ads may require more time for planning and production than radio advertising, but the benefits are that podcast advertising creates higher engagement as listeners actively choose to subscribe to specific podcasts.
This means that listeners to a podcast may feel that the podcast hosts are honest and genuine, almost like in a friendship relationship, which leads to taking their sponsored recommendations more seriously than radio advertising. The cost-effectiveness of podcast advertising can vary and is often directly related to the podcast's popularity and size.
No commitments.