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1147 brands found

The Daily Nonpareil

News
The Daily Nonpareil is a daily newspaper serving Council Bluffs and a 10-county area of southwest Iowa.The Daily Nonpareil is southwest Iowa's largest newspaper. It was founded on May 2, 1857.The pape...

The Gazette IA

News
The Gazette has been locally owned for more than 130 years. Little caption information available in this July 1960 photo, showing The Gazette building, constructed in 1925, at 500 Third Avenue SE in C...

Globe Gazette

News
The Globe Gazette, known locally as the Globe, is a daily morning newspaper published in Mason City, Iowa in the United States.The Globe Gazette traces its history back to July 17, 1858, and a weekly ...

Muscatine Journal

News
The Muscatine Journal serves 8,000 adult readers in Muscatine and Louisa counties, in Iowa, United States, and is delivered to nearly 3,500 homes, Monday through Saturday. Hometown Extra, its sister s...
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Quad-City Times

News
The Quad-City Times is a daily morning newspaper based in Davenport, Iowa, and circulated throughout the Quad Cities metropolitan area (Davenport, Bettendorf and Scott County in Iowa; and Moline, East...

The Waterloo-Cedar Falls Courier

News
The Waterloo-Cedar Falls Courier is a daily afternoon newspaper published by Lee Enterprises for people living in Waterloo and Cedar Falls, Iowa as well as northeast Iowa. The first issue of The Water...

The Daily Iowan

News
The Daily Iowan is an independent, 6,500-circulation student newspaper serving Iowa City and the University of Iowa community. During the 2020–2021 academic year The Daily Iowan transitioned from prin...

Iowa State Daily

News
Employing more than 200 students over the course of a year, the Iowa State Daily Media Group  is an independent, student-run, non-profit organization. The Daily is owned and operated by students for t...

The Wichita Eagle

News
The Wichita Eagle, in print and online as Kansas.com, is the leading and essential source for news, information, commentary, and advertising in south-central Kansas. Wichita, the largest city in the s...

Kansas State Collegian

News
The Kansas State Collegian is the weekly newspaper at Kansas State University in Manhattan, Kansas. Its content is reported, edited, and produced entirely by students, and students make up the adverti...

The University Daily Kansan

News
Since 1904, the University Daily Kansan has been the student news source of the University of Kansas. We publish at kansan.com as well as on Kansan social media, in special print editions, through eve...

Lexington Herald-Leader

News
The Lexington Herald traces its roots to 1870 and the Lexington Leader to 1888. Leader owner John G. Stoll bought the Herald in 1937; Knight Newspapers bought them in 1973. The papers merged Jan. 1, 1...

Messenger-Inquirer

News
The Messenger-Inquirer publishes seven days a week and is the primary daily newspaper serving Daviess, Hancock, McLean, Muhlenberg and Ohio counties in western Kentucky. The main office and production...

Richmond Register

News
The Richmond Register is a three daily newspaper based in Richmond, Kentucky, and covering Madison County. It publishes Tuesday, Thursday and Saturday. The Register is owned by Community Newspaper Hol...

The Daily Reveille

News
 The Daily Reveille has been since 1887 the student newspaper at Louisiana State University in Baton Rouge, Louisiana. It prints once a week on Wednesdays during the fall, spring and summer semesters....

morning sentinel

News
The Morning Sentinel is an American daily newspaper published six mornings a week in Waterville, Maine. It is owned by MaineToday Media. The newspaper covers cities and towns in parts of Franklin, Ken...

Cleburne Times-Review

News
the Times-Review was a more colorful newspaper to read, and notably to be employed by, in the early to middle years of the 20th Century.In 1950, the Times-Review added teletypesetter equipment and was...

Stack Overflow

Tech
Our public platform serves 100 million people every month, making it one of the most popular websites in the world.Our asynchronous knowledge management and collaboration offering, Stack Overflow for ...

Opelika-Auburn News

News
The Opelika-Auburn News is a daily newspaper in Alabama, serving Opelika, Auburn, and the surrounding communities.In 1995, the News was awarded "Most Improved Daily Newspaper" by the Alabama Press Ass...

The Southern Star

News
Southern Star Creative is part of the Southern Star family and we can help your business, organisation, festival or event with your media, advertising, digital and design/print needs....

Why audio advertising?

Audio advertising, also known as audio marketing, is a form of digital marketing where advertisements are delivered in audio format to listeners. This type of advertising is common on platforms like Spotify, Youtube, Pandora, and other streaming music or podcast services. Here are some advantages of audio advertising:

Audio advertising is flexible and can reach listeners wherever they are, whether they are out jogging, driving, or just listening to music at home. This makes audio advertising a flexible and accessible way for companies to reach their target audience.

It is also cost-effective as the production of audio content is usually less expensive compared to visual content. Moreover, many platforms offer very good analytical tools that allow measurement of ad performance, including the number of listens and conversion rate.

What are the advantages of radio versus podcast advertising? Which is better?

Radio advertising has a broader reach, making it more effective for local marketing. For example, if you want to widely disseminate an ad in a small town, radio advertising is an excellent choice.

Radio ads are quicker to produce and require less work if you want to get your ad out quickly. Radio advertising is also cost-effective and allows for repetition of ads throughout the day, which can be positive. However, it is less personal compared to podcast advertising, and it is often difficult to reach a specific target group within different niches or categories.

On the other hand, podcast advertising tends to have a more niche and engaged audience, enabling more target group-specific marketing. These types of ads may require more time for planning and production than radio advertising, but the benefits are that podcast advertising creates higher engagement as listeners actively choose to subscribe to specific podcasts.

This means that listeners to a podcast may feel that the podcast hosts are honest and genuine, almost like in a friendship relationship, which leads to taking their sponsored recommendations more seriously than radio advertising. The cost-effectiveness of podcast advertising can vary and is often directly related to the podcast's popularity and size.

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