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1224 brands found
The Coast News
News · The Coast News Group is locally owned. It was started 30 years ago by a single father with a 3 year old son who is now the assistant publish...
Henrico Citizen
News · The Henrico Citizen has served as Henrico County’s award-winning, independent hometown news source since 2001, connecting readers with what’...
Daily Press VA
News · The Daily Press, founded in 1896, serves the Virginia Peninsula and owns The Virginia Gazette in Williamsburg as well as Tidewater Review in...
Washington Times
News · Since 1982, The Washington Times has furthered its founder's vision to provide a trusted counterweight to the media often identified as "mai...
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The Washington Post
News · The Washington Post is an American daily newspaper published in Washington, D.C. It is the most widely circulated newspaper within the Washi...
Virginian-Pilot
News · The Virginian-Pilot, founded in 1865, is Virginia’s largest daily newspaper.Our mission is to deliver the truth every day. We bring you the ...
Financial Planning
News · Financial Planning empowers financial advisors and wealth managers with essential analysis and insights into the ideas that are shaping thei...
National Mortgage News
News · National Mortgage News is an award-winning comprehensive digital information resource serving the entire residential mortgage industry, incl...
BNR
News · BNR is een nieuwsradiozender in Nederland en brengt zowel lokaal, regionaal als internationaal het laatste nieuws....
RTV Drenthe
News · RTV Drenthe is een nieuwszender met zowel radio, televisie als website....
RTV Utrecht
News · RTV Utrecht is een nieuwszender met zowel radio, televisie als een website waar ze verslag doen van het laatste nieuws....
Global Nederland
Advertising · Global is een mediagroep die zich richt op DOOH en OOH advertising. Hun platform produceert en zendt ook radio en podcasts uit....
Biber
News · Werben Sie über Biber, um eine Zielgruppe aus Politik, Medien und Wirtschaft zu erreichen....
Cash
Business · Cash ist ein Medium für die Handelsbranche mit Magazin, Website, Podcast und Newsletter....
When We Were Kings
Soccer · Erik Niva och Håkan Andreasson berättar om fotbollsklubbar och säsonger som på ett eller annat sätt satt avtryck i historien - ikoniska mils...
ursäkta
Celebrity Gossip · Din glada stund i veckan med Johanna Nordström och Edvin Törnblom. ...
Lakes Region Suburban Weekly
News · Current Publishing is a publishing company in Southern Maine that was founded by publisher Lee Hews in 2001.In November 2015, after fourteen...
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Why audio advertising?
Audio advertising, also known as audio marketing, is a form of digital marketing where advertisements are delivered in audio format to listeners. This type of advertising is common on platforms like Spotify, Youtube, Pandora, and other streaming music or podcast services. Here are some advantages of audio advertising:
Audio advertising is flexible and can reach listeners wherever they are, whether they are out jogging, driving, or just listening to music at home. This makes audio advertising a flexible and accessible way for companies to reach their target audience.
It is also cost-effective as the production of audio content is usually less expensive compared to visual content. Moreover, many platforms offer very good analytical tools that allow measurement of ad performance, including the number of listens and conversion rate.
What are the advantages of radio versus podcast advertising? Which is better?
Radio advertising has a broader reach, making it more effective for local marketing. For example, if you want to widely disseminate an ad in a small town, radio advertising is an excellent choice.
Radio ads are quicker to produce and require less work if you want to get your ad out quickly. Radio advertising is also cost-effective and allows for repetition of ads throughout the day, which can be positive. However, it is less personal compared to podcast advertising, and it is often difficult to reach a specific target group within different niches or categories.
On the other hand, podcast advertising tends to have a more niche and engaged audience, enabling more target group-specific marketing. These types of ads may require more time for planning and production than radio advertising, but the benefits are that podcast advertising creates higher engagement as listeners actively choose to subscribe to specific podcasts.
This means that listeners to a podcast may feel that the podcast hosts are honest and genuine, almost like in a friendship relationship, which leads to taking their sponsored recommendations more seriously than radio advertising. The cost-effectiveness of podcast advertising can vary and is often directly related to the podcast's popularity and size.
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