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1147 brands found
Utopia
Sustainable Business
Utopia ist eine Plattform für Menschen, die sich für Umwelt und Nachhaltigkeit interessieren....
Moderne Media
Advertising
Moderne Media hjelper bedrifter med annonsering i ulike formater som podcaster, TV, radio og sosiale medier....
Estatemedia.dk
Financial News
Estate media giver dig de seneste nyheder fra ejendomsbranchen....
Psykologernes Fagmagasin
Psychology & Psychiatry
Annoncer til folk, der arbejder med psykologi og mental sundhed....
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fondsenwering.nl
Business · fondsenwering.nl
Vf is het platform voor alle professionals die zich er (dagelijks) voor inzetten een succes te maken van het werk en de missie van goede doelen en andere maatschappelijke organisaties. De impact - en ...
50%
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50%
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24-45 years
Qmusic
Advertising
Qmusic is een radiostation in België met een focus op muziek en entertainment....
Chicago Tribune
Regional News
Chicago Tribune, daily newspaper published in Chicago, one of the leading American newspapers and long the dominant, sometimes strident, voice of the Midwest. The newspaper—as well as its parent compa...
Dallas Morning News
News
The Dallas Morning News has been serving the North Texas community since 1885. Our parent company, DallasNews Corporation (NASDAQ: DALN), is Texas’ oldest continually operating company.We publish The ...
Houston chronicle
News
The Houston Chronicle, one of the largest newspapers in the United States, was founded in 1901 and was acquired by Hearst in 1987. In addition to delivering in-depth coverage of local issues, the Hous...
The Texas Tribune
News
The Texas Tribune is a nonpartisan, nonprofit media organization that promotes civic engagement and discourse on public policy, politics, government, and other matters of statewide concern....
Wall Street Journal
News
The Wall Street Journal was founded in July 1889. Ever since, the Journal has led the way in chronicling the rise of industries in America and around the world. In no other period of human history has...
San Francisco Chronicle
News
The San Francisco Chronicle is the largest newspaper in Northern California, the second largest on the West Coast, and each month reaches over 6 million users across the country. Acquired by Hearst in...
Miami Herald
News
The Miami Herald is an American daily newspaper owned by the McClatchy Company and headquartered in Doral, Florida, a city in western Miami-Dade County and the Miami metropolitan area, several miles w...
The Guardian
News
Guardian News & Media (GNM) publishes theguardian.com, one of the world’s leading English-language newspaper websites. It also has a presence in the US and Australia as Guardian US and Guardian Austra...
Stack Overflow
Tech
Our public platform serves 100 million people every month, making it one of the most popular websites in the world.Our asynchronous knowledge management and collaboration offering, Stack Overflow for ...
Cleburne Times-Review
News
the Times-Review was a more colorful newspaper to read, and notably to be employed by, in the early to middle years of the 20th Century.In 1950, the Times-Review added teletypesetter equipment and was...
Opelika-Auburn News
News
The Opelika-Auburn News is a daily newspaper in Alabama, serving Opelika, Auburn, and the surrounding communities.In 1995, the News was awarded "Most Improved Daily Newspaper" by the Alabama Press Ass...
Selma Times-Journal
News
The Selma Times-Journal is a five-day-a-week newspaper located in Selma, Alabama. It publishes every day of the week except Sunday and Monday. The Saturday paper is called the "Weekend Edition." It is...
Why audio advertising?
Audio advertising, also known as audio marketing, is a form of digital marketing where advertisements are delivered in audio format to listeners. This type of advertising is common on platforms like Spotify, Youtube, Pandora, and other streaming music or podcast services. Here are some advantages of audio advertising:
Audio advertising is flexible and can reach listeners wherever they are, whether they are out jogging, driving, or just listening to music at home. This makes audio advertising a flexible and accessible way for companies to reach their target audience.
It is also cost-effective as the production of audio content is usually less expensive compared to visual content. Moreover, many platforms offer very good analytical tools that allow measurement of ad performance, including the number of listens and conversion rate.
What are the advantages of radio versus podcast advertising? Which is better?
Radio advertising has a broader reach, making it more effective for local marketing. For example, if you want to widely disseminate an ad in a small town, radio advertising is an excellent choice.
Radio ads are quicker to produce and require less work if you want to get your ad out quickly. Radio advertising is also cost-effective and allows for repetition of ads throughout the day, which can be positive. However, it is less personal compared to podcast advertising, and it is often difficult to reach a specific target group within different niches or categories.
On the other hand, podcast advertising tends to have a more niche and engaged audience, enabling more target group-specific marketing. These types of ads may require more time for planning and production than radio advertising, but the benefits are that podcast advertising creates higher engagement as listeners actively choose to subscribe to specific podcasts.
This means that listeners to a podcast may feel that the podcast hosts are honest and genuine, almost like in a friendship relationship, which leads to taking their sponsored recommendations more seriously than radio advertising. The cost-effectiveness of podcast advertising can vary and is often directly related to the podcast's popularity and size.
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