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1226 brands found
Business Matters
News
Business Matters, is the UK’s largest multi-platform resource dedicated to the owners of the UK’s small business and medium sized enterprises (SME’s). A subscription-based monthly print magazine with ...
WIRED UK
News
Wired explores the ideas and innovations that are reshaping our world and is targeted at an intellectually curious, smart urban elite. Launched in the UK in 2009, Wired has since won numerous awards. ...
BBC Sky at Night Magazine
Advertising
Complementing the much-loved BBC TV programme, BBC Sky at Night Magazine is your practical guide to astronomy. Each issue features columns by renowned experts as well as in-depth cosmological features...
Simply Knitting
Advertising
Whether you’re a beginner or you’ve been knitting for years you’ll find lots of exciting patterns in every issue of Simply Knitting, from on-trend garments to quick and easy gift ideas and irresistibl...
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rSlash
Entertainment
I read Reddit stories with emotion and with funny voices. My most popular subreddits are r/Prorevenge, r/Entitledparents, and r/Choosingbeggars Subscribe to unlock bonus episodes: https://anchor.fm/rs...
Aware & Aggravated
Advertising
The ultimate self transformation and self development podcast....
What A Day
News
What A Day cuts through all the chaos and crimes to help you understand what matters and how you can fix it—all in just 20 minutes. Hosts Tre’vell Anderson, Priyanka Aribindi, Josie Duffy Rice, and Ju...
The Way I Heard It
Advertising
In The Way I Heard It, Mike Rowe gives a different take on a variety of topics—from pop culture to politics, history to Hollywood, each mystery is a trueish tale about someone you know, filled with fa...
American Patchwork & Quilting
Home & Garden
American Patchwork & Quilting is a magazine that focuses on the art and craft of quilting. The magazine is published by Better Homes & Gardens, a media brand that provides information and inspiration ...
leboncoin
Advertising
Le Bon Coin is a French website and online marketplace. It is one of the largest classifieds websites in France, offering a platform for buying and selling a wide range of goods and services, includin...
Dagens Medisin
News
Dagens Medisin er Norges største uavhengige nyhetskanal for helsevesenet. Vi dekker helserelaterte nyheter innen bl.a. økonomi, politikk, medisin, forskning og personalia. I tillegg har vi en stor deb...
Jeger
News
Jeger er et norsk magasin som fokuserer på jakt og jaktkultur. Den dekker emner som jaktteknikker, utstyrsanmeldelser og intervjuer med profesjonelle jegere. Magasinet har også dekning av jaktarrangem...
Utdanningsnytt
Education
Utdanningsnytt.no er nettstedet for fagbladene Utdanning, Bedre skole, Yrke, Første steg og Spesialpedagogikk.Nettstedet hadde i 2020 310.000 unike brukere i snitt per måned.Medlemsbladet Utdanning: 2...
City Pulse
News
City Pulse is Lansing, Michigan’s free alt-weekly covering local politics, arts & entertainment, dining and more happening across Mid-Michigan. For more than 20 years, City Pulse is printed and distri...
The Dan Patrick Show
Entertainment
Listen to Dan's daily radio show. With exclusive insider access, Patrick brings A-list guests from the world of sports and entertainment to the show. Sharing his perspective on pop culture and sports,...
Admissible: Shreds of Evidence
Entertainment
Admissible examines how a key building block of our justice system – evidence itself – is often flawed, disputed, or even manipulated. Hosted by reporter Tessa Kramer, the first season of Admissible i...
Scamfluencers
Society
You never really know someone…especially online. In today’s world, the power of influence can be the quickest path to money and fame, and it often ends in ruin. These are the stories of the world’s mo...
De-Influenced
Advertising
Going beyond the highlights. Dani Austin peels back the curtain for an unfiltered look into life as a mom, founder, influencer, and entrepreneur...
Marketplace
Business
Every weekday, host Kai Ryssdal helps you make sense of the day’s business and economic news — no econ degree or finance background required. “Marketplace” takes you beyond the numbers, bringing you c...
Dumb Blonde
Entertainment
Your favorite female Shock Jock. Also, the degenerate love child of Dolly Parton & Dr. Ruth....
Why audio advertising?
Audio advertising, also known as audio marketing, is a form of digital marketing where advertisements are delivered in audio format to listeners. This type of advertising is common on platforms like Spotify, Youtube, Pandora, and other streaming music or podcast services. Here are some advantages of audio advertising:
Audio advertising is flexible and can reach listeners wherever they are, whether they are out jogging, driving, or just listening to music at home. This makes audio advertising a flexible and accessible way for companies to reach their target audience.
It is also cost-effective as the production of audio content is usually less expensive compared to visual content. Moreover, many platforms offer very good analytical tools that allow measurement of ad performance, including the number of listens and conversion rate.
What are the advantages of radio versus podcast advertising? Which is better?
Radio advertising has a broader reach, making it more effective for local marketing. For example, if you want to widely disseminate an ad in a small town, radio advertising is an excellent choice.
Radio ads are quicker to produce and require less work if you want to get your ad out quickly. Radio advertising is also cost-effective and allows for repetition of ads throughout the day, which can be positive. However, it is less personal compared to podcast advertising, and it is often difficult to reach a specific target group within different niches or categories.
On the other hand, podcast advertising tends to have a more niche and engaged audience, enabling more target group-specific marketing. These types of ads may require more time for planning and production than radio advertising, but the benefits are that podcast advertising creates higher engagement as listeners actively choose to subscribe to specific podcasts.
This means that listeners to a podcast may feel that the podcast hosts are honest and genuine, almost like in a friendship relationship, which leads to taking their sponsored recommendations more seriously than radio advertising. The cost-effectiveness of podcast advertising can vary and is often directly related to the podcast's popularity and size.
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