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Vestby Avis
Local News · Amedia Salg Follo og Østfold
Amedia Salg hjelper bedrifter med annonsering og markedsføring i hele Norge. Amedia er den største utgiveren av lokale medier i Norge, med aviser som leses av over 2,2 millioner mennesker hver eneste ...
The New York Times
National News
The New York Times is an American daily newspaper founded in 1851 and based in New York City. It is widely regarded as one of the most prestigious newspapers in the world and has won numerous Pulitzer...
Central Penn Business Journal
News
The Central Penn Business Journal is a business newspaper headquartered in Harrisburg, Pennsylvania. The print publication is circulated on a weekly basis and covers five counties in central Pennsylva...
City Pulse
News
City Pulse is Lansing, Michigan’s free alt-weekly covering local politics, arts & entertainment, dining and more happening across Mid-Michigan. For more than 20 years, City Pulse is printed and distri...
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The Rewatchables
Entertainment
'The Rewatchables,' a film podcast from the Ringer Podcast Network, features The Ringer’s Bill Simmons and a roundtable of people from the Ringer universe discussing movies they can’t seem to stop wat...
Bertcast
Entertainment
Comic and man of the world Bert Kreischer shares his wisdom and life with you....
On
News
It’s On. Get to the heart of what makes powerful people tick — in interviews that have them sit back, relax and get grilled. Twice a week, Kara Swisher and her executive producer Nayeema Raza invite a...
Fore Play
Sports
"Fore Play" is a weekly podcast by common golfers, for common golfers. Trent, Riggs, Frankie, Dan Rapaport, and their wide variety of guests talk about everything golf like normal folks sitting at a b...
Everything Happens
Society
Life isn't always bright and shiny, as Kate Bowler knows. Kate is a young mother, writer and professor who, at age 35, was suddenly diagnosed with Stage IV cancer. In, warm, insightful, often funny co...
First Person
Society
Every opinion starts with a story. Intimate conversations about the big ideas shaping our world, hosted by journalist Lulu Garcia-Navarro. From New York Times Opinion....
Mind Pump: Raw Fitness Truth
Health
MindPump exposes the RAW TRUTH about health, fitness, nutrition and more... Hosts Sal Di Stefano, Adam Schafer & Justin Andrews pull back the curtain on the mythology, snake oil and pseudo-science tha...
The Dale Jr. Download
Sports
NASCAR’s 15-time Most Popular Driver and winner of two Daytona 500s, Dale Earnhardt Jr., hosts his very own podcast, The Dale Jr Download on Dirty Mo Media. Earnhardt and co-host Mike Davis raise the ...
The 10 Minute Entrepreneur
Business
The 10 Minute Entrepreneur is a podcast for entrepreneurs and small business owners. Seasoned serial entrepreneur Sean Castrina shares quick hitting tips to help equip you for success. Both tactical a...
2 Be Better
Advertising
2 Be Better - Always forward. A podcast about communication, personal growth and traditional values. Our goal is to help people find a route to improve their lives. We answer questions asked on our yo...
Scamfluencers
Society
You never really know someone…especially online. In today’s world, the power of influence can be the quickest path to money and fame, and it often ends in ruin. These are the stories of the world’s mo...
Win Big
Music
“An entertaining mix of Jimmy Fallon meets Gary Vee and Ted Talk all in one show” -Datwon Thomas (Editor-in-Chief, Vibe Magazine) WIN BIG is the show that will teach you how to succeed and achieve you...
Today, Explained
News
News comes at you fast. Join us at the end of your day to understand it. Today, Explained is your all-killer, no-filler, Monday to Friday news explainer co-hosted by Sean Rameswaram and Noel King. Eve...
De-Influenced
Advertising
Going beyond the highlights. Dani Austin peels back the curtain for an unfiltered look into life as a mom, founder, influencer, and entrepreneur...
Snap Judgment Presents: Spooked
Arts
New episodes releasing every other week. Spooked features true-life supernatural stories, told firsthand by people who can barely believe it happened themselves. Be afraid. Created in the dark of nigh...
Dumb Blonde
Entertainment
Your favorite female Shock Jock. Also, the degenerate love child of Dolly Parton & Dr. Ruth....
Why audio advertising?
Audio advertising, also known as audio marketing, is a form of digital marketing where advertisements are delivered in audio format to listeners. This type of advertising is common on platforms like Spotify, Youtube, Pandora, and other streaming music or podcast services. Here are some advantages of audio advertising:
Audio advertising is flexible and can reach listeners wherever they are, whether they are out jogging, driving, or just listening to music at home. This makes audio advertising a flexible and accessible way for companies to reach their target audience.
It is also cost-effective as the production of audio content is usually less expensive compared to visual content. Moreover, many platforms offer very good analytical tools that allow measurement of ad performance, including the number of listens and conversion rate.
What are the advantages of radio versus podcast advertising? Which is better?
Radio advertising has a broader reach, making it more effective for local marketing. For example, if you want to widely disseminate an ad in a small town, radio advertising is an excellent choice.
Radio ads are quicker to produce and require less work if you want to get your ad out quickly. Radio advertising is also cost-effective and allows for repetition of ads throughout the day, which can be positive. However, it is less personal compared to podcast advertising, and it is often difficult to reach a specific target group within different niches or categories.
On the other hand, podcast advertising tends to have a more niche and engaged audience, enabling more target group-specific marketing. These types of ads may require more time for planning and production than radio advertising, but the benefits are that podcast advertising creates higher engagement as listeners actively choose to subscribe to specific podcasts.
This means that listeners to a podcast may feel that the podcast hosts are honest and genuine, almost like in a friendship relationship, which leads to taking their sponsored recommendations more seriously than radio advertising. The cost-effectiveness of podcast advertising can vary and is often directly related to the podcast's popularity and size.
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