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Daily News MN
News
The Minnesota Daily is a student-led media organization serving the University of Minnesota campus and surrounding community. The organization is a 501(c)(3) non-profit corporation, but classified as ...
Duluth News Tribune
News
The Duluth News Tribune (known locally as The Tribune or DNT) is a newspaper based in Duluth, Minnesota. While circulation is heaviest in the Twin Ports metropolitan area, delivery extends into northe...
Montana Standard
News
The Montana Standard is a daily newspaper serving Butte, Helena, and Bozeman. It was founded in 1928 after a merger between the Anaconda Standard and the Butte Miner.The Montana Standard is a Lee Ente...
Elko Daily Free Press
News
Elko Daily Free Press is a five-day-a-week newspaper with news coverage of local and surrounding communities.Lee Enterprises, Inc. is a publicly traded American media company. It publishes 77 daily ne...
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News & Record
News
The News & Record is an American, English language newspaper with the largest circulation serving Guilford County, North Carolina, and the surrounding region. It is based in Greensboro, North Carolina...
Central Penn Business Journal
News
The Central Penn Business Journal is a business newspaper headquartered in Harrisburg, Pennsylvania. The print publication is circulated on a weekly basis and covers five counties in central Pennsylva...
City Pulse
News
City Pulse is Lansing, Michigan’s free alt-weekly covering local politics, arts & entertainment, dining and more happening across Mid-Michigan. For more than 20 years, City Pulse is printed and distri...
The Rewatchables
Entertainment
'The Rewatchables,' a film podcast from the Ringer Podcast Network, features The Ringer’s Bill Simmons and a roundtable of people from the Ringer universe discussing movies they can’t seem to stop wat...
Bertcast
Entertainment
Comic and man of the world Bert Kreischer shares his wisdom and life with you....
On
News
It’s On. Get to the heart of what makes powerful people tick — in interviews that have them sit back, relax and get grilled. Twice a week, Kara Swisher and her executive producer Nayeema Raza invite a...
Fore Play
Sports
"Fore Play" is a weekly podcast by common golfers, for common golfers. Trent, Riggs, Frankie, Dan Rapaport, and their wide variety of guests talk about everything golf like normal folks sitting at a b...
Everything Happens
Society
Life isn't always bright and shiny, as Kate Bowler knows. Kate is a young mother, writer and professor who, at age 35, was suddenly diagnosed with Stage IV cancer. In, warm, insightful, often funny co...
First Person
Society
Every opinion starts with a story. Intimate conversations about the big ideas shaping our world, hosted by journalist Lulu Garcia-Navarro. From New York Times Opinion....
Mind Pump: Raw Fitness Truth
Health
MindPump exposes the RAW TRUTH about health, fitness, nutrition and more... Hosts Sal Di Stefano, Adam Schafer & Justin Andrews pull back the curtain on the mythology, snake oil and pseudo-science tha...
The Dale Jr. Download
Sports
NASCAR’s 15-time Most Popular Driver and winner of two Daytona 500s, Dale Earnhardt Jr., hosts his very own podcast, The Dale Jr Download on Dirty Mo Media. Earnhardt and co-host Mike Davis raise the ...
The 10 Minute Entrepreneur
Business
The 10 Minute Entrepreneur is a podcast for entrepreneurs and small business owners. Seasoned serial entrepreneur Sean Castrina shares quick hitting tips to help equip you for success. Both tactical a...
Buried Bones
Entertainment
Buried Bones dissects some of history’s most dramatic true crime cases from centuries ago. Together, journalist Kate Winkler Dawson and retired investigator Paul Holes explore these very old cases thr...
2 Be Better
Advertising
2 Be Better - Always forward. A podcast about communication, personal growth and traditional values. Our goal is to help people find a route to improve their lives. We answer questions asked on our yo...
Normal Gossip
Entertainment
Normal Gossip delivers juicy, strange, funny, and utterly banal gossip about people you’ll never know and never meet. Host Kelsey McKinney discusses reader-submitted comedic gossip with guests, diving...
Scamfluencers
Society
You never really know someone…especially online. In today’s world, the power of influence can be the quickest path to money and fame, and it often ends in ruin. These are the stories of the world’s mo...
Why audio advertising?
Audio advertising, also known as audio marketing, is a form of digital marketing where advertisements are delivered in audio format to listeners. This type of advertising is common on platforms like Spotify, Youtube, Pandora, and other streaming music or podcast services. Here are some advantages of audio advertising:
Audio advertising is flexible and can reach listeners wherever they are, whether they are out jogging, driving, or just listening to music at home. This makes audio advertising a flexible and accessible way for companies to reach their target audience.
It is also cost-effective as the production of audio content is usually less expensive compared to visual content. Moreover, many platforms offer very good analytical tools that allow measurement of ad performance, including the number of listens and conversion rate.
What are the advantages of radio versus podcast advertising? Which is better?
Radio advertising has a broader reach, making it more effective for local marketing. For example, if you want to widely disseminate an ad in a small town, radio advertising is an excellent choice.
Radio ads are quicker to produce and require less work if you want to get your ad out quickly. Radio advertising is also cost-effective and allows for repetition of ads throughout the day, which can be positive. However, it is less personal compared to podcast advertising, and it is often difficult to reach a specific target group within different niches or categories.
On the other hand, podcast advertising tends to have a more niche and engaged audience, enabling more target group-specific marketing. These types of ads may require more time for planning and production than radio advertising, but the benefits are that podcast advertising creates higher engagement as listeners actively choose to subscribe to specific podcasts.
This means that listeners to a podcast may feel that the podcast hosts are honest and genuine, almost like in a friendship relationship, which leads to taking their sponsored recommendations more seriously than radio advertising. The cost-effectiveness of podcast advertising can vary and is often directly related to the podcast's popularity and size.
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