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1147 brands found
Talpa Network
Television
Talpa Network maakt content voor tv en radio met de visie om te vertellen....
E24.no
News · E24.no
E24 er Norges største digitale økonomi- og næringslivsavis. Hver uke leser over en million økonomiinteresserte nordmenn oss på desktop, mobil og tablet – døgnet rundt. Våre kjerneområder er børs og fi...
Tidningen Vision
Careers
Vision är ett fackförbund som bevakar och uppdaterar om händelser på arbetsmarknaden. ...
The Next Web (TNW)
Tech
TNW (The Next Web) is a publisher and annual series of conferences focused on technology and start-ups in Europe. It's one of the largest tech sites in Europe and in the world....
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Spotify Norge
Advertising
Spotify er verdens største musikkstrømmetjeneste. Annonser på Spotify for å nå folk mens de hører på musikk og podcaster....
Forklart
News
Forklart er en podcast som forteller de siste nyhetene og hendelsene på 15 minutter....
Voksenpoeng
Entertainment
Voksenpoeng er en podcast med Nora for alle mennesker som nettopp har gått inn i voksenlivet....
Pengerådet
Finance
Pengerådet er en podcast med Andreas Fredriksen og Hallgeir Kvadsheim som gir tips og anbefalinger om privatøkonomi....
Enkel Servering
Food & Drink
Enkel servering er en podcast som snakker om mat og drikke....
Foreldrekoden
Family & Relationships
Foreldrekoden er en podcast av familieterapeut Hedvig Montgomery som veileder foreldre i hvordan de kan oppdra og forstå barna sine. ...
Topp 3
Entertainment
Mads Hansen og Rasmus Wold får ukentlig besøk av en gjest, og sammen lager de en topp 3-liste....
Gi meg alle detaljene
Entertainment
Gi meg alle detaljene er en podcast hvor Linnéa Myhre snakker og diskuterer norske kjendisskandaler....
Hvordan har du det mann?
Mental Health
Hvordan har du det mann? med Erik Follestad er en podcast for menn som fokuserer på tabubelagte temaer som berører menn....
Aftenpodden
Politics
Aftenpodden går gjennom ukens siste hendelser innen nyheter og samfunn....
Krimpodden
Law & Government
Krimekspert Øystein Milli snakker med programleder Tor-Erling Thømt Ruud i podcasten Krimpodden om norsk kriminalitet og ulike rettssaker....
Venner av internett
Advertising
Linnea Myhre og Stine Melbø snakker om hva folk diskuterer på internett, både morsomt og seriøst....
Transport Today
Business
Læs dybdegående reportager og nyheder om den danske transport- og logistikbranche i Transport Today....
Radio ANR
Entertainment
Radio ANR, en del af Det Nordjyske Mediehus, er Nordjyllands radiostation. Udover at lytte til FM-radioen er det også muligt at lytte online på anr.dk og via mobilen....
Why audio advertising?
Audio advertising, also known as audio marketing, is a form of digital marketing where advertisements are delivered in audio format to listeners. This type of advertising is common on platforms like Spotify, Youtube, Pandora, and other streaming music or podcast services. Here are some advantages of audio advertising:
Audio advertising is flexible and can reach listeners wherever they are, whether they are out jogging, driving, or just listening to music at home. This makes audio advertising a flexible and accessible way for companies to reach their target audience.
It is also cost-effective as the production of audio content is usually less expensive compared to visual content. Moreover, many platforms offer very good analytical tools that allow measurement of ad performance, including the number of listens and conversion rate.
What are the advantages of radio versus podcast advertising? Which is better?
Radio advertising has a broader reach, making it more effective for local marketing. For example, if you want to widely disseminate an ad in a small town, radio advertising is an excellent choice.
Radio ads are quicker to produce and require less work if you want to get your ad out quickly. Radio advertising is also cost-effective and allows for repetition of ads throughout the day, which can be positive. However, it is less personal compared to podcast advertising, and it is often difficult to reach a specific target group within different niches or categories.
On the other hand, podcast advertising tends to have a more niche and engaged audience, enabling more target group-specific marketing. These types of ads may require more time for planning and production than radio advertising, but the benefits are that podcast advertising creates higher engagement as listeners actively choose to subscribe to specific podcasts.
This means that listeners to a podcast may feel that the podcast hosts are honest and genuine, almost like in a friendship relationship, which leads to taking their sponsored recommendations more seriously than radio advertising. The cost-effectiveness of podcast advertising can vary and is often directly related to the podcast's popularity and size.
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