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Bertcast
Entertainment
Comic and man of the world Bert Kreischer shares his wisdom and life with you....
Killer Psyche
Entertainment
When a shocking crime occurs, people ask “Why?” Was it about power, ego, or revenge? On Killer Psyche, retired FBI agent Candice DeLong draws on her decades of experience to reveal why these murderers...
Unsolved Mysteries
Advertising
Welcome to the official Unsolved Mysteries podcast from the original creators of the iconic television series, presented by Cadence13. Join our host Steve French each week as we present all new myster...
The Diary Of A CEO
Business
A few years ago I was a broke, university dropout, living in a studio-flat in a rough area. At 18 I started a company which would eventually become "Social Chain" - an industry leading marketing compa...
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Mind Pump: Raw Fitness Truth
Health
MindPump exposes the RAW TRUTH about health, fitness, nutrition and more... Hosts Sal Di Stefano, Adam Schafer & Justin Andrews pull back the curtain on the mythology, snake oil and pseudo-science tha...
Admissible: Shreds of Evidence
Entertainment
Admissible examines how a key building block of our justice system – evidence itself – is often flawed, disputed, or even manipulated. Hosted by reporter Tessa Kramer, the first season of Admissible i...
Normal Gossip
Entertainment
Normal Gossip delivers juicy, strange, funny, and utterly banal gossip about people you’ll never know and never meet. Host Kelsey McKinney discusses reader-submitted comedic gossip with guests, diving...
Scamfluencers
Society
You never really know someone…especially online. In today’s world, the power of influence can be the quickest path to money and fame, and it often ends in ruin. These are the stories of the world’s mo...
Today, Explained
News
News comes at you fast. Join us at the end of your day to understand it. Today, Explained is your all-killer, no-filler, Monday to Friday news explainer co-hosted by Sean Rameswaram and Noel King. Eve...
De-Influenced
Advertising
Going beyond the highlights. Dani Austin peels back the curtain for an unfiltered look into life as a mom, founder, influencer, and entrepreneur...
Dumb Blonde
Entertainment
Your favorite female Shock Jock. Also, the degenerate love child of Dolly Parton & Dr. Ruth....
Unashamed
Advertising
The Duck Commander and his family are unashamed of their Christian faith and want to share the Gospel with everyone, from new believers to longtime followers of Jesus. Phil, Al, Jase, Zach, and their ...
SCM+Logistik
Advertising
I SCM.dk's medieunivers henvender du dig til dem, der træffer de afgørende beslutninger indenfor SCM og logistik .Vi henvender os til supply chain managers, logistikchefer, lagerchefer, indkøbschefer,...
Today’s Quilter
Advertising
Today’s Quilter is the new brand with a fresh take on traditional quilting. With projects, features, techniques and news, each issue offers intermediate to experienced quilters 100 pages of beautiful,...
rSlash
Entertainment
I read Reddit stories with emotion and with funny voices. My most popular subreddits are r/Prorevenge, r/Entitledparents, and r/Choosingbeggars Subscribe to unlock bonus episodes: https://anchor.fm/rs...
Aware & Aggravated
Advertising
The ultimate self transformation and self development podcast....
What A Day
News
What A Day cuts through all the chaos and crimes to help you understand what matters and how you can fix it—all in just 20 minutes. Hosts Tre’vell Anderson, Priyanka Aribindi, Josie Duffy Rice, and Ju...
The Way I Heard It
Advertising
In The Way I Heard It, Mike Rowe gives a different take on a variety of topics—from pop culture to politics, history to Hollywood, each mystery is a trueish tale about someone you know, filled with fa...
Stylist
Style & Fashion
Stylist is the UK’s leading media brand for women; talking to 5 million UK women a month and making up 40% of the women’s lifestyle sector. Our audience are the UK’s finest professional women – a dem...
Networth and Chill
Business
Vivian Tu, aka Your Rich BFF, is getting up close and personal, about the good, bad, and ugly on how money impacts all of our lives. Instead of your traditional boring business podcast, Networth and C...
Why audio advertising?
Audio advertising, also known as audio marketing, is a form of digital marketing where advertisements are delivered in audio format to listeners. This type of advertising is common on platforms like Spotify, Youtube, Pandora, and other streaming music or podcast services. Here are some advantages of audio advertising:
Audio advertising is flexible and can reach listeners wherever they are, whether they are out jogging, driving, or just listening to music at home. This makes audio advertising a flexible and accessible way for companies to reach their target audience.
It is also cost-effective as the production of audio content is usually less expensive compared to visual content. Moreover, many platforms offer very good analytical tools that allow measurement of ad performance, including the number of listens and conversion rate.
What are the advantages of radio versus podcast advertising? Which is better?
Radio advertising has a broader reach, making it more effective for local marketing. For example, if you want to widely disseminate an ad in a small town, radio advertising is an excellent choice.
Radio ads are quicker to produce and require less work if you want to get your ad out quickly. Radio advertising is also cost-effective and allows for repetition of ads throughout the day, which can be positive. However, it is less personal compared to podcast advertising, and it is often difficult to reach a specific target group within different niches or categories.
On the other hand, podcast advertising tends to have a more niche and engaged audience, enabling more target group-specific marketing. These types of ads may require more time for planning and production than radio advertising, but the benefits are that podcast advertising creates higher engagement as listeners actively choose to subscribe to specific podcasts.
This means that listeners to a podcast may feel that the podcast hosts are honest and genuine, almost like in a friendship relationship, which leads to taking their sponsored recommendations more seriously than radio advertising. The cost-effectiveness of podcast advertising can vary and is often directly related to the podcast's popularity and size.
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