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1223 brands found
Timcast IRL
News · Timcast IRL features Tim Pool and guests discussing issues in culture, news, and politics. Featuring Ian Crossland as co-host and Serge Dotc...
How I Built This
Business · Guy Raz interviews the world’s best-known entrepreneurs to learn how they built their iconic brands. In each episode, founders reveal deep, ...
Jocko Podcast
Business · Retired Navy SEAL, Jocko Willink and Director, Echo Charles discuss discipline and leadership in business, war, relationships and everyday l...
Sändaren
Religion & Spirituality · Sändaren bevakar, granskar och debatterar vad som sker i samhälle, kyrkor och samfund, gärna med ett internationellt perspektiv. Sändaren vi...
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Alkompis
Media · Annonsera hos Alkompis, ett svenskt mediehus på arabiska, för att nå över 600 000 arabisktalande personer i Sverige....
TechCrunch
News · TechCrunch, founded on June 11, 2005, is a news website dedicated to the tech scene. We provide breaking technology news, opinions, and anal...
Forklart
News · Forklart er en podcast som forteller de siste nyhetene og hendelsene på 15 minutter....
Pengerådet
Finance · Pengerådet er en podcast med Andreas Fredriksen og Hallgeir Kvadsheim som gir tips og anbefalinger om privatøkonomi....
Hvordan har du det mann?
Mental Health · Hvordan har du det mann? med Erik Follestad er en podcast for menn som fokuserer på tabubelagte temaer som berører menn....
Opelika-Auburn News
News · The Opelika-Auburn News is a daily newspaper in Alabama, serving Opelika, Auburn, and the surrounding communities.In 1995, the News was awar...
USA Today
News · USA TODAY is a multi-platform news and information media company. Founded in 1982, USA TODAY's mission is to serve as a forum for better und...
The Daily Orange
News · The Daily Orange is an independent, nonprofit newspaper published in Syracuse, New York. The paper was first published in 1903 and went inde...
Niagara Gazette
News · The Niagara Gazette, founded as a weekly newspaper in 1854, published its first daily edition in 1893. Today it is owned by CNHI, LLC with h...
The Arizona Republic
News · The Arizona Republic is an American daily newspaper published in Phoenix. Circulated throughout Arizona, it is the state's largest newspaper...
The Catholic Sun
News · The Catholic Sun is the official newspaper of the Roman Catholic Diocese of Phoenix. The bishop of the diocese publishes the paper once a mo...
The Denver Post
News · The Denver Post is a daily newspaper and website published in Denver, Colorado. As of June 2022, it has an average print circulation of 57,2...
RTV Oost
News · RTV Oost is een Nederlandse mediaorganisatie die tv- en radio-uitzendingen uitzendt om regionale informatie te promoten....
Business Insider Nederland
Business · Business Insider is een webportaal met nieuws uit het bedrijfsleven en financiën...
When We Were Kings
Soccer · Erik Niva och Håkan Andreasson berättar om fotbollsklubbar och säsonger som på ett eller annat sätt satt avtryck i historien - ikoniska mils...
Viborg Stifts Folkeblad
News · Viborg Stifts Folkeblad giver dig lokale nyheder fra Viborg og Bjerringbro....
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Why audio advertising?
Audio advertising, also known as audio marketing, is a form of digital marketing where advertisements are delivered in audio format to listeners. This type of advertising is common on platforms like Spotify, Youtube, Pandora, and other streaming music or podcast services. Here are some advantages of audio advertising:
Audio advertising is flexible and can reach listeners wherever they are, whether they are out jogging, driving, or just listening to music at home. This makes audio advertising a flexible and accessible way for companies to reach their target audience.
It is also cost-effective as the production of audio content is usually less expensive compared to visual content. Moreover, many platforms offer very good analytical tools that allow measurement of ad performance, including the number of listens and conversion rate.
What are the advantages of radio versus podcast advertising? Which is better?
Radio advertising has a broader reach, making it more effective for local marketing. For example, if you want to widely disseminate an ad in a small town, radio advertising is an excellent choice.
Radio ads are quicker to produce and require less work if you want to get your ad out quickly. Radio advertising is also cost-effective and allows for repetition of ads throughout the day, which can be positive. However, it is less personal compared to podcast advertising, and it is often difficult to reach a specific target group within different niches or categories.
On the other hand, podcast advertising tends to have a more niche and engaged audience, enabling more target group-specific marketing. These types of ads may require more time for planning and production than radio advertising, but the benefits are that podcast advertising creates higher engagement as listeners actively choose to subscribe to specific podcasts.
This means that listeners to a podcast may feel that the podcast hosts are honest and genuine, almost like in a friendship relationship, which leads to taking their sponsored recommendations more seriously than radio advertising. The cost-effectiveness of podcast advertising can vary and is often directly related to the podcast's popularity and size.
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