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1145 brands found
Miami Herald
News
The Miami Herald is an American daily newspaper owned by the McClatchy Company and headquartered in Doral, Florida, a city in western Miami-Dade County and the Miami metropolitan area, several miles w...
The Guardian
News
Guardian News & Media (GNM) publishes theguardian.com, one of the world’s leading English-language newspaper websites. It also has a presence in the US and Australia as Guardian US and Guardian Austra...
Stack Overflow
Tech
Our public platform serves 100 million people every month, making it one of the most popular websites in the world.Our asynchronous knowledge management and collaboration offering, Stack Overflow for ...
The Southern Star
News
Southern Star Creative is part of the Southern Star family and we can help your business, organisation, festival or event with your media, advertising, digital and design/print needs....
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Bucks County Courier Times
News
The Bucks County Courier Times is a daily newspaper located in Levittown, Pennsylvania, United States, founded in In 1954 when Calkins Newspapers, Inc. purchased the Bristol Courier, and later merged ...
Centre Daily Times
News
The Centre Daily Times is a daily newspaper located in State College, Pennsylvania in the United States. It is the hometown newspaper for State College and the Pennsylvania State University, one of th...
Tidningen Vision
Careers
Vision är ett fackförbund som bevakar och uppdaterar om händelser på arbetsmarknaden. ...
Alkompis
Media
Annonsera hos Alkompis, ett svenskt mediehus på arabiska, för att nå över 600 000 arabisktalande personer i Sverige....
The Next Web (TNW)
Tech
TNW (The Next Web) is a publisher and annual series of conferences focused on technology and start-ups in Europe. It's one of the largest tech sites in Europe and in the world....
Bandit Rock
Music
Bandit Rock är radiokanalen för dig som älskar rock! Lyssna direkt via I Like Radio eller din FM radio....
Lugna Favoriter
Music
Lyssna på dina lugna favoritlåtar på Lugna Favoriter, via FM radio eller I Like Radio....
TechCrunch
News
TechCrunch, founded on June 11, 2005, is a news website dedicated to the tech scene. We provide breaking technology news, opinions, and analysis on tech companies from around the world. From publicly ...
kode24
Tech
Kode24 er en nettavis for personer som jobber med utvikling og IT. Annonser via Display og Podcasts. ...
Spotify Norge
Advertising
Spotify er verdens største musikkstrømmetjeneste. Annonser på Spotify for å nå folk mens de hører på musikk og podcaster....
Voksenpoeng
Entertainment
Voksenpoeng er en podcast med Nora for alle mennesker som nettopp har gått inn i voksenlivet....
Pengerådet
Finance
Pengerådet er en podcast med Andreas Fredriksen og Hallgeir Kvadsheim som gir tips og anbefalinger om privatøkonomi....
Enkel Servering
Food & Drink
Enkel servering er en podcast som snakker om mat og drikke....
Topp 3
Entertainment
Mads Hansen og Rasmus Wold får ukentlig besøk av en gjest, og sammen lager de en topp 3-liste....
Why audio advertising?
Audio advertising, also known as audio marketing, is a form of digital marketing where advertisements are delivered in audio format to listeners. This type of advertising is common on platforms like Spotify, Youtube, Pandora, and other streaming music or podcast services. Here are some advantages of audio advertising:
Audio advertising is flexible and can reach listeners wherever they are, whether they are out jogging, driving, or just listening to music at home. This makes audio advertising a flexible and accessible way for companies to reach their target audience.
It is also cost-effective as the production of audio content is usually less expensive compared to visual content. Moreover, many platforms offer very good analytical tools that allow measurement of ad performance, including the number of listens and conversion rate.
What are the advantages of radio versus podcast advertising? Which is better?
Radio advertising has a broader reach, making it more effective for local marketing. For example, if you want to widely disseminate an ad in a small town, radio advertising is an excellent choice.
Radio ads are quicker to produce and require less work if you want to get your ad out quickly. Radio advertising is also cost-effective and allows for repetition of ads throughout the day, which can be positive. However, it is less personal compared to podcast advertising, and it is often difficult to reach a specific target group within different niches or categories.
On the other hand, podcast advertising tends to have a more niche and engaged audience, enabling more target group-specific marketing. These types of ads may require more time for planning and production than radio advertising, but the benefits are that podcast advertising creates higher engagement as listeners actively choose to subscribe to specific podcasts.
This means that listeners to a podcast may feel that the podcast hosts are honest and genuine, almost like in a friendship relationship, which leads to taking their sponsored recommendations more seriously than radio advertising. The cost-effectiveness of podcast advertising can vary and is often directly related to the podcast's popularity and size.
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