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1224 brands found
TechCrunch
News · TechCrunch, founded on June 11, 2005, is a news website dedicated to the tech scene. We provide breaking technology news, opinions, and anal...
VG
News · Mediehuset VG leverer nyheter, underholdning og nyttestoff gjennom papiravisen, nettavisen, mobilutgaven, VGTV og VG+ til iPad. I tillegg ti...
Forklart
News · Forklart er en podcast som forteller de siste nyhetene og hendelsene på 15 minutter....
Pengerådet
Finance · Pengerådet er en podcast med Andreas Fredriksen og Hallgeir Kvadsheim som gir tips og anbefalinger om privatøkonomi....
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Hvordan har du det mann?
Mental Health · Hvordan har du det mann? med Erik Follestad er en podcast for menn som fokuserer på tabubelagte temaer som berører menn....
Radio Pooki
Advertising · Radio Pooki on suosittu radiokanava Pohjois-Pohjanmaalaisten keskuudessa.Osa Bauer Media. ...
SuomiRock
Advertising · SuomiRock soittaa kaikkien aikojen rockmusiikkia. Kaikkea vanhoista klassikoista nykypäivän parhaisiin hitteihin.Osa Bauer Media....
Pirmediat
News · Pirmediat tarjoaa ammattimaista mainontaa, niin digitaalista kuin perinteistäkin....
Bulletin
National News · Vår idé är att erbjuda offensiv journalistik, utan skygglappar, som stärker demokratin. Visionen är att ständigt bredda åsiktskorridoren gen...
RTV Oost
News · RTV Oost is een Nederlandse mediaorganisatie die tv- en radio-uitzendingen uitzendt om regionale informatie te promoten....
Business Insider Nederland
Business · Business Insider is een webportaal met nieuws uit het bedrijfsleven en financiën...
City Pulse
News · City Pulse is Lansing, Michigan’s free alt-weekly covering local politics, arts & entertainment, dining and more happening across Mid-Michig...
I Survived
Entertainment · What is it like to face death and make it out alive? Based on the groundbreaking A&E television series, I Survived documents harrowing stori...
Timcast IRL
News · Timcast IRL features Tim Pool and guests discussing issues in culture, news, and politics. Featuring Ian Crossland as co-host and Serge Dotc...
Hidden: A True Crime Podcast
Entertainment · Pull up a chair at our dinner table as the dynamic husband and wife duo of Dr. John Matthias, a forensic psychologist, and Lauren Matthias, ...
Bertcast
Entertainment · Comic and man of the world Bert Kreischer shares his wisdom and life with you....
Unsolved Mysteries
Advertising · Welcome to the official Unsolved Mysteries podcast from the original creators of the iconic television series, presented by Cadence13. Join ...
Mind Pump: Raw Fitness Truth
Health · MindPump exposes the RAW TRUTH about health, fitness, nutrition and more... Hosts Sal Di Stefano, Adam Schafer & Justin Andrews pull back th...
The MeatEater Podcast
Sports · Building on the belief that a deeper understanding of the natural world enriches all of our lives, host Steven Rinella brings an in-depth an...
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Why audio advertising?
Audio advertising, also known as audio marketing, is a form of digital marketing where advertisements are delivered in audio format to listeners. This type of advertising is common on platforms like Spotify, Youtube, Pandora, and other streaming music or podcast services. Here are some advantages of audio advertising:
Audio advertising is flexible and can reach listeners wherever they are, whether they are out jogging, driving, or just listening to music at home. This makes audio advertising a flexible and accessible way for companies to reach their target audience.
It is also cost-effective as the production of audio content is usually less expensive compared to visual content. Moreover, many platforms offer very good analytical tools that allow measurement of ad performance, including the number of listens and conversion rate.
What are the advantages of radio versus podcast advertising? Which is better?
Radio advertising has a broader reach, making it more effective for local marketing. For example, if you want to widely disseminate an ad in a small town, radio advertising is an excellent choice.
Radio ads are quicker to produce and require less work if you want to get your ad out quickly. Radio advertising is also cost-effective and allows for repetition of ads throughout the day, which can be positive. However, it is less personal compared to podcast advertising, and it is often difficult to reach a specific target group within different niches or categories.
On the other hand, podcast advertising tends to have a more niche and engaged audience, enabling more target group-specific marketing. These types of ads may require more time for planning and production than radio advertising, but the benefits are that podcast advertising creates higher engagement as listeners actively choose to subscribe to specific podcasts.
This means that listeners to a podcast may feel that the podcast hosts are honest and genuine, almost like in a friendship relationship, which leads to taking their sponsored recommendations more seriously than radio advertising. The cost-effectiveness of podcast advertising can vary and is often directly related to the podcast's popularity and size.
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