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1223 brands found
Plymouth Chronicle
Advertising · Delivered door to door, to 92,000 homes. Four local areas, which combined, reach the vast majority of Plymouth. Select areas to suit your bu...
Stamina Group Inc.
Entertainment · An independent publishing group offering advertising and partnership opportunities to our clients through our various omni present experienc...
Holy Crap
Psychology & Psychiatry · Holy Crap är Sveriges största community och plattform för spiritualitet och holistisk hälsa. Vårt mission är att inspirera och sprida kunska...
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B.T.
National News · B.T. er Danmarks skarpeste nyhedssite. B.T. leverer nyheder, sport og underholdning til kvinder og mænd i alderen 25-54 år. Vi lover selvstæ...
Berlingske
News · Berlingske er Danmarks førende frie, borgerlige medie, som udfordrer vedtagne sandheder og samler læserne om en større forståelse af tiden d...
Weekendavisen
News · Weekendavisen er velskrevet viden til selvstændige, nysgerrige borgere, der gerne vil udfordres, overraskes og blive klogere. Weekendavisen ...
Rix FM
Entertainment · På Rix FM lyssnar du på de bästa hitsen, blandat med populära program som Rix MorronZoo och eftermiddagar med Martina Thun. Lyssna via FM ra...
La Opinión
News · La Opinión is a Spanish-language daily newspaper and website based in Los Angeles, California. It is the largest Spanish-language newspaper ...
The Unplanned Podcast
Society · The Unplanned Podcast is a podcast hosted by Matt Frazer and Abby Johnson. Matt Frazer is a Catholic speaker and the founder of the non-pro...
New Heights with Jason and Travis Kelce
Entertainment · Football’s funniest family duo — Jason Kelce from the Philadelphia Eagles and Travis Kelce from the Kansas City Chiefs — team up to provide ...
leboncoin
Advertising · Le Bon Coin is a French website and online marketplace. It is one of the largest classifieds websites in France, offering a platform for buy...
The Basement Yard
Entertainment · The Basement Yard is a podcast ran by me, Joe Santagato. I would write a long description about what this podcast will be about but I'm not ...
The Victor Davis Hanson Show
News · This is the Victor Davis Hanson Show. Victor is the Martin and Illie Anderson Senior Fellow at the Hoover Institution and the Wayne & Marcia...
Euroinvestor (DK)
Investing · Euroinvestor er Danmarks største uafhængige finansmedie. Det er det naturlige samlingspunkt for alle med interesse for investeringer og priv...
BBC History Magazine
Advertising · BBC History Magazine is Britain’s biggest-selling history brand with a highly engaged and loyal audience. It brings history to life with inf...
The Diary Of A CEO
Business · A few years ago I was a broke, university dropout, living in a studio-flat in a rough area. At 18 I started a company which would eventually...
Rotten Mango
Entertainment · Rotten but still a little sweet! Rotten Mango is a true crime + all things spooky podcast. We love doing deep dives into the darkest crimes ...
Krimpodden
Law & Government · Krimekspert Øystein Milli snakker med programleder Tor-Erling Thømt Ruud i podcasten Krimpodden om norsk kriminalitet og ulike rettssaker....
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Why audio advertising?
Audio advertising, also known as audio marketing, is a form of digital marketing where advertisements are delivered in audio format to listeners. This type of advertising is common on platforms like Spotify, Youtube, Pandora, and other streaming music or podcast services. Here are some advantages of audio advertising:
Audio advertising is flexible and can reach listeners wherever they are, whether they are out jogging, driving, or just listening to music at home. This makes audio advertising a flexible and accessible way for companies to reach their target audience.
It is also cost-effective as the production of audio content is usually less expensive compared to visual content. Moreover, many platforms offer very good analytical tools that allow measurement of ad performance, including the number of listens and conversion rate.
What are the advantages of radio versus podcast advertising? Which is better?
Radio advertising has a broader reach, making it more effective for local marketing. For example, if you want to widely disseminate an ad in a small town, radio advertising is an excellent choice.
Radio ads are quicker to produce and require less work if you want to get your ad out quickly. Radio advertising is also cost-effective and allows for repetition of ads throughout the day, which can be positive. However, it is less personal compared to podcast advertising, and it is often difficult to reach a specific target group within different niches or categories.
On the other hand, podcast advertising tends to have a more niche and engaged audience, enabling more target group-specific marketing. These types of ads may require more time for planning and production than radio advertising, but the benefits are that podcast advertising creates higher engagement as listeners actively choose to subscribe to specific podcasts.
This means that listeners to a podcast may feel that the podcast hosts are honest and genuine, almost like in a friendship relationship, which leads to taking their sponsored recommendations more seriously than radio advertising. The cost-effectiveness of podcast advertising can vary and is often directly related to the podcast's popularity and size.
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