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1150 brands found
Pirmediat
News
Pirmediat tarjoaa ammattimaista mainontaa, niin digitaalista kuin perinteistäkin....
PZC
Local News
PZC is 24 uur per dag, 7 dagen per week op de hoogte van het laatste nieuws....
Nederlands Dagblad
News
Het Nederlands Dagblad publiceert content over het christelijk geloof en de huidige samenleving....
GoFeminin
Advertising
GoFeminin ist ein Magazin für Frauen mit Artikeln von Lifestyle bis Mode....
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Register for freeÄrzteZeitung
Health
Werben Sie in der ÄrzteZeitung, einer Zeitung für Ärzte, Krankenschwestern und andere, die im Gesundheitswesen arbeiten....
Der Spiegel
News
Der Spiegel ist eine Zeitung der Spiegel Gruppe und veröffentlicht aktuelle Nachrichten und Ereignisse....
Handelsblatt
Financial News
Erhalten Sie die neuesten Finanznachrichten mit dem hochwertigen Journalismus des Handelsblatts....
Global Nederland
Advertising
Global is een mediagroep die zich richt op DOOH en OOH advertising. Hun platform produceert en zendt ook radio en podcasts uit....
Eikerbladet
Local News · Amedia Salg Buskerud og Vestfold
Amedia Salg hjelper bedrifter med annonsering og markedsføring i hele Norge. Amedia er den største utgiveren av lokale medier i Norge, med aviser som leses av over 2,2 millioner mennesker hver eneste ...
Finnmarksposten
Local News · Amedia Salg Nord
Amedia Salg hjelper bedrifter med annonsering og markedsføring. Amedia er den største utgiveren av lokale medier i Norge, med aviser som leses av over 2,2 millioner mennesker hver eneste dag. Ingen kj...
Porsgrunns Dagblad
Local News · Amedia Salg Telemark og Agder
Amedia Salg hjelper bedrifter med annonsering og markedsføring i hele Norge. Amedia er den største utgiveren av lokale medier i Norge, med aviser som leses av over 2,2 millioner mennesker hver eneste ...
Solabladet
Local News · Amedia Salg Rogaland
Amedia Salg og Marked hjelper bedrifter med annonsering og markedsføring. Amedia er den største utgiveren av lokale medier i Norge, med aviser som leses av over 2,2 millioner mennesker hver eneste dag...
The New York Times
National News
The New York Times is an American daily newspaper founded in 1851 and based in New York City. It is widely regarded as one of the most prestigious newspapers in the world and has won numerous Pulitzer...
Yale Daily News
News
The Yale Daily News is the nation’s oldest college daily newspaper and has been financially and editorially independent since its founding on January 28, 1878. It publishes Monday through Friday durin...
The Independent Florida Alligator
News
The Alligator was founded in 1906 as The University News, which was an independent, student-owned newspaper created to serve the University of Florida. In 1912, the newspaper became a part of the Univ...
Coeur d'Alene Press
News
The Coeur d'Alene Press (or CDA Press) is a U.S. daily newspaper based out of Coeur d'Alene, Idaho. It is owned by the Hagadone Media Group and the flagship property of the Idaho Hagadone News Network...
Belleville News-Democrat
News
As the second-largest metropolitan area in Illinois, the Belleville area is a bustling, diverse region just outside St. Louis, Mo. The News-Democrat, a leading news media publisher in Southwestern Ill...
The Chicago Defender
News
The Chicago Defender is a multi-media content provider of news, information and events that cover the interests of the urban African American community with culturally relevant content not regularly s...
The Herald-News
News
The Herald-News is a daily newspaper headquartered in Joliet, Illinois, United States. It serves the Joliet, Will County and Grundy County area, and is owned by Shaw Media.The paper was founded in 190...
Why audio advertising?
Audio advertising, also known as audio marketing, is a form of digital marketing where advertisements are delivered in audio format to listeners. This type of advertising is common on platforms like Spotify, Youtube, Pandora, and other streaming music or podcast services. Here are some advantages of audio advertising:
Audio advertising is flexible and can reach listeners wherever they are, whether they are out jogging, driving, or just listening to music at home. This makes audio advertising a flexible and accessible way for companies to reach their target audience.
It is also cost-effective as the production of audio content is usually less expensive compared to visual content. Moreover, many platforms offer very good analytical tools that allow measurement of ad performance, including the number of listens and conversion rate.
What are the advantages of radio versus podcast advertising? Which is better?
Radio advertising has a broader reach, making it more effective for local marketing. For example, if you want to widely disseminate an ad in a small town, radio advertising is an excellent choice.
Radio ads are quicker to produce and require less work if you want to get your ad out quickly. Radio advertising is also cost-effective and allows for repetition of ads throughout the day, which can be positive. However, it is less personal compared to podcast advertising, and it is often difficult to reach a specific target group within different niches or categories.
On the other hand, podcast advertising tends to have a more niche and engaged audience, enabling more target group-specific marketing. These types of ads may require more time for planning and production than radio advertising, but the benefits are that podcast advertising creates higher engagement as listeners actively choose to subscribe to specific podcasts.
This means that listeners to a podcast may feel that the podcast hosts are honest and genuine, almost like in a friendship relationship, which leads to taking their sponsored recommendations more seriously than radio advertising. The cost-effectiveness of podcast advertising can vary and is often directly related to the podcast's popularity and size.
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