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1224 brands found
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Psykologsnack 

Mental Health · Vi har podden Psykologsnack, en podd där vi bjuder in gäster för att prata om ett intressant och relevant ämne inom psykologi, relationer oc...
Active in Sweden
Offers Podcasts
Reaches 50% women, 50% men, 25-45 years
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GG 

Sales · "Gạo ST25 Chính Hãng - Gạo Ông Cua là cửa hàng chuyên cung cấp sỉ và lẻ các loại Gạo ST25 Chính Hãng mang thương hiệu Gạo Ông Cua uy tín chấ...
Active in District 3
Offers 2 advertising channels
Reaches 50% women, 50% men, 13-65 years
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Mentalt stark 

Mental Health · Podcasten Mentalt stark har som mål att hjälpa så många som möjligt att bättre hantera stress, oro, ångest, depression och andra mentala bes...
Active in Sweden
Offers 2 advertising channels
Reaches 50% women, 50% men, 30-50 years
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Rap Yard Podcast 

Music · The Rap Yard Podcast is exactly that - a podcast about rap. We live stream our episodes every Thursday evening, and cater to hip hop heads a...
Active in United States
Offers Podcasts
Reaches 50% women, 50% men, 20-61 years
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Rak höger med Ivar Arpi 

Marketplaces · Rak höger med Ivar Arpi är en publikation på Substack med i dagsläget 23 000 prenumeranter. I publikationen skriver skribenter som Ivar Arpi...
Active in Stockholm
Offers 3 advertising channels
Reaches 50% women, 50% men, 20-65 years
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Fotosidan 

Photography · Sveriges största fotocommunity med ca 250.000 medlemmar. Tillsammans med Sveriges mest lästa fototidning når vi ut bäst i Norden....
Active in Sweden
Offers 7 advertising channels
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SE og HØR 

Celebrity Gossip · sh.dk is one of Denmarks largest entertainment and news sites with all the latest about celebrities, royalty, crime, society and news.
We ar...
Active in Denmark
Offers 8 advertising channels
Reaches 58% women, 42% men, 13-60 years
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VI UNGE 

Teens · Vi Unge is Denmarks largest teenage universe, which includes all facets of youth life....
Active in Denmark
Offers 4 advertising channels
Reaches 73% women, 27% men, 13-37 years
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Solidsport 

Sports · Solidsport was founded by the vision of making all sports available at all levels via live streaming. 
With a free streaming platform and a ...
Active in Sweden
Offers 8 advertising channels
Reaches 60% men, 40% women, 25-65 years
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Aposmart.se 

Marketplaces · Apotekskollen är en jämförelsetjänst för apoteksvaror. Vårat mål är att erbjuda en överblick av apotekens sortiment, priser och lagerstatus....
Active in Sweden
Offers 4 advertising channels
Reaches 100% men, 0% women, 25-55 years
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Ude og Hjemme 

Family & Relationships · Ude og Hjemme is the modern family weekly magazine. We bring relevant articles that touch the emotions and give food for thought....
Active in Denmark
Offers 7 advertising channels
Reaches 71% women, 29% men, 13-65 years
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Baby Journey 

Pregnancy · Baby Journey är Sveriges största gravid- och småbarnsapp samt community för den här målgruppen. Vi erbjuder träffsäker annonsering för varum...
Active in Sweden
Offers 5 advertising channels
Reaches 100% men, 0% women, 25-40 years
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Concept Nordic 

Advertising · Concept kopplar samman annonsörer och utgivare i digitala medier över hela Norden. Som en pålitlig och strategisk reklampartner för både ann...
Active in Sweden
Offers 2 advertising channels
Reaches 57% men, 43% women, 24-65 years
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Brainz Magazine 

Media · Brainz Magazine is a pioneering online media publication with a global audience, reaching engaged readers from over sixty-five countries and...
Active in Sweden
Offers 8 advertising channels
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Medier24 

Media · M24.no landets største nettavis for nyheter innen medier, kommunikasjon, samfunn og teknologi. Nettavisen har ukentlig 85.000 unike lesere. ...
Active in Norway
Offers 4 advertising channels
Reaches 54% men, 46% women, 35-65 years
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Better Newspapers Inc - Centralia Group - Southern Illinois 

Advertising · Daily & weekly publications that have been around for over 165 years with a combined reach covering Southern Illinois (just 1-2 hours from M...
Active in United States
Offers 4 advertising channels
Reaches 50% women, 50% men, 30-65 years
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Netavisen Pio 

News · Netavisen Pio giver dig selvstændige nyheder online på piopio.dk. ...
Active in Denmark
Offers 2 advertising channels
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Börsen-Zeitung 

Financial News · Die Börsen-Zeitung ist eine Finanzzeitung mit Schwerpunkt auf Wirtschaftsnachrichten und -ereignissen....
Active in Germany
Offers 6 advertising channels
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Vi Elsker Serier 

Movies · Vi Elsker Serier is an independent site for all dedicated series fans who want tips and reviews about a wide selection of series. We take pr...
Active in Denmark
Offers 5 advertising channels
Reaches 50% women, 50% men, 13-65 years
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Lokalebasen DK 

Real Estate Platforms · Der er mange fordele ved at leje kontorplads frem for at arbejde hjemme eller leje et helt kontor. Derfor er kontorfællesskaber en mere og m...
Active in Denmark
Offers 9 advertising channels
Reaches 50% women, 50% men, 18-60 years
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Audio in Sweden

Why audio advertising?

Audio advertising, also known as audio marketing, is a form of digital marketing where advertisements are delivered in audio format to listeners. This type of advertising is common on platforms like Spotify, Youtube, Pandora, and other streaming music or podcast services. Here are some advantages of audio advertising:

Audio advertising is flexible and can reach listeners wherever they are, whether they are out jogging, driving, or just listening to music at home. This makes audio advertising a flexible and accessible way for companies to reach their target audience.

It is also cost-effective as the production of audio content is usually less expensive compared to visual content. Moreover, many platforms offer very good analytical tools that allow measurement of ad performance, including the number of listens and conversion rate.

What are the advantages of radio versus podcast advertising? Which is better?

Radio advertising has a broader reach, making it more effective for local marketing. For example, if you want to widely disseminate an ad in a small town, radio advertising is an excellent choice.

Radio ads are quicker to produce and require less work if you want to get your ad out quickly. Radio advertising is also cost-effective and allows for repetition of ads throughout the day, which can be positive. However, it is less personal compared to podcast advertising, and it is often difficult to reach a specific target group within different niches or categories.

On the other hand, podcast advertising tends to have a more niche and engaged audience, enabling more target group-specific marketing. These types of ads may require more time for planning and production than radio advertising, but the benefits are that podcast advertising creates higher engagement as listeners actively choose to subscribe to specific podcasts.

This means that listeners to a podcast may feel that the podcast hosts are honest and genuine, almost like in a friendship relationship, which leads to taking their sponsored recommendations more seriously than radio advertising. The cost-effectiveness of podcast advertising can vary and is often directly related to the podcast's popularity and size.

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