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1145 brands found
Forklart
News
Forklart er en podcast som forteller de siste nyhetene og hendelsene på 15 minutter....
Foreldrekoden
Family & Relationships
Foreldrekoden er en podcast av familieterapeut Hedvig Montgomery som veileder foreldre i hvordan de kan oppdra og forstå barna sine. ...
Gi meg alle detaljene
Entertainment
Gi meg alle detaljene er en podcast hvor Linnéa Myhre snakker og diskuterer norske kjendisskandaler....
When We Were Kings
Soccer
Erik Niva och Håkan Andreasson berättar om fotbollsklubbar och säsonger som på ett eller annat sätt satt avtryck i historien - ikoniska milstolpar såväl inom fotbollen som ekonomiskt, politiskt och ku...
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Lastbil Magasinet
Trucks
Hos Lastbil Magasinet når du ud til de aktive i lastbilbranchen, både chauffører og leverandører....
Radio ANR
Entertainment
Radio ANR, en del af Det Nordjyske Mediehus, er Nordjyllands radiostation. Udover at lytte til FM-radioen er det også muligt at lytte online på anr.dk og via mobilen....
SuomiRock
Advertising
SuomiRock soittaa kaikkien aikojen rockmusiikkia. Kaikkea vanhoista klassikoista nykypäivän parhaisiin hitteihin.Osa Bauer Media....
Perfect Day Media
Advertising
Perfect Day Media är erbjuder en helhetslösning för podcasts och poddare. Hos dem hittar du många av Sveriges mest populära podcasts. ...
The New York Times
National News
The New York Times is an American daily newspaper founded in 1851 and based in New York City. It is widely regarded as one of the most prestigious newspapers in the world and has won numerous Pulitzer...
The Citizens' Voice
News
The Citizens' Voice is Luzerne County's best-selling and most-read newspaper, offering print and digital news coverage of the Wyoming Valley and surrounding towns. Founded in Wilkes-Barre in 1978, The...
The Ann Arbor News
News
The Ann Arbor News is a newspaper serving Washtenaw and Livingston counties in Michigan. Published daily online through MLive.com, the paper also publishes print editions on Thursdays and SundaysPubli...
Kalamazoo Gazette
News
The Kalamazoo Gazette is the daily newspaper in Kalamazoo, Michigan, and is part of MLive Media Group, Michigan's largest local media organization. The Gazette publishes seven days a week. Papers are ...
Star Tribune
News
The Star Tribune is the largest newspaper in Minnesota. It originated as the Minneapolis Tribune in 1867 and the competing Minneapolis Daily Star in 1920. During the 1930s and 1940s, Minneapolis's com...
Fremont Tribune
News
The Fremont Tribune is a daily newspaper in Fremont, Nebraska.The Tribune was founded on July 24, 1868 by J.N. Hayes. It was purchased in 1966 by Speidel Newspapers; Gannett Co. acquired the paper in...
Elko Daily Free Press
News
Elko Daily Free Press is a five-day-a-week newspaper with news coverage of local and surrounding communities.Lee Enterprises, Inc. is a publicly traded American media company. It publishes 77 daily ne...
Bismarck Tribune
News
The Bismarck Tribune is a daily newspaper with a weekly audience of 82,000 unique readers, printed daily in Bismarck, North Dakota. Owned by Lee Enterprises, it is the only daily newspaper for south-c...
Kampanje
News
Kampanje er et av de ledende forlagene for alle som jobber innen media, markedsføring, reklame, PR og kommunikasjonssektoren i Norge. Kampanje.com er en komplett nettbasert plattform som tilbyr et bre...
Niagara Gazette
News
The Niagara Gazette, founded as a weekly newspaper in 1854, published its first daily edition in 1893. Today it is owned by CNHI, LLC with headquarters in Alabama. From its inception, the Gazette ...
Why audio advertising?
Audio advertising, also known as audio marketing, is a form of digital marketing where advertisements are delivered in audio format to listeners. This type of advertising is common on platforms like Spotify, Youtube, Pandora, and other streaming music or podcast services. Here are some advantages of audio advertising:
Audio advertising is flexible and can reach listeners wherever they are, whether they are out jogging, driving, or just listening to music at home. This makes audio advertising a flexible and accessible way for companies to reach their target audience.
It is also cost-effective as the production of audio content is usually less expensive compared to visual content. Moreover, many platforms offer very good analytical tools that allow measurement of ad performance, including the number of listens and conversion rate.
What are the advantages of radio versus podcast advertising? Which is better?
Radio advertising has a broader reach, making it more effective for local marketing. For example, if you want to widely disseminate an ad in a small town, radio advertising is an excellent choice.
Radio ads are quicker to produce and require less work if you want to get your ad out quickly. Radio advertising is also cost-effective and allows for repetition of ads throughout the day, which can be positive. However, it is less personal compared to podcast advertising, and it is often difficult to reach a specific target group within different niches or categories.
On the other hand, podcast advertising tends to have a more niche and engaged audience, enabling more target group-specific marketing. These types of ads may require more time for planning and production than radio advertising, but the benefits are that podcast advertising creates higher engagement as listeners actively choose to subscribe to specific podcasts.
This means that listeners to a podcast may feel that the podcast hosts are honest and genuine, almost like in a friendship relationship, which leads to taking their sponsored recommendations more seriously than radio advertising. The cost-effectiveness of podcast advertising can vary and is often directly related to the podcast's popularity and size.
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