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1150 brands found

Bonner County Daily Bee

News
First known as The Beehive, the Bonner County Daily Bee has been serving Bonner County and North Idaho residents since 1965 when it was founded as a four-page newspaper by Ernest "Pete" Gale and Adell...

Lemont Suburban Life

News
Suburban Life Media is a Downers Grove, Illinois-based publisher of 20 weekly newspapers in Chicago's western and northern suburbs. Formerly known as Suburban Life Publications, it was purchased from ...

The Independent

News
The Independent is a British online newspaper. It was established in 1986 as a national morning printed paper. Nicknamed the Indy, it began as a broadsheet and changed to tabloid format in 2003. The l...

The Republican Herald

News
The Republican Herald publishes seven days a week, 365 days a year from Pottsville, PA., covering Schuylkill County and portions of Berks and Dauphin counties.It traces its roots to the first printing...
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Kstati

News
The Kstati newspaper is published by Leader Media Group, Inc. in San Francisco since October 1994Kstati is an independent, politically incorrect publication. We provide an opportunity to speak out to ...

Henrico Citizen

News
The Henrico Citizen has served as Henrico County’s award-winning, independent hometown news source since 2001, connecting readers with what’s going on in our community through trusthworthy, fair cover...

The Arizona Republic

News
The Arizona Republic is an American daily newspaper published in Phoenix. Circulated throughout Arizona, it is the state's largest newspaper. Since 2000, it has been owned by the Gannett newspaper cha...

Arizona Business Gazette

News
Arizona Business Gazette is a business newspaper in Phoenix, Arizona owed by Gannett Company not to be confused with the Arizona Gazette which is owned by Cody Agency, LLC. The Arizona Business Gazett...

Detroit Free Press

News
The Detroit Free Press is the largest daily newspaper in Detroit, Michigan, US. The Sunday edition is titled the Sunday Free Press. It is sometimes referred to as the Freep (reflected in the paper's w...

Greenwood Commonwealth

News
Local news has been the heart and soul of the Greenwood Commonwealth since it first started publishing in 1896.We continue to work diligently to bring the readers of the Commonwealth the finest in loc...

Lore

Entertainment
Lore is a bi-weekly podcast (now also a TV show and book series) about dark historical tales. Each episode explores the mysterious creatures, tragic events, and unusual places that fill the pages of h...

The Know For Sure Pod

Health
What is the secret to a long lasting friendship of 20 years? Respect, Genuine love, and difficult conversations! Every week comedian, actress, and business mogul B.Simone along with her best friend, a...

Navigating Narcissism

Education
We all have to deal with narcissists. Now, it’s time to heal from them. In this groundbreaking series, clinical psychologist and world’s leading expert on narcissism Dr. Ramani Durvasula talks to surv...

Win Big

Music
“An entertaining mix of Jimmy Fallon meets Gary Vee and Ted Talk all in one show” -Datwon Thomas (Editor-in-Chief, Vibe Magazine) WIN BIG is the show that will teach you how to succeed and achieve you...

SCM+Logistik

Advertising
I SCM.dk's medieunivers henvender du dig til dem, der træffer de afgørende beslutninger indenfor SCM og logistik .Vi henvender os til supply chain managers, logistikchefer, lagerchefer, indkøbschefer,...

Let's Find Common Ground

News
As the tone of public discourse becomes increasingly angry and divisive, Common Ground Committee offers a healing path to reaching agreement and moving forward. We talk with top leaders in public poli...

Morning Joe

News
Join Joe Scarborough, Mika Brzezinski, and Willie Geist, for in-depth and informed discussions that help drive the day's political conversation. Top newsmakers, Washington insiders, journalists, and c...

We Might Be Drunk

Entertainment
Mark Normand and Sam Morril Might Be Drunk. Join these NYC comedians each week as they share insights into the comedy world, recommendations, peeves, and a drink or three....

The Financial Times

News
The Financial Times (FT) is an international business newspaper printed on distinctive salmon-pink broadsheet paper. The paper was started in 1888, in London. The paper's main focus is British and int...

Telegraph.co.uk

News
The Telegraph, an online newspaper. Telegraph.co.uk became the most popular UK newspaper site in April 2008. It was overtaken by Guardian.co.uk in April 2009 and later by "Mail Online". As of December...

Why audio advertising?

Audio advertising, also known as audio marketing, is a form of digital marketing where advertisements are delivered in audio format to listeners. This type of advertising is common on platforms like Spotify, Youtube, Pandora, and other streaming music or podcast services. Here are some advantages of audio advertising:

Audio advertising is flexible and can reach listeners wherever they are, whether they are out jogging, driving, or just listening to music at home. This makes audio advertising a flexible and accessible way for companies to reach their target audience.

It is also cost-effective as the production of audio content is usually less expensive compared to visual content. Moreover, many platforms offer very good analytical tools that allow measurement of ad performance, including the number of listens and conversion rate.

What are the advantages of radio versus podcast advertising? Which is better?

Radio advertising has a broader reach, making it more effective for local marketing. For example, if you want to widely disseminate an ad in a small town, radio advertising is an excellent choice.

Radio ads are quicker to produce and require less work if you want to get your ad out quickly. Radio advertising is also cost-effective and allows for repetition of ads throughout the day, which can be positive. However, it is less personal compared to podcast advertising, and it is often difficult to reach a specific target group within different niches or categories.

On the other hand, podcast advertising tends to have a more niche and engaged audience, enabling more target group-specific marketing. These types of ads may require more time for planning and production than radio advertising, but the benefits are that podcast advertising creates higher engagement as listeners actively choose to subscribe to specific podcasts.

This means that listeners to a podcast may feel that the podcast hosts are honest and genuine, almost like in a friendship relationship, which leads to taking their sponsored recommendations more seriously than radio advertising. The cost-effectiveness of podcast advertising can vary and is often directly related to the podcast's popularity and size.

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