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1223 brands found
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Drammens Tidende 

Local News · Amedia Salg hjelper bedrifter med annonsering og markedsføring i hele Norge. Amedia er den største utgiveren av lokale medier i Norge, med a...
Active in Drammen
Offers 6 advertising channels
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Sanning & Konsekvens 

Social Media · Bakom podden, som släpps varje fredag, står Nyheter24:s nöjeschef Gabriella Bark, Camilla Gervide som driver Bloggbevakning och nöjesreporte...
Active in Sweden
Offers Podcasts
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Firdaposten 

Local News · Vi hjelper bedrifter med annonsering og markedsføring i hele Norge. Amedia er den største utgiveren av lokale medier i Norge, med aviser som...
Active in Florø
Offers 6 advertising channels
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Hadeland 

Local News · Amedia Salg hjelper bedrifter med annonsering og markedsføring i hele Norge. Amedia er den største utgiveren av lokale medier i Norge, med a...
Active in 2 locations
Offers 6 advertising channels
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Halden Arbeiderblad 

Local News · Amedia Salg hjelper bedrifter med annonsering og markedsføring i hele Norge. Amedia er den største utgiveren av lokale medier i Norge, med a...
Active in 2 locations
Offers 6 advertising channels
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Hardanger Folkeblad 

Local News · Amedia Salg og Marked hjelper bedrifter med annonsering og markedsføring. Amedia er den største utgiveren av lokale medier i Norge, med avis...
Active in Odda
Offers 6 advertising channels
Show profile

iFinnmark.no 

Local News · Amedia Salg hjelper bedrifter med annonsering og markedsføring. Amedia er den største utgiveren av lokale medier i Norge, med aviser som les...
Active in Hammerfest
Offers 6 advertising channels
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Oppland Arbeiderblad 

Local News · Amedia Salg hjelper bedrifter med annonsering og markedsføring i hele Norge. Amedia er den største utgiveren av lokale medier i Norge, med a...
Active in Gjøvik
Offers 6 advertising channels
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Rakkestad Avis 

Local News · Amedia Salg hjelper bedrifter med annonsering og markedsføring i hele Norge. Amedia er den største utgiveren av lokale medier i Norge, med a...
Active in Rakkestad
Offers 6 advertising channels
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Sande Avis 

Local News · Amedia Salg hjelper bedrifter med annonsering og markedsføring i hele Norge. Amedia er den største utgiveren av lokale medier i Norge, med a...
Active in Sande
Offers 6 advertising channels
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Fiskeribladet 

News · Fiskeribladet is part of NHST Media Group, which publishes a number of niche newspapers within the seafood industry in Norway and internatio...
Active in Norway
Offers 6 advertising channels
Reaches 70% men, 30% women, 28-65 years
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The Local 

International News · The Local is the go-to site for expats, international professionals and students living or planning a move to the nine countries we serve ac...
Active in Sweden
Offers 5 advertising channels
Reaches 50% women, 50% men, 35-44 years
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Bold 

Soccer · Brug bolden, når du booker
… og bliv set af mere end 600.000 unikke brugere hver uge.
Bold er Danmarks største fodboldmedie. Det femtestørst...
Active in Denmark
Offers 4 advertising channels
Reaches 90% men, 10% women, 16-55 years
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Drangedalsposten 

Local News · Amedia Salg hjelper bedrifter med annonsering og markedsføring i hele Norge. Amedia er den største utgiveren av lokale medier i Norge, med a...
Active in Norway
Offers 6 advertising channels
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Säljmorsorna Podd 

Education · Försäljning är avgörande för ett bolags överlevnad. Ändå är säljare ett yrke som vi i Sverige generellt sett inte känner stolthet att tillhö...
Active in Sweden
Offers Podcasts
Reaches 50% women, 50% men, 23-45 years
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RadioStavanger

Active in Norway
Offers 2 advertising channels
Reaches 50% women, 50% men, 13-65 years
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charlie.nu 

Classifieds · Online radio, 70s, 80s, 90s, 00s, 10s, 20s, Pop, Country, Rock, Reggae osv.

Målgruppe: 13 - 59 år...
Active in Denmark
Offers 3 advertising channels
Reaches 50% women, 50% men, 18-59 years
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K26 Media 

Soccer · K26 Media är det största mediehuset i Sverige när det kommer till lyssning av sport. 

Tuttosvenskan - Sveriges största podd om Allsvenskan ...
Active in Sweden
Offers Podcasts
Reaches 97% men, 3% women, 25-50 years
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Popradio Stockholm 

Music · En webbradio med heta hits blandat med det bästa från igår. Som medlem på popradio får du tillgång till all musik och kan skapa egna playlis...
Active in Stockholm
Offers 2 advertising channels
Reaches 50% women, 50% men, 13-65 years
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Mörka Mysterier 

Advertising · Mörka Mysterier är en podcast där vännerna Petter och Felicia diskuterar världens alla mysterier. Det övernaturliga, oförklarliga och obehag...
Active in Sweden
Offers 2 advertising channels
Reaches 50% women, 50% men, 22-59 years
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Audio in Sweden

Why audio advertising?

Audio advertising, also known as audio marketing, is a form of digital marketing where advertisements are delivered in audio format to listeners. This type of advertising is common on platforms like Spotify, Youtube, Pandora, and other streaming music or podcast services. Here are some advantages of audio advertising:

Audio advertising is flexible and can reach listeners wherever they are, whether they are out jogging, driving, or just listening to music at home. This makes audio advertising a flexible and accessible way for companies to reach their target audience.

It is also cost-effective as the production of audio content is usually less expensive compared to visual content. Moreover, many platforms offer very good analytical tools that allow measurement of ad performance, including the number of listens and conversion rate.

What are the advantages of radio versus podcast advertising? Which is better?

Radio advertising has a broader reach, making it more effective for local marketing. For example, if you want to widely disseminate an ad in a small town, radio advertising is an excellent choice.

Radio ads are quicker to produce and require less work if you want to get your ad out quickly. Radio advertising is also cost-effective and allows for repetition of ads throughout the day, which can be positive. However, it is less personal compared to podcast advertising, and it is often difficult to reach a specific target group within different niches or categories.

On the other hand, podcast advertising tends to have a more niche and engaged audience, enabling more target group-specific marketing. These types of ads may require more time for planning and production than radio advertising, but the benefits are that podcast advertising creates higher engagement as listeners actively choose to subscribe to specific podcasts.

This means that listeners to a podcast may feel that the podcast hosts are honest and genuine, almost like in a friendship relationship, which leads to taking their sponsored recommendations more seriously than radio advertising. The cost-effectiveness of podcast advertising can vary and is often directly related to the podcast's popularity and size.

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