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1145 brands found

PZC

Local News
PZC is 24 uur per dag, 7 dagen per week op de hoogte van het laatste nieuws....

Greenville Herald-Banner

News
The oldest business in Hunt County, the Herald-Banner was founded on April 14, 1869 as the Greenville Herald by John C. Bayne. Almost a century later, the paper merged with the Greenville Evening Bann...

The Salt Lake Tribune

News
The Salt Lake Tribune is a newspaper published in the city of Salt Lake City, Utah. The Tribune is owned by The Salt Lake Tribune, Inc., a non-profit corporation. The newspaper's motto is "Utah's Inde...

Dagens Medisin

News
Dagens Medisin er Norges største uavhengige nyhetskanal for helsevesenet. Vi dekker helserelaterte nyheter innen bl.a. økonomi, politikk, medisin, forskning og personalia. I tillegg har vi en stor deb...
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Independent Record

News
The Independent Record (often abbreviated to IR) is a daily newspaper printed and distributed in Helena, Montana. The newspaper is part of the Lee Enterprises group. The roots of the IR lie in two new...

The Diary Of A CEO

Business
A few years ago I was a broke, university dropout, living in a studio-flat in a rough area. At 18 I started a company which would eventually become "Social Chain" - an industry leading marketing compa...

How I Built This

Business
Guy Raz interviews the world’s best-known entrepreneurs to learn how they built their iconic brands. In each episode, founders reveal deep, intimate moments of doubt and failure, and share insights on...

The Independent

News
The Independent is a British online newspaper. It was established in 1986 as a national morning printed paper. Nicknamed the Indy, it began as a broadsheet and changed to tabloid format in 2003. The l...

Selma Times-Journal

News
The Selma Times-Journal is a five-day-a-week newspaper located in Selma, Alabama. It publishes every day of the week except Sunday and Monday. The Saturday paper is called the "Weekend Edition." It is...

White Lies(Embedded)

Entertainment
On the morning of August 21, 1991, a group of Cuban detainees took over a federal prison in Talladega, Alabama, and demanded their freedom. But how did they get here? And what became of them after? In...

The Megyn Kelly Show

News
The Megyn Kelly Show is your home for open, honest and provocative conversations with the most interesting and important political, legal and cultural figures today. No BS. No agenda. And no fear....

The Rest Is History

Advertising
Historians Tom Holland and Dominic Sandbrook are interrogating the past, and attempting to de-tangle the present.They question the nature of Greatness, why the West no longer has civil wars and whethe...

The Daily Telegraph

News
The Daily Telegraph, known online and elsewhere as The Telegraph, is a national British daily broadsheet newspaper published in London by Telegraph Media Group and distributed across the United Kingdo...

The Victor Davis Hanson Show

News
This is the Victor Davis Hanson Show. Victor is the Martin and Illie Anderson Senior Fellow at the Hoover Institution and the Wayne & Marcia Buske Distinguished Fellow in History at Hillsdale College....

Spear’s

Advertising
Spear’s is a multi-award-winning wealth management and luxury lifestyle media brand whose flagship magazine has become a must-read for the ultra-high-net-worth (UHNW) community. It is also required re...

Kingdom FM

Advertising
Kingdom FM is Fife’s market-leading commercial radio station, launching back in 1998.The team is based at the recently refurbished Kirkcaldy Studios, in the heart of Fife. With a broad playlist of con...

Today’s Quilter

Advertising
Today’s Quilter is the new brand with a fresh take on traditional quilting. With projects, features, techniques and news, each issue offers intermediate to experienced quilters 100 pages of beautiful,...

Perfect Day Media

Advertising
Perfect Day Media är erbjuder en helhetslösning för podcasts och poddare. Hos dem hittar du många av Sveriges mest populära podcasts. ...

Star FM

Music
Lyssna på de bästa hitsen från 70-, 80, och 90-talet på Star FM....

Forklart

News
Forklart er en podcast som forteller de siste nyhetene og hendelsene på 15 minutter....

Why audio advertising?

Audio advertising, also known as audio marketing, is a form of digital marketing where advertisements are delivered in audio format to listeners. This type of advertising is common on platforms like Spotify, Youtube, Pandora, and other streaming music or podcast services. Here are some advantages of audio advertising:

Audio advertising is flexible and can reach listeners wherever they are, whether they are out jogging, driving, or just listening to music at home. This makes audio advertising a flexible and accessible way for companies to reach their target audience.

It is also cost-effective as the production of audio content is usually less expensive compared to visual content. Moreover, many platforms offer very good analytical tools that allow measurement of ad performance, including the number of listens and conversion rate.

What are the advantages of radio versus podcast advertising? Which is better?

Radio advertising has a broader reach, making it more effective for local marketing. For example, if you want to widely disseminate an ad in a small town, radio advertising is an excellent choice.

Radio ads are quicker to produce and require less work if you want to get your ad out quickly. Radio advertising is also cost-effective and allows for repetition of ads throughout the day, which can be positive. However, it is less personal compared to podcast advertising, and it is often difficult to reach a specific target group within different niches or categories.

On the other hand, podcast advertising tends to have a more niche and engaged audience, enabling more target group-specific marketing. These types of ads may require more time for planning and production than radio advertising, but the benefits are that podcast advertising creates higher engagement as listeners actively choose to subscribe to specific podcasts.

This means that listeners to a podcast may feel that the podcast hosts are honest and genuine, almost like in a friendship relationship, which leads to taking their sponsored recommendations more seriously than radio advertising. The cost-effectiveness of podcast advertising can vary and is often directly related to the podcast's popularity and size.

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