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1147 brands found
Pirmediat
News
Pirmediat tarjoaa ammattimaista mainontaa, niin digitaalista kuin perinteistäkin....
Portland Press Herald
News
The Portland Press Herald/Maine Sunday Telegram is a morning daily newspaper with a website that serves southern Maine and is focused on the greater metropolitan area around Portland, Maine, in the Un...
Vad Vi Vet.
National News · Vad Vi Vet. - lär svenskarna något nytt varje dag
Vad Vi Vet förklarar nyheterna på ett sätt som gör att vår publik lär sig något nytt varje dag. Våra förklaringar är fria från åsikter och spekulationer utan innehåller bara vad vi vet. Vi publicerar ...
250,000
Total reach (individuals) per week
Own source
15%
Men
85%
Women
24-45 years
Kalamazoo Gazette
News
The Kalamazoo Gazette is the daily newspaper in Kalamazoo, Michigan, and is part of MLive Media Group, Michigan's largest local media organization. The Gazette publishes seven days a week. Papers are ...
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The Victor Davis Hanson Show
News
This is the Victor Davis Hanson Show. Victor is the Martin and Illie Anderson Senior Fellow at the Hoover Institution and the Wayne & Marcia Buske Distinguished Fellow in History at Hillsdale College....
Rushprint
Entertainment
RUSHPRINT er nettmagasin for film/tv- og kinolivet i Norge og Norden, samt den film- og tv-interesserte offentlighet. Vi følger de kreative aktørene foran og bak kamera som setter premissene for hva ...
The Unplanned Podcast
Society
The Unplanned Podcast is a podcast hosted by Matt Frazer and Abby Johnson. Matt Frazer is a Catholic speaker and the founder of the non-profit organization, The Meaningful Life Project. Abby Johnson ...
How I Built This
Business
Guy Raz interviews the world’s best-known entrepreneurs to learn how they built their iconic brands. In each episode, founders reveal deep, intimate moments of doubt and failure, and share insights on...
Bulletin
National News · Tidningen Bulletin - Där andra inte vågar
Vår idé är att erbjuda offensiv journalistik, utan skygglappar, som stärker demokratin. Visionen är att ständigt bredda åsiktskorridoren genom att fokusera på frågor som är viktiga för samhället. Tidn...
E24.no
News · E24.no
E24 er Norges største digitale økonomi- og næringslivsavis. Hver uke leser over en million økonomiinteresserte nordmenn oss på desktop, mobil og tablet – døgnet rundt. Våre kjerneområder er børs og fi...
Rix FM
Entertainment
På Rix FM lyssnar du på de bästa hitsen, blandat med populära program som Rix MorronZoo och eftermiddagar med Martina Thun. Lyssna via FM radio eller på I Like Radio live eller i efterhand som podd. ...
Montana Standard
News
The Montana Standard is a daily newspaper serving Butte, Helena, and Bozeman. It was founded in 1928 after a merger between the Anaconda Standard and the Butte Miner.The Montana Standard is a Lee Ente...
New Heights with Jason and Travis Kelce
Entertainment
Football’s funniest family duo — Jason Kelce from the Philadelphia Eagles and Travis Kelce from the Kansas City Chiefs — team up to provide next-level access to life in the league as it unfolds. The t...
Gi meg alle detaljene
Entertainment
Gi meg alle detaljene er en podcast hvor Linnéa Myhre snakker og diskuterer norske kjendisskandaler....
Der Spiegel
News
Der Spiegel ist eine Zeitung der Spiegel Gruppe und veröffentlicht aktuelle Nachrichten und Ereignisse....
Handelsblatt
Financial News
Erhalten Sie die neuesten Finanznachrichten mit dem hochwertigen Journalismus des Handelsblatts....
ursäkta
Celebrity Gossip
Din glada stund i veckan med Johanna Nordström och Edvin Törnblom. ...
Radio Nova
Advertising
Radio Nova on yksi Suomen suosituimmista kaupallisista radiokanavista.Osa Bauer Media....
Radio City
Advertising
Radio City on yksi Suomen vanhimmista radiokanavista.Osa Bauer Media....
Radio Pooki
Advertising
Radio Pooki on suosittu radiokanava Pohjois-Pohjanmaalaisten keskuudessa.Osa Bauer Media. ...
Why audio advertising?
Audio advertising, also known as audio marketing, is a form of digital marketing where advertisements are delivered in audio format to listeners. This type of advertising is common on platforms like Spotify, Youtube, Pandora, and other streaming music or podcast services. Here are some advantages of audio advertising:
Audio advertising is flexible and can reach listeners wherever they are, whether they are out jogging, driving, or just listening to music at home. This makes audio advertising a flexible and accessible way for companies to reach their target audience.
It is also cost-effective as the production of audio content is usually less expensive compared to visual content. Moreover, many platforms offer very good analytical tools that allow measurement of ad performance, including the number of listens and conversion rate.
What are the advantages of radio versus podcast advertising? Which is better?
Radio advertising has a broader reach, making it more effective for local marketing. For example, if you want to widely disseminate an ad in a small town, radio advertising is an excellent choice.
Radio ads are quicker to produce and require less work if you want to get your ad out quickly. Radio advertising is also cost-effective and allows for repetition of ads throughout the day, which can be positive. However, it is less personal compared to podcast advertising, and it is often difficult to reach a specific target group within different niches or categories.
On the other hand, podcast advertising tends to have a more niche and engaged audience, enabling more target group-specific marketing. These types of ads may require more time for planning and production than radio advertising, but the benefits are that podcast advertising creates higher engagement as listeners actively choose to subscribe to specific podcasts.
This means that listeners to a podcast may feel that the podcast hosts are honest and genuine, almost like in a friendship relationship, which leads to taking their sponsored recommendations more seriously than radio advertising. The cost-effectiveness of podcast advertising can vary and is often directly related to the podcast's popularity and size.
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