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1147 brands found
Baby Journey
Pregnancy
Baby Journey är Sveriges största gravid- och småbarnsapp samt community för den här målgruppen. Vi erbjuder träffsäker annonsering för varumärken som vill kommunicera och nå fram till gravida, småbarn...
100%
Men
0%
Women
25-40 years
Bostadscentralen
Real Estate Platforms
Bostadsplattform för att hitta lägenheter, hus att hyra i hela Sverige...
50%
Men
50%
Women
13-65 years
Better Newspapers Inc - Centralia Group - Southern Illinois
Advertising
Daily & weekly publications that have been around for over 165 years with a combined reach covering Southern Illinois (just 1-2 hours from Metro St. Louis). Our Regional website offers 150K average pa...
50%
Men
50%
Women
30-65 years
Solidsport
Sports · Empower your brand in sports world
Solidsport was founded by the vision of making all sports available at all levels via live streaming. With a free streaming platform and a simple broadcasting app, everyone can broadcast any sports l...
60%
Men
40%
Women
25-65 years
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Sächsische.de
Local News
Sächsische.de ist eine Website mit den neuesten lokalen Nachrichten und Veranstaltungen....
Subjekt
Arts
Subjekt er Norges raskest voksende kunst- og kulturavis. Vi har i dag opp mot 200 000 unike lesere per måned og nærmere 800 000 sidevisninger totalt per måned. Vi når effektivt ut til en attraktiv mål...
165
Followers
Youtube (Manual)
50%
Men
50%
Women
18-44 years
SE og HØR
Celebrity Gossip · About SE og HØR
sh.dk is one of Denmarks largest entertainment and news sites with all the latest about celebrities, royalty, crime, society and news. We are there where it happens, when it happens....
251,000
Total reach (readership) per week
Other
42%
Men
58%
Women
13-60 years
Mark-Posten
Local News · Mark-Posten
Mark-Posten är en av Stampens senaste tillskott i nyhetsvärlden – helt digitalt. Varje dag skriver vi om det som är angeläget, ger dig en bredare inblick i situationen och belyser det som är viktigt f...
Stallpodden
Humor · En podcast om allt du inte visste att du behöver veta om hästar och bilar.
En oberoende podcast skapad av en hästnörd och en bilnörd. Vi söker just nu några få sponsorer med relevant produkt för att kunna utveckla podden. Vårt mål att vi ska kunna ha podden var och varannan ...
50%
Men
50%
Women
18-65 years
Klangi
Music
Kotimainen musiikkimedia...
14,100
Followers
Instagram (Manual)
50%
Men
50%
Women
18-34 years
PinkNews
Entertainment
PinkNews is the largest and most influential LQBTQ+ media company producing some of the most read and watched LGBTQ+ content globally. Each month across our award-winning website, social platforms and...
50%
Men
50%
Women
13-65 years
Skogsforum
Agriculture · Om Skogsforum
Skogsforum.se är Sveriges största renodlade sajt om skogen och skogsbruket. Grunden är vår community med över 50.000 medlemmar som dagligen utbyter erfarenheter i vårt forum. Vi driver idag också en n...
70%
Men
30%
Women
38-60 years
Sveriges HR Förening
Advertising
Sveriges HR Förening - ett community för de som brinner för HR/People-frågor. Sveriges HR Förening står bakom bl.a. HR People (Sveriges vassaste HR-magasin), poddarna "Fråga Forskaren" och "Hej HR!". ...
50%
Men
50%
Women
35-44 years
Börsen-Zeitung
Financial News
Die Börsen-Zeitung ist eine Finanzzeitung mit Schwerpunkt auf Wirtschaftsnachrichten und -ereignissen....
Netavisen Pio
News
Netavisen Pio giver dig selvstændige nyheder online på piopio.dk. ...
L-Mediehus
Advertising
L-Mediehus er landbrugets forenede medie og har en bred medieportefølje....
Vi Elsker Serier
Movies · About Vi Elsker Serier
Vi Elsker Serier is an independent site for all dedicated series fans who want tips and reviews about a wide selection of series. We take pride in geeking out with our users and going in-depth with co...
50%
Men
50%
Women
13-65 years
Fotboll24
Soccer
Sveriges största mediekanal inom ungdomsfotboll och folk runtom: Spelare, ledare, föräldrar ...
100%
Men
0%
Women
14-17 years
Why audio advertising?
Audio advertising, also known as audio marketing, is a form of digital marketing where advertisements are delivered in audio format to listeners. This type of advertising is common on platforms like Spotify, Youtube, Pandora, and other streaming music or podcast services. Here are some advantages of audio advertising:
Audio advertising is flexible and can reach listeners wherever they are, whether they are out jogging, driving, or just listening to music at home. This makes audio advertising a flexible and accessible way for companies to reach their target audience.
It is also cost-effective as the production of audio content is usually less expensive compared to visual content. Moreover, many platforms offer very good analytical tools that allow measurement of ad performance, including the number of listens and conversion rate.
What are the advantages of radio versus podcast advertising? Which is better?
Radio advertising has a broader reach, making it more effective for local marketing. For example, if you want to widely disseminate an ad in a small town, radio advertising is an excellent choice.
Radio ads are quicker to produce and require less work if you want to get your ad out quickly. Radio advertising is also cost-effective and allows for repetition of ads throughout the day, which can be positive. However, it is less personal compared to podcast advertising, and it is often difficult to reach a specific target group within different niches or categories.
On the other hand, podcast advertising tends to have a more niche and engaged audience, enabling more target group-specific marketing. These types of ads may require more time for planning and production than radio advertising, but the benefits are that podcast advertising creates higher engagement as listeners actively choose to subscribe to specific podcasts.
This means that listeners to a podcast may feel that the podcast hosts are honest and genuine, almost like in a friendship relationship, which leads to taking their sponsored recommendations more seriously than radio advertising. The cost-effectiveness of podcast advertising can vary and is often directly related to the podcast's popularity and size.
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