Want to be seen here?
Connect your company to the marketplace for free.
Audio
Get started with Audio advertising
Compare different proposals. Save time and money.
Ocast is the leading marketplace for audio advertising and advertising. Fill in the form and start receiving tailored offers for your campaign at the best price.
Best Audio advertising providers
Filter
Advertising channels
Categories
Audience
1147 brands found
Gudbrandsdølen Dagningen
Local News · Om Gudbrandsdølen Dagningen
Avisa inngår i GD-gruppen, som er et allsidig mediekonsern med omfattende virksomhet i Lillehammer, Gudbrandsdalen og Valdres. I konsernet inngår også Innlandet Distribusjon Lillehammer, Avisa Valdres...
LFC.se – svenska supporterklubben
Football · Om LFC.se
LFC.se är officiella webbplatsen för Liverpool FC Supporters Club Sweden. Grundad 1999. 21 500 registrerade medlemmar, snittar 20-40 000 dagliga besökare på lfc.se, 35 000 FB-likes och 13 000 utskick ...
92%
Men
8%
Women
24-45 years
Fotosidan
Photography · Om Fotosidan
Sveriges största fotocommunity med ca 250.000 medlemmar. Tillsammans med Sveriges mest lästa fototidning når vi ut bäst i Norden....
100,000
Total reach (individuals) per week
Other
Solidsport
Sports · Empower your brand in sports world
Solidsport was founded by the vision of making all sports available at all levels via live streaming. With a free streaming platform and a simple broadcasting app, everyone can broadcast any sports l...
60%
Men
40%
Women
25-65 years
Want to be seen here?Connect your company to the marketplace for free.
Register for free
KOM24
Advertising · Om KOM24
KOM24 er en nettavisen for kommunikasjonsfolk. Vi når ut til private- og offentlige ansatte i kommunikasjonssektoren, og innholdet vi skaper er preget av bransjenyheter, fagstoff og debatt. Siden lan...
49%
Men
51%
Women
35-55 years
Medier24
Media · Om Medier24
M24.no landets største nettavis for nyheter innen medier, kommunikasjon, samfunn og teknologi. Nettavisen har ukentlig 85.000 unike lesere. Avisen har hatt en kraftig vekst de seneste årene, og er i ...
54%
Men
46%
Women
35-65 years
Holy Crap
Psychology & Psychiatry · Sveriges största spirituella plattform
Holy Crap är Sveriges största community och plattform för spiritualitet och holistisk hälsa. Vårt mission är att inspirera och sprida kunskap om den inre själsliga resan på ett nytt och relaterbart sä...
16,600
Followers
Instagram (Manual)
Candace Owens
News
Candace Owens holds nothing back in her brand new show as she takes on the political and cultural issues of the day. Featuring deep dives, investigations and exposés on today’s burning topics. Listen ...
Berlingske
News · Berlingske skriver til og om borgerlige på styrkeområderne Nyheder, Opinion, Business og AOK.
Berlingske er Danmarks førende frie, borgerlige medie, som udfordrer vedtagne sandheder og samler læserne om en større forståelse af tiden der er, tiden der var, og tiden der kommer. Vi sætter dagsord...
55%
Men
45%
Women
35-64 years
Weekendavisen
News · Weekendavisen
Weekendavisen er velskrevet viden til selvstændige, nysgerrige borgere, der gerne vil udfordres, overraskes og blive klogere. Weekendavisen udkommer hver fredag og indeholder sektionerne Samfund, Kult...
52%
Men
48%
Women
30-60 years
B.T.
National News · Om B.T.
B.T. er Danmarks skarpeste nyhedssite. B.T. leverer nyheder, sport og underholdning til kvinder og mænd i alderen 25-54 år. Vi lover selvstændig og vedkommende journalistik om alt, der berør, forarger...
53%
Men
47%
Women
16-25 years
Bannon`s War Room
News
WAR ROOM with Stephen K. Bannon.Stephen Kevin Bannon (born November 27, 1953) is an American media executive, political strategist, and former investment banker. He served as the White House's chief s...
La Opinión
News
La Opinión is a Spanish-language daily newspaper and website based in Los Angeles, California. It is the largest Spanish-language newspaper in the United States and the second-most read newspaper in L...
The Rest Is History
Advertising
Historians Tom Holland and Dominic Sandbrook are interrogating the past, and attempting to de-tangle the present.They question the nature of Greatness, why the West no longer has civil wars and whethe...
The Commercial Appeal
News
The Commercial Appeal (also known as the Memphis Commercial Appeal) is a daily newspaper of Memphis, Tennessee, and its surrounding metropolitan area. It is owned by the Gannett Company; its former ow...
Euroinvestor (DK)
Investing · Euroinvestor
Euroinvestor er Danmarks største uafhængige finansmedie. Det er det naturlige samlingspunkt for alle med interesse for investeringer og privatøkonomi. Euroinvestor giver brugerne gratis nyheder, podca...
79%
Men
21%
Women
30-59 years
The Megyn Kelly Show
News
The Megyn Kelly Show is your home for open, honest and provocative conversations with the most interesting and important political, legal and cultural figures today. No BS. No agenda. And no fear....
The Charlie Kirk Show
News
Charlie is America's hardest working grassroots activist who has your inside scoop on the biggest news of the day and what's really going on behind the headlines. The founder of Turning Point USA and ...
Aftenposten
News · Aftenposten
Mediehuset Aftenposten er en del av Media Norge ASA. Schibsted Media Group eier dette konsernet, hvor også Stavanger Aftenblad, Fædrelandsvennen, Bergens Tidende og rubrikktjenesten Finn.no inngår. Ho...
The Boston Globe
News
The Boston Globe is an American daily newspaper founded and based in Boston, Massachusetts. The newspaper has won a total of 27 Pulitzer Prizes, and has a total circulation of close to 300,000 print a...
Why audio advertising?
Audio advertising, also known as audio marketing, is a form of digital marketing where advertisements are delivered in audio format to listeners. This type of advertising is common on platforms like Spotify, Youtube, Pandora, and other streaming music or podcast services. Here are some advantages of audio advertising:
Audio advertising is flexible and can reach listeners wherever they are, whether they are out jogging, driving, or just listening to music at home. This makes audio advertising a flexible and accessible way for companies to reach their target audience.
It is also cost-effective as the production of audio content is usually less expensive compared to visual content. Moreover, many platforms offer very good analytical tools that allow measurement of ad performance, including the number of listens and conversion rate.
What are the advantages of radio versus podcast advertising? Which is better?
Radio advertising has a broader reach, making it more effective for local marketing. For example, if you want to widely disseminate an ad in a small town, radio advertising is an excellent choice.
Radio ads are quicker to produce and require less work if you want to get your ad out quickly. Radio advertising is also cost-effective and allows for repetition of ads throughout the day, which can be positive. However, it is less personal compared to podcast advertising, and it is often difficult to reach a specific target group within different niches or categories.
On the other hand, podcast advertising tends to have a more niche and engaged audience, enabling more target group-specific marketing. These types of ads may require more time for planning and production than radio advertising, but the benefits are that podcast advertising creates higher engagement as listeners actively choose to subscribe to specific podcasts.
This means that listeners to a podcast may feel that the podcast hosts are honest and genuine, almost like in a friendship relationship, which leads to taking their sponsored recommendations more seriously than radio advertising. The cost-effectiveness of podcast advertising can vary and is often directly related to the podcast's popularity and size.
No commitments.