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1144 brands found
Stamina Group Inc.
Entertainment · Independent Canadian Publishing Company offering Niche Highly Engaged Audiences with a Digital First Approach
An independent publishing group offering advertising and partnership opportunities to our clients through our various omni present experiences, communities and platforms....
50%
Men
50%
Women
25-44 years
Klangi
Music
Kotimainen musiikkimedia...
14,100
Followers
Instagram (Manual)
50%
Men
50%
Women
18-34 years
Fjell-Ljom AS
Local News
Fjell-Ljom er en av landets eldste aviser, og er lokalavisa for Røros og Holtålen. Vi produserer i dag en rekke podkaster og videoreportasjer i tillegg til å overføre viktige begivenheter direkte....
50%
Men
50%
Women
13-65 years
Holy Crap
Psychology & Psychiatry · Sveriges största spirituella plattform
Holy Crap är Sveriges största community och plattform för spiritualitet och holistisk hälsa. Vårt mission är att inspirera och sprida kunskap om den inre själsliga resan på ett nytt och relaterbart sä...
16,600
Followers
Instagram (Manual)
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Bannon`s War Room
News
WAR ROOM with Stephen K. Bannon.Stephen Kevin Bannon (born November 27, 1953) is an American media executive, political strategist, and former investment banker. He served as the White House's chief s...
Berlingske
News · Berlingske skriver til og om borgerlige på styrkeområderne Nyheder, Opinion, Business og AOK.
Berlingske er Danmarks førende frie, borgerlige medie, som udfordrer vedtagne sandheder og samler læserne om en større forståelse af tiden der er, tiden der var, og tiden der kommer. Vi sætter dagsord...
55%
Men
45%
Women
35-64 years
Euroinvestor (DK)
Investing · Euroinvestor
Euroinvestor er Danmarks største uafhængige finansmedie. Det er det naturlige samlingspunkt for alle med interesse for investeringer og privatøkonomi. Euroinvestor giver brugerne gratis nyheder, podca...
79%
Men
21%
Women
30-59 years
Weekendavisen
News · Weekendavisen
Weekendavisen er velskrevet viden til selvstændige, nysgerrige borgere, der gerne vil udfordres, overraskes og blive klogere. Weekendavisen udkommer hver fredag og indeholder sektionerne Samfund, Kult...
52%
Men
48%
Women
30-60 years
B.T.
National News · Om B.T.
B.T. er Danmarks skarpeste nyhedssite. B.T. leverer nyheder, sport og underholdning til kvinder og mænd i alderen 25-54 år. Vi lover selvstændig og vedkommende journalistik om alt, der berør, forarger...
53%
Men
47%
Women
16-25 years
The Charlie Kirk Show
News
Charlie is America's hardest working grassroots activist who has your inside scoop on the biggest news of the day and what's really going on behind the headlines. The founder of Turning Point USA and ...
La Opinión
News
La Opinión is a Spanish-language daily newspaper and website based in Los Angeles, California. It is the largest Spanish-language newspaper in the United States and the second-most read newspaper in L...
Candace Owens
News
Candace Owens holds nothing back in her brand new show as she takes on the political and cultural issues of the day. Featuring deep dives, investigations and exposés on today’s burning topics. Listen ...
New York Law Journal
News
The New York Law Journal, an ALM publication, is the indispensable information source for the entire New York legal community. From leaders of global law firms and in-house counsel, to solo practition...
Aftenposten
News · Aftenposten
Mediehuset Aftenposten er en del av Media Norge ASA. Schibsted Media Group eier dette konsernet, hvor også Stavanger Aftenblad, Fædrelandsvennen, Bergens Tidende og rubrikktjenesten Finn.no inngår. Ho...
The Unplanned Podcast
Society
The Unplanned Podcast is a podcast hosted by Matt Frazer and Abby Johnson. Matt Frazer is a Catholic speaker and the founder of the non-profit organization, The Meaningful Life Project. Abby Johnson ...
Handelsblatt
Financial News
Erhalten Sie die neuesten Finanznachrichten mit dem hochwertigen Journalismus des Handelsblatts....
Albany Democrat-Herald
News
The Albany Democrat-Herald is a daily newspaper published in Albany, Oregon, United States. The paper is owned by the Iowa-based Lee Enterprises, a firm which also owns the daily Corvallis Gazette-Tim...
Vad Vi Vet.
National News · Vad Vi Vet. - lär svenskarna något nytt varje dag
Vad Vi Vet förklarar nyheterna på ett sätt som gör att vår publik lär sig något nytt varje dag. Våra förklaringar är fria från åsikter och spekulationer utan innehåller bara vad vi vet. Vi publicerar ...
250,000
Total reach (individuals) per week
Own source
15%
Men
85%
Women
24-45 years
Rix FM
Entertainment
På Rix FM lyssnar du på de bästa hitsen, blandat med populära program som Rix MorronZoo och eftermiddagar med Martina Thun. Lyssna via FM radio eller på I Like Radio live eller i efterhand som podd. ...
PZC
Local News
PZC is 24 uur per dag, 7 dagen per week op de hoogte van het laatste nieuws....
Why audio advertising?
Audio advertising, also known as audio marketing, is a form of digital marketing where advertisements are delivered in audio format to listeners. This type of advertising is common on platforms like Spotify, Youtube, Pandora, and other streaming music or podcast services. Here are some advantages of audio advertising:
Audio advertising is flexible and can reach listeners wherever they are, whether they are out jogging, driving, or just listening to music at home. This makes audio advertising a flexible and accessible way for companies to reach their target audience.
It is also cost-effective as the production of audio content is usually less expensive compared to visual content. Moreover, many platforms offer very good analytical tools that allow measurement of ad performance, including the number of listens and conversion rate.
What are the advantages of radio versus podcast advertising? Which is better?
Radio advertising has a broader reach, making it more effective for local marketing. For example, if you want to widely disseminate an ad in a small town, radio advertising is an excellent choice.
Radio ads are quicker to produce and require less work if you want to get your ad out quickly. Radio advertising is also cost-effective and allows for repetition of ads throughout the day, which can be positive. However, it is less personal compared to podcast advertising, and it is often difficult to reach a specific target group within different niches or categories.
On the other hand, podcast advertising tends to have a more niche and engaged audience, enabling more target group-specific marketing. These types of ads may require more time for planning and production than radio advertising, but the benefits are that podcast advertising creates higher engagement as listeners actively choose to subscribe to specific podcasts.
This means that listeners to a podcast may feel that the podcast hosts are honest and genuine, almost like in a friendship relationship, which leads to taking their sponsored recommendations more seriously than radio advertising. The cost-effectiveness of podcast advertising can vary and is often directly related to the podcast's popularity and size.
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