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1224 brands found
LFC.se – svenska supporterklubben
Football · LFC.se är officiella webbplatsen för Liverpool FC Supporters Club Sweden. Grundad 1999. 21 500 registrerade medlemmar, snittar 20-40 000 dag...
Dagen
Religion & Spirituality · Dagen är sedan starten 1945 Sveriges största politiskt oberoende dagstidning på kristen grund. Vi når 55 000 läsare i print och 60 000 unika...
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Skogsforum
Agriculture · Skogsforum.se är Sveriges största renodlade sajt om skogen och skogsbruket. Grunden är vår community med över 50.000 medlemmar som dagligen ...
MMAnytt
Sports · Nå Sveriges svåraste målgrupp med en klick, vi sitter på ”the unreachables” målgruppen med bara män. MMAnytt är Sveriges största sportsajt i...
Shifter
News · Vi i Shifter følger det innovative næringslivet på godt og vondt, og har som mål å bringe nyhetene, analysene, fortellingene og kunnskapen s...
KOM24
Advertising · KOM24 er en nettavisen for kommunikasjonsfolk. Vi når ut til private- og offentlige ansatte i kommunikasjonssektoren, og innholdet vi skaper...
Sveriges HR Förening
Advertising · Sveriges HR Förening - ett community för de som brinner för HR/People-frågor. Sveriges HR Förening står bakom bl.a. HR People (Sveriges vass...
L-Mediehus
Advertising · L-Mediehus er landbrugets forenede medie og har en bred medieportefølje....
Babyhjälp
Babies & Toddlers · Babyhjälp.se vänder sig till gravida och småbarnsföräldrar. Sidan lanserades i december 2008 och är under ständig tillväxt och utveckling. V...
Subjekt
Arts · Subjekt er Norges raskest voksende kunst- og kulturavis. Vi har i dag opp mot 200 000 unike lesere per måned og nærmere 800 000 sidevisninge...
Computerworld Danmark
Advertising · Computerworld er Danmarks største medie for IT og rapporterer dagligt om branchenyheder....
edogs
Dogs · Our edogs team is characterized by a lot of passion and dog power. We have set ourselves the goal of bringing every dog lover together with ...
Sächsische.de
Local News · Sächsische.de ist eine Website mit den neuesten lokalen Nachrichten und Veranstaltungen....
Fotboll24
Soccer · Sveriges största mediekanal inom ungdomsfotboll och folk runtom: Spelare, ledare, föräldrar ...
Nyheter Idag
National News · Vår nyhetsrapportering inriktar sig på politik, skvaller, sociala medier samt utrikesnyheter. Fokus är att skapa egna nyheter genom intervju...
HR Nyheter
Classifieds · HR Nyheter är en av Sveriges ledande podcasts inom HR. Vi är data-drivna och arbetar nära våra annonsörer....
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Why audio advertising?
Audio advertising, also known as audio marketing, is a form of digital marketing where advertisements are delivered in audio format to listeners. This type of advertising is common on platforms like Spotify, Youtube, Pandora, and other streaming music or podcast services. Here are some advantages of audio advertising:
Audio advertising is flexible and can reach listeners wherever they are, whether they are out jogging, driving, or just listening to music at home. This makes audio advertising a flexible and accessible way for companies to reach their target audience.
It is also cost-effective as the production of audio content is usually less expensive compared to visual content. Moreover, many platforms offer very good analytical tools that allow measurement of ad performance, including the number of listens and conversion rate.
What are the advantages of radio versus podcast advertising? Which is better?
Radio advertising has a broader reach, making it more effective for local marketing. For example, if you want to widely disseminate an ad in a small town, radio advertising is an excellent choice.
Radio ads are quicker to produce and require less work if you want to get your ad out quickly. Radio advertising is also cost-effective and allows for repetition of ads throughout the day, which can be positive. However, it is less personal compared to podcast advertising, and it is often difficult to reach a specific target group within different niches or categories.
On the other hand, podcast advertising tends to have a more niche and engaged audience, enabling more target group-specific marketing. These types of ads may require more time for planning and production than radio advertising, but the benefits are that podcast advertising creates higher engagement as listeners actively choose to subscribe to specific podcasts.
This means that listeners to a podcast may feel that the podcast hosts are honest and genuine, almost like in a friendship relationship, which leads to taking their sponsored recommendations more seriously than radio advertising. The cost-effectiveness of podcast advertising can vary and is often directly related to the podcast's popularity and size.
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