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1223 brands found
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Babyhjälp 

Babies & Toddlers · Babyhjälp.se vänder sig till gravida och småbarnsföräldrar. Sidan lanserades i december 2008 och är under ständig tillväxt och utveckling. V...
Active in Sweden
Offers 2 advertising channels
Reaches 90% women, 10% men, 20-44 years
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Better Newspapers Inc - Centralia Group - Southern Illinois 

Advertising · Daily & weekly publications that have been around for over 165 years with a combined reach covering Southern Illinois (just 1-2 hours from M...
Active in United States
Offers 4 advertising channels
Reaches 50% women, 50% men, 30-65 years
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KOM24 

Advertising · KOM24 er en nettavisen for kommunikasjonsfolk. Vi når ut til private- og offentlige ansatte i kommunikasjonssektoren, og innholdet vi skaper...
Active in Norway
Offers 5 advertising channels
Reaches 51% women, 49% men, 35-55 years
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Sveriges HR Förening 

Advertising · Sveriges HR Förening - ett community för de som brinner för HR/People-frågor. Sveriges HR Förening står bakom bl.a. HR People (Sveriges vass...
Active in Sweden
Offers 8 advertising channels
Reaches 50% women, 50% men, 35-44 years
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L-Mediehus 

Advertising · L-Mediehus er landbrugets forenede medie og har en bred medieportefølje....
Active in Denmark
Offers 5 advertising channels
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Computerworld Danmark 

Advertising · Computerworld er Danmarks største medie for IT og rapporterer dagligt om branchenyheder....
Active in Denmark
Offers 6 advertising channels
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Subjekt 

Arts · Subjekt er Norges raskest voksende kunst- og kulturavis. Vi har i dag opp mot 200 000 unike lesere per måned og nærmere 800 000 sidevisninge...
Active in Norway
Offers 5 advertising channels
Reaches 50% women, 50% men, 18-44 years
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MMAnytt 

Sports · Nå Sveriges svåraste målgrupp med en klick, vi sitter på ”the unreachables” målgruppen med bara män.
MMAnytt är Sveriges största sportsajt i...
Active in Sweden
Offers 3 advertising channels
Reaches 95% men, 5% women, 18-45 years
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Shifter 

News · Vi i Shifter følger det innovative næringslivet på godt og vondt, og har som mål å bringe nyhetene, analysene, fortellingene og kunnskapen s...
Active in Norway
Offers 3 advertising channels
Reaches 65% men, 35% women, 13-34 years
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LFC.se – svenska supporterklubben 

Football · LFC.se är officiella webbplatsen för Liverpool FC Supporters Club Sweden. Grundad 1999.
21 500 registrerade medlemmar, snittar 20-40 000 dag...
Active in Sweden
Offers 6 advertising channels
Reaches 92% men, 8% women, 24-45 years
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Dagen 

Religion & Spirituality · Dagen är sedan starten 1945 Sveriges största politiskt oberoende dagstidning på kristen grund. Vi når 55 000 läsare i print och 60 000 unika...
Active in Sweden
Offers 4 advertising channels
Reaches 53% women, 47% men, 51 years
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Nyheter Idag 

National News · Vår nyhetsrapportering inriktar sig på politik, skvaller, sociala medier samt utrikesnyheter. Fokus är att skapa egna nyheter genom intervju...
Active in Sweden
Offers 2 advertising channels
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Vi Elsker Serier 

Movies · Vi Elsker Serier is an independent site for all dedicated series fans who want tips and reviews about a wide selection of series. We take pr...
Active in Denmark
Offers 5 advertising channels
Reaches 50% women, 50% men, 13-65 years
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HR Nyheter 

Classifieds · HR Nyheter är en av Sveriges ledande podcasts inom HR. Vi är data-drivna och arbetar nära våra annonsörer....
Active in Sweden
Offers 3 advertising channels
Reaches 50% women, 50% men, 35-44 years
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Bryllupssnakk

Active in Norway
Offers 2 advertising channels
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Sächsische.de 

Local News · Sächsische.de ist eine Website mit den neuesten lokalen Nachrichten und Veranstaltungen....
Active in Dresden
Offers 9 advertising channels
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Femina:update

Active in Denmark
Offers 5 advertising channels
Reaches 50% women, 50% men, 13-65 years
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Stallpodden 

Humor · En oberoende podcast skapad av en hästnörd och en bilnörd. Vi söker just nu några få sponsorer med relevant produkt för att kunna utveckla p...
Active in Sweden
Offers Podcasts
Reaches 50% women, 50% men, 18-65 years
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Fotboll24 

Soccer · Sveriges största mediekanal inom ungdomsfotboll och folk runtom: Spelare, ledare, föräldrar ...
Active in Sweden
Offers 2 advertising channels
Reaches 100% men, 0% women, 14-17 years
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Lokalebasen DK 

Real Estate Platforms · Der er mange fordele ved at leje kontorplads frem for at arbejde hjemme eller leje et helt kontor. Derfor er kontorfællesskaber en mere og m...
Active in Denmark
Offers 9 advertising channels
Reaches 50% women, 50% men, 18-60 years
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Audio in Sweden

Why audio advertising?

Audio advertising, also known as audio marketing, is a form of digital marketing where advertisements are delivered in audio format to listeners. This type of advertising is common on platforms like Spotify, Youtube, Pandora, and other streaming music or podcast services. Here are some advantages of audio advertising:

Audio advertising is flexible and can reach listeners wherever they are, whether they are out jogging, driving, or just listening to music at home. This makes audio advertising a flexible and accessible way for companies to reach their target audience.

It is also cost-effective as the production of audio content is usually less expensive compared to visual content. Moreover, many platforms offer very good analytical tools that allow measurement of ad performance, including the number of listens and conversion rate.

What are the advantages of radio versus podcast advertising? Which is better?

Radio advertising has a broader reach, making it more effective for local marketing. For example, if you want to widely disseminate an ad in a small town, radio advertising is an excellent choice.

Radio ads are quicker to produce and require less work if you want to get your ad out quickly. Radio advertising is also cost-effective and allows for repetition of ads throughout the day, which can be positive. However, it is less personal compared to podcast advertising, and it is often difficult to reach a specific target group within different niches or categories.

On the other hand, podcast advertising tends to have a more niche and engaged audience, enabling more target group-specific marketing. These types of ads may require more time for planning and production than radio advertising, but the benefits are that podcast advertising creates higher engagement as listeners actively choose to subscribe to specific podcasts.

This means that listeners to a podcast may feel that the podcast hosts are honest and genuine, almost like in a friendship relationship, which leads to taking their sponsored recommendations more seriously than radio advertising. The cost-effectiveness of podcast advertising can vary and is often directly related to the podcast's popularity and size.

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