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Best Audio advertising providers
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1226 brands found
PinkNews
Entertainment
PinkNews is the largest and most influential LQBTQ+ media company producing some of the most read and watched LGBTQ+ content globally. Each month across our award-winning website, social platforms and...
50%
Men
50%
Women
13-65 years
Babyhjälp
Babies & Toddlers · Babyhjälp
Babyhjälp.se vänder sig till gravida och småbarnsföräldrar. Sidan lanserades i december 2008 och är under ständig tillväxt och utveckling. Vårt fokus är på djupgående faktaartiklar som sakligt och obe...
8,065
Active users per week
Google Analytics
10%
Men
90%
Women
20-44 years
Brainz Magazine
Media · Brainz Magazine
Brainz Magazine is a pioneering online media publication with a global audience, reaching engaged readers from over sixty-five countries and six continents worldwide. We feature engaging and thought-p...
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MMAnytt
Sports · Vi representerar alla svenska män
Nå Sveriges svåraste målgrupp med en klick, vi sitter på ”the unreachables” målgruppen med bara män. MMAnytt är Sveriges största sportsajt inom kampsport. Med hjärtat i sport och smart journalistik hj...
213,683
Unique browsers per month
Other
95%
Men
5%
Women
18-45 years
KOM24
Advertising · Om KOM24
KOM24 er en nettavisen for kommunikasjonsfolk. Vi når ut til private- og offentlige ansatte i kommunikasjonssektoren, og innholdet vi skaper er preget av bransjenyheter, fagstoff og debatt. Siden lan...
49%
Men
51%
Women
35-55 years
L-Mediehus
Advertising
L-Mediehus er landbrugets forenede medie og har en bred medieportefølje....
Subjekt
Arts
Subjekt er Norges raskest voksende kunst- og kulturavis. Vi har i dag opp mot 200 000 unike lesere per måned og nærmere 800 000 sidevisninger totalt per måned. Vi når effektivt ut til en attraktiv mål...
165
Followers
Youtube (Manual)
50%
Men
50%
Women
18-44 years
Vi Elsker Serier
Movies · About Vi Elsker Serier
Vi Elsker Serier is an independent site for all dedicated series fans who want tips and reviews about a wide selection of series. We take pride in geeking out with our users and going in-depth with co...
50%
Men
50%
Women
13-65 years
HR Nyheter
Classifieds
HR Nyheter är en av Sveriges ledande podcasts inom HR. Vi är data-drivna och arbetar nära våra annonsörer....
50%
Men
50%
Women
35-44 years
Computerworld Danmark
Advertising
Computerworld er Danmarks største medie for IT og rapporterer dagligt om branchenyheder....
edogs
Dogs · About edogs - your dog world
Our edogs team is characterized by a lot of passion and dog power. We have set ourselves the goal of bringing every dog lover together with the right four-legged friend - online, safely and easily! Sa...
107,471
Active users per week
Google Analytics
Sächsische.de
Local News
Sächsische.de ist eine Website mit den neuesten lokalen Nachrichten und Veranstaltungen....
Börsen-Zeitung
Financial News
Die Börsen-Zeitung ist eine Finanzzeitung mit Schwerpunkt auf Wirtschaftsnachrichten und -ereignissen....
Fotboll24
Soccer
Sveriges största mediekanal inom ungdomsfotboll och folk runtom: Spelare, ledare, föräldrar ...
100%
Men
0%
Women
14-17 years
Lokalebasen DK
Real Estate Platforms · Lej kontorplads i København
Der er mange fordele ved at leje kontorplads frem for at arbejde hjemme eller leje et helt kontor. Derfor er kontorfællesskaber en mere og mere populær løsning for iværksættere, og der sker lige nu en...
50%
Men
50%
Women
18-60 years
Why audio advertising?
Audio advertising, also known as audio marketing, is a form of digital marketing where advertisements are delivered in audio format to listeners. This type of advertising is common on platforms like Spotify, Youtube, Pandora, and other streaming music or podcast services. Here are some advantages of audio advertising:
Audio advertising is flexible and can reach listeners wherever they are, whether they are out jogging, driving, or just listening to music at home. This makes audio advertising a flexible and accessible way for companies to reach their target audience.
It is also cost-effective as the production of audio content is usually less expensive compared to visual content. Moreover, many platforms offer very good analytical tools that allow measurement of ad performance, including the number of listens and conversion rate.
What are the advantages of radio versus podcast advertising? Which is better?
Radio advertising has a broader reach, making it more effective for local marketing. For example, if you want to widely disseminate an ad in a small town, radio advertising is an excellent choice.
Radio ads are quicker to produce and require less work if you want to get your ad out quickly. Radio advertising is also cost-effective and allows for repetition of ads throughout the day, which can be positive. However, it is less personal compared to podcast advertising, and it is often difficult to reach a specific target group within different niches or categories.
On the other hand, podcast advertising tends to have a more niche and engaged audience, enabling more target group-specific marketing. These types of ads may require more time for planning and production than radio advertising, but the benefits are that podcast advertising creates higher engagement as listeners actively choose to subscribe to specific podcasts.
This means that listeners to a podcast may feel that the podcast hosts are honest and genuine, almost like in a friendship relationship, which leads to taking their sponsored recommendations more seriously than radio advertising. The cost-effectiveness of podcast advertising can vary and is often directly related to the podcast's popularity and size.
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