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1145 brands found
Aware & Aggravated
Advertising
The ultimate self transformation and self development podcast....
What A Day
News
What A Day cuts through all the chaos and crimes to help you understand what matters and how you can fix it—all in just 20 minutes. Hosts Tre’vell Anderson, Priyanka Aribindi, Josie Duffy Rice, and Ju...
Landevei
Travel
Landevei er et norsk magasin med fokus på landeveissykling. Den dekker et bredt spekter av emner relatert til sporten, inkludert trening og teknikk, utstyrsanmeldelser og profiler til profesjonelle og...
Jeger
News
Jeger er et norsk magasin som fokuserer på jakt og jaktkultur. Den dekker emner som jaktteknikker, utstyrsanmeldelser og intervjuer med profesjonelle jegere. Magasinet har også dekning av jaktarrangem...
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Utdanningsnytt
Education
Utdanningsnytt.no er nettstedet for fagbladene Utdanning, Bedre skole, Yrke, Første steg og Spesialpedagogikk.Nettstedet hadde i 2020 310.000 unike brukere i snitt per måned.Medlemsbladet Utdanning: 2...
American Patchwork & Quilting
Home & Garden
American Patchwork & Quilting is a magazine that focuses on the art and craft of quilting. The magazine is published by Better Homes & Gardens, a media brand that provides information and inspiration ...
Successful Farming
Home & Garden
Successful Farming began in 1902 as a publication built on service journalism to help American farmers. Today, our brand includes an award-winning magazine reaching 393,000 farmers and ranchers. We fo...
Bon Appétit
Food & Drink
Bon Appétit is a monthly American food and entertaining magazine, that typically contains recipes, entertaining ideas, restaurant recommendations, and wine reviews. Owned by Condé Nast, it is headquar...
Azerion Sweden
Advertising · Om Azerion Sweden
Azerion är en snabbt växande underhållnings- och medieplattform. Som ett innehållsdrivet teknik- och dataföretag hjälper Azerion konsumenter, digitala publicister, annonsörer och spelskapare över hela...
44%
Men
56%
Women
26-65 years
Talpa Network
Television
Talpa Network maakt content voor tv en radio met de visie om te vertellen....
fondsenwering.nl
Business · fondsenwering.nl
Vf is het platform voor alle professionals die zich er (dagelijks) voor inzetten een succes te maken van het werk en de missie van goede doelen en andere maatschappelijke organisaties. De impact - en ...
50%
Men
50%
Women
24-45 years
E24.no
News · E24.no
E24 er Norges største digitale økonomi- og næringslivsavis. Hver uke leser over en million økonomiinteresserte nordmenn oss på desktop, mobil og tablet – døgnet rundt. Våre kjerneområder er børs og fi...
VG
News · VG
Mediehuset VG leverer nyheter, underholdning og nyttestoff gjennom papiravisen, nettavisen, mobilutgaven, VGTV og VG+ til iPad. I tillegg til å produsere Norges mest leste avis, eier Mediehuset VG Nor...
Bulletin
National News · Tidningen Bulletin - Där andra inte vågar
Vår idé är att erbjuda offensiv journalistik, utan skygglappar, som stärker demokratin. Visionen är att ständigt bredda åsiktskorridoren genom att fokusera på frågor som är viktiga för samhället. Tidn...
Spotify Norge
Advertising
Spotify er verdens største musikkstrømmetjeneste. Annonser på Spotify for å nå folk mens de hører på musikk og podcaster....
Voksenpoeng
Entertainment
Voksenpoeng er en podcast med Nora for alle mennesker som nettopp har gått inn i voksenlivet....
Pengerådet
Finance
Pengerådet er en podcast med Andreas Fredriksen og Hallgeir Kvadsheim som gir tips og anbefalinger om privatøkonomi....
Enkel Servering
Food & Drink
Enkel servering er en podcast som snakker om mat og drikke....
Topp 3
Entertainment
Mads Hansen og Rasmus Wold får ukentlig besøk av en gjest, og sammen lager de en topp 3-liste....
Why audio advertising?
Audio advertising, also known as audio marketing, is a form of digital marketing where advertisements are delivered in audio format to listeners. This type of advertising is common on platforms like Spotify, Youtube, Pandora, and other streaming music or podcast services. Here are some advantages of audio advertising:
Audio advertising is flexible and can reach listeners wherever they are, whether they are out jogging, driving, or just listening to music at home. This makes audio advertising a flexible and accessible way for companies to reach their target audience.
It is also cost-effective as the production of audio content is usually less expensive compared to visual content. Moreover, many platforms offer very good analytical tools that allow measurement of ad performance, including the number of listens and conversion rate.
What are the advantages of radio versus podcast advertising? Which is better?
Radio advertising has a broader reach, making it more effective for local marketing. For example, if you want to widely disseminate an ad in a small town, radio advertising is an excellent choice.
Radio ads are quicker to produce and require less work if you want to get your ad out quickly. Radio advertising is also cost-effective and allows for repetition of ads throughout the day, which can be positive. However, it is less personal compared to podcast advertising, and it is often difficult to reach a specific target group within different niches or categories.
On the other hand, podcast advertising tends to have a more niche and engaged audience, enabling more target group-specific marketing. These types of ads may require more time for planning and production than radio advertising, but the benefits are that podcast advertising creates higher engagement as listeners actively choose to subscribe to specific podcasts.
This means that listeners to a podcast may feel that the podcast hosts are honest and genuine, almost like in a friendship relationship, which leads to taking their sponsored recommendations more seriously than radio advertising. The cost-effectiveness of podcast advertising can vary and is often directly related to the podcast's popularity and size.
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