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1224 brands found
The Victor Davis Hanson Show
News · This is the Victor Davis Hanson Show. Victor is the Martin and Illie Anderson Senior Fellow at the Hoover Institution and the Wayne & Marcia...
Krimpodden
Law & Government · Krimekspert Øystein Milli snakker med programleder Tor-Erling Thømt Ruud i podcasten Krimpodden om norsk kriminalitet og ulike rettssaker....
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Dagens Medisin
News · Dagens Medisin er Norges største uavhengige nyhetskanal for helsevesenet. Vi dekker helserelaterte nyheter innen bl.a. økonomi, politikk, me...
The Chronicle
News · The Chronicle is a proud regional daily newspaper focused on Toowoomba, the Lockyer Valley and Darling Downs.These include a weekly jobs and...
Spotify Norge
Advertising · Spotify er verdens største musikkstrømmetjeneste. Annonser på Spotify for å nå folk mens de hører på musikk og podcaster....
Enkel Servering
Food & Drink · Enkel servering er en podcast som snakker om mat og drikke....
PZC
Local News · PZC is 24 uur per dag, 7 dagen per week op de hoogte van het laatste nieuws....
Vaikuttajamedia
Advertising · Vaikuttajamedia on verkosto, joka kokoaa yhteen Suomen suosituimpia vaikuttajia. Tämäntyyppinen markkinointi on tehokas ja luotettava tapa e...
Houston chronicle
News · The Houston Chronicle, one of the largest newspapers in the United States, was founded in 1901 and was acquired by Hearst in 1987. In additi...
Arizona Range News
News · Established in 1882, the Arizona Range News has served the Willcox community for 132 years and strives toward excellence in community journa...
How I Built This
Business · Guy Raz interviews the world’s best-known entrepreneurs to learn how they built their iconic brands. In each episode, founders reveal deep, ...
Suspect
Advertising · Suspect is an investigative series about mislaid justice and the kinds of weighty decisions that detectives, lawyers, and jurors make every ...
Giggly Squad
Entertainment · Welcome to Giggly Squad. Each week, Hannah Berner and Paige DeSorbo make fun of everything, but most importantly themselves. They discuss po...
BBC History Magazine
Advertising · BBC History Magazine is Britain’s biggest-selling history brand with a highly engaged and loyal audience. It brings history to life with inf...
Discarded
Society · This is the story of a modern-day Erin Brockovich, set on the Mississippi River in an area known as “Cancer Alley." Her name is Sharon Lavig...
White Lies(Embedded)
Entertainment · On the morning of August 21, 1991, a group of Cuban detainees took over a federal prison in Talladega, Alabama, and demanded their freedom. ...
2 Bears, 1 Cave
Entertainment · Weekly, comedian best friends Tom Segura and Bert Kreischer get together in the bear cave at YMH Studios to do what bears do: make each othe...
VG
News · Mediehuset VG leverer nyheter, underholdning og nyttestoff gjennom papiravisen, nettavisen, mobilutgaven, VGTV og VG+ til iPad. I tillegg ti...
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Why audio advertising?
Audio advertising, also known as audio marketing, is a form of digital marketing where advertisements are delivered in audio format to listeners. This type of advertising is common on platforms like Spotify, Youtube, Pandora, and other streaming music or podcast services. Here are some advantages of audio advertising:
Audio advertising is flexible and can reach listeners wherever they are, whether they are out jogging, driving, or just listening to music at home. This makes audio advertising a flexible and accessible way for companies to reach their target audience.
It is also cost-effective as the production of audio content is usually less expensive compared to visual content. Moreover, many platforms offer very good analytical tools that allow measurement of ad performance, including the number of listens and conversion rate.
What are the advantages of radio versus podcast advertising? Which is better?
Radio advertising has a broader reach, making it more effective for local marketing. For example, if you want to widely disseminate an ad in a small town, radio advertising is an excellent choice.
Radio ads are quicker to produce and require less work if you want to get your ad out quickly. Radio advertising is also cost-effective and allows for repetition of ads throughout the day, which can be positive. However, it is less personal compared to podcast advertising, and it is often difficult to reach a specific target group within different niches or categories.
On the other hand, podcast advertising tends to have a more niche and engaged audience, enabling more target group-specific marketing. These types of ads may require more time for planning and production than radio advertising, but the benefits are that podcast advertising creates higher engagement as listeners actively choose to subscribe to specific podcasts.
This means that listeners to a podcast may feel that the podcast hosts are honest and genuine, almost like in a friendship relationship, which leads to taking their sponsored recommendations more seriously than radio advertising. The cost-effectiveness of podcast advertising can vary and is often directly related to the podcast's popularity and size.
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