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1226 brands found

The Rest Is History

Advertising
Historians Tom Holland and Dominic Sandbrook are interrogating the past, and attempting to de-tangle the present.They question the nature of Greatness, why the West no longer has civil wars and whethe...

Marietta Daily Journal

News
The Marietta Daily Journal (MDJ) is a daily newspaper published in Marietta, Georgia. It has a daily paid circulation of approximately 17,000 copies, and covers local, national and international news....

The Diary Of A CEO

Business
A few years ago I was a broke, university dropout, living in a studio-flat in a rough area. At 18 I started a company which would eventually become "Social Chain" - an industry leading marketing compa...

Randers Amtsavis

News
Læs om seneste nyt fra Randers og omegn i Randers Amtsavis....
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Krimpodden

Law & Government
Krimekspert Øystein Milli snakker med programleder Tor-Erling Thømt Ruud i podcasten Krimpodden om norsk kriminalitet og ulike rettssaker....

Accounting Today

News
Accounting Today is the leading information resource for public accountants – serving the community of professionals who provide tax preparation, bookkeeping, auditing, financial planning, and busines...

The Commercial Appeal

News
The Commercial Appeal (also known as the Memphis Commercial Appeal) is a daily newspaper of Memphis, Tennessee, and its surrounding metropolitan area. It is owned by the Gannett Company; its former ow...

McKinney Courier-Gazette

News
The McKinney Courier-Gazette is a daily newspaper published in McKinney, Texas, covering Collin County.1013 Communications acquired it from American Community Newspapers in 2011. The newspaper has a d...

Timcast IRL

News
Timcast IRL features Tim Pool and guests discussing issues in culture, news, and politics. Featuring Ian Crossland as co-host and Serge Dotcom as live producer....

Vad Vi Vet.

National News · Vad Vi Vet. - lär svenskarna något nytt varje dag
Vad Vi Vet förklarar nyheterna på ett sätt som gör att vår publik lär sig något nytt varje dag. Våra förklaringar är fria från åsikter och spekulationer utan innehåller bara vad vi vet. Vi publicerar ...
250,000
Total reach (individuals) per week
Own source
15%
Men
85%
Women
24-45 years

PZC

Local News
PZC is 24 uur per dag, 7 dagen per week op de hoogte van het laatste nieuws....

Chicago Sun-Times

News
Winner of eight Pulitzer Prizes, the Chicago Sun-Times is Chicago’s oldest continuously published daily newspaper in the city. Founded in 1948 through a merger of the Chicago Sun and the Daily Times, ...

South china morning post(SCMP)

News
The South China Morning Post, with its Sunday edition, the Sunday Morning Post, is a Hong Kong-based English-language newspaper owned by Alibaba Group. Founded in 1903 by Tse Tsan-tai and Alfred Cunni...

The Independent

News
The Independent is a British online newspaper. It was established in 1986 as a national morning printed paper. Nicknamed the Indy, it began as a broadsheet and changed to tabloid format in 2003. The l...

Normal Gossip

Entertainment
Normal Gossip delivers juicy, strange, funny, and utterly banal gossip about people you’ll never know and never meet. Host Kelsey McKinney discusses reader-submitted comedic gossip with guests, diving...

The Bryan-College Station Eagle

News
The Eagle, officially known as The Bryan-College Station Eagle, is a daily newspaper based in Bryan, Texas, United States. Centered in Brazos County, the paper covers an eight-county area around Bryan...

Denton Record-Chronicle

News
The Denton Record-Chronicle is the main newspaper for the city of Denton, Texas and Denton County.In 1899, William Edwards consolidated the Denton Chronicle and Denton County Record (founded 1892 and ...

Greenville Herald-Banner

News
The oldest business in Hunt County, the Herald-Banner was founded on April 14, 1869 as the Greenville Herald by John C. Bayne. Almost a century later, the paper merged with the Greenville Evening Bann...

The Salt Lake Tribune

News
The Salt Lake Tribune is a newspaper published in the city of Salt Lake City, Utah. The Tribune is owned by The Salt Lake Tribune, Inc., a non-profit corporation. The newspaper's motto is "Utah's Inde...

The Victor Davis Hanson Show

News
This is the Victor Davis Hanson Show. Victor is the Martin and Illie Anderson Senior Fellow at the Hoover Institution and the Wayne & Marcia Buske Distinguished Fellow in History at Hillsdale College....

Why audio advertising?

Audio advertising, also known as audio marketing, is a form of digital marketing where advertisements are delivered in audio format to listeners. This type of advertising is common on platforms like Spotify, Youtube, Pandora, and other streaming music or podcast services. Here are some advantages of audio advertising:

Audio advertising is flexible and can reach listeners wherever they are, whether they are out jogging, driving, or just listening to music at home. This makes audio advertising a flexible and accessible way for companies to reach their target audience.

It is also cost-effective as the production of audio content is usually less expensive compared to visual content. Moreover, many platforms offer very good analytical tools that allow measurement of ad performance, including the number of listens and conversion rate.

What are the advantages of radio versus podcast advertising? Which is better?

Radio advertising has a broader reach, making it more effective for local marketing. For example, if you want to widely disseminate an ad in a small town, radio advertising is an excellent choice.

Radio ads are quicker to produce and require less work if you want to get your ad out quickly. Radio advertising is also cost-effective and allows for repetition of ads throughout the day, which can be positive. However, it is less personal compared to podcast advertising, and it is often difficult to reach a specific target group within different niches or categories.

On the other hand, podcast advertising tends to have a more niche and engaged audience, enabling more target group-specific marketing. These types of ads may require more time for planning and production than radio advertising, but the benefits are that podcast advertising creates higher engagement as listeners actively choose to subscribe to specific podcasts.

This means that listeners to a podcast may feel that the podcast hosts are honest and genuine, almost like in a friendship relationship, which leads to taking their sponsored recommendations more seriously than radio advertising. The cost-effectiveness of podcast advertising can vary and is often directly related to the podcast's popularity and size.

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