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The Way I Heard It
Advertising
In The Way I Heard It, Mike Rowe gives a different take on a variety of topics—from pop culture to politics, history to Hollywood, each mystery is a trueish tale about someone you know, filled with fa...
Stylist
Style & Fashion
Stylist is the UK’s leading media brand for women; talking to 5 million UK women a month and making up 40% of the women’s lifestyle sector. Our audience are the UK’s finest professional women – a dem...
Networth and Chill
Business
Vivian Tu, aka Your Rich BFF, is getting up close and personal, about the good, bad, and ugly on how money impacts all of our lives. Instead of your traditional boring business podcast, Networth and C...
Devil Town
Entertainment
Fear and hysteria grip the small town of Gilmer, Texas, when the search for missing teenager Kelly Wilson takes a series of bizarre and shocking turns. Thirty years later, journalist Wes Ferguson retu...
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Where There's A Will, There's A Wake
Entertainment
WHERE THERE’S A WILL, THERE’S A WAKEIf you could plan your perfect death, what would you do?Join Kathy Burke as she chats to the likes of Dawn French, James Acaster and Jamali Maddix asking them quest...
High Low with EmRata
Society
Hi, I’m EmRata, aka Emily Ratajkowski. Maybe you know me from my work as an actress or model, or maybe you’ve read my bestselling book, My Body. I’m interested in marrying everything high and low brow...
True Crime Obsessed
Entertainment
The true crime / comedy podcast YOU NEED IN YOUR LIFE. We recap your favorite true crime documentaries with humor, sass, and heart. FROM VULTURE: "It’s not wrong to laugh when you’re listening to a tr...
The Always Sunny Podcast
Entertainment
The Always Sunny Podcast is a look back on the past fifteen seasons of the hit show, It’s Always Sunny in Philadelphia, hosted by Glenn, Charlie, and Rob. The guys are going back to where it all began...
Business Matters
News
Business Matters, is the UK’s largest multi-platform resource dedicated to the owners of the UK’s small business and medium sized enterprises (SME’s). A subscription-based monthly print magazine with ...
Health & Wellbeing
Health
Health & Wellbeing magazine is the title for you. It’s packed full of easy exercise plans, healthy eating advice and weight loss tips as well as the best budget-friendly kit, stress-reducing technique...
BBC Countryfile Magazine
Advertising
BBC Countryfile Magazine is a real treat for anyone who loves the great British countryside. Each month it’s packed with expert ideas for places to go and things to see, as well as our pick of the sea...
BBC Top Gear
Automotive
BBC Top Gear brings together the world’s foremost automotive photographers and journalists to offer readers the definitive in awesome motoring magazine media. It combines in-depth buying information w...
Simply Knitting
Advertising
Whether you’re a beginner or you’ve been knitting for years you’ll find lots of exciting patterns in every issue of Simply Knitting, from on-trend garments to quick and easy gift ideas and irresistibl...
Kampanje
News
Kampanje er et av de ledende forlagene for alle som jobber innen media, markedsføring, reklame, PR og kommunikasjonssektoren i Norge. Kampanje.com er en komplett nettbasert plattform som tilbyr et bre...
Trav og Galopp-Nytt
News
Trav og Galopp-Nytt ble etablert i 1949 og er Norges eldste og største medie for trav- og galoppsport, både digitalt og på papir. Trav og Galopp-Nytt har omfattende nyhets- og reportasjevirksomhet fra...
Dagens Medisin
News
Dagens Medisin er Norges største uavhengige nyhetskanal for helsevesenet. Vi dekker helserelaterte nyheter innen bl.a. økonomi, politikk, medisin, forskning og personalia. I tillegg har vi en stor deb...
Klatring
News
Norsk-klatring.no er en nettside som gir informasjon om fjellklatring i Norge. Nettsiden er på norsk og gir informasjon om klatredestinasjoner, ruter og arrangementer i Norge. Den inneholder også info...
Landevei
Travel
Landevei er et norsk magasin med fokus på landeveissykling. Den dekker et bredt spekter av emner relatert til sporten, inkludert trening og teknikk, utstyrsanmeldelser og profiler til profesjonelle og...
Jeger
News
Jeger er et norsk magasin som fokuserer på jakt og jaktkultur. Den dekker emner som jaktteknikker, utstyrsanmeldelser og intervjuer med profesjonelle jegere. Magasinet har også dekning av jaktarrangem...
Utdanningsnytt
Education
Utdanningsnytt.no er nettstedet for fagbladene Utdanning, Bedre skole, Yrke, Første steg og Spesialpedagogikk.Nettstedet hadde i 2020 310.000 unike brukere i snitt per måned.Medlemsbladet Utdanning: 2...
Why audio advertising?
Audio advertising, also known as audio marketing, is a form of digital marketing where advertisements are delivered in audio format to listeners. This type of advertising is common on platforms like Spotify, Youtube, Pandora, and other streaming music or podcast services. Here are some advantages of audio advertising:
Audio advertising is flexible and can reach listeners wherever they are, whether they are out jogging, driving, or just listening to music at home. This makes audio advertising a flexible and accessible way for companies to reach their target audience.
It is also cost-effective as the production of audio content is usually less expensive compared to visual content. Moreover, many platforms offer very good analytical tools that allow measurement of ad performance, including the number of listens and conversion rate.
What are the advantages of radio versus podcast advertising? Which is better?
Radio advertising has a broader reach, making it more effective for local marketing. For example, if you want to widely disseminate an ad in a small town, radio advertising is an excellent choice.
Radio ads are quicker to produce and require less work if you want to get your ad out quickly. Radio advertising is also cost-effective and allows for repetition of ads throughout the day, which can be positive. However, it is less personal compared to podcast advertising, and it is often difficult to reach a specific target group within different niches or categories.
On the other hand, podcast advertising tends to have a more niche and engaged audience, enabling more target group-specific marketing. These types of ads may require more time for planning and production than radio advertising, but the benefits are that podcast advertising creates higher engagement as listeners actively choose to subscribe to specific podcasts.
This means that listeners to a podcast may feel that the podcast hosts are honest and genuine, almost like in a friendship relationship, which leads to taking their sponsored recommendations more seriously than radio advertising. The cost-effectiveness of podcast advertising can vary and is often directly related to the podcast's popularity and size.
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