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1223 brands found
Krimpodden
Law & Government · Krimekspert Øystein Milli snakker med programleder Tor-Erling Thømt Ruud i podcasten Krimpodden om norsk kriminalitet og ulike rettssaker....
Der Spiegel
News · Der Spiegel ist eine Zeitung der Spiegel Gruppe und veröffentlicht aktuelle Nachrichten und Ereignisse....
The Tim Dillon Show
Entertainment · Tim Dillon is a comedian and tour guide. He’s very excited to give you a tour of the end of the world. Each week from a porch in Los Angeles...
The Bill Simmons Podcast
Sports · HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and m...
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Winston-Salem Journal
News · The Winston-Salem Journal is an American, English language daily newspaper primarily serving Winston-Salem and Forsyth County, North Carolin...
Bannon`s War Room
News · WAR ROOM with Stephen K. Bannon.Stephen Kevin Bannon (born November 27, 1953) is an American media executive, political strategist, and form...
Azerion Sweden
Advertising · Azerion är en snabbt växande underhållnings- och medieplattform. Som ett innehållsdrivet teknik- och dataföretag hjälper Azerion konsumenter...
Aftenposten
News · Mediehuset Aftenposten er en del av Media Norge ASA. Schibsted Media Group eier dette konsernet, hvor også Stavanger Aftenblad, Fædrelandsve...
Enkel Servering
Food & Drink · Enkel servering er en podcast som snakker om mat og drikke....
PZC
Local News · PZC is 24 uur per dag, 7 dagen per week op de hoogte van het laatste nieuws....
Vaikuttajamedia
Advertising · Vaikuttajamedia on verkosto, joka kokoaa yhteen Suomen suosituimpia vaikuttajia. Tämäntyyppinen markkinointi on tehokas ja luotettava tapa e...
Radio Pooki
Advertising · Radio Pooki on suosittu radiokanava Pohjois-Pohjanmaalaisten keskuudessa.Osa Bauer Media. ...
New York Law Journal
News · The New York Law Journal, an ALM publication, is the indispensable information source for the entire New York legal community. From leaders ...
Timcast IRL
News · Timcast IRL features Tim Pool and guests discussing issues in culture, news, and politics. Featuring Ian Crossland as co-host and Serge Dotc...
How I Built This
Business · Guy Raz interviews the world’s best-known entrepreneurs to learn how they built their iconic brands. In each episode, founders reveal deep, ...
Jocko Podcast
Business · Retired Navy SEAL, Jocko Willink and Director, Echo Charles discuss discipline and leadership in business, war, relationships and everyday l...
Giggly Squad
Entertainment · Welcome to Giggly Squad. Each week, Hannah Berner and Paige DeSorbo make fun of everything, but most importantly themselves. They discuss po...
Fly on the Wall
Entertainment · Be a “Fly on the Wall” as Saturday Night Live alumni Dana Carvey and David Spade take you behind the scenes to reminisce about the most memo...
Suspect
Advertising · Suspect is an investigative series about mislaid justice and the kinds of weighty decisions that detectives, lawyers, and jurors make every ...
Discarded
Society · This is the story of a modern-day Erin Brockovich, set on the Mississippi River in an area known as “Cancer Alley." Her name is Sharon Lavig...
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Why audio advertising?
Audio advertising, also known as audio marketing, is a form of digital marketing where advertisements are delivered in audio format to listeners. This type of advertising is common on platforms like Spotify, Youtube, Pandora, and other streaming music or podcast services. Here are some advantages of audio advertising:
Audio advertising is flexible and can reach listeners wherever they are, whether they are out jogging, driving, or just listening to music at home. This makes audio advertising a flexible and accessible way for companies to reach their target audience.
It is also cost-effective as the production of audio content is usually less expensive compared to visual content. Moreover, many platforms offer very good analytical tools that allow measurement of ad performance, including the number of listens and conversion rate.
What are the advantages of radio versus podcast advertising? Which is better?
Radio advertising has a broader reach, making it more effective for local marketing. For example, if you want to widely disseminate an ad in a small town, radio advertising is an excellent choice.
Radio ads are quicker to produce and require less work if you want to get your ad out quickly. Radio advertising is also cost-effective and allows for repetition of ads throughout the day, which can be positive. However, it is less personal compared to podcast advertising, and it is often difficult to reach a specific target group within different niches or categories.
On the other hand, podcast advertising tends to have a more niche and engaged audience, enabling more target group-specific marketing. These types of ads may require more time for planning and production than radio advertising, but the benefits are that podcast advertising creates higher engagement as listeners actively choose to subscribe to specific podcasts.
This means that listeners to a podcast may feel that the podcast hosts are honest and genuine, almost like in a friendship relationship, which leads to taking their sponsored recommendations more seriously than radio advertising. The cost-effectiveness of podcast advertising can vary and is often directly related to the podcast's popularity and size.
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