Want to be seen here?
Connect your company to the marketplace for free.
Audio
Get started with Audio advertising
Compare different proposals. Save time and money.
Ocast is the leading marketplace for audio advertising and advertising. Fill in the form and start receiving tailored offers for your campaign at the best price.
Best Audio advertising providers
Filter
Advertising channels
Categories
Audience
1226 brands found
Frozen Head
Advertising
Hosted by Ash Kelley and Alaina Urquhart from the hit show Morbid.When 90-year-old Laurence Pilgeram drops dead on the sidewalk outside his condo, you might think that’s the end of his story. But, rea...
Svetlana! Svetlana!
Advertising
In 1967, Joseph Stalin’s daughter braved her way over the Iron Curtain, secret memoir in tow, and landed in America as the Cold War’s most famous defector. At 40 years old, Svetlana had left everythin...
48 Hours
Entertainment
One of television's most popular true-crime series adapted for your ears. Follow along with 48 Hours every week as award-winning CBS News correspondents investigate the most intriguing crime and justi...
The Glenn Beck Program
News
Storytelling, insight and compelling perspective on American culture and politics. Glenn Beck's quick wit, candid opinions and engaging personality have made this one of the most popular radio program...
Want to be seen here?Connect your company to the marketplace for free.
Register for free
Devil Town
Entertainment
Fear and hysteria grip the small town of Gilmer, Texas, when the search for missing teenager Kelly Wilson takes a series of bizarre and shocking turns. Thirty years later, journalist Wes Ferguson retu...
Where There's A Will, There's A Wake
Entertainment
WHERE THERE’S A WILL, THERE’S A WAKEIf you could plan your perfect death, what would you do?Join Kathy Burke as she chats to the likes of Dawn French, James Acaster and Jamali Maddix asking them quest...
Dagens Medisin
News
Dagens Medisin er Norges største uavhengige nyhetskanal for helsevesenet. Vi dekker helserelaterte nyheter innen bl.a. økonomi, politikk, medisin, forskning og personalia. I tillegg har vi en stor deb...
Jeger
News
Jeger er et norsk magasin som fokuserer på jakt og jaktkultur. Den dekker emner som jaktteknikker, utstyrsanmeldelser og intervjuer med profesjonelle jegere. Magasinet har også dekning av jaktarrangem...
Utdanningsnytt
Education
Utdanningsnytt.no er nettstedet for fagbladene Utdanning, Bedre skole, Yrke, Første steg og Spesialpedagogikk.Nettstedet hadde i 2020 310.000 unike brukere i snitt per måned.Medlemsbladet Utdanning: 2...
American Patchwork & Quilting
Home & Garden
American Patchwork & Quilting is a magazine that focuses on the art and craft of quilting. The magazine is published by Better Homes & Gardens, a media brand that provides information and inspiration ...
leboncoin
Advertising
Le Bon Coin is a French website and online marketplace. It is one of the largest classifieds websites in France, offering a platform for buying and selling a wide range of goods and services, includin...
Off Air... with Jane and Fi
News
Fresh from their new Times Radio show Jane Garvey and Fi Glover keep the mics on, grab a cuppa and say what they really think – unencumbered and off air. If you want to contact the show to ask a quest...
True Crime Obsessed
Entertainment
The true crime / comedy podcast YOU NEED IN YOUR LIFE. We recap your favorite true crime documentaries with humor, sass, and heart. FROM VULTURE: "It’s not wrong to laugh when you’re listening to a tr...
Business Matters
News
Business Matters, is the UK’s largest multi-platform resource dedicated to the owners of the UK’s small business and medium sized enterprises (SME’s). A subscription-based monthly print magazine with ...
WIRED UK
News
Wired explores the ideas and innovations that are reshaping our world and is targeted at an intellectually curious, smart urban elite. Launched in the UK in 2009, Wired has since won numerous awards. ...
BBC Sky at Night Magazine
Advertising
Complementing the much-loved BBC TV programme, BBC Sky at Night Magazine is your practical guide to astronomy. Each issue features columns by renowned experts as well as in-depth cosmological features...
Simply Knitting
Advertising
Whether you’re a beginner or you’ve been knitting for years you’ll find lots of exciting patterns in every issue of Simply Knitting, from on-trend garments to quick and easy gift ideas and irresistibl...
rSlash
Entertainment
I read Reddit stories with emotion and with funny voices. My most popular subreddits are r/Prorevenge, r/Entitledparents, and r/Choosingbeggars Subscribe to unlock bonus episodes: https://anchor.fm/rs...
Aware & Aggravated
Advertising
The ultimate self transformation and self development podcast....
What A Day
News
What A Day cuts through all the chaos and crimes to help you understand what matters and how you can fix it—all in just 20 minutes. Hosts Tre’vell Anderson, Priyanka Aribindi, Josie Duffy Rice, and Ju...
Why audio advertising?
Audio advertising, also known as audio marketing, is a form of digital marketing where advertisements are delivered in audio format to listeners. This type of advertising is common on platforms like Spotify, Youtube, Pandora, and other streaming music or podcast services. Here are some advantages of audio advertising:
Audio advertising is flexible and can reach listeners wherever they are, whether they are out jogging, driving, or just listening to music at home. This makes audio advertising a flexible and accessible way for companies to reach their target audience.
It is also cost-effective as the production of audio content is usually less expensive compared to visual content. Moreover, many platforms offer very good analytical tools that allow measurement of ad performance, including the number of listens and conversion rate.
What are the advantages of radio versus podcast advertising? Which is better?
Radio advertising has a broader reach, making it more effective for local marketing. For example, if you want to widely disseminate an ad in a small town, radio advertising is an excellent choice.
Radio ads are quicker to produce and require less work if you want to get your ad out quickly. Radio advertising is also cost-effective and allows for repetition of ads throughout the day, which can be positive. However, it is less personal compared to podcast advertising, and it is often difficult to reach a specific target group within different niches or categories.
On the other hand, podcast advertising tends to have a more niche and engaged audience, enabling more target group-specific marketing. These types of ads may require more time for planning and production than radio advertising, but the benefits are that podcast advertising creates higher engagement as listeners actively choose to subscribe to specific podcasts.
This means that listeners to a podcast may feel that the podcast hosts are honest and genuine, almost like in a friendship relationship, which leads to taking their sponsored recommendations more seriously than radio advertising. The cost-effectiveness of podcast advertising can vary and is often directly related to the podcast's popularity and size.
No commitments.