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Knowledge Fight
Entertainment
Each episode, Dan and Jordan take a look at some clips from that day's Alex Jones Show and struggle to make sense of what they find....
Timothy Keller Sermons Podcast
Advertising
Classic sermons by Tim Keller, Pastor Emeritus of Redeemer Presbyterian Church in New York City and NY Times best-selling author of ”The Reason for God: Belief in an Age of Skepticism.” For the latest...
Morning Joe
News
Join Joe Scarborough, Mika Brzezinski, and Willie Geist, for in-depth and informed discussions that help drive the day's political conversation. Top newsmakers, Washington insiders, journalists, and c...
We Might Be Drunk
Entertainment
Mark Normand and Sam Morril Might Be Drunk. Join these NYC comedians each week as they share insights into the comedy world, recommendations, peeves, and a drink or three....
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Good Inside
Education
Join clinical psychologist and mom of three Dr. Becky Kennedy on her weekly podcast, as she takes on tough parenting questions and delivers actionable guidance—all in short episodes, because we know t...
The Way I Heard It
Advertising
In The Way I Heard It, Mike Rowe gives a different take on a variety of topics—from pop culture to politics, history to Hollywood, each mystery is a trueish tale about someone you know, filled with fa...
The Daily Express
News
The Daily Express is an established and trusted newsbrand that provides the people of Britain with accurate and comprehensive coverage of national and international news, current affairs, politics, sp...
Telegraph.co.uk
News
The Telegraph, an online newspaper. Telegraph.co.uk became the most popular UK newspaper site in April 2008. It was overtaken by Guardian.co.uk in April 2009 and later by "Mail Online". As of December...
The Sunday Telegraph
News
The Sunday Telegraph is a British broadsheet newspaper, founded in February 1961 and published by the Telegraph Media Group, a division of Press Holdings. It is the sister paper of The Daily Telegraph...
Networth and Chill
Business
Vivian Tu, aka Your Rich BFF, is getting up close and personal, about the good, bad, and ugly on how money impacts all of our lives. Instead of your traditional boring business podcast, Networth and C...
Central Penn Business Journal
News
The Central Penn Business Journal is a business newspaper headquartered in Harrisburg, Pennsylvania. The print publication is circulated on a weekly basis and covers five counties in central Pennsylva...
City Pulse
News
City Pulse is Lansing, Michigan’s free alt-weekly covering local politics, arts & entertainment, dining and more happening across Mid-Michigan. For more than 20 years, City Pulse is printed and distri...
The Rewatchables
Entertainment
'The Rewatchables,' a film podcast from the Ringer Podcast Network, features The Ringer’s Bill Simmons and a roundtable of people from the Ringer universe discussing movies they can’t seem to stop wat...
Bertcast
Entertainment
Comic and man of the world Bert Kreischer shares his wisdom and life with you....
On
News
It’s On. Get to the heart of what makes powerful people tick — in interviews that have them sit back, relax and get grilled. Twice a week, Kara Swisher and her executive producer Nayeema Raza invite a...
Fore Play
Sports
"Fore Play" is a weekly podcast by common golfers, for common golfers. Trent, Riggs, Frankie, Dan Rapaport, and their wide variety of guests talk about everything golf like normal folks sitting at a b...
Everything Happens
Society
Life isn't always bright and shiny, as Kate Bowler knows. Kate is a young mother, writer and professor who, at age 35, was suddenly diagnosed with Stage IV cancer. In, warm, insightful, often funny co...
First Person
Society
Every opinion starts with a story. Intimate conversations about the big ideas shaping our world, hosted by journalist Lulu Garcia-Navarro. From New York Times Opinion....
Mind Pump: Raw Fitness Truth
Health
MindPump exposes the RAW TRUTH about health, fitness, nutrition and more... Hosts Sal Di Stefano, Adam Schafer & Justin Andrews pull back the curtain on the mythology, snake oil and pseudo-science tha...
The Dale Jr. Download
Sports
NASCAR’s 15-time Most Popular Driver and winner of two Daytona 500s, Dale Earnhardt Jr., hosts his very own podcast, The Dale Jr Download on Dirty Mo Media. Earnhardt and co-host Mike Davis raise the ...
Why audio advertising?
Audio advertising, also known as audio marketing, is a form of digital marketing where advertisements are delivered in audio format to listeners. This type of advertising is common on platforms like Spotify, Youtube, Pandora, and other streaming music or podcast services. Here are some advantages of audio advertising:
Audio advertising is flexible and can reach listeners wherever they are, whether they are out jogging, driving, or just listening to music at home. This makes audio advertising a flexible and accessible way for companies to reach their target audience.
It is also cost-effective as the production of audio content is usually less expensive compared to visual content. Moreover, many platforms offer very good analytical tools that allow measurement of ad performance, including the number of listens and conversion rate.
What are the advantages of radio versus podcast advertising? Which is better?
Radio advertising has a broader reach, making it more effective for local marketing. For example, if you want to widely disseminate an ad in a small town, radio advertising is an excellent choice.
Radio ads are quicker to produce and require less work if you want to get your ad out quickly. Radio advertising is also cost-effective and allows for repetition of ads throughout the day, which can be positive. However, it is less personal compared to podcast advertising, and it is often difficult to reach a specific target group within different niches or categories.
On the other hand, podcast advertising tends to have a more niche and engaged audience, enabling more target group-specific marketing. These types of ads may require more time for planning and production than radio advertising, but the benefits are that podcast advertising creates higher engagement as listeners actively choose to subscribe to specific podcasts.
This means that listeners to a podcast may feel that the podcast hosts are honest and genuine, almost like in a friendship relationship, which leads to taking their sponsored recommendations more seriously than radio advertising. The cost-effectiveness of podcast advertising can vary and is often directly related to the podcast's popularity and size.
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