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1224 brands found
Where There's A Will, There's A Wake
Entertainment · WHERE THERE’S A WILL, THERE’S A WAKEIf you could plan your perfect death, what would you do?Join Kathy Burke as she chats to the likes of Da...
Erika Taught Me
Business · Erika Kullberg is an attorney and money expert with over 17 million followers on social media and is passionate about better positioning peo...
Off Air... with Jane and Fi
News · Fresh from their new Times Radio show Jane Garvey and Fi Glover keep the mics on, grab a cuppa and say what they really think – unencumbered...
Beauty Inc
Style & Fashion · Beauty Inc is the insider’s guide to the global Beauty community. Offering six franchise printed issues per year, a weekly news-based digita...
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The Mel Robbins Podcast
Education · Mel is in a category all her own. As one of the most widely booked and followed podcast hosts and authors in the world, she’s sought after b...
The Bible Recap
Advertising · If you've ever closed your Bible and thought, "What did I just read?", this podcast is for you! In about 8 minutes a day, we’ll give you a s...
The Jordan B. Peterson Podcast
Education · Join intellectual phenomenon Dr. Jordan Peterson for enlightening discourse that will change the way you think. This podcast breaks down the...
The Bill Simmons Podcast
Sports · HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and m...
Frozen Head
Advertising · Hosted by Ash Kelley and Alaina Urquhart from the hit show Morbid.When 90-year-old Laurence Pilgeram drops dead on the sidewalk outside his ...
Svetlana! Svetlana!
Advertising · In 1967, Joseph Stalin’s daughter braved her way over the Iron Curtain, secret memoir in tow, and landed in America as the Cold War’s most f...
48 Hours
Entertainment · One of television's most popular true-crime series adapted for your ears. Follow along with 48 Hours every week as award-winning CBS News co...
Ologies
Science · Volcanoes. Trees. Drunk butterflies. Mars missions. Slug sex. Death. Beauty standards. Anxiety busters. Beer science. Bee drama. Take away a...
The Charlie Kirk Show
News · Charlie is America's hardest working grassroots activist who has your inside scoop on the biggest news of the day and what's really going on...
The Ezra Klein Show
Society · Named the best podcast of 2021 by Time, Vulture, Esquire and The Atlantic. Each Tuesday and Friday, Ezra Klein invites you into a conversa...
The Blade
News · The present owners of The Blade, the Block family, bought the newspaper from the Locke family in 1926. In the same year, the present Blade b...
Greenville Herald-Banner
News · The oldest business in Hunt County, the Herald-Banner was founded on April 14, 1869 as the Greenville Herald by John C. Bayne. Almost a cent...
The Salt Lake Tribune
News · The Salt Lake Tribune is a newspaper published in the city of Salt Lake City, Utah. The Tribune is owned by The Salt Lake Tribune, Inc., a n...
The Daily Utah Chronicle
News · The University of Utah is a public research university in Salt Lake City, Utah. It is the flagship institution of the Utah System of Higher...
The MeatEater Podcast
Sports · Building on the belief that a deeper understanding of the natural world enriches all of our lives, host Steven Rinella brings an in-depth an...
High Strange
Entertainment · From the creators of Up and Vanished and Radio Rental, host Payne Lindsey attempts to break the stigma surrounding the topic of UFOs. In thi...
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Why audio advertising?
Audio advertising, also known as audio marketing, is a form of digital marketing where advertisements are delivered in audio format to listeners. This type of advertising is common on platforms like Spotify, Youtube, Pandora, and other streaming music or podcast services. Here are some advantages of audio advertising:
Audio advertising is flexible and can reach listeners wherever they are, whether they are out jogging, driving, or just listening to music at home. This makes audio advertising a flexible and accessible way for companies to reach their target audience.
It is also cost-effective as the production of audio content is usually less expensive compared to visual content. Moreover, many platforms offer very good analytical tools that allow measurement of ad performance, including the number of listens and conversion rate.
What are the advantages of radio versus podcast advertising? Which is better?
Radio advertising has a broader reach, making it more effective for local marketing. For example, if you want to widely disseminate an ad in a small town, radio advertising is an excellent choice.
Radio ads are quicker to produce and require less work if you want to get your ad out quickly. Radio advertising is also cost-effective and allows for repetition of ads throughout the day, which can be positive. However, it is less personal compared to podcast advertising, and it is often difficult to reach a specific target group within different niches or categories.
On the other hand, podcast advertising tends to have a more niche and engaged audience, enabling more target group-specific marketing. These types of ads may require more time for planning and production than radio advertising, but the benefits are that podcast advertising creates higher engagement as listeners actively choose to subscribe to specific podcasts.
This means that listeners to a podcast may feel that the podcast hosts are honest and genuine, almost like in a friendship relationship, which leads to taking their sponsored recommendations more seriously than radio advertising. The cost-effectiveness of podcast advertising can vary and is often directly related to the podcast's popularity and size.
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