Want to be seen here?
Connect your company to the marketplace for free.
Audio
Get started with Audio advertising
Compare different proposals. Save time and money.
Ocast is the leading marketplace for audio advertising and advertising. Fill in the form and start receiving tailored offers for your campaign at the best price.
Best Audio advertising providers
Filter
Advertising channels
Categories
Audience
1228 brands found
Charlotte Observer
News
The Charlotte Observer has continued throughout its years of service to Charlotte and the surrounding communities, to accurately reflect the region and what matters to the local residents. The Observe...
The Blade
News
The present owners of The Blade, the Block family, bought the newspaper from the Locke family in 1926. In the same year, the present Blade building was constructed. On May 1, 1927 the building was ope...
The Daily Mail
News
The Daily Mail is a British daily middle-market tabloid newspaper and news website published in London. Founded in 1896, it is the United Kingdom's highest-circulated daily newspaper. Its sister paper...
Networth and Chill
Business
Vivian Tu, aka Your Rich BFF, is getting up close and personal, about the good, bad, and ugly on how money impacts all of our lives. Instead of your traditional boring business podcast, Networth and C...
Want to be seen here?Connect your company to the marketplace for free.
Register for free
Hidden: A True Crime Podcast
Entertainment
Pull up a chair at our dinner table as the dynamic husband and wife duo of Dr. John Matthias, a forensic psychologist, and Lauren Matthias, an investigative journalist, delve into the psychological fa...
Rotten Mango
Entertainment
Rotten but still a little sweet! Rotten Mango is a true crime + all things spooky podcast. We love doing deep dives into the darkest crimes and we tend to not leave out any details - which can get a l...
Bertcast
Entertainment
Comic and man of the world Bert Kreischer shares his wisdom and life with you....
Let's Not Meet: A True Horror Podcast
Entertainment
True horror stories written by those that made it out alive. First person accounts narrated and produced by Andrew Tate in an anthology of terror and suspense. To hear your story on the show, send it ...
Unsolved Mysteries
Advertising
Welcome to the official Unsolved Mysteries podcast from the original creators of the iconic television series, presented by Cadence13. Join our host Steve French each week as we present all new myster...
Mind Pump: Raw Fitness Truth
Health
MindPump exposes the RAW TRUTH about health, fitness, nutrition and more... Hosts Sal Di Stefano, Adam Schafer & Justin Andrews pull back the curtain on the mythology, snake oil and pseudo-science tha...
Kampanje
News
Kampanje er et av de ledende forlagene for alle som jobber innen media, markedsføring, reklame, PR og kommunikasjonssektoren i Norge. Kampanje.com er en komplett nettbasert plattform som tilbyr et bre...
On Purpose with Jay Shetty
Health
My name is Jay Shetty, and my purpose is to make wisdom go viral. I’m fortunate to have fascinating conversations with the most insightful people in the world, and on my podcast, I’m sharing those con...
P1
Sports
Matt Gallagher and Tom Bellingham are two diehard F1 fans, here to bring you all the latest news, reaction, predictions and opinions from the best sport in the world. From every Ferrari strategy blund...
Frozen Head
Advertising
Hosted by Ash Kelley and Alaina Urquhart from the hit show Morbid.When 90-year-old Laurence Pilgeram drops dead on the sidewalk outside his condo, you might think that’s the end of his story. But, rea...
Svetlana! Svetlana!
Advertising
In 1967, Joseph Stalin’s daughter braved her way over the Iron Curtain, secret memoir in tow, and landed in America as the Cold War’s most famous defector. At 40 years old, Svetlana had left everythin...
48 Hours
Entertainment
One of television's most popular true-crime series adapted for your ears. Follow along with 48 Hours every week as award-winning CBS News correspondents investigate the most intriguing crime and justi...
Ologies
Science
Volcanoes. Trees. Drunk butterflies. Mars missions. Slug sex. Death. Beauty standards. Anxiety busters. Beer science. Bee drama. Take away a pocket full of science knowledge and charming, bizarre stor...
The Ezra Klein Show
Society
Named the best podcast of 2021 by Time, Vulture, Esquire and The Atlantic. Each Tuesday and Friday, Ezra Klein invites you into a conversation on something that matters. How do we address climate ch...
The Basement Yard
Entertainment
The Basement Yard is a podcast ran by me, Joe Santagato. I would write a long description about what this podcast will be about but I'm not even sure.. Enjoy!...
Devil Town
Entertainment
Fear and hysteria grip the small town of Gilmer, Texas, when the search for missing teenager Kelly Wilson takes a series of bizarre and shocking turns. Thirty years later, journalist Wes Ferguson retu...
Why audio advertising?
Audio advertising, also known as audio marketing, is a form of digital marketing where advertisements are delivered in audio format to listeners. This type of advertising is common on platforms like Spotify, Youtube, Pandora, and other streaming music or podcast services. Here are some advantages of audio advertising:
Audio advertising is flexible and can reach listeners wherever they are, whether they are out jogging, driving, or just listening to music at home. This makes audio advertising a flexible and accessible way for companies to reach their target audience.
It is also cost-effective as the production of audio content is usually less expensive compared to visual content. Moreover, many platforms offer very good analytical tools that allow measurement of ad performance, including the number of listens and conversion rate.
What are the advantages of radio versus podcast advertising? Which is better?
Radio advertising has a broader reach, making it more effective for local marketing. For example, if you want to widely disseminate an ad in a small town, radio advertising is an excellent choice.
Radio ads are quicker to produce and require less work if you want to get your ad out quickly. Radio advertising is also cost-effective and allows for repetition of ads throughout the day, which can be positive. However, it is less personal compared to podcast advertising, and it is often difficult to reach a specific target group within different niches or categories.
On the other hand, podcast advertising tends to have a more niche and engaged audience, enabling more target group-specific marketing. These types of ads may require more time for planning and production than radio advertising, but the benefits are that podcast advertising creates higher engagement as listeners actively choose to subscribe to specific podcasts.
This means that listeners to a podcast may feel that the podcast hosts are honest and genuine, almost like in a friendship relationship, which leads to taking their sponsored recommendations more seriously than radio advertising. The cost-effectiveness of podcast advertising can vary and is often directly related to the podcast's popularity and size.
No commitments.