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1223 brands found

The Denver Post

News · The Denver Post is a daily newspaper and website published in Denver, Colorado. As of June 2022, it has an average print circulation of 57,2...
Active in Denver, CO
Offers 10 advertising channels

Star Tribune

News · The Star Tribune is the largest newspaper in Minnesota. It originated as the Minneapolis Tribune in 1867 and the competing Minneapolis Daily...
Active in Minneapolis, MN
Offers 12 advertising channels

Jefferson City News Tribune

News · The Jefferson City News Tribune, also known as the News Tribune, is an American daily newspaper published in Jefferson City, Missouri. It is...
Active in Missouri
Offers 8 advertising channels

The Kansas City Star

News · The Kansas City Star and kansascity.com are among the most dominant news sources in the middle of the country. Known for journalism that res...
Active in Kansas City, MO
Offers 10 advertising channels
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Columbus Telegram

News · The Columbus Telegram is a newspaper owned by Lee Enterprises and published in Columbus, in the east-central part of the state of Nebraska i...
Active in Nebraska
Offers 7 advertising channels

Fremont Tribune

News · The Fremont Tribune is a daily newspaper in Fremont, Nebraska.The Tribune was founded on July 24, 1868 by J.N. Hayes.  It was purchased in 1...
Active in Nebraska
Offers 7 advertising channels

Las Vegas Review-Journal

News · The Las Vegas Review-Journal is a daily subscription newspaper published in Las Vegas, Nevada, since 1909. It is the largest circulating dai...
Active in Las Vegas, NV
Offers 11 advertising channels

Charlotte Observer

News · The Charlotte Observer has continued throughout its years of service to Charlotte and the surrounding communities, to accurately reflect the...
Active in Charlotte, NC
Offers 10 advertising channels

Simply Knitting

Advertising · Whether you’re a beginner or you’ve been knitting for years you’ll find lots of exciting patterns in every issue of Simply Knitting, from on...
Active in United Kingdom
Offers 6 advertising channels

Simply Sewing

Advertising · Simply Sewing is a practical brand for makers who sew, or would like to start sewing. Its fresh attitude and ideas, beautiful photography an...
Active in United Kingdom
Offers 6 advertising channels

rSlash

Entertainment · I read Reddit stories with emotion and with funny voices. My most popular subreddits are r/Prorevenge, r/Entitledparents, and r/Choosingbegg...
Active in United States
Offers 2 advertising channels

Aware & Aggravated

Advertising · The ultimate self transformation and self development podcast....
Active in United States
Offers 2 advertising channels

What A Day

News · What A Day cuts through all the chaos and crimes to help you understand what matters and how you can fix it—all in just 20 minutes. Hosts Tr...
Active in United States
Offers 4 advertising channels

Michelle Obama: The Light Podcast

Society · Upon the release of her second bestselling book The Light We Carry: Overcoming in Uncertain Times, former First Lady Michelle Obama set out ...
Active in United States
Offers 3 advertising channels

Networth and Chill

Business · Vivian Tu, aka Your Rich BFF, is getting up close and personal, about the good, bad, and ugly on how money impacts all of our lives. Instead...
Active in United States
Offers 2 advertising channels

Devil Town

Entertainment · Fear and hysteria grip the small town of Gilmer, Texas, when the search for missing teenager Kelly Wilson takes a series of bizarre and shoc...
Active in United States
Offers 2 advertising channels

Where There's A Will, There's A Wake

Entertainment · WHERE THERE’S A WILL, THERE’S A WAKEIf you could plan your perfect death, what would you do?Join Kathy Burke as she chats to the likes of Da...
Active in United States
Offers 2 advertising channels

Erika Taught Me

Business · Erika Kullberg is an attorney and money expert with over 17 million followers on social media and is passionate about better positioning peo...
Active in United States
Offers 2 advertising channels

Off Air... with Jane and Fi

News · Fresh from their new Times Radio show Jane Garvey and Fi Glover keep the mics on, grab a cuppa and say what they really think – unencumbered...
Active in United States
Offers 4 advertising channels

Deadline

Entertainment · Deadline Hollywood (Deadline.com) first began in March 2006 as Deadline Hollywood Daily, the 24/7 Internet version of Nikki Finke’s long-run...
Active in United States
Offers 6 advertising channels
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Why audio advertising?

Audio advertising, also known as audio marketing, is a form of digital marketing where advertisements are delivered in audio format to listeners. This type of advertising is common on platforms like Spotify, Youtube, Pandora, and other streaming music or podcast services. Here are some advantages of audio advertising:

Audio advertising is flexible and can reach listeners wherever they are, whether they are out jogging, driving, or just listening to music at home. This makes audio advertising a flexible and accessible way for companies to reach their target audience.

It is also cost-effective as the production of audio content is usually less expensive compared to visual content. Moreover, many platforms offer very good analytical tools that allow measurement of ad performance, including the number of listens and conversion rate.

What are the advantages of radio versus podcast advertising? Which is better?

Radio advertising has a broader reach, making it more effective for local marketing. For example, if you want to widely disseminate an ad in a small town, radio advertising is an excellent choice.

Radio ads are quicker to produce and require less work if you want to get your ad out quickly. Radio advertising is also cost-effective and allows for repetition of ads throughout the day, which can be positive. However, it is less personal compared to podcast advertising, and it is often difficult to reach a specific target group within different niches or categories.

On the other hand, podcast advertising tends to have a more niche and engaged audience, enabling more target group-specific marketing. These types of ads may require more time for planning and production than radio advertising, but the benefits are that podcast advertising creates higher engagement as listeners actively choose to subscribe to specific podcasts.

This means that listeners to a podcast may feel that the podcast hosts are honest and genuine, almost like in a friendship relationship, which leads to taking their sponsored recommendations more seriously than radio advertising. The cost-effectiveness of podcast advertising can vary and is often directly related to the podcast's popularity and size.

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