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1228 brands found
Charger Bulletin
News
Founded in 1938, The Charger Bulletin is the student news source of the University of New Haven. The Charger Bulletin publishes articles that directly relate to college students and the surrounding co...
Opelika-Auburn News
News
The Opelika-Auburn News is a daily newspaper in Alabama, serving Opelika, Auburn, and the surrounding communities.In 1995, the News was awarded "Most Improved Daily Newspaper" by the Alabama Press Ass...
American Patchwork & Quilting
Home & Garden
American Patchwork & Quilting is a magazine that focuses on the art and craft of quilting. The magazine is published by Better Homes & Gardens, a media brand that provides information and inspiration ...
Talpa Network
Television
Talpa Network maakt content voor tv en radio met de visie om te vertellen....
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Vad Vi Vet.
National News · Vad Vi Vet. - lär svenskarna något nytt varje dag
Vad Vi Vet förklarar nyheterna på ett sätt som gör att vår publik lär sig något nytt varje dag. Våra förklaringar är fria från åsikter och spekulationer utan innehåller bara vad vi vet. Vi publicerar ...
250,000
Total reach (individuals) per week
Own source
15%
Men
85%
Women
24-45 years
Sändaren
Religion & Spirituality · Sändaren
Sändaren bevakar, granskar och debatterar vad som sker i samhälle, kyrkor och samfund, gärna med ett internationellt perspektiv. Sändaren vill inspirera till en öppen och reflekterande tro, till sökan...
25,000
Total reach per issue
Orvesto Consumer (Manual)
51%
Men
49%
Women
40-65 years
Voksenpoeng
Entertainment
Voksenpoeng er en podcast med Nora for alle mennesker som nettopp har gått inn i voksenlivet....
Enkel Servering
Food & Drink
Enkel servering er en podcast som snakker om mat og drikke....
Foreldrekoden
Family & Relationships
Foreldrekoden er en podcast av familieterapeut Hedvig Montgomery som veileder foreldre i hvordan de kan oppdra og forstå barna sine. ...
Topp 3
Entertainment
Mads Hansen og Rasmus Wold får ukentlig besøk av en gjest, og sammen lager de en topp 3-liste....
Hvordan har du det mann?
Mental Health
Hvordan har du det mann? med Erik Follestad er en podcast for menn som fokuserer på tabubelagte temaer som berører menn....
Aftenpodden
Politics
Aftenpodden går gjennom ukens siste hendelser innen nyheter og samfunn....
Venner av internett
Advertising
Linnea Myhre og Stine Melbø snakker om hva folk diskuterer på internett, både morsomt og seriøst....
Tidningen Vision
Careers
Vision är ett fackförbund som bevakar och uppdaterar om händelser på arbetsmarknaden. ...
Perfect Day Media
Advertising
Perfect Day Media är erbjuder en helhetslösning för podcasts och poddare. Hos dem hittar du många av Sveriges mest populära podcasts. ...
Alkompis
Media
Annonsera hos Alkompis, ett svenskt mediehus på arabiska, för att nå över 600 000 arabisktalande personer i Sverige....
The Next Web (TNW)
Tech
TNW (The Next Web) is a publisher and annual series of conferences focused on technology and start-ups in Europe. It's one of the largest tech sites in Europe and in the world....
Lugna Favoriter
Music
Lyssna på dina lugna favoritlåtar på Lugna Favoriter, via FM radio eller I Like Radio....
Why audio advertising?
Audio advertising, also known as audio marketing, is a form of digital marketing where advertisements are delivered in audio format to listeners. This type of advertising is common on platforms like Spotify, Youtube, Pandora, and other streaming music or podcast services. Here are some advantages of audio advertising:
Audio advertising is flexible and can reach listeners wherever they are, whether they are out jogging, driving, or just listening to music at home. This makes audio advertising a flexible and accessible way for companies to reach their target audience.
It is also cost-effective as the production of audio content is usually less expensive compared to visual content. Moreover, many platforms offer very good analytical tools that allow measurement of ad performance, including the number of listens and conversion rate.
What are the advantages of radio versus podcast advertising? Which is better?
Radio advertising has a broader reach, making it more effective for local marketing. For example, if you want to widely disseminate an ad in a small town, radio advertising is an excellent choice.
Radio ads are quicker to produce and require less work if you want to get your ad out quickly. Radio advertising is also cost-effective and allows for repetition of ads throughout the day, which can be positive. However, it is less personal compared to podcast advertising, and it is often difficult to reach a specific target group within different niches or categories.
On the other hand, podcast advertising tends to have a more niche and engaged audience, enabling more target group-specific marketing. These types of ads may require more time for planning and production than radio advertising, but the benefits are that podcast advertising creates higher engagement as listeners actively choose to subscribe to specific podcasts.
This means that listeners to a podcast may feel that the podcast hosts are honest and genuine, almost like in a friendship relationship, which leads to taking their sponsored recommendations more seriously than radio advertising. The cost-effectiveness of podcast advertising can vary and is often directly related to the podcast's popularity and size.
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