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1224 brands found
Azerion Sweden
Advertising · Azerion är en snabbt växande underhållnings- och medieplattform. Som ett innehållsdrivet teknik- och dataföretag hjälper Azerion konsumenter...
E24.no
News · E24 er Norges største digitale økonomi- og næringslivsavis. Hver uke leser over en million økonomiinteresserte nordmenn oss på desktop, mobi...
Talpa Network
Television · Talpa Network maakt content voor tv en radio met de visie om te vertellen....
fondsenwering.nl
Business · Vf is het platform voor alle professionals die zich er (dagelijks) voor inzetten een succes te maken van het werk en de missie van goede doe...
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Vad Vi Vet.
National News · Vad Vi Vet förklarar nyheterna på ett sätt som gör att vår publik lär sig något nytt varje dag. Våra förklaringar är fria från åsikter och s...
Voksenpoeng
Entertainment · Voksenpoeng er en podcast med Nora for alle mennesker som nettopp har gått inn i voksenlivet....
Foreldrekoden
Family & Relationships · Foreldrekoden er en podcast av familieterapeut Hedvig Montgomery som veileder foreldre i hvordan de kan oppdra og forstå barna sine. ...
Topp 3
Entertainment · Mads Hansen og Rasmus Wold får ukentlig besøk av en gjest, og sammen lager de en topp 3-liste....
Gi meg alle detaljene
Entertainment · Gi meg alle detaljene er en podcast hvor Linnéa Myhre snakker og diskuterer norske kjendisskandaler....
Aftenpodden
Politics · Aftenpodden går gjennom ukens siste hendelser innen nyheter og samfunn....
Venner av internett
Advertising · Linnea Myhre og Stine Melbø snakker om hva folk diskuterer på internett, både morsomt og seriøst....
Tidningen Vision
Careers · Vision är ett fackförbund som bevakar och uppdaterar om händelser på arbetsmarknaden. ...
Perfect Day Media
Advertising · Perfect Day Media är erbjuder en helhetslösning för podcasts och poddare. Hos dem hittar du många av Sveriges mest populära podcasts. ...
Alkompis
Media · Annonsera hos Alkompis, ett svenskt mediehus på arabiska, för att nå över 600 000 arabisktalande personer i Sverige....
The Next Web (TNW)
Tech · TNW (The Next Web) is a publisher and annual series of conferences focused on technology and start-ups in Europe. It's one of the largest te...
Bandit Rock
Music · Bandit Rock är radiokanalen för dig som älskar rock! Lyssna direkt via I Like Radio eller din FM radio....
Lugna Favoriter
Music · Lyssna på dina lugna favoritlåtar på Lugna Favoriter, via FM radio eller I Like Radio....
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Why audio advertising?
Audio advertising, also known as audio marketing, is a form of digital marketing where advertisements are delivered in audio format to listeners. This type of advertising is common on platforms like Spotify, Youtube, Pandora, and other streaming music or podcast services. Here are some advantages of audio advertising:
Audio advertising is flexible and can reach listeners wherever they are, whether they are out jogging, driving, or just listening to music at home. This makes audio advertising a flexible and accessible way for companies to reach their target audience.
It is also cost-effective as the production of audio content is usually less expensive compared to visual content. Moreover, many platforms offer very good analytical tools that allow measurement of ad performance, including the number of listens and conversion rate.
What are the advantages of radio versus podcast advertising? Which is better?
Radio advertising has a broader reach, making it more effective for local marketing. For example, if you want to widely disseminate an ad in a small town, radio advertising is an excellent choice.
Radio ads are quicker to produce and require less work if you want to get your ad out quickly. Radio advertising is also cost-effective and allows for repetition of ads throughout the day, which can be positive. However, it is less personal compared to podcast advertising, and it is often difficult to reach a specific target group within different niches or categories.
On the other hand, podcast advertising tends to have a more niche and engaged audience, enabling more target group-specific marketing. These types of ads may require more time for planning and production than radio advertising, but the benefits are that podcast advertising creates higher engagement as listeners actively choose to subscribe to specific podcasts.
This means that listeners to a podcast may feel that the podcast hosts are honest and genuine, almost like in a friendship relationship, which leads to taking their sponsored recommendations more seriously than radio advertising. The cost-effectiveness of podcast advertising can vary and is often directly related to the podcast's popularity and size.
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