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1228 brands found
The Always Sunny Podcast
Entertainment
The Always Sunny Podcast is a look back on the past fifteen seasons of the hit show, It’s Always Sunny in Philadelphia, hosted by Glenn, Charlie, and Rob. The guys are going back to where it all began...
EMPIRE
Entertainment
EMPIRE IS, WITHOUT question, the world’s most influential film and entertainment brand. Encompassing a print magazine, podcast, website, digital edition and live events strand, nobody speaks to more f...
Grazia Magazine
Entertainment
Grazia continues to be the only magazine within the market to offer a breadth of need-to-know news, whether in the world of celebrity, fashion, beauty, or culture, on a regular basis – with a new issu...
Heat
Entertainment
Heat is an English entertainment magazine published by Bauer Media Group. Its mix of celebrity news, gossip, beauty advice and fashion is primarily aimed at women, although not as directly as in other...
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TV Choice
Entertainment
TV Choice is a British weekly TV listings magazine published by H. Bauer Publishing, the UK subsidiary of the family-run German company Bauer Media Group. It features weekly TV broadcast programming l...
The TLS
News
The TLS is a world leading journal for literature and ideas. Founded in 1902, it publishes book reviews, poetry and prose by writers from around the world, essays on everything from philosophy to poli...
WIRED UK
News
Wired explores the ideas and innovations that are reshaping our world and is targeted at an intellectually curious, smart urban elite. Launched in the UK in 2009, Wired has since won numerous awards. ...
New Statesman
Advertising
The New Statesman is the leading progressive political and cultural magazine in the United Kingdom. Founded as a weekly review of politics and literature on 12 April 1913, the New Statesman has notabl...
Press Gazette
News
Press Gazette started in 1965 as a trade journal for journalists and editors across the UK but has evolved into an online source for media leaders covering all sectors of the global news and media ind...
The Stylist Group
Style & Fashion
The Stylist Group is a leading digital publisher and media platform with pioneering brands Stylist and Stylist Loves. Within an inspiring, fast-paced, entrepreneurial environment we create original ma...
The Courier Uk
News
The Courier has been serving the people of Tayside and Fife for more than 200 years, and continues to do so in print and on digital platforms.The second largest regional paper in the UK, The Courier i...
The Press and Journal
News
The Press and Journal is the first-choice read for people in its circulation area, beating all of its rivals in terms of sales penetration and readership. Published six days a week, the Press and Jour...
The Evening Express
News
The Evening Express is published six days a week and reaches more readers across our circulation area than any other newspaper.Our News, Sports, Features, Editorial Production, Marketing and Advertisi...
The Evening Telegraph
News
The Evening Telegraph has been delivering the news and fighting for its readers since 1877. The title has seen many changes and now boasts a bold design, increased pagination, and a recently expanded ...
Bunkered
Golf
bunkered golf magazine launched in 1996 and is the largest selling golf title in Scotland.With a distinctly Scottish edge, the magazine offers something for everyone with features, interviews, equipme...
Pure Radio
Advertising
Pure Radio: Scotland’s new radio station playing Scotland’s Best MusicIn a world of increasingly bland, networked radio, Pure Radio is something different and delivers everything the others don’t.Pure...
Energy Voice
Advertising
Energy Voice is a digital and print news platform which investigates and reports on what matters in oil, gas, power and the energy transition to a global audience. Energy Voice helps companies and org...
Grow Your Own
Home & Garden
Grow Your Own is the UK’s best-selling kitchen garden magazine, sharing advice from prominent figures in the horticulture industry, such as the RHS, David Domoney, Anne Swithinbank and more! It offers...
Health & Wellbeing
Health
Health & Wellbeing magazine is the title for you. It’s packed full of easy exercise plans, healthy eating advice and weight loss tips as well as the best budget-friendly kit, stress-reducing technique...
My Weekly
Entertainment
My Weekly is a warm and welcoming women’s magazine. Every issue provides an inspiring mix of celebrity interviews, specially-commissioned cookery features, down-to-earth advice from expert columnists,...
Why audio advertising?
Audio advertising, also known as audio marketing, is a form of digital marketing where advertisements are delivered in audio format to listeners. This type of advertising is common on platforms like Spotify, Youtube, Pandora, and other streaming music or podcast services. Here are some advantages of audio advertising:
Audio advertising is flexible and can reach listeners wherever they are, whether they are out jogging, driving, or just listening to music at home. This makes audio advertising a flexible and accessible way for companies to reach their target audience.
It is also cost-effective as the production of audio content is usually less expensive compared to visual content. Moreover, many platforms offer very good analytical tools that allow measurement of ad performance, including the number of listens and conversion rate.
What are the advantages of radio versus podcast advertising? Which is better?
Radio advertising has a broader reach, making it more effective for local marketing. For example, if you want to widely disseminate an ad in a small town, radio advertising is an excellent choice.
Radio ads are quicker to produce and require less work if you want to get your ad out quickly. Radio advertising is also cost-effective and allows for repetition of ads throughout the day, which can be positive. However, it is less personal compared to podcast advertising, and it is often difficult to reach a specific target group within different niches or categories.
On the other hand, podcast advertising tends to have a more niche and engaged audience, enabling more target group-specific marketing. These types of ads may require more time for planning and production than radio advertising, but the benefits are that podcast advertising creates higher engagement as listeners actively choose to subscribe to specific podcasts.
This means that listeners to a podcast may feel that the podcast hosts are honest and genuine, almost like in a friendship relationship, which leads to taking their sponsored recommendations more seriously than radio advertising. The cost-effectiveness of podcast advertising can vary and is often directly related to the podcast's popularity and size.
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