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1224 brands found
The Dale Jr. Download
Sports · NASCAR’s 15-time Most Popular Driver and winner of two Daytona 500s, Dale Earnhardt Jr., hosts his very own podcast, The Dale Jr Download on...
The 10 Minute Entrepreneur
Business · The 10 Minute Entrepreneur is a podcast for entrepreneurs and small business owners. Seasoned serial entrepreneur Sean Castrina shares quick...
How I Built This
Business · Guy Raz interviews the world’s best-known entrepreneurs to learn how they built their iconic brands. In each episode, founders reveal deep, ...
ShxtsNGigs
Entertainment · ShxtsNGigs is a weekly podcast featuring best friends James and Fuhad. They try to give their full, unfiltered opinion on anything that come...
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Sounds Like A Cult
Entertainment · A podcast about the modern-day “cults” we all follow. Hosts Isa Medina and Amanda Montell ask the culty questions we’re all wondering… Do yo...
Apple News Today
News · Join Shumita Basu every weekday morning as she guides you through some of the most fascinating stories in the news — and how the world’s bes...
Pod Save the World
News · “Pod Save America” cohost Tommy Vietor thought foreign policy was boring and complicated until he got the education of a lifetime working fo...
99% Invisible
Advertising · Design is everywhere in our lives, perhaps most importantly in the places where we've just stopped noticing. 99% Invisible is a weekly explo...
THE ED MYLETT SHOW
Education · The Ed Mylett Show showcases the greatest peak-performers across all industries in one place, sharing their journey, knowledge and thought l...
The Mindset Mentor
Health · The Mindset Mentor™ podcast is designed for anyone desiring motivation, direction, and focus in life. Host Rob Dial has amassed a passionate...
Buried Bones
Entertainment · Buried Bones dissects some of history’s most dramatic true crime cases from centuries ago. Together, journalist Kate Winkler Dawson and reti...
TED Radio Hour
Science · Exploring the biggest questions of our time with the help of the world's greatest thinkers. Host Manoush Zomorodi inspires us to learn more ...
Dark History
Society · Bailey Sarian, a professional makeup artist & true crime connoisseur, is taking her expertise from her popular YouTube series, Murder, Myste...
Get Sleepy: Sleep meditation and stories
Health · Come relax with the #1 Sleep Podcast. Our unique stories help calm the mind and relax the body. Press play, it's time to Get Sleepy... Becom...
The Prof G Pod
Business · Bestselling author, professor and entrepreneur Scott Galloway combines business insight and analysis with provocative life and career advice...
The Money Mondays
Business · “The Money Mondays” is primed to be a global brand in the business space, focusing on investments, cash flowing businesses, side hustles and...
Verdict
News · Join Senator Ted Cruz and co-host Ben Ferguson as they break down the most important news stories of the day and reveal what they mean for y...
Follow Him
Education · Do you ever feel that preparing for your weekly Come, Follow Me lesson falls short? Join hosts Hank Smith and John Bytheway as they intervie...
The Gina and Bryan Show
News · Bryan Bishop and Gina Grad built up a devoted following as the co-stars of Adam Carolla’s popular podcast. This week, they’re debuting a bra...
Dan Carlin's Hardcore History
Advertising · In "Hardcore History" journalist and broadcaster Dan Carlin takes his "Martian", unorthodox way of thinking and applies it to the past. Was ...
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Why audio advertising?
Audio advertising, also known as audio marketing, is a form of digital marketing where advertisements are delivered in audio format to listeners. This type of advertising is common on platforms like Spotify, Youtube, Pandora, and other streaming music or podcast services. Here are some advantages of audio advertising:
Audio advertising is flexible and can reach listeners wherever they are, whether they are out jogging, driving, or just listening to music at home. This makes audio advertising a flexible and accessible way for companies to reach their target audience.
It is also cost-effective as the production of audio content is usually less expensive compared to visual content. Moreover, many platforms offer very good analytical tools that allow measurement of ad performance, including the number of listens and conversion rate.
What are the advantages of radio versus podcast advertising? Which is better?
Radio advertising has a broader reach, making it more effective for local marketing. For example, if you want to widely disseminate an ad in a small town, radio advertising is an excellent choice.
Radio ads are quicker to produce and require less work if you want to get your ad out quickly. Radio advertising is also cost-effective and allows for repetition of ads throughout the day, which can be positive. However, it is less personal compared to podcast advertising, and it is often difficult to reach a specific target group within different niches or categories.
On the other hand, podcast advertising tends to have a more niche and engaged audience, enabling more target group-specific marketing. These types of ads may require more time for planning and production than radio advertising, but the benefits are that podcast advertising creates higher engagement as listeners actively choose to subscribe to specific podcasts.
This means that listeners to a podcast may feel that the podcast hosts are honest and genuine, almost like in a friendship relationship, which leads to taking their sponsored recommendations more seriously than radio advertising. The cost-effectiveness of podcast advertising can vary and is often directly related to the podcast's popularity and size.
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