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Radio Rental
Society
Discover real-life horror stories, from bizarre crimes to paranormal activity. These true stories are set inside the fictional world of Radio Rental, an 80’s video rental store run by an eccentric sho...
Internal Affairs
Entertainment
It happened on a frigid winter night. First, a sudden moment of terror. Then, a frantic search to find a costumed killer. “Internal Affairs,” Dateline’s next original podcast series, takes us to north...
Tenfold More Wicked
Entertainment
Take a gruesome trip through history with chilling campfire stories of true crime. It’s a unique blending of narrative nonfiction storytelling with investigative journalism, a deep dive into the lives...
No Stupid Questions
Society
Stephen Dubner (co-author of the Freakonomics book series) and research psychologist Angela Duckworth (author of Grit) really like to ask people questions, and came to believe there’s no such thing as...
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Breaking Points
News
Breaking Points is a fearless anti-establishment multi-week Youtube and Podcast which holds the powerful to account hosted by Krystal Ball and Saagar Enjeti...
Throughline
Society
The past is never past. Every headline has a history. Join us every week as we go back in time to understand the present. These are stories you can feel and sounds you can see from the moments that sh...
How Did This Get Made?
Entertainment
Have you ever seen a movie so bad that it's amazing? Paul Scheer, June Diane Raphael and Jason Mantzoukas want to hear about it! We'll watch it with our funniest friends, and report back to you with t...
SCM+Logistik
Advertising
I SCM.dk's medieunivers henvender du dig til dem, der træffer de afgørende beslutninger indenfor SCM og logistik .Vi henvender os til supply chain managers, logistikchefer, lagerchefer, indkøbschefer,...
Dansk HR
Advertising
DANSK HR er Danmarks største professionelle, uafhængige, netværksbaserede HR-organisation for HR-direktører, HR-chefer, HR Business Partnere, HR-chefer og HR-konsulenter.De har ca. 1000 medlemmer, og ...
Netavisen Bornholm.nu
News
Bornholm.nu er en familieejet lokalavis og udgives for at fremme et alsidigt udbud af nyheder og analyser af betydning for den offentlige debat i amtet.Avisens formål er derfor at give borgerne uvildi...
TED Talks Daily
Advertising
Every weekday, TED Talks Daily brings you the latest talks in audio. Join host and journalist Elise Hu for thought-provoking ideas on every subject imaginable — from Artificial Intelligence to Zoology...
The Tony Kornheiser Show
Sports
"The Tony Kornheiser Show" (now available exclusively on-demand) is a topical, daily talk show that starts with sports and quickly moves into politics, current events, entertainment and, really, whate...
The Bulwark Podcast
News
Charlie Sykes and guests discuss the latest news from inside Washington and around the world. No shouting, grandstanding, or sloganeering. Conservative, conscientious, and civil. Bulwark+ members can ...
The Indicator from Planet Money
Business
A little show about big ideas. From the people who make Planet Money, The Indicator helps you make sense of what's happening today. It's a quick hit of insight into work, business, the economy, and ev...
Giggly Squad
Entertainment
Welcome to Giggly Squad. Each week, Hannah Berner and Paige DeSorbo make fun of everything, but most importantly themselves. They discuss pop culture, fashion trends, television, horoscopes, mental he...
No Agenda
Entertainment
Deconstructing Media with No Agenda, by Adam Curry and John C. Dvorak...
Chicks in the Office
Advertising
On Chicks in the Office, Ria and Fran keep you in the know on all things pop culture. The Chicks are the go-to source for entertainment news, TV and film recaps, and interviews featuring some of your ...
Truth and Lies
Entertainment
Thirteen victims. An inconclusive investigation. Sixty years later, the story of the Boston Strangler still has a hold on the public imagination. “Truth and Lies: The Boston Strangler” retraces the tr...
Why audio advertising?
Audio advertising, also known as audio marketing, is a form of digital marketing where advertisements are delivered in audio format to listeners. This type of advertising is common on platforms like Spotify, Youtube, Pandora, and other streaming music or podcast services. Here are some advantages of audio advertising:
Audio advertising is flexible and can reach listeners wherever they are, whether they are out jogging, driving, or just listening to music at home. This makes audio advertising a flexible and accessible way for companies to reach their target audience.
It is also cost-effective as the production of audio content is usually less expensive compared to visual content. Moreover, many platforms offer very good analytical tools that allow measurement of ad performance, including the number of listens and conversion rate.
What are the advantages of radio versus podcast advertising? Which is better?
Radio advertising has a broader reach, making it more effective for local marketing. For example, if you want to widely disseminate an ad in a small town, radio advertising is an excellent choice.
Radio ads are quicker to produce and require less work if you want to get your ad out quickly. Radio advertising is also cost-effective and allows for repetition of ads throughout the day, which can be positive. However, it is less personal compared to podcast advertising, and it is often difficult to reach a specific target group within different niches or categories.
On the other hand, podcast advertising tends to have a more niche and engaged audience, enabling more target group-specific marketing. These types of ads may require more time for planning and production than radio advertising, but the benefits are that podcast advertising creates higher engagement as listeners actively choose to subscribe to specific podcasts.
This means that listeners to a podcast may feel that the podcast hosts are honest and genuine, almost like in a friendship relationship, which leads to taking their sponsored recommendations more seriously than radio advertising. The cost-effectiveness of podcast advertising can vary and is often directly related to the podcast's popularity and size.
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